com., Kirkland 's, Inc.
(Nasdaq: KIRK) today announced that it will provide an online simulcast of its
presentation to the investment community at the Piper Jaffray Consumer
Conference in New York City., Kirkland 's, Inc.

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"
Kline + Company's HOME FRAGRANCES USA 2004 market survey is the ninth
edition of this authoritative source of industry information for the home
fragrance market.com) is a
management consulting and market research firm serving clients worldwide in
the consumer products, chemicals , life sciences, and energy sectors.

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Home fragrance
guru Harry Slatkin will be in charge of Limited Brands' home fragrances
division and should add a new burst of creativity to the company's offerings .
For more information on this study, go to
http://www.htm or contact Lenka Contreras at
+1-973-435-3407 or lenka_contreras@klinegroup.com.
Kirkland's, Inc. EDT.

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The live broadcast of Kirkland's quarterly conference call will be
available online at the Company's website, http: //www.corporate-ir.

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"
Oil diffusers also continued to perform well in 2004, and while they
aren 't as expensive as the newly introduced battery-operated products, which
often feature double-digit price tags, they are sold at a relatively higher
price point than other product types in this market space like mass-market
candles and candle imports. It provides market share and retail sales data , channel
breakdowns, and forecasts for product categories such as candles, potpourri,
diffusers , room sprays, and specialty wardrobe products.com, and at
http://www.

The online replay will be available shortly after the presentation and will
continue for approximately 30 days.net/playerlink .

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com.

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Johnson has been focused on creating new entries within the diffuser
category. It introduced the battery-powered Glade Wisp diffuser in 2004, as
well as a diffuser product under the Oust label .
Perhaps most notably, though, Limited Brands has made a series of
significant moves in an attempt to diversify its home fragrance offerings and
capture a greater share of the market.m.m.

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"Unit
volume has basically been flat, so marketers are introducing higher-priced,
value-added products, and their strategy has been successful.kirklands.

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Kline's study, HOME FRAGRANCES USA 2004, recorded an exceptional year for
diffusers and room sprays, which compensated for continually slipping sales in
the mass-market candle sector.duff@kline-europe. The presentation will take place on Wednesday,
June 8, 2005, at 3:10 p.

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klinegroup.

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Specialty stores and mass merchandisers remained the leading channels for
home fragrance products for 2004, but the largest product segment --candles--
saw very different results in these two purchase channels.
"Candle sales stayed flat instead of declining only because the high-end
specialty products performed well," says Susan Babinsky, senior vice president
and head of Kline's Consumer Products consulting practice.com/y324 .com

net/ireye/confLobby.

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Kirkland's To Broadcast Investor Presentation Live On The Internet

Although originally focused in the
Southeast, the Company has grown beyond that region and currently operates 312
stores in 37 states. The Company's stores also offer an extensive assortment of holiday
merchandise, as well as items carried throughout the year suitable for giving
as gifts.

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Kline Study Shows That Scent Diffusers Sweeten Profits in Home Fragrances

, New, innovative diffuser
products brought a fresh wave of profits to the home fragrances market for
2004, pushing the overall growth rate to a five-year high, according to a
market study just published by Kline + Company. A replay of the
conference call will be available through May 26, 2005, by dialing
(719) 457-0820 and entering the confirmation number, 6377418. was founded in 1966 and is a leading specialty retailer
of home decor in the United States.

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home fragrance business and is opening six additional C.
The live simulcast of Kirkland's presentation will be available online at
the Company's web site, http://www . was founded in 1966 and is a leading specialty retailer
of home decor in the United States, operating 310 stores in 37 states. The
Company's stores present a broad selection of distinctive merchandise ,
including framed art, mirrors, candles, lamps, picture frames, accent rugs,
garden accessories and artificial floral products.

During the call, the Company will discuss its
results of operations for the first quarter of fiscal 2005 as well as the
Company's outlook for the second quarter and the 2005 fiscal year.kirklands.

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Since introducing oil diffusers into the mass market in 1999,
S. "Mass-market candle
sales have been declining consistently, making it even more important for home
fragrance marketers to focus on innovation, adding new product forms to their
portfolios , and raising price points by creating higher perceived value for
their new products.klinegroup. More information can be
found at http://www. The Company's stores present a broad selection of
distinctive merchandise, including framed art, mirrors, candles, lamps,
picture frames, accent rugs, garden accessories and artificial floral
products.

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J.
"The market leaders hit it big with battery-operated diffusers and found
that consumers were willing to pay a premium for them," says Contreras.kirklands. EDT.

More information can be found at http://www.

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com.

For more information, contact:
Lenka Contreras
Vice President, Kline Research,
+1-973-435-3407
lenka_contreras@klinegroup . The number
to call for this interactive teleconference is (913) 981-5532.

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zhtml?ticker=KIRK+item_id=1073382 .
Kirkland's, Inc.

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Reckitt Benckiser also did well in 2004, showing a growth spurt due to the
introduction of three new oil scents and its Airwick Mobil'Air battery-powered
diffuser .

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C. JACKSON, Tenn.
(Nasdaq: KIRK) today announced details for the release of its results for the
first quarter ended April 30, 2005.com .

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A number of factors converged to create this scenario , according to Lenka
Contreras, vice president of Kline's research division and head of its
Consumer Products practice. JACKSON, Tenn.

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LITTLE FALLS, N.
Market leaders took notice of the winds of change and diversified their
product lines.
The Yankee Candle Company expanded into the electric oil diffuser business
in late 2003. It recently acquired the Slatkin + Co.
To learn more about Kline's customized consulting capabilities for the
consumer products market, contact Susan Babinsky at +1-973-435-3365 or
susan_babinsky@klinegroup.

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The company made a national push with its Housewarmer Electric
Home Fragrancer system in 2004 and saw a large jump in sales as a result.O.

The Company's stores also
offer an extensive assortment of holiday merchandise, as well as items carried
throughout the year suitable for giving as gifts. The online replay will follow shortly
after the call and continue through June 2, 2005.

marimekko toland

In Europe, contact Jonathan
Duff at +32-2 776 0738 or jonathan.

Established in 1959, Kline + Company (http://www. Eastern.corporate-ir.com , or
at http://phx.

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stores to feature high-end specialty home fragrance products.

Kirkland's Sets First Quarter Earnings Release and Conference Call Dates

Kirkland 's plans to issue its earnings release for the first quarter
before the market opens on May 19, 2005 , and will host a conference call on
May 19, 2005, at 10:00 a.kirklands.zhtml?c=131653+s=wm+e=1055901 on May
19, 2005, beginning at 10:00 a.m.