tarte cosmetics and Red Dress Ink team up to give customers the ultimate
summer care package, makeup and the season's hottest beach read

New York, They say a girl paints on many faces
-- the foundation of innocence blended with the venom of the vixen .. Tarte is available at
Henri Bendel, Bergdorf Goodman, http://www.

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Some over-the-counter medications claim to
moisturize lips or relieve symptoms, but only Abreva has 10 percent
Docosanol, a medicine that, when applied to a cold sore, helps prevent
the cold sore virus from spreading by making it harder for the virus to
enter healthy skin cells. Drawing
inspiration from Red Dress Ink's wickedly tempting summer title Tart by Jody
Gehrman, Red Dress and tarte cosmetics have come together to update beach bags
everywhere with must-have summer makeup and the summer's hottest chick-lit
novel. "Just don't get so
engrossed that you forget your sunscreen .

About tarte cosmetics
Launched exclusively at New York department store Henri Bendel in
September 2000, tarte cosmetics was immediately praised by beauty editors and
makeup artists alike for its innovative packaging, wonderful color range,
portability and cheeky names.

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Wash hands before and after applying medication or touching
a cold sore.
-- Hide the sore, not your smile. Additionally, the tarte web
site will offer visitors an online coupon for another hot summer read, With or
Without You, by Carole Matthews.

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To conceal the lesion, dip a
small -tipped cotton swab or sponge into a mixture of foundation and
oil-free concealer.

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-- Keep it with you. Then, lightly dust with loose powder to set.

How to Embrace Your Inner Angel ... And Your Inner Bad Girl

com/cgi-bin/prnh/20050616/NYTH025-a
http://www."
"I wanted the main character, Claudia Bloom, to be representative of real
women."
For the entire month of July, customers who buy the book will receive 25%
OFF all online purchases at tartecosmetics . Finish off with a red
lip (try tarte chianti) and red nails (Deborah Lippmann's My Funny
Valentine is a great one). When
it's too cold to be hose-free, the glistening powder is also beautiful
on collarbones.beauty.

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Unfortunately, many of them will get an unsightly cold sore as well. Summer is a big time of year for beach reads. Red Dress Ink is a Harlequin
imprint that specializes in contemporary women's fiction.com, select Sephoras and Nordstroms nationwide, and many specialty
boutiques.

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-- Wash 'em.
"Nothing is better than reading on the beach , and Tart is the perfect
beach read," says tarte cosmetics creator Maureen Kelly.

- #3: For a classic "night" look, go for nearly naked eyes with really
lush, beautiful eyelashes .

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Outline lips with a liner in the same shade as the
natural lip color, and then apply a versatile, bright lipstick followed
by a dab of gloss in the center of the lower lip.com.

I like our
"valley of the dolls" shadow with any mascara.

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However, there is relatively low awareness that sun
exposure can activate the cold sore virus.
A recent survey conducted by Abreva(R), the only non-prescription cold
sore medicine approved by the Food and Drug Administration (FDA) to shorten
healing time and the duration of symptoms, showed that as few as 9 percent of
cold sore sufferers actually feel they are most vulnerable to getting a cold
sore in hot, sunny weather .
-- Know the difference.

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It starts with the understanding that sunlight is a trigger .

- #5: After doing a full face of makeup, wash your hands, but don't
completely dry them.

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"

To help treat cold sores and hide them as they heal, Carmindy offers the
following tips:
-- Don't overdo it in the sun.

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A little color
contrasted with a slight sheen will help conceal the sore, allowing the
lips' natural beauty to stand out.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest
over-the-counter consumer healthcare products companies. With this book
they are immediately transported into the world of the main character, and now
they can actually try out a makeup look inspired by her. Its books are published worldwide in 27 languages and sold in
94 international markets .

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Dab onto the affected area and gently blend to
cover the spot. "But by understanding the triggers, treating
outbreaks right away with Abreva and following a few easy tricks to help
conceal the cold sores as they heal, everyone can keep their best face forward
this summer."
To learn more about effectively treating cold sores, visit
http://www.

About GlaxoSmithKline
GlaxoSmithKline -- one of the world's leading research-based
pharmaceutical and healthcare companies -- is committed to improving the
quality of human life by enabling people to do more, feel better and live
longer. They will also receive a free
limited-edition "Tart Girl" lip gloss tin! The tarte web site will include
information about the book, a Q+A with the author, as well as tips from tarte
cosmetics about how to sass up your summer look.

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"Partnership with tarte cosmetics nicely complements Claudia's
character as she expresses her many faces throughout the book."

- #2: Mix a few drops of Visine or saline with your eye shadow to
take it from dry to wet. The company releases 100 titles monthly and
publishes more than 1,000 authors from around the world.sephora.

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Use Abreva throughout the day - five to 10 times -
prior to applying and reapplying makeup .

- #4: Mix glistening powder with your favorite lotion or oil to
moisturize your legs, and voila! A modern alternative to hosiery.

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newscom. Real women have many faces and they choose to express themselves in
many different ways, including through cosmetics," explains author Jody
Gehrman.. From the eye shadows and blushes in luxe
leatherette compacts to the sleek brushes with conveniently short handles,
tarte products are accessories in and of themselves.

Sites which offer prices and information about purchasing cosmetics whether online, by mail, telephone or fax.

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Research Shows Few See Summer as Time of Risk,
Beauty Expert Offers Tips for Managing Warm-Weather Outbreaks

PITTSBURGH, With the weather turning warmer,
millions of Americans are heading to the pool, beach or backyard in search of
the one summer accessory sure to improve their appearance: a golden tan.
"It's a common misconception that cold sores occur only in winter ," says
Carmindy. "But outbreaks are also likely to occur during summer, which is a
time when people really want to look their best.com.

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It dries clear, so cosmetics
can be applied right over it. Its more than 30
well-known brands include the leading smoking cessation products, Nicorette (R)
and NicoDerm(R), as well as many medicine cabinet staples, such as Abreva(R),
Aquafresh(R) , Os-Cal(R), Sensodyne(R) and TUMS(R).newscom. "We know our customer is sophisticated, stylish and
successful and we want to offer her something that shows we understand her
personality.

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Cold Sore Threat Doesn 't Melt Away With Snow

Be prepared to begin treatment at the first sign of
an outbreak by carrying Abreva, the only non-prescription cold sore
medicine approved by the Food and Drug Administration (FDA) to shorten
healing time and the duration of symptoms. Remember that cold sores are contagious, so be sure to
apply makeup with a cotton swab or disposable sponge to avoid spreading
the infection. This couldn't be simpler to do. Material Girl is my favorite for adding a subtle sheen. HARLEQUIN ENTERPRISES LIMITED is a
wholly owned subsidiary of Torstar Corporation.

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Limit exposure to UV light from the sun
and tanning beds - it is one of the most common cold sore triggers.
-- Stay natural. Last year Harlequin
sold approximately five books a second.

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And for the estimated 50 million Americans who suffer from an
average of one to three cold sores per year, this means a whole new season of
potential outbreaks.
-- Quit picking! Avoid picking at the cold sore - it will only damage the
surrounding skin and prolong the healing cycle.

"Cold sores can definitely play on insecurities and make people feel less
confident," says Carmindy. It
is also clinically proven to shorten the duration of symptoms, such as
tingling, pain, burning and itching.com/cgi-bin/prnh/20050616/NYTH025-b )
"Red Dress Ink offers truly innovative women's fiction that transcends
books and becomes a lifestyle brand for readers," said Red Dress Ink Executive
Editor Margaret Marbury. Pat your damp hands gently on your cheeks, nose and
forehead -- it makes your makeup look less "done" and matte and more
fresh and natural.

About Red Dress Ink and Harlequin
HARLEQUIN ENTERPRISES LIMITED is one of the world's leading publishers of
women's fiction.com,
http://www.

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Exposure to the sun's ultraviolet (UV) rays is among the most common cold
sore triggers.HealitWithAbreva. that 's a major beauty faux pas!"

Five tips from tarte cosmetics creator Maureen Kelly for melt -proof summer
makeup:

- #1: Whenever I'm doing a public appearance at one of our stores , I
always use our "tickled peach" cheek stain and "danny + sandy"
double-ended lip gloss on everyone.

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Celebrity makeup artist Carmindy, who also serves as beauty expert on
TLC 's "What Not to Wear," says cold sore sufferers can get through summer
outbreaks quickly and inconspicuously , without having to sacrifice their warm-
weather plans.
-- Your secret weapon. The colors are universally
flattering and they make you look polished without looking too "done.

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-- Don't share. Use the black end of one of our double-ended
eyeliners and then go over it with our double duty eyelining brush
dipped into "black magic woman" shadow.

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Fortunately , there are easy
steps that cold sore sufferers can take to manage their summer outbreaks.

About Abreva(R)
Abreva is the number one pharmacist recommended over-the-counter cold sore
treatment, and the only non-prescription cold sore medicine approved by the
Food and Drug Administration to shorten the healing time of a cold sore.
(Photo: http://www.

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- - kjjkjk

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