The Company's highly seasonal orientation
results in operating losses in the first and fourth quarters of the
fiscal year and operating profits in the second and third quarters.91 $2.79 $3.

LLR Partners Inc. JCOC. By hosting monthly
surveys and client studies, MVI can track trends and buying habits before
they surface in the market.net. A tremendous disconnect still
exists between the industry's perceptions of consumer preferences and what
the consumer actually wants.

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05 per diluted share. The actual amount of
the duties, if imposed, may be higher or lower than the deposit rates,
depending on the final determinations of the Commerce Department and
the U .
All statements other than statements of historical fact included
in this press release are "forward -looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. ("Five Below"), the leading retailer of
extreme-value merchandise to the teen and pre-teen market .00.
"David Schlessinger and Tom Vellios have stellar reputations in the
retail sector, and we are excited to work with them as they take Five
Below to the next level.
-- About 75 percent of male respondents wear jewelry, and over a quarter
would wear more if selection improved and they knew what was available.

The JCOC.

expressly halloween

"

About Five Below, Inc.com

About LLR Partners Inc.

MVI Marketing Ltd. Statistics
indicate greater opportunity to acquire 75 percent more consumers to buy
jewelry for Valentine's Day, Mother's Day, Father's Day, Graduations, and
the winter holidays -- as well as other
non-traditional occasions.

easter mardi

LLR Closes $20M Equity Commitment to Five Below

and
affiliates ("LLR") announce the closing of a $20 million equity
commitment to Five Below, Inc. LLR's unique combination of capital
and strategic guidance will leverage Five Below's success.net four years ago.

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(NYSE:CSS) announced today the results of operations for the third
quarter and nine months ended December 31, 2004. Actual events or results may
differ materially from those discussed in forward-looking statements
as a result of various factors, including without limitation, general
market conditions, increased competition, and other factors described
in the Company's Annual Report on Form 10-K for the fiscal year ended
March 31, 2004.00, includes:
sporting goods, games, wearables and jewelry, hobbies and
collectibles, bath and body, candy, snacks and beverages , room decor
and storage, stationery and school supplies, computer software, books,
electronic accessories, novelty and "gag" items, and seasonal items. This
comprehensive,
61-page report presents key findings, analysis and insights in jewelry
trends based on three years of consumer omnibus studies , and provides
projections for future business and strategic recommendations for capturing
a greater portion of that business in your marketplace. But 40 percent would consider branded silver and diamond
jewelry. But Chatelain laments that the
jewelry industry's marketing and spending focus still do not come close to
generating demand for alternative jewelry shopping experiences.

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31 $2.95 $3.
Tom Vellios, President and CEO of Five Below, said, "We are
excited to join forces with LLR to help Five Below realize its
tremendous expansion potential. Today, this
pioneering Internet -based market research analysis system boasts 100,000
consumers on the panel.

Fine jewelry ranks high as the preferred gift for a quarter of JCOC.

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20
========= ========= ========= =========
Diluted $1.10 $. Five Below's dynamic assortment of
merchandise, all of which is priced between $1.

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S. The
Company's exposure is estimated to be in the range of approximately
$.
CSS' consolidated results of operations for the quarters ended
December 31, 2004 and 2003 and consolidated condensed balance sheets
as of December 31, 2004, March 31, 2004 and December 31, 2003 follow:

CSS INDUSTRIES, INC.01 $2.227
========= ========= ========= =========

--------- -------------------------------------------------------------
COMPREHENSIVE INCOME
Net income $ 23,971 $ 27,397 $ 35,177 $ 37,574
Change in fair value of
interest rate swap
agreements, net - 149 - 269
Foreign currency translation
adjustment (8) - (3) 17
--------- --------- --------- ---------
Comprehensive income $ 23,963 $ 27,546 $ 35,174 $ 37,860
========= ========= ========= =========

CSS INDUSTRIES, INC.00 and $5. Media requests are
directed to Elizabeth Chatelain at
805-239-2994 x101; fax 805-239-2947; or email elchat@mvimarketing.

decorations festive

CSS Industries Inc. Reports Sales and Earnings for the Quarter and Nine Months Ended December 31 2004

Commerce Department issued its
preliminary determination in the anti-dumping duty investigation on
certain tissue paper products imported from China.03 to $.18 $2.
Five Below was founded in 2002 by David Schlessinger and Tom
Vellios, experienced retailers who created and developed the Zany
Brainy retail concept into a 200 store, $400 million revenue chain
that was eventually sold to FAO, Inc.

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These negative
factors were partially offset by decreased selling, general and
administrative expenses, primarily related to compensation, and
reduced interest expense.

Business Editors/Retail Writers

PHILADELPHIA ----LLR Partners Inc."
"In the past three years, the Five Below management team has
invested and rolled out an innovative retail concept, essentially
creating a new market niche," said Howard Ross , a Partner at LLR.00 and $5. Based in
the Philadelphia area, LLR seeks to create value through a variety of
transactions, including expansion capital investments, buyouts and
recapitalizations .
-- Brand has historically been least important for consumer when buying
fine jewelry. By February 2004, more than 42 percent owned
one. A quarter of this untapped market is
consistently undecided about fine jewelry.

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"The cost of doing business has skyrocketed to
such a level that to have the ability to better understand the wants, needs
and desires of the consumer will help jewelers position themselves as
premier jewelry retailers in their marketplace," explains Elizabeth
Chatelain , Co-CEO of MVI Marketing and manager of the JCOC."

Did You Know

-- Self-purchases accounted for half to as much as 90 percent of the
jewelry purchased in any given month in 2005 for at least two thirds of the
year.com.

meaningfully radiance

16 per diluted share.
"Reflecting the estimated maximum exposure to tissue duties
(approximately $.16 per share) and the third quarter year to date
results, we now expect EPS growth for the fiscal year of between 0%
and 5%," said David Erskine, President and CEO.
Five Below is based in Philadelphia, PA. For more information about LLR, please visit
www .

meaningfully frenzy

30 $.fivebelow.
Investments average $10 million to $40 million in a broad range of
industries , with an emphasis on business and consumer services,
healthcare, financial services and information technology.
Required reading for anyone in the gem and
jewelry trade, the Jewelry Consumer Opinion Council e-panel (JCOC.net) 2005 Year-in-Review is available
from MVI Marketing Ltd.

ornaments holidays

79
per diluted share, compared to a prior year net income of $37,574,000,
or $3.
Currently with over 25 stores located in lifestyle centers and
malls in the Mid-Atlantic region, Five Below offers thousands of
items, all priced between $1. and affiliates manage $620 million in private
equity, providing capital to middle market companies with growth
potential, proven business models and outstanding management teams.com


launched the JCOC.
-- Prices below $200 are popular for holiday gifts with the possibility
to up sell to $1,000.

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Forward-looking statements are based on the beliefs of the Company's
management as well as assumptions made by and information currently
available to the Company's management.08 $. "Consumers' desires often don't
come close to the industry 's perceptions.

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Net income decreased 13% to $23,971,000, or
$1.
In September 2004, the U. In November 2004 and January 2005, the
Commerce Department denied requests to reduce these deposit rates
pending the issuance of its final determination. AND SUBSIDIARIES
CONSOLIDATED RESULTS OF OPERATIONS
(Unaudited)

(In thousands, except
per share amounts)

Three Months Ended Nine Months Ended
December 31, December 31,
---------- --------- -------------------
2004 2003 2004 2003
--------- --------- --------- ---------

SALES $247,169 $247,394 $478,435 $484,846
--------- ---- ----- --------- ---------

COSTS AND EXPENSES
Cost of sales 184,656 176 ,443 353,270 350,718
Selling, general and
administrative expenses 24,221 27 ,048 68,984 73,036
Interest expense, net 906 1,185 2,032 2,874
Other expense (income) 49 192 (643) (310)
--------- --------- --------- ---------

209,832 204,868 423,643 426,318
--------- --------- --------- ---------

INCOME BEFORE INCOME TAXES 37,337 42,526 54,792 58,528

INCOME TAX EXPENSE 13,366 15,129 19,615 20,954
--------- --------- ----- ---- ---------

NET INCOME $ 23,971 $ 27,397 $ 35,177 $ 37,574
========= ========= ========= =========

NET INCOME PER COMMON SHARE
Basic $2. The
investment is expected to enable Five Below to achieve its objective
of growing to 100 stores in the Virginia to New York corridor by the
end of 2006 .jcoc.

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Net income decreased 6% to $35,177,000, or $2.
The decrease in sales for the nine months ended December 31, 2004
was primarily the result of lower ribbon and bow sales, the absence of
sales related to a product line which was sold in July 2003 and the
later timing of Valentine shipments which pushed sales into the fourth
quarter.S. By combining exceptional
value with trend-right , quality merchandise in a vibrant shopping
environment, Five Below has reinvented the traditional five-and-dime
for today's younger generation, and has launched a new retail category
within the specialty discount market. In 2003, 75 percent
were unaware of the product.





JCOC Press Link Sign Up


The Jewelry Consumer Opinion Council (JCOC) was founded in 2001 with the
mission of providing MVI Marketing clients with fast, efficient, effective,
and powerful market intelligence about their jewelry products and their
respective end use consumers.

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For the quarter ended
December 31, 2004, sales of $247,169,000 were flat compared to sales
of $247,394,000 in 2003.net panelists on average.

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91 per diluted share, compared to prior year net income of
$27,397,000, or $2. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)
(In thousands)

December 31, March 31, December 31,
2004 2004 2003
-------- -------- --------
ASSETS
------

CURRENT ASSETS
Cash and cash equivalents $ 18,845 $ 93,191 $ 12,158
Accounts receivable, net 214,715 40,460 215,377
Inventories 81,652 94,459 76,187
Deferred income taxes 7,491 7,937 7,179
Other current assets 13,719 12,987 11,934
-------- -------- --------

Total current assets 336,422 249,034 322,835
-------- -- ------ --------

PROPERTY, PLANT AND EQUIPMENT, NET 77,681 81,193 82,959
-------- -------- --------

OTHER ASSETS
Intangible assets, net 35,506 35,619 36,995
Other 4,852 4,551 4,473
-------- -------- --------

Total other assets 40,358 40,170 41,468
-------- -------- --------

Total assets $454,461 $370,397 $447,262
======== ======== ========

LIABILITIES AND STOCKHOLDERS'
EQUITY
-----------------------------

CURRENT LIABILITIES
Notes payable $ 19,000 $ - $ 28,980
Current portion of long-term
debt 10,000 - -
Other current liabilities 95,609 61,221 95,653
-------- -------- --------

Total current liabilities 124,609 61,221 124,633
-------- -------- --------

LONG-TERM DEBT, NET OF CURRENT
PORTION 40,000 50,251 50,000
- ------- -------- --------

LONG-TERM OBLIGATIONS 3,602 3,631 3 ,564
-------- -------- --------

DEFERRED INCOME TAXES 6,451 6,142 9,098
-------- -- ------ --------

STOCKHOLDERS' EQUITY 279,799 249,152 259,967
-------- -------- --------

Total liabilities and
stockholders' equity $454,461 $370,397 $447,262
======== ======== ========

llrpartners.net members
represent a cross-section of America's demographics.info.

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18 per diluted share.
CSS is a consumer products company primarily engaged in the
manufacture and sale to mass market retailers of seasonal, social
expression products , including gift wrap, gift bags, boxed greeting
cards, gift tags, tissue paper, paper and vinyl decorations , classroom
exchange Valentines, decorative ribbons and bows, Halloween masks,
costumes, make-ups and novelties, educational products and Easter egg
dyes and novelties.05
========= ========= ========= =========

WEIGHTED AVERAGE SHARES
OUTSTANDING
Basic 11,952 11,841 11,929 11,730
========= ========= ========= =========
Diluted 12,523 12,592 12 ,607 12,335
========= ========= ========= =========

CASH DIVIDENDS PER SHARE OF
COMMON STOCK $.

Five Below is the leading retailer of extreme-value merchandise to
the teen and pre-teen market.net 2005 Year in Review report
is available for $595 by visiting www. The JCOC is an e-panel of fine jewelry
consumers throughout North America representing all ages, genders, income
levels, buying categories and geographic regions.

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For the nine months ended
December 31, 2004, sales decreased by 1% to $478,435,000 from
$484,846 ,000 in 2003. These steps include the identification of new tissue sources
that are not subject to duty, as well as the negotiation of new
freight arrangements," he continued.

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The decline in net
income was primarily the result of lower sales and lower margins
caused by our establishment of a pre-tax reserve of $3,100,000 for
duties that may be imposed on imported tissue products (discussed
below ), higher freight costs and higher material costs. International Trade Commission, which are expected to be
issued in February 2005 and March 2005, respectively, and any reviews
that may be undertaken by the Commerce Department thereafter.
-- 80 percent of consumers are likely to buy jewelry for themselves
anytime they see something they like, with half likely to do so shopping
for others. Mother's Day shows great promise to reach above $300.


When submitting a site, please place it in the most appropriate category.

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As a result of this
determination, the Company and other importers are required to post
bond or a cash deposit upon importation of these products at rates
reflecting the Commerce Department's estimate of the duties that may
be imposed on these products.16 per share in the current quarter. "We are disappointed
in these results and have taken several steps to improve them for next
year. Serving as the ultimate
tool for predicting behavior rather than reacting to it, the JCOC is
perfect for customized research projects, overnight studies, regular
monitoring of issues, tracking brands and brand equity, and low cost
participation in omnibus studies.

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These sales declines were partially offset by improved
Christmas and Everyday boxed greeting card sales . The Company is vigorously contesting
the imposition of these duties, however given the preliminary
determinations of the Commerce Department and the International Trade
Commission, the Company has established a reserve for its estimated
maximum exposure of $.

PRESS RELEASE JCOC.net Reviews Three Years of Consumer Research in 2005 Year-in-Review


-- Valentine's Day has become a big holiday for parents to give gifts of
jewelry to their children.

groundhog holidays



Business Editors

PHILADELPHIA ----CSS Industries, Inc. For more information about
Five Below, please visit www.
-- Interest in diamond right-hand rings has soared.
-- Hispanic jewelry consumers register a greater affinity for platinum,
and are more likely to own a diamond right-hand ring than their Anglo
counterparts . "Smart
marketers would benefit from promoting affordable jewelry ideas for these
and other occasions throughout the year -- giving options to those
searching for what to buy," she advises.

Gifts with a holiday theme, for Christmas, Easter, and other festive occasions.

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