WASHINGTON, A skilled casting and mold-maker who
went on to open his own manufacturing firm in Las Vegas has been named
Nevada's Small Business Person of the Year by the U. Small Business
Administration (SBA).
"The wonderful success of Scott Acton and Trevi Manufacturing can be
attributed to the unique role of small business in the American and world
economies which are, simply, find a niche, assess the need, and then fill it,"
says John Scott, SBA's Nevada district director.
People gain great personal satisfaction from having nicely appointed
outdoor living areas.5 billion in 2004, rising from $60.

In addition to consumers' purchase behavior , their attitudes and
motivations in outdoor living purchases are also explored, including a
psychographic analysis of four distinct personalities that participate
in the outdoor living market: Lounging Lisa , Happy Gardener Helen,
Therapeutic Thelma, and Sylvia the Garden Slave.

vanes cupolas

Go through art books and look at
paintings by Paul Gauguin or look at a children's book, such as, "Where the
Wild Things Are. Their cast stone
products were made of metal-reinforced concrete.6
billion or 31 percent of the total market in 2004, the real growth
categories in the coming years will be the tools, equipment , supplies
and accessories that enhance the outdoor living lifestyle.' She is president of Unity Marketing , a
marketing consulting firm she founded in 1992.

cupolas windwheels

If you plan on using
wait staff, consider having them use phrases in Italian.
Five years ago after working for his father for some time, Acton was
confident enough to leave the family business and start his own firm -- Cast
in Stone -- to manufacture cast stone products for homes and gardens, as well
as commercial construction projects .
The outdoor living market, including outdoor living products and
services, reached $62.

Outdoor Living Products, such as barbecue grills, lights,
fireplaces, furniture, outdoor decorative accents, ponds,
pools, etc -- Overall purchase incidence, what products they
buy , how much they spend, where the shop, why they buy and
brand awareness and preferences.

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Use fabric, tea towels and/or beach towels as unique tablecloths
accented with tea lights. A backyard barbeque becomes a Country Western
Hoedown by adding cowboy boots, hats and lassoes to the tabletops ."

For more information about all of the SBA's programs for small businesses,
visit the SBA's extensive Web site at http://www. This retailer
insight provides key strategic information for outdoor living
marketers who primarily sell their goods to the consumer through the
garden center channel.
Advising such clients as Lenox, Cartier, Herend, Crystal Cruises,
Spring Air, Sears, The World Gold Council, The Conference Board and
American Express, Danziger taps consumer psychology to help clients
navigate and master the changing luxury marketplace.

interludes colliding

Play
country western music.sequoiaprod.S.

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From two employees in 2001 with total revenue just under $40,000, Trevi
employed 24 people in 2004 and grossed $3. The city is a more beautiful place because of his
innovation and creativity.unitymarketingonline.

birdbaths gardenscape

Here are Sequoia's tips for planning outdoor soires with
ease and creativity.

Finally the goal for your next outdoor party should be to have fun, relax
and enjoy the great outdoors!

CHERYL'S FAVORITE:

"Watermelon Margarita "

1 1/2 oz.
Acton, who in 2002 renamed his business Trevi Manufacturing after Rome's
most famous and unique fountain, decided to manufacture all of his company's
products from glass fiber reinforced concrete.

To reserve a copy of the Outdoor Living Market, 2005 at the
discounted pre-publication price, visit www.

vanes colliding

" Catalogs from Pottery Barn and Crate & Barrel or those
that feature camping gear and pool supplies can be just as inspirational. fresh lemon sour
2 oz.com or
call 310-397-1477. For almost a century, the market for
decorative fountains, planters and statuary was dominated by a small number of
firms that provided traditional designs to a guarded market.1 billion in
2003.
She has appeared on CNN's In the Money, NBC's Today Show, CNBC,
CNN International , CNNfn, CBS News Sunday Morning, Fox News' Your
World with Neil Cavuto, NPR's Marketplace and is frequently called
upon by the Wall Street Journal, New York Times, American
Demographics, Women 's Wear Daily, Forbes, USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for commentary and insight.

gardenscape interludes

How about a Mediterranean theme? Place bunches of fresh herbs in small
ceramic pots on the tables to be handed out as farewell gifts at the end of
the evening. String outdoor
lights through trees or place them in potted plants while the sounds of
romantic Italian music drift through the air.

Rental companies can provide everything from decorative linens and chairs
to heat lamps and serving platters. Your guests'
comfort should always be a priority. "Patron" Silver Tequila
3/4 oz.----After years of
decorating and redecorating the interiors of their homes, American
consumers are turning their energy outside to spruce up the exterior
living areas of their homes. "While the retail sales of plant materials accounted for $19.

About the insights contained in the Outdoor Living Market, 2005

The consumer insights study, Outdoor Living Market, 2005:
Understanding and Predicting Consumers' Passion for the Outdoor Living
Lifestyle, provides details of a survey among 1,000 home owners with
incomes of $25,000 and above.

windwheels windchime

To add more light and ward off insects , don't
forget to use citronella candles and torches and, where possible, lanterns
hung from trees . Strain into an ice-filled 14-oz.

Las Vegas Manufacturer Named Nevada's Small Business Person of the Year

Where Is the Next Big Opportunity in the Home Furnishings Market?; Look Outside to the Patio Porch and Yard According to Unity Marketing

windchime krupps

The lightweight alternative is
stronger and lighter than traditional cast stone and products made from the
material can be installed by one or two people with no special equipment. She is the author
of Let Them Eat Cake: Marketing Luxury to the Masses --as well as the
Classes, (Dearborn Trade Publishing, $27, hardcover) and the recent
book, Why People Buy Things They Don't Need: Understanding and
Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing,
2004).

interludes gardenscape

Scott Acton, owner of Trevi Manufacturing, has been
invited by SBA Administrator Hector Barreto to participate in National Small
Business Week activities April 26-28, 2005, in Washington , D. Garden center managers
were surveyed about how they perceive the emerging opportunities in
the outdoor living marketplace and how they are transforming their
businesses to take advantage of the opportunities.

colliding birdbaths

Prop houses and furniture rental
companies can provide the finishing details, including fake cacti or an
extra bar.
Today's home is a hub for connecting with consumers looking
outside to reconnect with their neighbors and local communities.
"The cocooning lifestage is over. In the new connecting lifestage, home
becomes a hub for connecting with the outside world. Home is a place
of activity, reaching out and doing things.

krupps birdfeeders

)
1 oz.

C. A majority of outdoor living consumers agree
with the statement, "My home's outdoor living space gives me a sense
of pride and accomplishment ," according the a new consumer insights
study of the outdoor living market conducted by Unity Marketing .

stonewerks affix

Garnish with a spear
of watermelon.

Added-Value Special Report: Garden Retailers' Survey Results

A retailers' perspective on the outdoor living consumer
marketplace is provided through the results of a research survey among
100 of the nation's leading garden centers.

interludes chimes

"Barbecue grills , bird feeders, porch and patio decorative
accents, such as flags, signs, and statuary, and outdoor furniture are
top on people's shopping list when it comes to outdoor living
products," Danziger says. The report reveals purchase behavior in
four major categories:

Plant Materials -- Overall purchase incidence, what products
they buy, how much they spend, where the shop, why they buy
and brand awareness and preferences.

This subcategory is for sites selling items that enhance the garden, including trellises, swings, bird baths, etc.

gardenscape birdbaths

Project silent Western movies along the back drop of a tent, and
don't forget the marshmallow roasting over the open grill. Use empty Chianti bottles stuffed with candles and circulate
Italian phrase cards. "Scott Acton saw the
tremendous potential and growth of the residential and commercial construction
industries in Las Vegas and created fountains, statuary and other landscaping
products that bring tranquility and sophistication to an otherwise harsh
desert environment. It's reflected in the new
do-it-yourself trend, where consumers undertake DIY not to save money
but to express their creativity and skill.

vanes copperworks

PRESS RELEASE Outdoor Entertaining Tips From Sequoia Productions

You may want to incorporate a theme into your invitation as well with
something as simple as a seashell motif or fresh herbs enclosed in the
envelope.

colliding affix

Picnics, barbeques and pool-side parties are all a part of summer
entertaining. Maximize Mother Nature and incorporate fresh flowers, leaves,
branches and sand into the decor by placing them directly on tables and
buffets. Table centerpiece ideas include bottles of oils or
vinegars set amid a handful of scattered seashells. Remind your guests to bring an extra jacket if the event will
take place in the evening or a hat if it is during the day. Keep bug repellant and sunscreen on
hand at all times. Home is no longer a place to
retreat, retire, and nest. Gardening and landscape
design are an important means of creative expression for the outdoor
living enthusiast.com

About Pam Danziger and Unity Marketing

Pamela N. Danziger is a nationally recognized expert specializing
in consumer insights for luxury marketers, whether they sell luxury to
the masses or the 'classes .

kester sprinklers

If you need inspiration for a theme, rent your favorite movies or watch
reruns of shows like Gilligan's Island.sba. Unity
Marketing publishes market research and consumer insight studies on
the luxury market, jewelry, garden, pet accessories, home furnishings,
gifts and collectibles , greeting card and stationery, tabletop, art
and wall decor markets, as well as the Luxury Business newsletter.

stonewerks windchime

Although best-known for their Oscar and
Emmy Governors Balls and other lavish events , the event planners from
Sequoia Productions also have great ideas for outdoor entertaining on any
scale.
(Click here for details)past 16 years and the Emmy Governors Ball
Come up with a theme; this not only helps to create atmosphere but also
gives planning direction. Have your wait staff (if applicable) serve in cowboy
costumes complete with bandanas and chaps, and bring in some authentic
haystacks. Citronage
Juice of one small lime hand extracted (1 oz. Fresh pressed watermelon juice

Method: In an ice-filled mixed glass add above ingredients; shake until
well blended.
Starting out with an 1,800 square-foot warehouse, the firm now occupies a
24,000 square-foot building in Las Vegas.

copperworks felco

goblet.

For more information on Sequoia Productions, visit www. Their heavy weight required
machinery to move them and the product was prone to erosion over time.

Business Editors/Consumer Products Writers/Marketing Writers

STEVENS, Pa.

louver shephard

This shift reflects a new outdoor living
lifestyle that extends family life beyond the protective cocoon of the
home's walls.

Garden Tools, Equipment , Supplies -- Overall purchase
incidence, what products they buy, how much they spend, where
the shop, why they buy and brand awareness and preferences.

Outdoor Living Services -- Overall purchase incidence, what
services they buy, how much they spend and why they buy .

obelisks birdfeeders

If possible, plan your party around existing outdoor elements including
trees, statuary, birdbaths, gazebos, trellises, fountains and even kiddie
pools., where other
small business owners and entrepreneurs will be honored.gov.
"Home is also a place to entertain and be entertained where the
outdoor living spaces of the home play an expanded role," says Pam
Danziger, president of Unity Marketing and author of Let Them Eat
Cake: Marketing Luxury to the Masses -- as well as the Classes, in a
speech today before the American Nursery and Landscaping Association's
2005 Management Clinic in Louisville, KY.

vanes trellises

4 million with a $300,000 profit.

For media, Unity Marketing can make tables, charts and graphs
available to the media upon request.

chimes photojournal

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