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Using skilled "bending" moves
inspired and choreographed by actual martial arts experts, Aang is called upon
to lead the fight against the vicious Fire Nation to restore balance in his
war-torn world. In 2006, new Dora products at Toy Fair
from Fisher-Price include Dora's Talking Castle and Fairy Wishes Dora.
The focus on providing building toys with strong "girl-appeal" is for good
reason -- child development experts and parents alike now recognize that
construction play helps both genders develop important math and science skills
that are needed later in life, broadening future opportunities for girls in
these male -dominated fields.

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Each episode is richly animated with bright, primary colors,
features a variety of songs from different genres (swing, reggae, funk, etc.

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Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids.com .

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Avatar, The Last Airbender premiered in February 2005 and has grown to be
one of the most popular shows for kids 6-11 as well as avid animation fans of
all ages. The department
handles the merchandising for Nick Jr. It has built a diverse, global business by putting kids first in
everything it does.B)

To view exciting Nickelodeon licensed product during Toy Fair please
contact the following licensees directly:

Ah-Ha! Toys Inc. Sorting
blocks of different sizes, understanding the basics of gravity and balance are
skills a child can develop with blocks. Ages 1 and up.

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At
Toy Fair, Mattel introduces a complete line of highly unique action/adventure
toys that encourage role-play, include Aang's Battle Staff as well as the Air
Launch Aang with Appa -- the giant two-ton flying bison! Also related to the
current role play trend are boy's dress-up sets from Disguise -- which take
advantage of Avatar 's costuming and props. And,
on every preschooler's wish list will be the life-sized, Dora's Adventure
Playhouse from Little Tikes, filled with interactive elements. Also new are inventive construction sets from Lego, including the
amazing Build-a-Bob set, where kids can build their very own SpongeBob !
Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $5 billion in retail sales in 2005, from such
properties as SpongeBob SquarePants and Dora the Explorer.

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Last year,
Dora's Talking Kitchen was included in leading holiday top toy lists and named
a Hot Dozen toy by Toy Wishes magazine. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom
International Inc.

Cinderella Pumpkin Carriage: Lets you build your own magical fairy tale!
This highly decorated carriage has lots of building fun and a special dolly to
take along on the ride to a far, far away land all in your imagination!
Includes 18 pieces.

cardboard cubby

com/cgi-bin/prnh/20060210/NYF054-a
http://www.
"Critical learning begins at play," says Jane Healy, child development
expert, well-known author of "Your Child's Growing Mind " and a two-time U.S. SRP: US$7.

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(NYSE: VIA, VIA.

(R) and (TM) denoted trademarks of Mega Bloks Inc. Other trademarks are
used under license.

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S. Little girls can actually learn basics of algebra and
physics, for example, as they build -- and have fun in the process."
Mega Bloks recognizes this very important trend and has met the demand for
more girl-themed building playsets -- combining traditional role-play aspects
for girls into comprehensive building construction toy sets.

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The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films..99-US$17. SRP: US $15.99.
Adds Healy, "Fundamentals of math and science are found in problem solving
with blocks and facilitate a child's ability to handle challenges as they
grow.

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He takes preschoolers on interactive high-stakes journeys into rich,
exotic locales. There will also be activity and
craft kits from Jakks Pacific . Asian-inspired, Avatar is an epic story that follows the story of
Aang, a 12-year-old boy torn between fulfilling his fate as the long-awaited
Avatar and just wanting to be a regular kid.

Building Helps to Dispel 'Math Myth' Through Play

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(Photo: http://www.
"Children develop knowledge by manipulating objects with their hands-the
tools of the mind. Create your own visual effects with a spiral
wheel block and other specially decorated blocks for an endless array of
building possibilities as big as your imagination.

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The Backyardigans, Go, Diego, Go! and Avatar, The Last Airbender Mark Their
Toy Fair Debut with Fun Products for Every Kid

SpongeBob SquarePants and Dora the Explorer Continue to Wow Kids with Toys
Inspired by Their Favorite Characters

NEW YORK, Nickelodeon, the number one
entertainment brand for kids and home to today 's most popular characters,
comes to Toy Fair with three highly-anticipated new favorites: The
Backyardigans and Go, Diego, Go! for preschoolers and Avatar, The Last
Airbender for kids 6-11. These properties join two of the network's most
successful franchises: Dora the Explorer and SpongeBob SquarePants , with
product that is sure to capture kids' imaginations and creativity.
The Backyardigans is an animated musical adventure series about five
high-spirited preschool friends who take epic , imagination-fueled adventures
by transforming their backyards into fantastical places like ancient Egypt or
the high seas.)
accompanied by real choreographed movements from the Alvin Alley dance troupe
recreated in animation. Lego is launching a range of
creative Avatar-themed construction sets. Inspired by the famous
SpongeBob "Something Smells" episode -- a uniquely repulsive scent is released
into the air with a simple pull of the blaster. Confidence, creativity, attention and communication skills
are all value-added outcomes of hands-on block play," Healy continues.

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Nickelodeon +
Viacom Consumer Products operates the third-largest licensing agency in the
world with $5 billion in retail sales in 2005. A complete line
of action/adventure toys that come complete with an animal figure and
corresponding educational fact card, will be available this Fall from
Fisher-Price. Particularly appealing to young show fans is Diego's Animal
Rescue Center which is full of fun action details including the ability to
have Diego slide down his rescue vine. Currently, Healy serves as an internationally recognized
lecturer, consultant, and learning specialist at the Vail Mountain School.

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Avatar boasts 25 licensees including Upper Deck, which
recently launched a trading card game featuring new Quick Play technology.
Nickelodeon's new properties take their place alongside the hugely
successful Dora the Explorer and SpongeSquarePants franchises, which continue
to rank as two of the most popular properties of all time for kids ages 2-11. television
network is seen in more than 89 million households and has been the
number-one-rated basic cable network for ten consecutive years.
"Child development experts have long recognized the benefits that building
and construction toys provide in early math and science skill development,"
says Andrew Witkin, director of marketing for Mega Bloks.
Educator of the Year.99. These skills could prompt a generation of female math and science
experts to come . Headquartered in Montreal, Mega Bloks is a global
organization employing approximately 1000 people with sales in over 100
countries.

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14

Fisher-Price
Ellie Bagli,
Freeman Public Relations
(973) 470-0400

Franklin Sports
Chuck Quinn
(781) 344-1111

Gemmy Industries
Joe Pellettieri
(972) 538-4200

KiddieLand
Kenneth Lo
01 852 2116 3019

Kidz Craze
Tina Agostinello
(516) 931 -3600

Jakks Pacific
Genna Rosenberg
(310) 455-6235

Hasbro Games
Pat Riso
(413) 526-2703

Lego
Michael McNally
(860) 763-6731

Little Kids
Jim Engle
(401) 454-7600

Little Tikes
Frank Shorf
(330) 650-3180

Mattel
Tami Cole
(310) 252-3921

Moose Mountain
Ron Lokos
(973) 884-8900

Play-Doh
Courtney Curzi
(617) 437-7722

Playhut
Maggie Young
(818) 591-0093

Spin Master
Adam Beder
(416) 364-6002

Ty
Scott Wehrs
(630) 455-7716

Upper Deck
Claudine Ricanor
PR Manager
(760) 603-7458

Vtech
Julia Fitzgerald
(847)-400-3512

What Kids Want
Jordan Kort
(818) 775-0375

"We determined that
if we incorporated themes, colors and play patterns that appeal to young girls
within our traditional building sets, more girls would be drawn to this
important and beneficial play activity.

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Mega Bloks girl-powered building
playsets include:

Mega Bloks Maxi(TM ) Bag: Big variety and bigger fun combine in this
colorful assortment of blocks. Ages 1 and up.
The MEGA BLOKS(R) system features basic and themed construction toys for boys
and girls of all ages.

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"Research told us that kids have embraced The Backyardigans, Go,
Diego, Go! and Avatar and we're excited to offer kids new playthings that
spark imagination, creativity and fun in their lives," she said. Nickelodeon's U. (TSX: MB) that
incorporate girl-preferred role play elements into classic building blocks." With Mega Bloks' preschool sales
experiencing double-digit growth and outperforming within the industry,
largely due to the focus on developing product that has strong appeal to girls
and their parents and gift-givers, this strategy appears to be fulfilling a
key consumer need .

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Nickelodeon Unveils Three New Toy Lines Based on Hit Properties

New from Hasbro Games is
SpongeBob SquarePants Monopoly, which features spectacular lenticular
packaging.Mega Bloks(R) Toys Empower Girls With Themed Playsets to Encourage Early Math
and Science Skills in Female Preschoolers

MONTREAL, Move over boys . While children are setting a scene with their
favorite Mega Bloks playsets, they are inevitably building life-long education
skills," says Witkin.

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Go, Diego, Go! is a spin-off of Dora the Explorer and joins Dora as one of
the top-two rated preschool shows on commercial TV.
There are hours of fun on the way from SpongeBob SquarePants as well .megabloks.

playthings playtime

Dora's
Talking Castle follows the best-selling Talking Dollhouse and Talking Kitchen
by offering preschoolers a play set that comes to life with the wave of a
magic wand! When kids wave the wand in front of the bookcase, it magically
revolves; when kids wave the wand in front of the castle doors -- they
magically swing open! Fairy Wishes Dora comes alive with a life-like face that
delights girls when she changes facial expressions throughout playtime., Nickelodeon, Paramount Pictures ,
Comedy Central, MTVN International, and Spike TV."

About Mega Bloks:
Mega Bloks creates high quality, fun and award winning educational
construction toys that inspire kids and parents to play and learn together.

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A complete line of toys that inspire preschoolers to
use their imaginations , will be available this Fall from Fisher-Price,
including the irresistible Sing + Spin Pablo.
"Particularly important for girls to grasp at an early age are fundamental
math and science skills . Since the
introduction of new girl-powered sets in 2004, for the first time in its 20-
year history , sales of Mega Bloks preschool girls construction toys equal that
of the boy-oriented construction sets.

playhouse playground

Ivars Sondors
(312) 485-8431

Big Time Toys
Denise Truelove
(615) 383-2888

Cycle Express
Howard Trager
(212) 268-6117

Crayola
Susan Tucker
(610) 253-6272

Disquise
Stephen Stanley
(858) 391 -3600

Emerson
Lisa Hanlon
Southard Communications
(212) 777-2220 ext . Available in 24-, 80-, and
100-piece bags.

playthings pwc

newscom.com/cgi-bin/prnh/20060210/NYF054-b )
"Nickelodeon has had a consistent roster of hit toy properties because our
shows feature unique characters with great storylines that resonate with
kids," said Leigh Anne Brodsky, President, Nickelodeon + Viacom Consumer
Products. Eight-year-old Diego is a
bilingual animal rescuer and nature expert who has the ability to talk to
animals. Like his cousin, Dora's show, Go, Diego, Go! is flavored with
Spanish words, Latin American music, folktales and traditions.
Dora the Explorer playthings have frequently been acknowledged by both
parents and consumer experts for their high quality and play value. In
Bad Breath Blaster SpongeBob, from Fisher-Price, kids get to gross out their
friends with a toy that comes with assorted stinky breath pellets including:
onion/garlic, fish, rotten eggs and smelly socks. some girls
in town are taking over the construction toy area in playrooms across North
America , fueled by themed-building sets from Mega Bloks Inc.

"All of the Mega Bloks sets help to build strong math and science skills
in girls, as well as boys. For more company information, visit http://www.