It provides market share and retail sales data, channel
breakdowns, and forecasts for product categories such as candles, potpourri,
diffusers, room sprays, and specialty wardrobe products.htm or contact
Carrie Mellage at +1-973-435-3412 or carrie_mellage@klinegroup. Remember, if using a veil, keep candles away , as candles in the wind
can be a fire hazard.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.prnewswire.com/ud_public.htm or contact Lenka Contreras at
+1-973-435-3407 or lenka_contreras@klinegroup.com

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"Cluster
them together on a fire-resistant tray and you'll infuse your space with
light, color and a new look for the season .

Splashes of Contrasting Color:
The best way to get the most impact for your time and money is to focus on
a clear color palette, says Coelho. For instance, in a brown/beige
neutral room, try incorporating contrasting splashes of bright colors like
turquoise, orange and lavender .
* Keep candles out of the reach of children and pets, even wagging tails."
Oil diffusers also continued to perform well in 2004, and while they
aren't as expensive as the newly introduced battery-operated products, which
often feature double-digit price tags, they are sold at a relatively higher
price point than other product types in this market space like mass-market
candles and candle imports.
To learn more about Kline's customized consulting capabilities for the
consumer products market, contact Susan Babinsky at +1-973-435-3365 or
susan_babinsky@klinegroup.com) is a
management consulting and market research firm serving clients worldwide in
the consumer products , chemicals, life sciences, and energy sectors.

For more information, contact:
Lenka Contreras
Vice President, Kline Research,
+1-973-435-3407
lenka_contreras@klinegroup .

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To learn more about Kline's customized consulting capabilities in the
petroleum and energy fields, contact Bill Downey at +1-973-435-3388 or
bill_downey@klinegroup. In a blue-themed room ,
various other shades of blue, as well as green and teal work well. Home fragrance
guru Harry Slatkin will be in charge of Limited Brands' home fragrances
division and should add a new burst of creativity to the company's offerings. It provides market share and retail sales data, channel
breakdowns , and forecasts for product categories such as candles, potpourri,
diffusers, room sprays, and specialty wardrobe products.

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home fragrance industry as a whole managed modest gains of nearly
5% in 2005, according Kline's HOME FRAGRANCES USA 2005 market study. Those
based in Europe should contact Pilar Pardo at +32 2 776 0737 or
pilar.pardo@kline-europe. Outdoor candles
can also be functional if you choose citronella candles. Each season offers new, hot color trends,
and this summer's pink, teal, and black and white contrasts, present the
opportunity to make bold style statements.

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Coelho says you can incorporate elements of the season's hottest colors
into your existing color schemes through the creative placement of throw
pillows, candles and other accessories.
A number of factors converged to create this scenario, according to Lenka
Contreras, vice president of Kline's research division and head of its
Consumer Products practice.
home fragrance business and is opening six additional C.
"Candle sales stayed flat instead of declining only because the high-end
specialty products performed well," says Susan Babinsky, senior vice president
and head of Kline's Consumer Products consulting practice.com/y324.

pillar seaglass

S. "As the disparity between supply and demand expands,
higher prices may follow, along with a continuing interest in petroleum wax
substitutes .com

She
suggests working with several shades that compliment each other and grouping
candles of various sizes and shapes.
"The market leaders hit it big with battery-operated diffusers and found
that consumers were willing to pay a premium for them," says Contreras."
Kline + Company's HOME FRAGRANCES USA 2004 market survey is the ninth
edition of this authoritative source of industry information for the home
fragrance market.

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Pure vanilla-scented candles have given way to "vanilla infusion"
scents that combine vanilla with floral or fruit essences, such as the newly
popular pomegranate and currant scents. For a room with a predominantly green color
scheme , try accents of yellow, blue, orange or teal.

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What does the price
of a barrel of crude have to do with air freshener products? Plenty, if those
products are made out of paraffin wax.
Established in 1959, Kline + Company (http://www.
Specialty stores and mass merchandisers remained the leading channels for
home fragrance products for 2004, but the largest product segment --candles--
saw very different results in these two purchase channels.duff@kline-europe.

karens mainely

Coelho, who is also the host of an HGTV television show, offers decorating
and trend tips to make this a positively glowing summer season:

Shed Some Light:
Candles are a simple way to add new impact to both indoor and outdoor
design. Coelho reports that the hottest trends in candles this year are in
shades of lilac, turquoise, pink, peach and earth tones, such as beige and
cream.klinegroup.

Handcrafted candles that may include container, pillar, votive

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LITTLE FALLS, N.com. It introduced the battery -powered Glade Wisp diffuser in 2004, as
well as a diffuser product under the Oust label.

poured customed

, While the rising cost of oil
has made it more difficult for businesses in all sectors, the home fragrance
industry has felt the pinch even more directly than most.O.

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com.

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5% a year,"
says Bill Downey, vice president and head of Kline's Petroleum + Energy
consulting practice.
* Never burn a candle on or near anything that can catch fire.

For more information and candle safety guidelines , visit
http://www.jsp?userid=335005

Kline Study Shows That Scent Diffusers Sweeten Profits in Home Fragrances

J.com.

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Kline's study, HOME FRAGRANCES USA 2004, recorded an exceptional year for
diffusers and room sprays, which compensated for continually slipping sales in
the mass -market candle sector. The company made a national push with its Housewarmer Electric
Home Fragrancer system in 2004 and saw a large jump in sales as a result.klinegroup.com. In Europe, contact Jonathan
Duff at +32-2 776 0738 or jonathan.

neez wane

In her
presentation to the National Candle Association's annual meeting on April 7 in
Anaheim, California, Mellage will discuss how these trends contributed to the
final outcome of the market's performance in 2005 and what the coming years
may bring for candle producers. Bigelow apothecary
stores to feature high-end specialty home fragrance products.

pillars candles

Candles comprise the largest product category in the home fragrance
market, and because petroleum -based wax is created as a by-product of the
refining process for lubricant basestocks, nearly every company producing
scented candles has been affected by the price swings of oil over the past
three years.
Black and white contrasts are also an instant update to any room.org . Johnson has been focused on creating new entries within the diffuser
category.
For more information on this study, go to
http://www.

poured mainely

Coelho urges people to remember that even when burning candles outdoors ,
always keep safety in mind. "Mass-market candle
sales have been declining consistently, making it even more important for home
fragrance marketers to focus on innovation, adding new product forms to their
portfolios, and raising price points by creating higher perceived value for
their new products.

kreations unscented

J. If you
have a room that has a lot of pink in it, which is one of this year's hottest
colors, you can add depth with shades of aubergine, fuschia and lavender.

Get Creative
Coelho encourages homeowners to get creative with affordable materials,
such as a "cabana veil" she recently added to a basic patio umbrella.candles. Since introducing oil diffusers into the mass market in 1999,
S.

Established in 1959, Kline + Company (http://www.

lightscapes ocassion

The U ."
Kline + Company's HOME FRAGRANCES USA 2005 market survey is the tenth
edition of this authoritative source of industry information for the home
fragrance market. LITTLE FALLS, N. "Unit
volume has basically been flat, so marketers are introducing higher-priced,
value-added products, and their strategy has been successful.

lightscapes candles

com) is an
international management consulting and market research firm serving the
consumer products, specialty chemicals, life sciences, and petroleum and
energy industries . The National Candle Association offers the
following candle safety tips for smart, safe candle use:

* Always keep a burning candle within sight.
* Always use a candleholder specifically designed for candle use.
Reckitt Benckiser also did well in 2004, showing a growth spurt due to the
introduction of three new oil scents and its Airwick Mobil'Air battery-powered
diffuser .

mainely tealight

com.

Summer Decorating Story: Easy Affordable Updates to Lighten and Brighten Up the Home

pillar poured

Despite Wax Pricing Issues Home Fragrance Market Manages Modest Growth According to Kline Study

The study
also pegs growth in the candle category at around 2% for last year, despite
the raw material cost increases and uncertainty about wax supplies.
For more information, go to http://www.klinegroup .

For more information, contact:
Carrie Mellage
Industry Manager, Consumer Products
+1-973-435-3412
carrie_mellage@klinegroup.Top Designer and Lifestyle Expert , Susie Coelho, Offers Fresh Decorating Ideas
to Reinvent Your Home This Summer

WASHINGTON, Summer offers the brightest and
strongest color palette, so there is no better time to reinvent your living
space, says Susie Coelho, author of Styling for Entertaining; 8 Simple Steps,
12 Miracle Makeovers, and lifestyle consultant to the National Candle
Association (NCA ). The
holder should be heat resistant, sturdy and big enough to collect
dripping wax.
Market leaders took notice of the winds of change and diversified their
product lines .

pillars votive

"Market leader Yankee Candle wasn't able to meet the demands of a busy
fourth quarter, which led the company to post a lower-than-expected increase
for the year. And although many other candle companies weren't reporting wax
supply problems, a big increase in the cost of paraffin wax during the year
really hurt the bottom line," says Carrie Mellage, industry manager of the
Consumer Products practice for Kline + Company. "Natural" candle scents, such as
cotton, linen, water and rain are popular right now as well.
Susie Coelho
http://profnet., New, innovative diffuser
products brought a fresh wave of profits to the home fragrances market for
2004, pushing the overall growth rate to a five-year high, according to a
market study just published by Kline + Company.C.
The Yankee Candle Company expanded into the electric oil diffuser business
in late 2003.com.

customed lather

"We expect global demand for waxes to grow at an average annual rate of
1.0% over the next 15 years, while supply will likely drop by 1.com/Y324.klinegroup.
"Oversized candles in unusual shapes are very popular this year, as are
short, wide square candles and tall, slender pillars," said Coelho."
For a relaxed, rustic feel, Coelho recommends placing glass or metal
lanterns with brightly colored votives or pillar candles outside on the patio
or deck, or even inside on the mantle or on accent tables.
Perhaps most notably, though, Limited Brands has made a series of
significant moves in an attempt to diversify its home fragrance offerings and
capture a greater share of the market.

lather seaglass

"Many companies are already trying to cut their dependence on paraffin wax
supplies by reformulating their products," Mellage says. "They're exploring
less expensive ways to deliver a quality candle with premium scents, including
using vegetable-based waxes or synthetic materials."
This is a prudent course of action for the long term, according to Kline's
forecasts for the global supply of wax over the next 15 years.
Coelho suggests "clustering" as an updated way to display candles. Citronella candles
now come in a variety of scents and designs such as tea lights, votives and
other varieties that can decorate your outdoor space while protecting your
guests from pesky mosquitoes.
Using a simple drugstore dye, you can match it to the color of your outdoor
accents. It recently acquired the Slatkin + Co.

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- - kjjkjk

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