5 million compared to $160.
Lifetime Hoan has scheduled a conference call Tuesday, March 1, at
11:00 a.hoan .3%
Other Income (60) (68) (11.m.

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1 million
compared to $62. On a diluted per share basis, net
income was $0. Our original model, introduced in 2003, was
an extremely popular gift item during the holiday season and was a
significant contributor to the 31% sales increase we achieved in the
fourth quarter of 2003. We also
expect to see growth from the exciting new line of bath accessories
our new :USE division has developed, as we continue to expand our
product line beyond the kitchen into other areas of the home.47 $0.
Separately , the Company announced that its Board of Directors
declared a regular quarterly cash dividend of $0.

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Y.
"We also expect to realize significant revenue increases across
all our product lines, including contributions from the new tabletop
and cookware categories we added in July 2004 through our acquisition
of Excel Importing Corp. A replay of the call will also be available through
Tuesday, November 10, and can be accessed by dialing (706) 645-9291,
conference ID #4389418.5%
------------ -----------

Income from Operations 9,155 9 ,170 (0.

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Net sales for the twelve months ended December 31, 2004 totaled
$189. An important source of
growth will be the expanded placement for our KitchenAid(R) products
that we recently obtained with one of our major customers.
"As a result of the wide-ranging growth we expect in our many
product lines, we estimate that Lifetime's net sales will total
approximately $220 million to $230 million in 2005.5%
----------- ---------

Net Income $8,472 $8,415 0.

The sites in these categories sell anything for the kitchen or for the dining room; from accessories and gadgets to small appliances, major appliances and tableware.

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The
Company reported net income of $5.3 million compared to $5.5 million
compared to $8. We will be bringing to market new lines of
Sabatier(R) branded cutlery, which, combined with our offerings under
the KitchenAid(R) and Cuisinart(R) brands, should enable us to
increase our presence in the upper-end of the cutlery market. The dial-in number for the call is
(706) 634-1218 .0%
SG+A 12,378 9,706 27.49
============ ===========
Weighted Average Shares 11,250 11,036

Twelve Months Ended
December 31,
--------------------- %Increase
2004 2003 (Decrease)
----------- --------- ------------
Net Sales $189,458 $160,355 18.8%
----------- ---------

Income from Operations 14,849 14,645 1.78
=========== =========
Weighted Average Shares 11,226 10,754


LIFETIME HOAN CORPORATION
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)

December 31, December 31,
2004 2003
------------- ------------

ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 1,741 $ 1,175
Accounts receivable, net 34,083 31,977
Merchandise inventories 58,934 49,294
Prepaid expenses and other current assets 7,785 5,838
------------ ------------
TOTAL CURRENT ASSETS 102,543 88,284

PROPERTY AND EQUIPMENT, net 20,003 20,563
INTANGIBLES, net 31,484 25,675
OTHER ASSETS 2,305 2,214
------------ ------------
TOTAL ASSETS $ 156,335 $ 136,736
============ ============


LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Short-term borrowings $ 19,400 $ 16,800
Accounts payable and trade acceptances 7,892 8,405
Other current liabilities 25,621 21,769
------------ ------------
TOTAL CURRENT LIABILITIES 52,913 46,974

DEFERRED RENT + OTHER LONG TERM LIABILITIES 2,072 1,593
DEFERRED INCOME TAX LIABILITIES 3,412 2,088
LONG -TERM BORROWINGS 5,000 -

STOCKHOLDERS' EQUITY 92,938 86,081
--------- --- ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $ 156,335 $ 136,736
============ ============



Business Editors

WESTBURY , N.

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Y.

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Jeffrey Siegel, Chairman, President and Chief Executive Officer,
commented, "In the fourth quarter, Lifetime's net sales rose by 10%,
but our results were nonetheless below our expectations for the
period.

LIFETIME HOAN CORPORATION
INCOME STATEMENT
(in 000's, except per share data)


Three Months Ended
December 31,
(Unaudited)
------------- ----------- %Increase
2004 2003 (Decrease)
------------ ----------- ------------
Net Sales $68,059 $62,053 9.0%
Other Income (15) (17) (11.

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1%
Cost of Sales 111,497 92,918 20.6%

Tax Provision 5,602 5,574 0.----LIFETIME HOAN
CORPORATION (Nasdaq:LCUT ), a leading designer, marketer and
distributor of housewares, will release its first-quarter results
before the market opens on Thursday, May 5, 2005.lifetime.com.

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A live webcast of the call will be broadcast
at the Company's web site, www.

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The shortfall was primarily the result of two factors .6%
Distribution Expenses 6,426 6,241 3. For those who cannot listen to the live
broadcast, an audio replay of the call will also be available on the
site.

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75 per share compared to $0.95 to $1.
Lifetime is a leading designer, marketer and distributor of
kitchenware , cutlery + cutting boards, bakeware + cookware, pantryware
+ spices, tabletop and bath accessories , marketing its products under
various trade names, including Farberware(R), KitchenAid(R),
Cuisinart (R), Hoffritz(R), Sabatier(R), DBK-Daniel Boulud Kitchen(TM),
Joseph Abboud Environments(R), Roshco (R), Baker's Advantage(R),
Kamenstein(R), CasaModa(TM), Hoan(R), Gemco(R) and :USE(R). Lifetime's
products are distributed through almost every major retailer in the
United States.

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For the year , we
expect earnings per share to total approximately $0.

The information herein contains certain forward-looking statements
including statements concerning the Company's future prospects.75 $0.

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78 per share in 2003.

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4 million last year. Lifetime's
products are distributed through almost every major retailer in the
United States.

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Overall,
demand for our KitchenAid(R) products, including the innovative lines
of KitchenAid(R) cutlery we launched late last year, remains very
strong and will be a primary growth driver in 2005. For those who cannot
listen to the live broadcast, an audio replay of the call will also be
available on the site.3%)
============ ===========

Diluted Earnings Per Share from
Net Income $0.4%

Interest Expense 835 724 15.
The dial -in number for the conference call is (706) 634-1218.

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----LIFETIME HOAN
CORPORATION (NASDAQ NM: LCUT ), a leading designer, marketer and
distributor of housewares, today announced results for the fourth
quarter and full year ended December 31, 2004.4 million
for the fourth quarter of 2003.
"Our outlook for 2005 is very positive.7 million.2%)

Interest Expense 299 243 23.
A live webcast of the conference call will be broadcast in the
Investor Relations section of the Company's Web site,
www.

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For the fourth quarter of 2004, net sales totaled $68.49 per share in 2003.4 million for the same period in 2003,
an increase of 18%.6%
SG+A 40,282 31,761 26.hoan.


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47 per share compared to $0. Eastern time to discuss fourth-quarter and full-year 2004
results and additional matters.7%
Cost of Sales 40,100 36,936 8.

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Business Editors

WESTBURY , N. Though our sales for the fourth quarter of
2004 increased 10%, our SG+A increased 28%, due primarily to
augmenting several key areas of our Company in anticipation of growth
in 2005, as well as an increase in personnel for the Excel tabletop
division that we acquired in July 2004.15.com.0%
Distribution Expenses 22,830 21,031 8.

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Lifetime Hoan Reports Fourth Quarter 2004 Results

In
addition, sales of our new models of S'Mores Makers did not reach the
levels we had anticipated .m. Eastern time on the same
day.

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On a diluted per share basis, net
income was $0. New product introductions will continue to
play a significant role in our growth initiatives, primarily in the
second half of the year.8%)
------------ -----------

Income Before Taxes 8,871 8,944 (0. The Company has
scheduled a conference call for 11:00 a.

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First,
an important roll-out with a major customer of our new line of
KitchenAid (R) cutlery extended into the first two weeks of January,
rather than being completed in December 2004, as we had expected.

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lifetime.

Lifetime is a leading designer, marketer and distributor of
kitchenware, cutlery + cutting boards, bakeware + cookware, pantryware
+ spices, tabletop and bath accessories, marketing its products under
various trade names, including Farberware(R), KitchenAid (R),
Cuisinart(R), Hoffritz(R), Sabatier(R), DBK-Daniel Boulud Kitchen(TM),
Joseph Abboud Environments (R), Roshco(R), Baker's Advantage(R),
Kamenstein(R), CasaModa(TM), Hoan(R), Gemco(R) and :USE(R).
These
statements involve risks and uncertainties, including risks relating
to general economic conditions and risks relating to the Company's
operations, such as the risk of loss of major customers and risks
relating to changes in demand for the Company's products, as detailed
from time to time in the Company's filings with the Securities and
Exchange Commission.

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Net income for the period was $8."
Lifetime Hoan noted that fourth quarter 2004 sales attributable to
the :USE(R) - Tools for Civilization(R), Gemco Ware and Excel
businesses the Company recently acquired totaled $5.8%)

Tax Provision 3,531 3,536 (0.2%)
------------ -----------

Net Income $5,340 $5,408 (1.8%)
----------- ---------

Income Before Taxes 14,074 13,989 0.

Lifetime Hoan to Report First-Quarter 2005 Results On May 5 2005; Company Declares Regular Quarterly Dividend

0625 per share,
payable on May 20, 2005 to shareholders of record on May 6, 2005.

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1 million for the same period of the prior year.7%
=========== =========

Diluted Earnings Per Share from Net
Income $0. A
replay of the call will also be available through Thursday , May 12,
and can be accessed by dialing (706) 645-9291, conference ID #
5739583.

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