, headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports , fitness and casual
footwear, apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand.

Contact:
Reebok Public Relations
Jenny Shanley (781) 401-4548

Alan Taylor Communications
Alana Radmin (212) 714-1280 ext., A.00 to 2.

About A.cross.

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com.
"Athletes need to choose protective eyewear because eye injuries can be
devastating," said Monica L.D. It is the ophthalmologist , or Eye M.

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Mother of four, Shonda was diagnosed with melanoma and battled the deadly
form of skin cancer in 2001, the year Curt Schilling and the Arizona
Diamondbacks won the World Series . The SHADE
Foundation of America is a nonprofit based in Scottsdale, Arizona.T. The new
glasses are a result of a partnership with Sun Optics, a leader in the reading
glasses industry for the past 10 years.

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Shonda Schilling and Reebok Go the Distance to Promote Skin Cancer Awareness at the 2005 Boston Marathon

333

Athletes today can choose from
various types of lightweight and sturdy protective eyewear that look and fit
better than in the past.org.I.

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, Just as Reebok
(NYSE: RBK ) specially created a shoe to help famed Boston Red Sox pitcher Curt
Schilling perform last season , the brand will provide state-of-the-art running
gear to help protect his wife Shonda Schilling from the sun's damaging rays
during this year's Boston Marathon. Sales
for 2004 totaled approximately $3."
While many sports put participants at high risk for eye injury, eye
protection is available for many of these same activities.aao.
The reading glass market is growing, and Cross recognizes that most people
can benefit from reading glasses to address both computer eyestrain and
Presbyopia (a gradual loss of flexibility in the lens of the eye).98.
To obtain photos, please call 401 -521-2700 ext.com.

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Reebok to Provide Schilling and Team SHADE with the Latest in Performance
Technology Footwear and Apparel on Race Day

CANTON, Mass. More than one-third of the
victims are children.
Protective eyewear lenses should be made of polycarbonate. -- Cross(R) Precision Reading Glasses(TM) Offer Sharp Vision and Style --

LINCOLN, R.
Cross delivers its international reputation for precision and distinctive
styling to this exceptional reading glass line.T.T.

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8 billion. Contact lenses offer no protection, and street wear glasses are
inadequate to protect against any type of eye injury. Reading
glasses become a must, and this is where Cross Precision Reading Glasses come
in. Modeled with jewelry-like craftsmanship, they are engineered with an
exclusive Integrated Spring Temple that conforms easily to your face.

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Unfortunately,
some of these young athletes end up with permanent vision loss and blindness. In addition, parents can get
involved to help pass local ordinances requiring children to wear protective
eyewear when engaging in sports.
Presbyopia is a condition that affects about 90% of our population.50), the lightweight scratch-resistant
lenses have perfectly aligned centers that reduce eyestrain, increase comfort
and eliminate 99% of harmful UV light. For more information,
please call A.

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After learning that she had
malignant melanoma at the early age of 33, Shonda and her husband launched The
SHADE Foundation of America to promote sun-safety.
Reebok will provide the latest in technological running apparel , footwear
and accessories to help Shonda and Team Shade achieve their goals.
Because many children's sports leagues, schools and teams don't require
children to wear eye protection, parents must insist that children wear eye
protection every time they play and set a good example by wearing eye
protection themselves when playing sports.T.

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s -- with more than 27,000 members
worldwide.

D.
Cross Precision Reading Glasses are sold in department stores, fine pen
stores, optical outlets and book chains.com; or Cross website at
http://www.

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These include:
basketball, baseball , hockey, football, lacrosse, fencing, paintball, water
polo, racquetball, soccer and downhill skiing .

The American Academy of Ophthalmology is the world's largest association
of eye physicians and surgeons -- Eye M. Cross Company
(Amex: ATX), known for its excellence in fine writing instruments and
accessories, has added Cross Precision Reading Glasses to its line of
products. Cross."
The Cross Precision Reading Glasses are not your typical over-the-counter
variety. As a
final touch, the Signature Case (Patent Pending) securely stores the glasses
when not in use. These products
are sold worldwide, in upscale department and specialty stores, as well as in
Cross shop-in-shops in many major international cities.costadelmar.

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Reebok will supply apparel
and footwear for Shonda and Team SHADE for Boston's big race on Monday, April
18th. SAN FRANCISCO, In recognition of April's
designation as Sports Eye Safety Month, the American Academy of Ophthalmology
urges all athletes -- and especially young athletes -- to wear appropriate
sport-specific protective eyewear as recommended and properly fitted by an
Eye M. or other eye care professional. Children can incur injuries
ranging from abrasions of the cornea and bruises of the lids to internal eye
injuries such as retinal detachments and internal bleeding.
"We recognized that the demand for reading glasses has grown, and will
continue to grow, as a correction for Presbyopia or to help reduce eye fatigue
at a computer," said Steve Seaver, Marketing Manager at A. The MSRP of Cross Precision Reading
Glasses is $19.

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In 2002, Shonda founded SHADE in an
attempt to educate and save future generations from skin cancer.

American Academy of Ophthalmology Urges Athletes to Wear Protective Eyewear

Available in all six best-
selling powers, (ranging from 1. Cross complements its writing instrument heritage
with a broad range of premium personal accessories including timepieces,
leather goods, reading glasses and Costa Del Mar sunglasses.

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T.

CONTACT:
Ruth Davis or Patti Doyle
RDW Group
401-521-2700

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PlayDry is a fabric specially engineered in structure
and content to help keep the athlete cool, dry and more comfortable while
running. Cross Company has crafted award-winning writing
instruments appreciated by consumers across the globe for their quality and
innovation.

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This month will mark the first time Shonda runs for her cause in the
Schilling family's adopted hometown of Boston. Consumers may purchase Reebok running apparel and footwear at
http://www.org. "Eye injuries are one of the
leading causes of visual impairment in children. Eye health care is provided by the three "O's" -- opticians,
optometrists and ophthalmologists .D.

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Shonda will be running for a cause that
has personal meaning -- skin cancer awareness.

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shadefoundation . Eyewear properly fitted and worn does not hinder
performance in any way, and can prevent most sports eye injuries. To
find an Eye M. He
continued, "The combination of the Cross brand and Sun Optics ' leadership in
the category has created a powerful team. Today, A.

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For more
information, please visit http://www. in your area, visit the Academy's Web site at http://www.
While the glasses are rimless, an exclusive EdgeGlow(TM) feature adds a touch
of elegant color -- Onyx, Topaz, Sapphire , and Ruby -- to the lenses.com. 175 or email requests to
rdavis@rdwgroup.

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An avid runner and marathon
participant, Shonda will compete in the marathon to raise funds for SHADE. Monica, MD, PhD, MHA, an ophthalmologist and
Member of the American Academy of Ophthalmology.

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A.T. Cross Introduces Reading Glasses to Line of Accessories

We are looking forward to
continuing our joint efforts in eyewear design and development. Cross
Since 1846, the A. Cross Consumer Relations at 1-800-282-7677; visit the Costa
Del Mar website at http://www.

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The
collection will include award winning running footwear from the brand's
Premier Series which offers optimum cushioning for 26 miles, sunglasses with
interchangeable lenses to help protect the athlete's eyes from the sun's
harmful rays, as well as lightweight running gear including jackets, tights,
shirts, socks and hats all featuring Reebok's patented PlayDry moisture
management technology. PlayDry moisture management technology works by wicking moisture
away from the athlete's skin to the outer layer of the fabric for rapid
evaporation. Polycarbonate
can withstand impact from a ball or other projectile traveling at 90 miles per
hour., who
can treat it all -- eye diseases and injuries, and perform eye surgery.

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Reebok International Ltd.T.

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Approximately 40,000 sports-related
eye injuries occur in the United States each year.

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rbkrunning.D. Available in stores now, the Cross Readers are for people who look
for quality and style as well as comfort in their reading glasses.
Available with either adjustable super thin nose pads or a clear, flexible
nylon bridge, Cross Precision Reading Glasses provide long-wearing comfort.

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