More information can be accessed at
http://www.0804 or
http://www.
The Room Design Center helps design-oriented consumers think about how new
flooring will mesh with their overall decor. New, more detailed product
information pages along the way can help answer technical questions on the
spot.

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Crisp and new vs.com is to create the easiest and most fun
way to shop for a new floor.
From the new Flooring Home page, consumers can select any one of three
main pathways, each aimed at different needs - "Room Design Center," "Do-it-
Yourself (D-I-Y)" or "Find Your Floor," which is ideal for product browsing
and targeted searching. The new Store Locator finds a
local retailer who carries the shopper's specific floor selection. Floor
dealers also can be contacted directly from the Armstrong web site. Consumer
inquiries can be directed to 1-800-233-3823.

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Although you may love your blue and mauve
living room, Thompson said that you need to bring your tastes into the
mainstream so you don't rule out prospective buyers. The goal of the new site is to make finding the perfect floor simpler
and more fun by offering inspiring design ideas , new interactive shopping
tools, and more help envisioning new floors in a home setting.

(TM) and (R) indicate trademarks of Armstrong World Industries, Inc.

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Exotic wood floors are
now available engineered, which makes them more affordable.
-- Idea File: Save your flooring selections for side-by-side
comparisons. "Design a Room(R)" even features the entire
palette of paint colors from Benjamin Moore and Sherwin Williams.

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expensive -- Even though you may have invested in top-
of-the-line carpeting a few years ago, it won't make a difference to
prospective buyers when they see that it has started to show its age. It can be easily replaced by either
ceramic tile or vinyl.

Founded over 40 years ago, McSwain Carpets + Floors is the ninth largest
national independent flooring retailer, with stores throughout Greater
Cincinnati, Dayton and Toledo.com or by calling 513.com prior to making a purchase," says Jesse Engle, general manager,
eMarketing."
The D-I-Y center teaches about installing different types of floors and
leads the D-I-Yer to floors they can install.

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"The walls and floors are the biggest palettes in your
home, and stains, spots and worn areas in the carpeting are hard to miss.
When they've determined whether they want wood , laminate, ceramic or
resilient, Find Your Floor allows users to browse the floor they want by
color , look, or in the case of hardwood, by species. More information about
Armstrong is available on the Internet at http://www.

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After they've found the
perfect floor, the last step is Where to Buy .

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Simple Flooring Updates Can Raise Your Home's Selling Price

More information can be accessed at 513.net. "People have different needs when shopping for a floor - some want
to shop by room, some wish to browse, some need to learn about a particular
floor type. They will get inspiration by
using exclusive tools such as "Design a Room(R)" and "Shop by Room. In 2004, Armstrong's net sales
totaled more than $3 billion.

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Both floor coverings are now available in a multitude
of patterns and colors to complement your current dicor and give it a fresh
facelift."

Make an entrance -- An inviting entryway gives off a warm welcome, and
even if you don't currently have a formal entry space you can create one, said
Thompson.

Armstrong World Industries, Inc. is a global leader in the design and
manufacture of floors, ceilings and cabinets.

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mcswaincarpets.com to help
consumers walk through the steps necessary to find the right floor for their
needs. Consumers also can download installation guides for Bruce, Armstrong and
Robbins wood flooring.

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Carve out a 4 by 6-foot space by the front door and replace current
floor covering with hardwood or ceramic tile to make a great, immediate first
impression. McSwain also has four dedicated business-to-business
divisions that serve the builders, interior designers, contractors, realtors,
construction companies , property managers and other members of the Greater
Cincinnati business community.771.com," Engle says.

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"If you are looking at ideas to update your home, there are now several
new options in floor covering, including hardwood, carpeting, tile and vinyl,
that you can implement to add value ," said Melody Schofield, account
representative and ceramic specialist for the builder and designer divisions
at McSwain Carpets + Floors. Custom
painted and glazed tiles are also hot this year ," said Schofield.1400., Armstrong
(OTC Bulletin Board: ACKHQ), the most trusted name in flooring , today
announced the redesign of its award-winning web site, Armstrong.

Floors Shopping includes all floor covering products as interior finishes that are purchased over the internet, including hardwood and laminated surfacing, carpeting, rugs and floorcloths.

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McSwain sells and professionally installs more
floor covering products in the Tri-State area than any other flooring company.
-- Floor Selector: To make the shopping experience even more user-
friendly, consumers can design a room visualizing how product
selections will look - before they buy. For inspiration, a new "Shop by
Room" area lets consumers browse by room type to explore personal style, view
beautifully decorated rooms organized by decor, and get design ideas from
professional interior designers.
The new "Floor Selector" tool leads consumers through a step-by-step
process and teaches about budget, performance and style features for different
kinds of floors.

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Your home's floors are one of the key areas prospective buyers notice

CINCINNATI, When you're selling your home in a
competitive real estate market, some simple improvements not only can increase
the value of your home, but also help you get the best return on your
investment.766.
-- Design my Room (sm): See floors in your very own room! This one-of-a-
kind tool is available for purchase via download or CD directly from
Armstrong.

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Then there is the pioneering "Design a Room(R)" - long the hottest spot on
Armstrong.

Quick, Confident Selection
The site has been improved to help consumers find the information they are
looking for quickly - content is arranged according to consumer needs.

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Exotic offerings in hardwood flooring are in demand and more affordable
this year. Rooms can be designed by
decor, floor and room type.
"The idea behind this redesign is to capture what we've learned about
what consumers really want - and help them to confidently narrow their
selection.

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Carpeting, vinyl and
other floor coverings in the beige, tan and neutral color family are the most
appealing, he said.
"Tile is now available in a variety of metal and glass looks.'
-- Jesse Engle, GM, eMarketing, Armstrong World Industries

LANCASTER, Pa.
-- Store Locator: Browse floors based on the products that your local
store carries and identify local stores that offer Armstrong
certified installers.

Envisioning Your Floor
The new web site is designed to appeal to both head and heart to help
consumers learn, plan and decide on flooring.

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Whether you are thinking about selling your home or currently have it on
the market, here are a few things you can do to raise its selling price:

Cleanliness -- "Cleanliness is one of the most important factors.theteamthompson .

Launching April 28: Floor Shopping Made Easier at Armstrong.com

com is designed to accommodate all of these,"
he says. In addition to seeing floors in different room settings,
consumers can also save floors in their own "Idea File" to compare features -
and quality levels-side-by-side. Based in Lancaster, PA, Armstrong has 42 plants
in 12 countries and approximately 15,000 employees worldwide .

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"Bamboo, wenge, which is an African wood, hickory or Brazilian walnut give
a distinctive appearance to any home," said Schofield.
McSwain associates have specialized training with the vast array of carpet,
hardwood, tile and laminate products to better educate consumers, enabling
them to make confident decisions in matching their lifestyle and the right
type of flooring.com.

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"Vinyl now
features an array of natural looks and can look like a variety of hardwoods,
metallics and other texturized coverings.
-- Complete Product Catalog: The entire Armstrong flooring portfolio at
your fingertips: Bruce(R) Hardwood Floors, Armstrong(TM) Hardwood
Flooring by Hartco(R), Robbins(R) Fine Hardwood Flooring and
Armstrong brand flooring across laminate , vinyl, ceramic and Genuine
Linoleum(TM).com - that lets customers see what their new floor will look like in
a variety of room settings, mixing and matching floors with different paints
and cabinets and ceilings.

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'The idea behind the new Armstrong.
Highlights of the new web site include:

-- Shop by Room: New and improved interactive shopping tools offering
show home visuals and advice from interior designers.
-- Do-It-Yourself Center: For DIY customers, it's easy to compare floors
based on ease of installation plus get technical questions answered . The new Armstrong. The new
compelling design also incorporates performance enhancements that provide
faster page load times.

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Anything
that detracts from the home is a reason not to buy it," said Rich Thompson of
Team Thompson Realtors."

Color and design -- Design elements and colors are another area for which
prospective buyers have a sharp eye. By
replacing it with new carpeting , hardwood or ceramic tile, your rooms will
definitely give the right first impression.
Team Thompson is a real estate agency affiliated with RE/MAX(R) based in
Cincinnati, Ohio.

-- Order Samples: Request floor samples online to see how your selection
fits in your own home and coordinates with your decor. Room views have been captured from gorgeous
show homes , and pages feature decorating tips, and commentary from the
interior designers responsible for the rooms.armstrong.

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"Nearly half of all hard-surface floor buyers in 2005 will visit
Armstrong . And if that is still not enough to help
people decide, they can order flooring samples to be sent to their own home. We believe no site is better at inspiring, educating, and guiding
consumers through the floor-buying process than Armstrong.com.

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The kitchen and bath are two of the most important rooms considered by a
prospective buyer when deciding whether or not to buy, and older linoleum
flooring definitely shows a home's age. And new product benefit pages inform consumers about
such trademarked features as ToughGuard(R) and CleanSweep(R). Armstrong Floor
Products and its powerhouse family of brands - Armstrong(R), Bruce(R) Hardwood
Floors, Armstrong(TM) Hardwood Flooring by Hartco(R) , Robbins(R) Fine Hardwood
Flooring, Desso(R) Textile Floorcoverings and Desso DLW Sports Systems - offer
the most extensive portfolio of flooring products available, including branded
vinyl, laminate, Genuine Linoleum(TM), hardwoods, carpets, ceramics and sports
surfaces for residential and commercial applications.

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