Hot Properties! Merchandising, Inc. WPTE is the creator of
the WORLD POKER TOUR(R), a television show based on a series of
high-stakes poker tournaments that airs on the Travel Channel in the
United States and more than 60 markets globally.

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American Greetings to Broadcast Fiscal 2006 First-Quarter Conference Call Live on the Internet

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that same day.americangreetings.com. WPT Enterprises
currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing , electronic and
wireless entertainment, DVD/home entertainment, casino games, and
giftware. The company
is also engaged in the sale of corporate sponsorships.) contains statements that are forward -looking, such
as statements relating to the expansion of WPT's brand licensing, the
development of new television and film projects, the development of
WPT corporate sponsors and other business development activities, as
well as statements regarding other capital spending, financing sources
and the effects of competition.

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m. Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly , such
results may differ from those expressed in any forward-looking
statements made by or on behalf of WPT.

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Along with greeting cards, its
product lines include gift wrap, party goods, candles , stationery, calendars,
educational products, ornaments and electronic greetings.

Business Editors/Casino/Gambling Writers/World Poker Tour
Enterprises (WPTE) announced today that it has signed six new license
agreements for the WORLD POKER TOUR(TM) (WPT) as part of a
comprehensive brand licensing program. "With Father's Day around the corner we have lined up some very
compelling alternatives to the traditional shirt and tie that poker
Dads everywhere are going to love. is a majority owned subsidiary of Lakes
Entertainment, Inc.

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The agency's four principals, Jay Asher, Adina
Avery-Grossman , Louis Drogin and Andrew Topkins, have more than 50
years of combined licensing and marketing experience .

The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward -looking statements.worldpokertour.

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com .
"Consumer demand for WPT-branded merchandise has been very
gratifying," said Steven Lipscomb, CEO and Founder of the WORLD POKER
TOUR. Lady Luck is sure to strike with one of these Zippo
lighters. Photos and media information can
be found online at: www.

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(NASDAQ:WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development, production, and marketing of
televised programming based on gaming themes.

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World Poker Tour Announces Six New Licensing Partners; Manufacturers to Bring WPT-Branded Merchandise to Market Beginning This Father's Day

About WPT Enterprises, Inc . Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by WPT
Enterprises, Inc.

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Located in
Cleveland , Ohio, American Greetings generates annual net sales of
approximately $2 billion.worldpokertour.

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CLEVELAND, American Greetings
Corporation (NYSE: AM) will release its fiscal first-quarter 2006 results on
Thursday, June 30, 2005 and will webcast its conference call at 9:30 a.americangreetings .com.

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About American Greetings Corporation
American Greetings Corporation (NYSE: AM ) is one of the world's largest
manufacturers of social expression products.
Frankford Candy a leading marketer of chocolate and non-chocolate
candies will make winning sweet with WPT-themed candies and gift sets
- now everyone can experience a belly-buster straight!
Zippo is putting on the heat with a series of World Poker Tour
lighters. WPT
Enterprises, Inc.worldpokertour.media.

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Pacific Direct will manufacture the ultimate conversation piece-a
Talking Bottle Opener that plays back unique WPT soundbites when the
opener touches the bottlecap-no bluffing!
Brandgenuity LLC, a New-York based licensing agency, assisted the
WPT in negotiating these agreements as part of its role as the
exclusive agency of record in the strategic development and execution
of the WPT licensing program .

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With four designs, one is sure to be your ace in the hole.

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For more information on the Corporation ,
visit http://corporate.

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WPT Enterprises, Inc. These risks and uncertainties
include, but are not limited to, WPT's significant dependence on the
Travel Channel as a source of revenue; the potential that our
television programming will fail to maintain a sufficient audience;
the risk that competitors with greater financial resources or
marketplace presence might develop television programming that would
directly compete with WPT's television programming; the risk that WPT
may not be able to protect its entertainment concepts, current and
future brands and other intellectual property rights; risks associated
with future expansion into new or complementary businesses; the
termination or impairment of WPT's relationships with key licensing
and strategic partners; and WPT's dependence on its senior management
team.

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com . For show information, tools for improving poker play, and
other WPT news, fans may log on to www.

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Editors Note: 300 dpi downloadable images available at
www.

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From the "Investors Overview"
page, listeners should click on "Calendar of Events" then on the webcast link. will make a full line of
novelties and collectibles for the passionate WPT poker fan including
magnets, memo pad magnets, magnetic bottle openers, buttons, stickers,
lapel pins , antenna toppers, key chains, coasters, Tee shakers, and
more. The company is located at 430 West 14th
Street, Suite 403, New York, NY 10014.com/media

About Brandgenuity LLC

Brandgenuity LLC, an independent trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks.com
(WPTEG)

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"
The licensing partners being announced today are:
Shell Auto Expressions, the number one marketer of aftermarket
auto accessories, will rev up their fans all the way to fifth street
with a full line of WPT car accessories including air fresheners,
floor mats, seat covers, seat cushions, sun shades, steering wheel
covers and more !
MZ Berger, a leading timepiece, gifts, and accessories
manufacturer, will change gears with WPT digital poker-game-play wrist
watches, wall clocks, decorative table-top clocks and alarm clocks . (NASDAQ:LACO).

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The conference call is being webcast by CCBN and can be accessed on the
Investor Relations section of the American Greetings Web site
at http://investors. Brandgenuity
agency services include strategic licensing planning, prospecting,
negotiation, licensee management and program administration.

Stationery and related printed paper products.

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For those who cannot listen to the live broadcast, a replay will be available
on the Web site until the company's next earnings conference call.
Brandgenuity's clients include LeapFrog(R), Verizon(R), Snapple(R),
Yoo-hoo(R ), Mott's(R) and Meow Mix(R), among others.
For more information, review WPT's filings with the Securities and
Exchange Commission.

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For more information on World Poker Tour
licenses, contact Brandgenuity at 212-925-0730 or email
info@brand-genuity.