During this period, the jewelry category
showed a 79 percent increase, far outstripping other traditional Mother Day's
categories, such as flowers and candy. Where
once this holiday would have been acknowledged with a phone call and a
heartfelt card, we're increasingly seeing people using it as an opportunity to
send expensive items, such as a necklace pendant," said Trevor Healy, vice
president, Payment Services, VeriSign.

VeriSign has a unique ability to correlate intelligence gathered across
the Internet, which enables the company to identify market trends such as
changes in Internet shopping patterns that may impact vendors with an online
presence. Earlier
research , as well as guidance for consumers on how to shop safely online and
for merchants on how to effectively secure their e-commerce sites, can be
found at: http://www.verisign.com. This
comprehensive,
61-page report presents key findings, analysis and insights in jewelry
trends based on three years of consumer omnibus studies, and provides
projections for future business and strategic recommendations for capturing
a greater portion of that business in your marketplace.
-- 80 percent of consumers are likely to buy jewelry for themselves
anytime they see something they like, with half likely to do so shopping
for others.

top jewelry

8 million transactions,
representing more than a 31 percent increase from the activity recorded
in the prior year period.
Mother's Day was first celebrated in the United States in 1907 at a church
in West Virginia and quickly spread throughout the nation. "Mother's Day 2005 is all about spirituality.dollardays.dollardays.

PRESS RELEASE JCOC.net Reviews Three Years of Consumer Research in 2005 Year-in-Review

By hosting monthly
surveys and client studies, MVI can track trends and buying habits before
they surface in the market. A tremendous disconnect still
exists between the industry's perceptions of consumer preferences and what
the consumer actually wants. Media requests are
directed to Elizabeth Chatelain at
805-239-2994 x101; fax 805-239-2947; or email elchat@mvimarketing.

women gifts


According to sales records, the top-selling Mother's Day gifts on
http://www.

MVI Marketing Ltd. Mother's Day shows great promise to reach above $300.
-- About 75 percent of male respondents wear jewelry, and over a quarter
would wear more if selection improved and they knew what was available.

flowers chocolate

"Online retailers increasingly count on
VeriSign to reliably process their transactions.
-- Online spending for the candy category was flat in 2005 as compared to
the same time period in 2004. PHOENIX, Small retailers are focused on
religious-themed gifts for Mother's Day, according to DollarDays. Due to its innovative business model,
DollarDays prices are not only often far below those which most small business
are accustomed to, but the offerings include many name-brand products as well
as rock-bottom pricing on overstocked and closeout items.com. A support system for entrepreneurs, DollarDays International helps
small stores to complete with big chains more closely on both selection and
price.net panelists on average.com.

flowers jewelry

VeriSign Announces Mother's Day-Period Online Shopping Activity

4 billion in online sales.43 million transactions and $473 million dollars.dollardays.com are religious jewelry, including crosses and rosaries.

* Joseph's new book, The Secrets of Retailing Or How to Beat Wal -Mart
(Silverback Books) by Marc Joseph, president and chief operating
officer of DollarDays, is now available for pre-publication orders at
http://www.

About DollarDays International
DollarDays International is a premier online wholesaler that helps small
businesses to compete against larger enterprises by offering more than
25,000 high-quality goods at prices close to those at which large chains
purchase. At http://www.net members
represent a cross-section of America's demographics.

Fine jewelry ranks high as the preferred gift for a quarter of JCOC. The JCOC is an e-panel of fine jewelry
consumers throughout North America representing all ages, genders, income
levels, buying categories and geographic regions.

food shopping


-- Monday, May 2, 2005 was the peak online shopping day during the period,
accounting for 5. operates intelligent infrastructure services that enable
individuals and businesses to find, connect, secure, and transact across
today's complex global networks.

DollarDays.com Sales Show Sharp Increase in Religious-Themed Mother's Day Gifts

But Chatelain laments that the
jewelry industry's marketing and spending focus still do not come close to
generating demand for alternative jewelry shopping experiences.

flowers s


"Mother's Day has arrived as one of our larger retail holidays."
The latest statistics from VeriSign are based on the analysis of online
sales volume processed through VeriSign Payment Services , which comprises more
than 37 percent of all North American e-commerce, and represents in excess of
135,000 online retailers.
-- Online spending for the flower category decreased 13 percent in 2005 as
compared to the same time period in 2004. Transaction activity remained
flat.verisignsecured. Additional news and information about the
company is available at http: //www. DollarDays International helps its
customers to select those items, both seasonal and everyday , which sell
quickly to promote both a higher inventory turn and better margins. "The cost of doing business has skyrocketed to
such a level that to have the ability to better understand the wants , needs
and desires of the consumer will help jewelers position themselves as
premier jewelry retailers in their marketplace," explains Elizabeth
Chatelain, Co-CEO of MVI Marketing and manager of the JCOC . But 40 percent would consider branded silver and diamond
jewelry.

day mother

As such, in addition to reporting on online shopping activity
related to Mother's Day, VeriSign also issued data throughout December 2004
regarding e-commerce statistics during the holiday shopping season.
More information about potential factors that could affect the company's
business and financial results is included in VeriSign 's filings with the
Securities and Exchange Commission, including in the company's Annual Report
on Form 10-K for the year ended December 31, 2004 and quarterly reports on
Form 10-Q.
"Perhaps the increased popularity of religious gifts is because of the
recent television coverage about the Pope or the general increase in religion
of our culture," Joseph said.
Recently, the company has announced several milestones:

* The company has moved into a new Scottsdale headquarters in response
to the company's growth. The new, 10,000 square foot DollarDays
Central is located in Thunderbird Airpark Center at 7575 E. Today, this
pioneering Internet-based market research analysis system boasts 100,000
consumers on the panel."

Did You Know

-- Self -purchases accounted for half to as much as 90 percent of the
jewelry purchased in any given month in 2005 for at least two thirds of the
year.
-- Brand has historically been least important for consumer when buying
fine jewelry. In 2003, 75 percent
were unaware of the product .

food women

VeriSign analyzed online shopping data from
April 25 through May 8, 2005, with research indicating an increase in online
spending activity of 24 percent as compared to the equivalent time period in
2004 (April 26 through May 9).

About VeriSign
VeriSign, Inc."
Other top -selling Mother's Day gifts are religious-oriented cards,
religious candles and candle holders, rosary cases and inspirational plaques. Today, DollarDays has 50 employees in both Scottsdale and
Boston, with plans to further grow to accommodate the increase in
DollarDays business .net four years ago.jcoc.info. Serving as the ultimate
tool for predicting behavior rather than reacting to it, the JCOC is
perfect for customized research projects, overnight studies, regular
monitoring of issues, tracking brands and brand equity, and low cost
participation in omnibus studies.

s shopping


These statements involve risks and uncertainties that could cause VeriSign's
actual results to differ materially from those stated or implied by such
forward-looking statements.


The company was founded in 2001 with two employees in a home
office.com, small storeowners can order their goods --
ranging from decorative items and clothing to personal care products and
greeting cards -- as well as employ various proprietary technologies to
instantly create seasonal departments and marketing materials.
-- Prices below $200 are popular for holiday gifts with the possibility
to up sell to $1,000.

The JCOC.

shopping day



Full Category Comparisons
VeriSign tracks year-over -year merchant activity in key e-commerce
categories. Spending in the diamonds
subcategory was up 101 percent, with a whopping increase of 540 percent
in transaction activity. The potential risks and uncertainties include,
among others; the ability of VeriSign to successfully develop and market new
services and customer acceptance of any new services; the risk that VeriSign's
announced strategic relationships may not result in additional products,
services, customers and revenues; increased competition and pricing pressures. VeriSign undertakes no obligation to update any of the forward-
looking statements after the date of this press release.
DollarDays International is a Web-based virtual warehouse, where small
business owners can find great deals on small business -sized orders for more
than 25,000 consumer products, from toys and household decor to apparel,
electronics and seasonal merchandise.



Required reading for anyone in the gem and
jewelry trade , the Jewelry Consumer Opinion Council e-panel (JCOC. launched the JCOC. A quarter of this untapped market is
consistently undecided about fine jewelry.net 2005 Year in Review report
is available for $595 by visiting www.

mother holidays

Jewelry Posts 79 Percent Increase, Far Outstripping Other Categories

MOUNTAIN VIEW, Calif.

Spending Patterns
-- Overall transaction activity totaled 54.

* As a support system for entrepreneurs, DollarDays recently unveiled a
new program called DollarDays Independent Distributors (DDID) that
helps people open their own product wholesaler businesses on the
Internet, for just $199 a year. DollarDays
sells its products by the case and many cases are of small quantities, which
are preferred by small retailers . JCOC.
-- Valentine's Day has become a big holiday for parents to give gifts of
jewelry to their children.

jewelry mother

As such, we will continue to
have unique insight into consumer spending habits for this holiday and other
major retail events. Chocolates accounted for 56 percent of
the category period sales, with overall spending on this particular
item up 35 percent as compared to the same time period in 2004.

Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.com, a
premier product wholesaler to small businesses and local distributors.
"We have 118 different varieties of rosaries and 300 different kinds of
crosses and the retailers we supply report that they are selling out as soon
as the stock comes in," said Marc Joseph, president of DollarDays
International.net) 2005 Year -in-Review is available
from MVI Marketing Ltd.net. By February 2004, more than 42 percent owned
one.
-- Hispanic jewelry consumers register a greater affinity for platinum,
and are more likely to own a diamond right-hand ring than their Anglo
counterparts. Statistics
indicate greater opportunity to acquire 75 percent more consumers to buy
jewelry for Valentine's Day, Mother 's Day, Father's Day, Graduations, and
the winter holidays -- as well as other
non-traditional occasions. "Smart
marketers would benefit from promoting affordable jewelry ideas for these
and other occasions throughout the year -- giving options to those
searching for what to buy," she advises .

top day

, VeriSign, Inc.
(Nasdaq: VRSN), the leading provider of intelligent infrastructure services
for the Internet and telecommunications networks, today released new
e-commerce data showing that Mother 's Day-related purchases accounted for
$4. Significant findings in regard to online shopping activity for
Mother's Day include the following figures from Sunday, April 25, 2005 through
Sunday, May 8, 2005, as compared to the equivalent time period in 2004
(Sunday, April 26 through Sunday, Online spending for the jewelry category increased 79 percent in 2005
as compared to the same time period in 2004. The diamonds category held an average purchase
price of $517.com. Redfield
Road. "Consumers' desires often don't
come close to the industry's perceptions.
-- Interest in diamond right-hand rings has soared.





JCOC Press Link Sign Up


The Jewelry Consumer Opinion Council (JCOC) was founded in 2001 with the
mission of providing MVI Marketing clients with fast, efficient, effective ,
and powerful market intelligence about their jewelry products and their
respective end use consumers .

food flowers

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