"Feedback from survey
participants suggests that the key to a successful Valentine's Day is
understanding the expectations of your significant other. Ice scraper
3.ca.

REPLAY: A replay of the conference call will be available through August
18, 2005 and may be accessed by calling 877-519 -4471, or 973-341-
3080 for international callers., is engaged
in designing, branding , marketing and distributing a full range of jewelry.
For more information on LJI, please visit the Company's Web site at
http://www.

wholesalers categorize

EST.

Some gifts from Blue Nile's Valentine's Day collection include:

-- Sterling Silver Oval Freshwater Cultured Pearl Bracelet, $60
A beautiful combination of three sterling silver figure eights linked
between sections of oval freshwater cultured pearls. Pendant is suspended from
an 18k white gold cable chain .

This category lists sites which are directories of jewelry shopping related sites or are jewelry 'shopping malls.

watch jewelers

Candy and Lingerie Cited as Gifts to Avoid

SEATTLE, Valentine's Day may be the most
romantic holiday of the year, but a survey by leading online jeweler Blue Nile
(Nasdaq: NILE) suggests that bad gifts, whether received or given, are the
best way to ruin the big day. Vacuum
9. For example,
diamond stud earrings and tennis bracelets have been worn by the rich and
fabulous for decades, and romantic getaways never become passe. If you have the slightest hesitation, leave the
lingerie alone.5mm), $50
A fun update on the classic look of pearls, but in eye-catching
pink, makes this bracelet perfect for celebrating Valentine 's Day.

gemfind pearls

To simplify this
process, sites like BlueNile.

-- Asscher Solitaire in Platinum Setting (2 carat total weight) with
Princess-Cut Diamond Accents, $13,000
The retro -chic style of the classic Asscher-cut diamond set in a
breathtaking platinum band channel -set with 10 princess cut diamonds.bluenile.

LJ International Announces Second Quarter Earnings Release Date and Conference Call

call.com

jewellers loose

0-7.

For further information:

AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl .

bracelets necklaces

It's no fun to be on the giving end of a bad gift either. Pencil sharpener
4.com .'s
e-mail and/or fax investor distribution lists, please contact
Haris Tajyar , Managing Partner of Investor Relations
International, at htajyar@irintl.
It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering
commitment to quality and service.

jewellery earrings

Paper Shredder
8. Classic jewelry pieces never go
out of style, making it easy to be sure your gift will be received with
excitement. LJI distributes to fine jewelers,
department stores, national jewelry chains and electronic and specialty
retailers throughout North America and Western Europe, with a growing retail
presence in China through its recently launched ENZO-branded stores and
e-shopping sites.

bid pearls

-- 14k White Gold Pink Freshwater Cultured Pearl Bracelet (7. Blue Nile can be
found online at http://www. Enter conference ID# 6325567.com shortly after the call and will be accessible for
approximately 90 days.

gemfind watch

Can of soup
2.

Lingerie is Risque Business: While lingerie might seem like a fun and
exciting gift, she may not feel the same.93 carat total weight), $19,000
At nearly 3 carats, these one-of-kind, custom-designed heart-shaped
diamond stud earrings are the perfect gift for that hard-to-buy-for
person on Valentine 's Day. These
forward-looking statements may involve a number of risks and uncertainties.

jeweler pearls

Reserve or Regret: Valentine's Day is the busiest night of the year for
many restaurants, so reservations are a must. The Blue Nile web site showcases over 55,000 independently certified
diamonds and more than 1,000 styles of fine jewelry, including rings, wedding
bands, earrings, necklaces, pendants, bracelets and watches."

gemfind necklaces

"Generally, gifts failed to meet expectations when the giver didn't
dedicate appropriate thought to the recipient," said Baird. "A rug shampooer
is clearly a horrible Valentine's Day gift, but likewise giving candy when
she's expecting diamond earrings is equally disappointing."

Among the worst gift responses, Blue Nile's Top 10 include:

10.

Not-So-Subtle Hints: Lack of communication, confusing hints or an absence
thereof, are the main reasons we purchase bad gifts. Blue Nile's jewelry
is priced 20-40 percent below traditional retail. Please call at least 10 minutes prior to the start time, or
live over the Internet by logging on to the Company's Website at
http://www.

RSVP: To register for the call or to be added to LJ International Inc.

About LJ International Inc.

Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales.

pendants gem

Cold pizza

To ensure your Valentines' Day is a success, Baird offers the following
tips:

Think Like The Recipient: Valentine's Day is designed to make people feel
special.

Blue Nile is the leading online destination for high-end diamonds and fine
jewelry, offering thousands of options this Valentine's Day.

watch importers

Wisconsin cheese
1.

About Blue Nile, Inc.

loose necklaces

Why? They're always sought after, are elegant and romantic. Several respondents indicated
lingerie, either of an inappropriate nature or from an inappropriate source,
as their worst gift ever.5 carat solitaire center
stone), $325,000
An elegant cornice of pave-set diamonds encircles this rare 4.45 carat
natural fancy orangey -pink heart-shaped diamond. Eastern Time

HOW: Live via phone by dialing 888-338-6461, or 973-935-8509 for
international callers, and asking for the LJ International Inc.

drill gemstone

WHAT: LJ International Inc.

gemstone pearl

Jewelry Offers Many Options and Doesn't Have to Break the Bank: A classic
jewelry gift, such as diamond stud earrings or a sterling silver bracelet, is
one she'll not only love, but avoids the pitfalls of size and the myriad of
colors inherent in a gift such as clothing.m. (Nasdaq/NMS: JADE), one of the fastest growing jewelry
companies in the world, today announced that it will release its second
quarter and six months 2005 results pre-market on Thursday, August 11, 2005. EST to
review the results and for a Q+A session. It trades on the Nasdaq National Market under the symbol JADE.

quarter jeweler

Bad Gifts Top Survey of Worst Valentine's Day Experiences

Go Classic or Go Home: Gifts with a classic style are almost never wrong.5 carat pink heart -shaped diamond ring.

-- Sterling Silver Intertwined Hearts Bracelet, $60
In this stylish design, sterling silver hearts are joined with a twist
to form a continuous chain .

-- Platinum Heart-Shaped Pink Diamond Ring (4. Diamond accents give this bracelet eye-catching sparkle. Second Quarter Earnings Conference Call

WHEN: Thursday, August 11, 2005 - 11:00 a.

drill gem

"
When asked to describe their worst Valentine's Day gift, respondents
surprisingly revealed that traditional gift categories should be approached
with caution:

-- Clothing/lingerie and candy topped the worst gifts list, each
representing 20 percent;
-- Cards/notes also ranked high, accounting for nine percent of worst
gifts;
-- Household appliances /cleaning products made up eight percent of the
vote; and,
-- Flowers/plants completed the top five, comprising seven percent of
worst gifts.com .
LJ International, Inc.

Its product lines incorporate all major categories sought
by major retailers, including earrings , necklaces, pendants, rings and
bracelets.com .

gemstone drill

As the survey suggests,
this is a lose-lose situation , so don't be afraid to ask for help.com have a "Wish List" feature that allows her to
save her favorite items, and then email the list to you, removing the
confusion. Pieces range from
$50 for a freshwater cultured pink pearl bracelet to $325,000 for a
one-of-a-kind 4.

-- Platinum Heart-Shaped Diamond Studs (2.

-- 18k White Gold Diamond Heart-Lock + Key Bracelet, $375
This classic 18k white gold link bracelet features heart-lock and key
charms.

bracelets gem

Blue Nile is a leading online retailer of high quality diamonds and fine
jewelry.ljintl.

Must offer a variety of different types of jewelry in several different jewelry categories.

jewellery watch

In other words, avoid the vacuum (a real response), and ask yourself:
What makes the recipient's eyes light up? You don't have to be Don Juan, but
neither should your gift inspire visions of housework. Seek
specificity, including color, size, and serial number. Blue Nile will ship jewelry
free via FedEx overnight for Valentine 's Day delivery on orders placed by
Saturday, February 12, at 3 p.

-- 18k White Gold Diamond Infinity Heart Pendant, $250
Two hearts are joined in an infinite loop and a line of nine brilliant
round diamonds completes the eternity theme. A five-prong 18k rose
gold setting crowns the platinum band set adorned with even more
pave-set diamonds.

malls pendants

Nearly one in 10 (eight percent) said presenting a bad gift was the reason for
their worst Valentine's Day.

S.ljintl.

pearls jewelers

HONG KONG and LOS ANGELES, LJ
International Inc. The call will be hosted by Betty
Ho , Vice President of Corporate Development.ljintl. (LJI), based in Hong Kong and the U.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

'
Directories and malls categorize their listings and users generally drill down through categories from general to specific to find the shopping sites they are looking for.

importers gemstone

Other than being alone, 19 percent of survey
respondents ranked receiving a bad gift or no gift as their worst Valentine's
Day experience.

Many survey respondents
indicated that not being able to get into a restaurant ruined their
Valentine 's Day; in fact, one ended up at a McDonald's drive-through. The pendant suspends from a delicate 18k
gold chain for a very feminine look. Blue Nile is traded on
the Nasdaq National Market under the trading symbol "NILE.
The Company will subsequently conduct a conference call at 11:00 a.m.

categorize jewelry

"Gift giving is central to our idea of a romantic Valentine's Day," said
Blue Nile Diamond and Engagement Expert John Baird. Electric Frying Pan
7. Crock-pot
6. Rug shampooer
5.

-- 18k White Gold Oval Pink Sapphire and Diamond Pendant, $2,600
A lively oval pink sapphire is set in 18k white gold and surrounded by
brilliant cut diamonds in this classic pendant on an 18K white gold
wheat chain.

-- 18k White Gold Pink Sapphire and Diamond Heart Pendant, $475
Seven round pink sapphires alternate with seven round diamonds and are
embraced by 18k white gold.m. An
audio archive will also be available on the Company's website at
http://www.