* Employed adults lose more than 164 million hours of work each year due
to dental disease or dental visits.

EDITOR'S NOTE: Tips by the AAPD to prevent tooth decay and a product
photo are available, please email rcrockett@na.org .com .

SPRING!, the Spring Coil, and the Splash designs are trademarks of The
Coca-Cola Company.
(7) AC Nielsen 2005, annual supers, mass and drug. Your
baby's first teeth are beautiful and cavity-free, regular visits can
help keep them that way and could save you a lot on dental care.

holder kindergartens

The study independently concluded
that toothbrushes that rotate and oscillate a technology pioneered by
Oral-B in 1991, are more effective than manual toothbrushes in
reducing plaque and reversing gingivitis. Recent research findings have highlighted the importance of good
oral health and its impact on general health. African
Americans in Detroit have one of the highest rates of oral cancer in the
country and have the highest mortality rate due to oral cancer among all race
and gender groups.

How Much Fluoride?(6)
Parents should consult their dentist regarding fluoride intake.00 mg F/day
4 bottles of Spring!

* serving size based on one 8.

(1) ADA Fluoridation Facts, 2005. DANNON is a registered trademark of The DANNON Company,
Inc.

toothless teeth

Gillette also holds the Number One position worldwide in
selected female grooming products, such as wet shaving products and
hair epilation devices.com and click on the public section.
Other predictors of heart disease include inflammation of the gums around
the teeth due to improper oral hygiene, cavities and missing teeth.
"Moving from our 'Sip all day, get decay' campaign to a more serious
topic, we wanted to make sure that our message would resonate with the target
audience," according to MDA Committee on Public Relations chair, Steven Fegan,
DDS, MS.(2) The awareness campaign recognizes that
children in the United States may not be getting enough fluoride to fight
preventable tooth decay due to the dramatic rise in consumption of bottled
waters,(3) and the fact that 40 percent of children do not have optimal levels
of fluoride in their local water supply. Studies by the Centers for Disease Control and Prevention
reaffirm the benefits of community water fluoridation and found that for
larger communities, every $1 invested in this preventative measure yields
approximately $38 savings in dental treatment costs."(5)
"Parents who prefer bottled spring water to keep their kids healthy and
hydrated now can choose the convenience of bottled water, confident that they
are also providing essential fluoride," said Deb Roberts, senior brand
manager, Spring! by Dannon.25 mg of fluoride in one 8. However, this does not imply
endorsement of Dannon products.5 fl oz bottle -- the level recommended by the AAPD -- comes in
a perfect size for your little ones.

holders holder

Half of adults age 18 or older have some evidence of gingivitis,
the earliest form of periodontal disease .

and about 25
percent of people diagnosed with oral cancer have none of the traditional risk
factors, such as the use of tobacco products or drinking alcohol. According to Kolling, "This simple
screening device represents a breakthrough in the fight against cancer and is
expected to aid in the early diagnosis of oral cancer and improve the survival
rate. "We were pleased to learn, through our focus group research, that
most of the people felt the campaign presented important new information.(4)
"Drinking water with fluoride is still the easiest and most effective way
to fight tooth decay," said AAPD president Dr.
(3) Study findings indicate that Americans consumed more than 5 million
gallons of bottled water in 2000, more than double the amount a decade
earlier. Book routine visits for professional
cleanings and check ups as recommended by your child's dentist.

For more dental care tips and information about safe fluoridation levels,
visit http://www. "Fluoride to go" is a
registered trademark of CCDA Waters , L.

tooth gfg

No other type of toothbrush
was as consistently superior to manual toothbrushes. LANSING, Mich. Visit a dentist as soon as your baby's first tooth
appears and no later than age one .(C) Drinking water with fluoride is still the
easiest and most effective way to fight tooth decay.

toothless holder

"

Pregnancy Complications
Research shows that pregnant women with severe gum disease have seven
times the risk of delivering a low-birthweight baby."
The bottom line: A regular oral exam allows your dentist to keep your
mouth in first-class shape and watch for any changes in your oral health or
signs that may indicate problems elsewhere in the body. Spring! by Dannon
Fluoridated Spring Water contains our recommended level of fluoride, making it
easy for parents to give their kids the right amount to beat tooth decay.(7) It is available with or without fluoride in
single serve, kid-sized 8. 134, September 2003
(4) AAPD, 2003-2005, http://www .

1.25 mg of fluoride in
every 8. Eat Well. However, this does not imply
endorsement of Dannon products.

puppet nurseries

The comprehensive study, conducted by the Cochrane Collaboration,
a British -based non-profit health research group, reviewed data from
all available published studies conducted between 1964 and 2004,
involving over 3,500 participants., The 5,900-member Michigan Dental
Association will launch a new campaign to alert the public that a healthy
mouth is vital to a healthy body."

Oral Cancer
Oral cancer is the sixth most common cancer in the U.
According to Kolling, "Your oral health is an important part of your
overall health and your dentist should be considered a key member of your
personal health care team." While Kolling stresses the importance of regular
oral exams, he says, "Dental visits should never replace the care of your
physician .5 fl oz bottle of Spring! by Dannon Fluoridated Spring Water with
0. Do not put your
child to bed with a bottle containing anything but water, and encourage
use of a cup as their first birthday approaches.com.

prepare fairy

Kolling, DDS,
MS, president of the MDA.S.smilemichigan.org
(5) Centers for Disease Control and Prevention, August 2001: Cost Savings
of Community Water Fluoridation. Visit your Dentist. Make sure your child eats a balanced diet, stays hydrated,
and seeks healthy options for between-meal snacks.ada.

prepare puppet

"If
something unusual is discovered , a follow-up with your physician may result in
early detection and successful treatment of a more serious medical problem. "Our Fluoride to Go bottles are kid-sized and
clearly marked with fluoride levels to help parents ensure their kids are
getting the right amount to keep teeth strong and healthy ."
The national awareness campaign will start with the distribution of
educational activity books at pediatric dental offices and clinics nationwide.ko. For further
information, please visit http://www.5 fl oz bottle.5 fl oz bottles with sports bottle tops and sold at
grocery stores and mass retailers nationwide. For more information about Dannon Natural Spring Water, please visit
our website at http://www. "Fluoride to go" is a
registered trademark of CCDA Waters, L. If you're among
the 40 percent of families without optimal levels of fluoridation in
your municipal tap or well water, talk to your dentist about
fluoridation options.

lifetime nurseries

"
Power toothbrushes included in the Cochrane Collaboration study
included brushes produced by Oral-B, Philips Sonicare , Interplak,
Rowenta and Ultrasonex.
"More and more research shows that there is an important connection
between oral health and overall health," according to Josef F. "Since the condition of your mouth mirrors the
condition of your body as a whole, your dentist may be the first health care
provider to see signs of a health problem," according to Kolling. Since its
founding in 1856 , the MDA has sought to educate the public, enhance its
members' ability to provide high quality care and to promote the science and
art of dentistry. It
also offers those parents living in low-fluoridated communities an alternative
to fluoride supplements. For further
information about the Spring ! by Dannon Fluoride to Go and AAPD fluoride
education campaign and tips on how to prevent tooth decay , visit
http://www.
As advocates of children's oral health, the AAPD works closely with the
AAPD Foundation, legislators, professional associations and health care
professionals to develop policies and guidelines, implement research
opportunities in pediatric oral health, and educate pediatric dentists, health
care providers and the public regarding pediatric oral health.aapd. DANNON is a registered trademark of The DANNON Company,
Inc.

2. For a product photo please e-mail
rcrockett@na.org
(B) National Health and Nutrition Examination Survey, 1999-2000.

brush fairy

* Tooth decay is the single most common chronic childhood disease; five
times more common than asthma and seven times more common than hay fever.
* Gum disease affects more than 75 percent of the population.dannonwater. Your child may think they're old enough to brush their
own teeth, but until they reach the age of six, make sure to take
command and brush their teeth for them at least twice a day, using a
pea-sized amount of ADA-approved toothpaste." Spring! by Dannon
Fluoride(TM) to Go(R) Spring Water, which has 0. http://www.

cassette nurseries

In addition, 46 percent of all deaths related to oral
cancer in Michigan are found in the Detroit/Wayne County area ."
One participant said, "This is appealing because it says to see your
dentist regularly for your overall health. It's all connected!"

Did You Know?
* More than 51 million school hours are lost each year to dental-related
illnesses. "In fact,
communities with an optimal level of fluoride in their municipal water supply
experience a 20 - 30 percent reduction in decay, which can translate into
significant financial savings in dental expenses and a lifetime of
maintenance . The AAPD's over 6,000
members are primary care providers who also provide comprehensive specialty
treatments for infants, children, adolescents and patients with special health
care needs. A new look, including the
updated name, "Spring! by Dannon", will be in supermarkets beginning next
month.
(6) Dietary Reference Intakes for Calcium, Phosphorous, Magnesium, Vitamin
D, and Fluoride.

The American Academy of Pediatric Dentistry (AAPD) has reviewed this
material to ensure scientific accuracy. Tooth care starts with the first tooth -- brush your baby 's
gums and emerging teeth gently after each feeding with a toothbrush
designed for infants and toddlers. You will have to floss for them;
it's the only way to reach lingering food particles lurking between
your child's teeth.L.

(A) ADA Fluoridation Facts , 2005.

toothbrush holders

"Consumers and the dental community continue to be bombarded with
conflicting information about which type of toothbrushes work best,"
said Dr. "We've always known, and the Cochrane study confirms, that
our Professional Care Series power toothbrush technology is the best
at reducing plaque and gingivitis.
To view the commercials and learn more about the campaign, go to
http: //www.

Diabetes
Your dentist may also observe oral symptoms of diabetes and can help to
manage its oral effects. American Academy of Pediatric Dentistry and Spring! by Dannon Fluoride to Go
Launch Education Initiative for National Children's Dental Health Month

ATLANTA , In honor of National Children's Dental
Health Month in February, more than 6,400 members of the American Academy of
Pediatric Dentistry (AAPD) will kick off a national campaign in partnership
with Spring!(TM) by Dannon(R) Fluoride to Go(TM) to help focus attention on
the importance of drinking water with fluoride for children.5 mg F/day
2 bottles of Spring!
Ages 6 - 16 1.25 mg of fluoride added. National
Center for Health Statistics, CDC.

keepsakes preschoolers

S. and many
international markets.

Heart Disease
A study released in February and published in the journal Circulation
shows that older adults who have higher proportions of four gum-disease-
causing bacteria in their mouths also tend to have thicker carotid arteries, a
strong predictor of stroke and heart attack.25 mg F/day
1 bottle of Spring!
Ages 3 - 6 0 .C. After age six, continue to
supervise brushing to make sure they reach every tooth and brush
properly.

3.

timer holder

Michigan Dental Association Launches New TV Ad Campaign to Educate the Public About the Link Between Oral Health and Overall Health

It's like the song that says, the shinbone's connected
to the knee bone and so on.

Headquartered in Lansing, the Michigan Dental Association has more than
5,900 members in 26 local dental societies and two dental schools . A Spring! by Dannon product coupon will also
be included.

Children Recommended Daily Fluoride Intake *
Ages 6m - 3 0.com or
jen@relishminds . http://www. H.

brush timer

Comprehensive Study Reaffirms Oral-B Power Toothbrush Technology Superior in Reducing Plaque and Gingivitis

Business Editors/Healthcare Editors

BOSTON----

Rotational Oscillation Toothbrushes Proven Consistently More
Effective Than Other Toothbrush Technologies

A newly released study has reaffirmed that power toothbrushes with
rotation oscillation action , such as the Oral-B(R) Professional Care
8000, are demonstrably more effective in removing plaque and reducing
gingivitis than other types of power toothbrushes -- including those
featuring "sonic " technology."
The Professional Care 8000 power toothbrush builds upon the
original rotation oscillation movement by adding premium design
features like customized speed control for personalized brushing and
dentist-inspired brush head options.smilemichigan. Pitts Hinson. The
following schedule can be used as a discussion tool.com

About the AAPD
Founded in 1947, the AAPD is a non -profit membership organization
representing the specialty of pediatric dentistry.C.(A) It affects more than one
fifth of American children aged 2-4, half of those aged 6-8 and nearly 60
percent of those aged 15. A toothbrush can't get into every nook and
cranny so it's important to floss .

holder agincourt

Headquartered in Boston, The Gillette Company is a world leader in
male grooming, a category that includes blades, razors and shaving
preparations.
Dentists can now use a new tool to detect oral cancer in its earliest
stages. Diabetes can cause other oral
problems, such as dry mouth, a burning of the mouth or tongue, a fungal
infection called thrush that causes painful white patches in the mouth, or a
distinct breath odor."
Another comment: "This makes sense that your oral health is connected to
your overall health.(1) It affects
more than one fifth of American children aged 2-4, half of those aged 6-8 and
nearly 60 percent of those aged 15.L.org.

puppet celebrate

The Professional Care 8000 cleans
below the gum line to prevent and even reverse gum disease. Detailed findings can be found at
www. The brand includes manual
and power toothbrushes for children and adults, oral irrigators and
oral care centers and interdental products, such as dental floss. Now, Rembrandt Oral Care Products, which
pioneered the tooth whitening category over a decade ago, has become
part of the Gillette Oral Care family. The brush biopsy allows the dentist to scrape cells from the tissue
and send them to the lab for analysis. This table assumes less than 0. Drink Fluoridated Water.

holder puppet

Gingivitis is reversible
with professional treatment and good at-home oral care, but if left
untreated , may lead to periodontal disease and possible tooth and bone
loss.org

About Gillette Oral Care

With its Oral-B products, The Gillette Company is a worldwide
leader in the $5 billion oral care market. The new campaign, "Want a healthy body?
Start with a healthy mouth," kicks off June 27 with two television commercials
that will air statewide, and will inform the public of some startling new
research, including connections between dental health and birth complications
in expectant mothers. Your dentist can screen for
oral cancer, and may also observe oral symptoms of conditions such as
diabetes, heart disease and pregnancy complications.org .org
(2) National Health and Nutrition Examination Survey, 1999-2000. Pitts Hinson, president of the American
Academy of Pediatric Dentistry (AAPD), offers these five simple tips to help
you and your kids in the fight against tooth decay.C.C.

fairy toothbrush

cochrane.
Today, dental decay is still one of the most common childhood
diseases -- five times as common as asthma in 5-17-year-olds. H.5 fl oz glass of fluoridated water or one
8. Up to 1 mg of
fluoride per liter of water is added according to optimal level guidelines
recommended by the AAPD, equaling 0.com or jen@relishminds.

SPRING!, the Spring Coil, and the Splash designs are trademarks of The
Coca-Cola Company., used under license by CCDA Waters, L.

cassette holders

"Oral-B has been and continues to be at the forefront of dental
technology and the Cochrane study substantiates and reaffirms our own
research and development," said Bruce Cleverly , President, Gillette
Oral Care. The National Institutes
of Health reports that as many as 18 percent of the 250,000 premature low-
weight infants born in the country each year may be the result of inflammatory
gum disease, the same percentage explained by cigarette smoking.

UPDATE: Nation's Dentists Get Behind Fluoride Awareness Campaign for Kids

Parents and children will receive information about the importance of fluoride
in their fight against cavities.aapd.L. JADA, Vol. Despite recent improvements in dental care in the United
States, tooth decay is still one of the most common childhood diseases.ko.
(C) ADA eGram, July 22, 2005

The American Academy of Pediatric Dentistry (AAPD) has reviewed this
material to ensure scientific accuracy.

agincourt puppet

"This study again conclusively proves that Oral-B's rotation
oscillation action power toothbrush technology is superior in
providing protection against gum inflammation and keeping teeth
clean.
Oral-B manual toothbrushes, the foundation and largest category of The
Gillette Company's thriving oral care business, are used by more
dentists and consumers than any other brand in the U. In addition, the Company is a world leader in
alkaline batteries.

About Spring! by Dannon Fluoride to Go
Spring! by Dannon Fluoridated Spring Water originates from protected
springs and is bottled with minimal processing by CCDA Waters . Food and Nutrition Board, Institute of Medicine. It is
five times as common as asthma in 5-17-year -olds.(B) Dr. Don't Forget in Between. National
Center for Health Statistics, CDC.

dentist nurseries

Spring ! by Dannon Fluoride to Go is an easy and fun way to help
youth drink more water and get the recommended level of fluoride. Water fluoridation can prevent up to
40 percent of tooth decay.

puppet brush

Paul Warren , Vice President of Clinical Research for Oral-B."
Kolling says, "The dentist may see symptoms on the lips, tongue and gums
that can warn of trouble in your general health. These
pregnancy complications may be partially preventable through improved oral
health during pregnancy. Diabetics tend to get gum disease at a rate three to
four times higher than people without diabetes. Early diagnosis by the dentist can
alert you to other health issues.com .3 mg of
fluoride in the municipal drinking water. If you prefer your kids to drink bottled water,
be aware that not all waters contain optimal fluoride levels and make
sure it's clearly labeled "with fluoride .aapd.

keepsakes brush

Each MDA member
dentist will have patient education brochures and posters available in their
offices. For more information about the MDA call 800-589-2632 or log
on to http://www.00 mg F /day
4 bottles of Spring!
Over 16 years 1.
Spring! by Dannon Fluoride to Go Fluoridated Natural Spring Water has
60 percent share of the fluoridated water market and is growing faster than
the youth-sized water segment., used under license by CCDA Waters, L.ada.aapd.

Five Tips to Help Kids Take a Bite Out of Tooth Decay

Dentists across the country will be working together this month to educate
parents and children about better dental care in honor of National Children's
Dental Health Month. A Good Cleaning. You can't miss it -- it's the one
that looks like a school bus!

4.

5.