The Healthy
Carnivore is designed around its users -- their demands, tastes and values.
(Nasdaq: OATS), a leading national natural and organic foods retailer, today
announced it will open its first store in Tampa on Wednesday, April 5 at
8 a.m .m.
Wild Oats is a one-stop shop for natural, organic and gourmet products,
meeting customers ' day-to-day grocery needs. Wild Oats features meat and poultry raised without
the use of antibiotics , growth hormones or feed containing animal by-products. last month., through its subsidiaries, had a
total of 3,166 franchised or company-owned restaurants in 44 states and in 11
countries, including 1,014 Carl's Jr.

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Wild Oats is celebrating the opening of its first store in Tampa with an
exciting Preview Party at the store on Tuesday, April 4 from 6 to 9 p.
The evening will be filled with mouthwatering gourmet, natural and organic
food samples, music and entertainment, caricature artists and face painting ,
raffles, door prizes and more.
Customers can dine in (with indoor and outdoor cafe seating) or take out fully
prepared, healthy meals from a large selection of salads, sandwiches, entrees,
side dishes, pizzas, sushi and smoothies prepared fresh daily or made to order
in the Wild Cafe, and Juice and Java bar.
Since the ad was created for both chains' target audiences of young men, the
commercial will air after 9:00 p.

Reserved for websites that sell meat online.

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The Healthy Carnivore offers next -day
delivery; fresh-frozen and beautifully presented.
http://www.

First of Its Kind Wild Oats Prototype Store to Open in Tampa on April 5

Customers
will also discover exotic and hard-to-find produce items, including more than
15 varieties of tropical fruits, 13 different types of lettuce and 14 kinds of
fresh tomatoes, from Roma to vine-ripened. For more information, or
to find a Hardee 's near you, go to http://www.

pork meats

wildoats.

in male-oriented programs.

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"
The Spicy BBQ Thickburger is charbroiled, like all Hardee's burgers, and
features a generous layer of Texas Toothpicks on a 1/3-pound, 100 percent
Angus beef patty, two slices of American cheese, fresh lettuce, sliced tomato
and plenty of zesty BBQ sauce -- all on a toasted, sesame seed bun.59 by itself, or $5. As of the fiscal year
ended January 31, 2005, CKE Restaurants, Inc.com .

*Photos of Texas Toothpicks and The Spicy BBQ Thickburger are available
upon request.

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Founder Ken McLaughlin affirms, "The Healthy Carnivore provides the
convenience, quality, taste and healthfulness that today 's families demand
from their shopping and dining experiences.m.
"We are thrilled to open our first Wild Oats Natural Marketplace in the
Tampa area," said Perry D.

Hardee's(R) Heats Things Up With New Spicy BBQ Thickburger(TM) Topped With Texas Toothpicks(TM)

com

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Ken learned best
practices from industry leaders, and prepared himself to provide the finest
natural meats available . Odak, President and Chief Executive Officer. The 120 full- and part-time Tampa Wild Oats employees have been
trained to have in-depth knowledge about the store's products to offer
customers a shopping experience that is not only entertaining, but also
educational and service-oriented.

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With help from Jobbers, Ken mastered the art of raising,
processing and distributing certified natural meats. Capitalizing on Jobber's long-standing
relationships with America's most trusted natural meat growers, Ken
established enduring partnerships of his own. Using Jobbers' packing and
distribution facilities and products provided by select meat growers, the
company proudly provides the freshest, highest-quality natural meats
available, incorporating leading-edge interactivity, a personalized
shopping experience and superlative customer service.com/

The Company's markets include: Wild Oats Natural Marketplace , Henry's
Marketplace, Sun Harvest and Capers Community Markets. Now, Texas Toothpicks are making their debut atop The Spicy BBQ
Thickburger, the newest member of the popular Thickburger line.ckr .

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PRESS RELEASE Natural Meat E-tailer Goes Head-to-Head With Local Butcher and Premium Mail Order Companies

With more than 4,500 square feet of devoted space, the store's produce
department will offer more than 200 different fresh organic produce items.com. Then came the Loaded
Breakfast Burrito (TM), with a delicious blend of breakfast favorites,
including eggs, diced ham, crumbled bacon and sausage, and shredded cheddar
cheese.

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The Healthy Carnivore caters to
people with limited time , but a limitless desire to serve the
highest-quality, healthiest and tastiest meats available anywhere . on April 5 when Tampa Mayor Pam Iorio and Wild Oats Store Director
Jim Mason will open the store to the public with a ribbon cutting ceremony. With information and quality
products at the forefront of this department, Wild Oats offers customers an
educational and interactive way to shop for quality nutritional vitamins and
supplements, and luxurious natural and organic body care products.

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The Healthy Carnivore today announced its grand
opening. The
Preview Party will feature a special appearance, cooking demonstration and
book signing by Tyler Florence, celebrity chef and star of Food Network TV.
The new store, in the Walters Crossing shopping center just below Target,
will offer customers a state-of-the-art, interactive shopping experience that
is the latest in natural , organic and epicurean food retailing. The HVAC and refrigeration
systems use state of the art electronic controls and programming to minimize
energy consumption. But
Hardee's customers have come to expect more from us, and The Spicy BBQ
Thickburger won't disappoint them. restaurants, 2,034 Hardee 's restaurants
and 101 La Salsa Fresh Mexican Grill(R) restaurants.

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m. Regular store hours are 7 a . The
expansive Holistic Health Center will feature more than 5,000 vitamins,
supplements, minerals and homeopathic remedies made with the highest quality
ingredients. is a nationwide chain of natural and organic foods
markets in the U.hardees.

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The Healthy Carnivore improves the experience of buying online.78 for a medium combo meal.

pork smokehouse

Specialty Retailer Kicks Off Opening with a Preview Party and Guest Appearance
by Celebrity Chef Tyler Florence on April 4

TAMPA , Fla. With the addition of the new Tampa store, the
Company operates 113 natural foods stores in 24 states and British Columbia,
Canada." So hot in fact, that the ad sparked a firestorm of publicity when it
aired in sister chain Carl's Jr.
Hardee's Food Systems, Inc. (NYSE: CKR) of Carpinteria , Calif.

stoltzfus oink

Dale Mabry Highway (Dale Mabry at I-275). "Wild
Oats is proud to offer the people of Tampa the highest quality natural,
organic and gourmet products as well as an exciting shopping experience . Bins filled with more than 250 different healthy nuts, beans, grains,
trail mixes, candies and more complete the Bulk Foods department, which allows
customers to take as much or as little as they like and reduce the
environmental impact of product packaging.

oink veal

The natural meats e-tailer will take on the local butcher and mail
order companies such as Omaha Steaks in an effort to change the way
consumers think about and purchase meat.
Additionally, the store will feature a vast selection of the highest quality
fresh fruits and vegetables grown by local and regional farmers.
Of course, Hardee's is no newcomer when it comes to pushing the limits,
especially when it comes to burgers.

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Given the size, commitment and mission of The Healthy
Carnivore, customer service and quality are never compromised."

About the Healthy Carnivore

The Healthy Carnivore was established in 2005, as a collaboration between
Ken McLaughlin, a Web designer, health enthusiast and meat lover , and
Jobbers Meat Packing, a renowned, 27-year-old packing and distribution
company. For more information,
please visit the Company's website at http://www.

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The Healthy Carnivore's cut -to-order, free-range, grain-fed meats rival the
taste and quality of other first-rate brands, but contain no hormones,
antibiotics, or animal by-products.
Based on extensive customer research , the new store will offer an exciting
layout and design that is fun, friendly and educational, and represents the
new Wild Oats prototype. The store also features a wine and
beer department where customers can find an expansive selection of all-natural
beverages.

About Wild Oats
Wild Oats Markets, Inc. Spicy Paris Hilton Ad Will Debut in Hardee's and, just like the latest Thickburger, it's
"hot.

turkeys hams

daily. The Tampa Wild Oats grocery
aisles are being filled with more than 7,000 products and 2,000 brands of
all-natural, organic and epicurean grocery, dairy and frozen food items.
More than 300 natural and gourmet cheeses from 20 countries, and fresh
marinated and stuffed olives complete the store's cheese and Mediterranean
bar.S. Many Hardee 's burgers feature toppings
that aren't usually available from traditional fast-food chains.

wagyu sausages

Armed with a desire to provide natural meats to health-conscious
families, Ken used his design and programming skills to create a new kind
of company."
The official grand opening celebration for the new store begins at
8:00 a.
Staffed by trained butchers, the store's fresh meat and seafood department
will feature fresh fish delivered daily and 100 different varieties of fresh
meat and poultry products. The lighting in the store is also controlled by the same
electronic system to help reduce electric use.(R) markets in the Western U.S. "Most fast-food
chains wouldn't dare to offer something with this much punch, preferring
instead to water down taste in their quest to appeal to the masses .89.

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With
superior customization and an easy, intuitive user interface,
health-conscious, discerning users are treated to an exceptional shopping
experience. to 10 p.
In addition to a bounty of wonderful food, the new store will have a
state-of-the-art Holistic Health Center. and Canada .

Contact: Jeff Mochal Bob Rybarczyk
Hardee's Weber Shandwick
(314) 259-6277 (314) 552-6731
brybarczyk@webershandwick .

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With its premium, all-natural,
artisan-cut meats, including beef, chicken, pork and lamb, The Healthy
Carnivore makes delicious natural meats available to anyone at anytime --
for gift-giving and daily consumption. The store will be alive with the sights and smells
of chefs actively preparing recipes in the Wild Cafi and abundant storewide
samples of the highest quality natural and organic food and household products
available. The new Holistic Health Center is a destination in and of
itself -- a "store within a store" where customers will find a full line of
the highest quality products and a wealth of detailed information about health
and wellness. With information kiosks , health brochures and educational
programs, the Center will serve as a resource to meet customers ' natural
health needs.
As part of the Company's mission to promote health and well-being among
customers, employees, local communities and the environment, Wild Oats will
host an ongoing schedule of store events that offer customers information and
education about living a healthy lifestyle.

"The crispy texture and spicy flavor of the Texas Toothpicks combined with
equally spicy barbeque sauce make this one of my favorite Thickburgers," said
Brad Haley, Hardee's executive vice president of marketing.com or
http://www.

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The Healthy Carnivore provides a
sensible and delicious alternative to the grocer's meat case and
traditional mail-order catalogs., Wild Oats Markets, Inc. The 37,000 square-foot store is located in Walters Crossing at 1548 N. We
look forward to supporting the Tampa community for many years to come.m. Last year,
the chain unveiled the infamous Monster Thickburger (TM), featuring two 1/3-
pound, 100 percent Angus beef patties, and topped with four strips of crispy
bacon, three slices of American cheese, and mayonnaise. is a wholly owned subsidiary of CKE
Restaurants , Inc.

meats smokehouse

Wild Oats will also give back to
the Tampa community through charitable donations, donate-at -the-register
programs and other giving programs. Additionally, to encourage recycling and
reusing grocery bags, customers who bring their own bags to the store receive
either a 5-cent refund or a Wooden Nickel for each bag, which is then donated
to one of three local nonprofit groups.m. Texas Toothpicks are
also available as a standalone side item at a suggested retail price of $1.

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healthycarnivore . The Tampa Wild Oats will feature
the highest quality natural and organic foods, dietary supplements , household
and body care products, including a full-service meat and seafood counter, and
fresh bakery and deli departments.
The opening day festivities will include storewide samples and a giveaway of
free Wild Oats natural and organic groceries and canvas shopping bags for the
first 200 customers through the door.
In addition to designing the store to meet customer preferences, The Tampa
Wild Oats Natural Marketplace incorporates state-of-the art equipment for
optimal energy preservation and conservation.
The Spicy BBQ Thickburger will sell at participating Hardee's restaurants
for $3.

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