"

Coolect is ideal for consumers who want to organize their digital photos ,
home movies and audio into an organized digital album.com. Coolect, LLC is a wholly owned subsidiary of
Immortal Dimensions Pty Ltd, founded in 2001. Says Vanderlip, "This is a unique
product.newscom .imation.

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There
are also pages for team and player photos to be pasted in.5 million children registered as Little Leaguers
between the ages of 5-18 years of age and more than 35 million people who
have played or volunteered for a local Little League Worldwide; there are
more than 7,100 leagues with 180,000 teams in all 50 states and more than
80 countries. Americans Embrace Digital Convenience But Have Yet to Fully Master Digital
Application Skills

OAKDALE, Minn.

-- The percentage of respondents who find creating digital photo albums,
movies, slide shows or scrapbooks to be easy is 62 percent.

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Once a digital album is created , it can
be stored on a PC, placed on a CD / DVD or e-mailed to family and friends.

Coolect is powered by Macromedia Director and Flash, enabling it to
effectively handle an extensive range of media types, while 'connections'
can be established quickly and easily by following the prompts from the
associations applet.coolect. Now there's a way for memories to be enjoyed year after year ,
in a bound, personalized book.sharedbook.
Overall, those using digital photography, compared to those who still use
analog cameras, are far more active in sharing their photo memories
(94 percent and 59 percent, respectively).msn.

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When a user clicks on a link, the tool will open other related connections
while the main screen displays the database of images, video, sound and
other media associated with the theme. Like most
Americans, we've got shelves piled high with dusty shoeboxes of old photos and
empty scrapbooks.
"Digital technologies allow consumers to be creative with digital images
in ways that weren't possible with printed photos -- like photo editing,
making DVD movies and creating digital photo albums," continued Pihowich.

Imation and the Imation logo are trademarks of Imation Corp.

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PRESS RELEASE COOLECT Sets New Benchmark for Personal Digital Media Software

"
Below are just some of the findings of the survey conducted this spring on
Americans ' attitudes, activities and concerns regarding capturing, editing,
sharing and preserving digital memories.

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Coolect helps capture highlights of special family moments -- from annual
events like holidays and anniversaries to special occasions like weddings,
births, and graduations.

-- Men are more likely than women to create digital photo albums on CDs
or DVDs (26 percent versus 22 percent) and
-- Men are more likely to edit, record or burn home movies on DVDs
(14 percent compared to 11 percent). All other
trademarks are property of their respective owners.

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"No other product currently on the market offers the richness of
relationships that Coolect creates, or the ability to store, compile and
display the various media with the flexibility and depth of understanding
that we bring to this space," stated Deryck Graham, CEO of Coolect, LLC .com. The result is a
unique 36+ page, 8 1/2 x 11" full-color Little League MemoryBook with the
player 's photo on the cover, professionally printed and bound and sure to
keep memories alive for a lifetime .

ABOUT SHAREDBOOK INC.
"And Imation has created some helpful tip sheets, available at
http: //www.


Yet, even though approximately half of American adults find these creative
tasks easy to do, less than one-third of Americans are actually doing them.imation.imation.

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coolect. SharedBook works with leading
organizations whose members share a strong affinity. Through the use of
patent -pending web technology, users can access a website where they can
add their photos and comments to other photos and stories contributed by
the organization.imation.

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The software is
easy to use and comes with a Wizard that navigates you through the process.'
And, increasingly, they are taking , saving and sharing digital photos with
family and friends," said Carla Pihowich, marketing operations manager,
Consumer and Office Products, Imation.com/digital-lifestyle .

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"
Analyst firm Understanding and Solutions confirms the continued growth of
CD and DVD sales with an expected 12 percent growth in 2006 over 2005.


According to the survey, being young and/or part of a family increases the
likelihood that an American will have "gone digital.

(1) The photo industry: a changing landscape.com/id/7737607/


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Users get a unique, memorable celebration of their
experiences .

Gone Digital: Americans Are Embracing the Digital Lifestyle
Eighty-nine percent of Americans surveyed say that sharing personal photos
and videos is easy to do. In fact, most respondents
(61 percent) agree that keeping their pictures and movies digitally changes
the way they share them with family and friends.com , or
by calling 1-888-466-3456.

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Affiliate organizations get a unique marketing tool and
lifelong brand reinforcement.


Whether an analog camera, a complex task or lack of time stands in the
way, Imation's simple tip sheets on how to quickly and easily create, share,
store and edit digital photos and videos can help consumers further embrace
digital applications and turn their images into precious memories.
A complete report on the survey's findings , including the questions and top
line results as well as ways to save, store and share digital memories can be
found online at http://www.

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Once the links are set up, Coolect does the rest
behind the scenes -- establishing a web of connections in the database
rather like a DNA chain.

Pricing and Availability

Coolect is available for $39.95 and is downloadable at www.


Beyond Basics
The survey found that Americans are moving beyond basic digital photo and
video tasks and are beginning to embrace more complex and creative
applications. Associated
Press .

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The result is a rich web of
events, pictures and relationships that are provided with context and
meaning -- reflecting life itself.

Once completed, the digital album is filled with cherished memories that
can be passed from one generation to the next, becoming a living keepsake
that tells the story of a family through narration, pictures, video and
audio.com, or by calling 1-888-212-3120 .com. Even so,
many Americans have yet to fully master the more complex digital application
skills , such as editing or digital scrapbooking.


"Americans, like the rest of the world, are indeed 'hooked on photos.

About Imation
Imation Corp is a leading developer, manufacturer and supplier of magnetic
and optical removable data storage media.

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Due to the robustness of the software, Hobbyists, Chroniclers, Digital
Media / PC Enthusiasts, Professionals and Businesses will find Coolect's
features and functions invaluable. Collectors, Scrap Bookers, Families,
Genealogists , Travelers and Photographers are just a few of the users that
will find this software to be a valuable tool for collecting and assembling
photos, audio, video clips and narrative in a meaningful way.


About Coolect

Coolect is headquartered in San Francisco, California, with Operations and
R&D facilities in Australia., Admit it.
(Photo: http://www. In fact,
the majority of Americans (71 percent) feel comfortable with the basics of
storing, organizing and sharing their digital photos and videos and they are
slowly tackling the more complex and creative tasks:

-- Thirty-two percent are editing photos and
-- Twenty-four percent are creating digital photo albums.

-- Fifty percent report using e-mail as their photo and video
distribution method,
-- Twenty-two percent store digital files on CD,
-- Sixteen percent share their memories on DVDs and
-- Fifteen percent post movies and photos directly to their personal Web
site.
Case in point: Women are more likely than men (77 percent and 67 percent,
respectively ) to take photos of family and friends, but men are more likely to
preserve those memories.

birthstones keepsakes

Immortal Dimensions is a
leading developer of innovative digital media management software.

SharedBook Inc. is the pioneer in offering users the ability to create
their own personalized, professionally printed, full-color books that
capture experiences and memories. It's true, according to a national consumer survey
of 2,000 American adults, sponsored by Imation Corp (NYSE: IMN), Americans are
embracing digital technologies to capture and share their memories.

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PRESS RELEASE Little League(R) Offers a New Way to Remember Your Child's Baseball Memories

"More often than not, they end up in shoeboxes in a back corner
of the attic.

'Hooked on Photos'

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For additional information, visit our web site at www. Personal photos can adorn the
book's cover and dedication and biography pages can be customized. Founded in 2003 and based in New York,
SharedBook has relationships with Little League International, CruiseWest
Cruise Lines, the Boston Symphony Orchestra, and CoolRunning. For more
information, go to http://www.

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Coolect
brings meaning to your digital media by allowing you to personalize
stories, and connect your digital photos, movies, and audio clips into a
digital album, creating the ultimate living keepsake. With Coolect, users are able to relive their
shared experiences time and again. The book can be shared with friends and loved ones and keeps all
the most important photographs together in an easy place to see them. Little League is very excited to join with SharedBook
in this endeavor. And now, with the growth of digital cameras, we have CDs,
DVDs , computer hard drives and e-mail boxes that are overflowing with digital
photos and videos as well .


The survey also confirmed that families with children are more likely than
couples or singles to preserve their memories digitally by creating digital
photo albums (32 percent compared to 19 percent) or editing digital photos
(41 percent versus 26 percent). (2005, May 4).

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"Coolect enables a user to assemble collections of text, movies, audio
clips, pictures and journal entries and then easily navigate back and forth
at many different levels, recalling not just relationships , contact details
or birthdays -- but actually linking together specific events, people,
places , music and memories."

One can start a personalized Little League MemoryBook at
www.com/cgi -bin/prnh/20050824/CGW015 )
In a year when the number of digital images captured worldwide is
estimated at 100 billion(1), more than half of Americans surveyed (54 percent)
are using digital technologies to capture and preserve their photos. In
addition, the market is shifting to higher capacity DVDs, showing a predicted
52 percent growth in 2006 over 2005.

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Coolect, LLC, innovators of digital media
management software, announced today the release of a new personal data
management software product, Coolect, setting a new benchmark for the
collecting, organizing, storing and displaying of digital media."

Each Little League MemoryBook starts with a set of articles about baseball
and/or softball with topics ranging from sportsmanship to how to break in a
new glove, all provided by Little League.com , to help consumers get the most out of their photos
and videos and preserve them on Imation CDs and DVDs. And the majority of those surveyed (54 percent) say
they are storing photos digitally.

-- Nearly half (47 percent) of Americans keep both digital and hard
copies of their personal pictures and
-- Seven percent of respondents have gone completely digital, keeping
only digital copies of their personal pictures on CDs, DVDs or other
digital storage devices.

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To give parents, coaches, and players a more
lasting way to capture the magical memories of the 2005 season, Little
League International and SharedBook have launched the Little League
MemoryBook. For the first time ever, parents can combine their own digital
photos with stories and photos provided by Little League to create a
personalized, full-color book for their child. "Americans wish they could do more and
be more creative with the images and videos that fill their hard drives and
stacks of CDs and DVDs, but many don't know just how easy it can be to turn
memories into keepsakes.com/digital-lifestyle . Additional information about
Imation is available on the company's website at http://www.

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Rather than simply importing and 'tagging ' digital images, and then storing
them in a flat-line, hierarchical database, Coolect enables a user to
connect or associate all of their media -- still images, audio and video
with people, events and journal entries. In this way, unique, multi-dimensional
connections can be recalled and recreated quite easily and simply --
bringing together images, movies, audio, contacts, events, journal entries
and albums within one space to show the relationships and connections
between the various elements in the database. This enables the user to easily and
freely 'surf' the database in an immersive , engaging environment that
stimulates the user to think, recall and recapture special moments in their
life. "What happens to all the
photos taken at Little League games?" asks SharedBook CEO , Caroline
Vanderlip.littleleague.
-- And nearly half of Americans (47 percent), find it easy to edit
digital photos and videos.

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Favorite memories of a family vacation, graduation , birthday and more will
bring family and friends together for hours of reminiscing.



About the Imation Consumer Survey
The consumer survey, sponsored by Imation Corp, polled 2 ,000 American
adults via telephone in May 2005, allowing for a margin of error of no more
than plus-or-minus two percentage points at the 95 percent confidence level.

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Jud Rogers, senior marketing executive of Little League International,
commented, "We just thought this was an incredibly innovative way for all
of our players, parents and coaches to remember one of the most exciting
times in their lives."

There are more than 2." The Generation X cohort
(ages 25-34) is about four times more likely than their grandparents, (ages
65+) to:

-- Edit digital photos (46 percent versus 12 percent),
-- Create digital photo albums (35 percent versus 9 percent) and
-- Edit and record home movies to DVD (18 percent compared to 4 percent). Retrieved from http: //www.msnbc.

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