"
The program is all about creating and printing high-quality custom
labels in as few clicks as possible.

One winner was selected from more than 30 total entrants in three
categories: large organization, small organization and technology.

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ArcSoft CD+DVD LabelMaker Includes:

Design and print CD and DVD labels, jewel case and DVD case
inserts

Choose from a long list of paper templates by all major brands

Hundreds of professionally designed backgrounds

Music playlist and CD text importing

Photo import, editing and enhancement

Still image capture from video - for custom DVD case designs

Text editing for adding titles and lists (including curved
text)

Text import from audio CDs and music playlists

For more information regarding ArcSoft CD+DVD LabelMaker, please
visit www.arcsoft. in the U. Creating privacy
notices that are short and easily understood maximizes our effectiveness in
reaching the public. The IAPP helps define and support the privacy profession through
networking, education and certification. Protecting
our customers' and employees' personal information is paramount in our role
as an organization and exemplary corporate citizen and is vital to our
long-term business success.

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com

About ArcSoft

ArcSoft , Inc., European Union and P.com.

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"In recent years, the focus on understanding privacy concerns and
developing effective solutions has skyrocketed," Steinfeld said.privacyassociation.

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Business Editors/High-Tech Editors

FREMONT, Calif. All other product
and company names herein may be trademarks of their respective owners.
"We are honored to be recognized as a leading privacy innovator and as the
first winner of this new award from such an influential organization and
prominent panel of privacy experts," said Peter McKay, president and CEO of
Watchfire.

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Established in 1994 , ArcSoft is a privately held
company headquartered in Fremont, California, with regional commercial
and development facilities in Europe and the Far East. ArcSoft
CD+DVD LabelMaker is a trademark of ArcSoft, Inc.
It allows Sprint Nextel to scrub customer/prospect lists in "real time"
against federal and state Do Not Call (DNC) lists, the company's internal
DNC list and the company's Do Not Email list.

ABOUT THE IAPP

The International Association of Privacy Professionals is the world's
largest association of privacy professionals with more than 2,000 members
globally.

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This year marks the first winner of a new award, the HP/IAPP Privacy
Innovation Technology Award , which went to Watchfire for its ability to
enhance business through the automation of online privacy analysis.

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It has text tools for adding titles and lists,
an import music playlist feature, an import photo feature, photo
editing tools, and a feature that enables the user to capture still
images direct from a video file.

Sprint Nextel (NYSE: S), the winner of the large organization award , was
recognized for their "miScrub" privacy compliance tool, which integrates
more than 30 sources of valuable and personally identifying consumer data. Watchfire recognized early that enterprises faced significant
challenges managing these complex issues and that they needed an automated
way to ensure their online practices were in line with their stated
policies and did not expose them to unnecessary risk."

In addition to Lawler, the other judges included: J.

ABOUT HP

HP considers privacy and data protection to be a human right.

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It supports paper templates from
all the major brands and comes with hundreds of professionally
designed backgrounds. China.

PRESS RELEASE IAPP Announces Winners of Prestigious HP/IAPP Privacy Innovation Awards

The Information and
Privacy Commission of Ontario was recognized for collaborating and
consulting with businesses, government and other organizations to develop
programs, tools and resources that promote a culture and practice that
respect and protect the privacy rights of individuals.

The other finalists in the technology category were Qsent, Inc. They serve
as excellent models for privacy professionals across all industries .

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"CD+DVD LabelMaker fills the void and makes the
process of custom label design fast, simple, and fun."

Watchfire won the award for WebXM, a solution that automates the
scanning, analysis and reporting of online issues, including privacy
security and compliance across corporate Web
properties .

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, Voltage
Security and Vontu. Trevor Hughes,
Executive
Director, IAPP; Malcolm Crompton, Managing Director, Information Integrity
Solutions Pty Ltd.org.hp.

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arcsoft.

PayPal and the U.

Most recently, the Commissioner worked with the Ontario Dental Association,
Ontario Bar Association and the Ministry of Health and Long Term Care to
provide Short Notices to the public -- a concise and clearly written
privacy policy that informs individuals how an organization actually uses
their personal information. "As online privacy risks grow in prominence and complexity,
Watchfire remains committed to providing privacy innovation through
technology to help create a competitive advantage for our
customers. For more information on the IAPP,
visit www. We comply with data protection laws worldwide
and set the bar high for ethical and responsible handling of personal
information .

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"Sprint Nextel is focused on providing a quality communications experience
for our customers and we place great importance on protecting their
privacy," said Kent Nakamura, Sprint Nextel's chief privacy officer. The award also
recognizes the
Commissioner's White Paper, "Identifying Common Security/Privacy
Misconceptions,"
which has been a useful resource for the business community on the
security-privacy paradox. Frank, author and attorney.

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----Today, ArcSoft(R)
is making available ArcSoft CD+DVD LabelMaker(TM), a new desktop
application that gives users a quick and easy way to design and print
their own, customized CD and DVD labels, jewel case inserts, and DVD
case inserts. Ann Cavoukian, Information
and Privacy Commissioner for Ontario.

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It clearly articulates the differences between
information security and data privacy. I have always believed
that a practical approach advances privacy the most."

The other finalists in the small-organization category were E-LOAN and Mari
J.

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com

Note: ArcSoft and the ArcSoft logo are registered trademarks of
ArcSoft , Inc. "Our
innovative technologies reflect this commitment and I would like to thank
the dedicated employees who worked on this effort.
Department of Defense -- Military Health System were the other finalists.

The HP/IAPP Privacy Innovation Award recognizes organizations that have
embraced privacy both for its competitive advantage as well as its role in
improving the customer experience .

"HP congratulates the winners for their comprehensive, focused efforts to
assure that respect for customer data privacy is integral to their
organizations," said Barbara Lawler, Chief Privacy Officer for HP and an
IAPP Board Member.

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We are honored to
receive this recognition from the IAPP . For
the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.

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For further
details , please visit us at our corporate Web site: www., has more than 300 enterprise customers,
including nine of the world's top 10 banks, seven of the world's 10 largest
technology companies and seven of the world's most valuable global brands. Now
in its third year, the HP/IAPP Privacy Innovation Award is sponsored by
Hewlett-Packard and is managed exclusively by the IAPP.

registering registrants

In addition, the tool allows
the updating of customers' preferences in "real time" and allows the sales
and marketing employees to access the customer information and preference
database from a desktop or wireless device at any time or from any
location."

Sprint Nextel was one of three finalists for the award .S. "To have my office recognized for its
innovative work in this field is truly gratifying. HP is a technology solutions provider to consumers, businesses
and institutions globally. The company's offerings span IT infrastructure,
global services, business and home computing, and imaging and printing .2
billion.

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A panel of judges selected by the IAPP
evaluated entries based on the program's structure and effectiveness.

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is a leading developer of software and firmware
solutions for PC-peripheral, mobile phone, and consumer electronics
manufacturers.
HP and the International Association of
Privacy Professionals (IAPP), the largest organization of professionals in
the privacy field, are proud to laud the winners of the HP/IAPP Privacy
Innovation Award, an annual recognition of privacy leadership in the
public, private and technology sectors.

The Information and Privacy Commission of Ontario , headed by Dr.

"I am honored to receive this award from HP and the world's foremost
association of privacy professionals," said Dr. Watchfire,
headquartered in Waltham, Mass.

This category lists sites that offer independent gift registry services such as wedding gift registry or baby gift registry .

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"Computer stores are stocked with software for creating music CDs,
data discs and home movie DVDs, but finding software for printing
labels and cover art for those discs is a different story ," said Todd
Rumaner, ArcSoft COO. Ann
Cavoukian, won in the small organization category. In 2001 , the Commissioner, working with
PriceWaterhouseCoopers, developed the Privacy Diagnostic Tool, which
compares an organization's business information processes
against internationally accepted privacy principles. "We know that, across the world, consumers appreciate
companies that hold information privacy and security as an essential part
of doing business.; Deirdre Mulligan, Director, Samuelson Law, Technology &
Public Policy Clinic; and Lauren Steinfeld, Chief Privacy Officer for the
University of Pennsylvania and IAPP board member. More information about HP (NYSE: HPQ) is available
at http: //www.

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ArcSoft Announces the Release of ArcSoft CD+DVD LabelMaker; New Program Simplifies the Process of Creating Customized Disc Labels and Disc Inserts

R. "The
recipients of this year's Privacy Innovation Award have used outreach and
technology to advance consumer privacy protections even further ."

The awards were presented last night in the Grand Ballroom of the Green
Valley Ranch Resort and Spa in Las Vegas during a special ceremony at
IAPP's Privacy Academy 2005.

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S. It also allows the company to comply with calling-hour
restrictions and to uphold consumer privacy preferences related to the
sending of emails, facsimiles, text messages and various other forms of
marketing media.

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