Kaufmann's will close at 1 a.

Sites which offer merchandise featuring or celebrating socialist themes, symbols, and philosophy for sale.

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."
The licensing partners being announced today are:
Shell Auto Expressions, the number one marketer of aftermarket
auto accessories, will rev up their fans all the way to fifth street
with a full line of WPT car accessories including air fresheners,
floor mats, seat covers, seat cushions, sun shades, steering wheel
covers and more!
MZ Berger, a leading timepiece, gifts, and accessories
manufacturer, will change gears with WPT digital poker-game-play wrist
watches, wall clocks, decorative table-top clocks and alarm clocks.
Editors Note: 300 dpi downloadable images available at
www.

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"Consumer demand for WPT-branded merchandise has been very
gratifying," said Steven Lipscomb, CEO and Founder of the WORLD POKER
TOUR. (NASDAQ:WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development, production , and marketing of
televised programming based on gaming themes. WPT Enterprises
currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing, electronic and
wireless entertainment, DVD/home entertainment, casino games, and
giftware.

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Hot Properties ! Merchandising, Inc. will make a full line of
novelties and collectibles for the passionate WPT poker fan including
magnets, memo pad magnets, magnetic bottle openers, buttons, stickers,
lapel pins , antenna toppers, key chains, coasters, Tee shakers, and
more.

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Merchandise available for sale will include Super Bowl XL Locker Room
short-sleeved T-shirts and Super Bowl XL Locker Room hats .
For more information, review WPT's filings with the Securities and
Exchange Commission.

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With four designs, one is sure to be your ace in the hole.com/media

About Brandgenuity LLC

Brandgenuity LLC, an independent trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks. The agency's four principals, Jay Asher, Adina
Avery-Grossman , Louis Drogin and Andrew Topkins, have more than 50
years of combined licensing and marketing experience . Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly, such
results may differ from those expressed in any forward-looking
statements made by or on behalf of WPT.

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Photos and media information can
be found online at: www.

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com
(WPTEG)

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For show information, tools for improving poker play, and
other WPT news, fans may log on to www. (NASDAQ:LACO).media.

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World Poker Tour Announces Six New Licensing Partners; Manufacturers to Bring WPT-Branded Merchandise to Market Beginning This Father's Day

"With Father's Day around the corner we have lined up some very
compelling alternatives to the traditional shirt and tie that poker
Dads everywhere are going to love.

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com.

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WPTE is the creator of
the WORLD POKER TOUR(R), a television show based on a series of
high-stakes poker tournaments that airs on the Travel Channel in the
United States and more than 60 markets globally . The company
is also engaged in the sale of corporate sponsorships.

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) contains statements that are forward-looking, such
as statements relating to the expansion of WPT's brand licensing, the
development of new television and film projects, the development of
WPT corporate sponsors and other business development activities, as
well as statements regarding other capital spending, financing sources
and the effects of competition.

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(or
sooner if merchandise is depleted) to accommodate customers at its following
stores the Mall at Robinson, Beaver Valley Mall, the Waterfront and Ross Park
Mall . Brandgenuity
agency services include strategic licensing planning, prospecting,
negotiation, licensee management and program administration.

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Frankford Candy a leading marketer of chocolate and non-chocolate
candies will make winning sweet with WPT-themed candies and gift sets
- now everyone can experience a belly-buster straight!
Zippo is putting on the heat with a series of World Poker Tour
lighters.com.

The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements.

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which are a
replica of the hats given to the team right after their Super Bowl victory.
Pacific Direct will manufacture the ultimate conversation piece-a
Talking Bottle Opener that plays back unique WPT soundbites when the
opener touches the bottlecap -no bluffing!
Brandgenuity LLC, a New-York based licensing agency, assisted the
WPT in negotiating these agreements as part of its role as the
exclusive agency of record in the strategic development and execution
of the WPT licensing program.

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worldpokertour.

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The company is located at 430 West 14th
Street, Suite 403, New York, NY 10014.

About WPT Enterprises, Inc.
Brandgenuity's clients include LeapFrog(R), Verizon(R), Snapple(R),
Yoo-hoo(R), Mott's(R) and Meow Mix(R), among others .

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m. Lady Luck is sure to strike with one of these Zippo
lighters. For more information on World Poker Tour
licenses, contact Brandgenuity at 212-925-0730 or email
info@brand-genuity.

WPT Enterprises , Inc.worldpokertour.

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Kaufmann's To Re-Open Its Doors After the Super Bowl Contingent on a Steeler's Win on Sunday

PITTSBURGH, Steelers fans wishing to be the first
to wear Super Bowl XL Championship merchandise can shop at Kaufmann's
department store immediately after the Super Bowl game on Sunday , February 5,
2006, contingent on a Steeler's victory. These risks and uncertainties
include, but are not limited to, WPT's significant dependence on the
Travel Channel as a source of revenue; the potential that our
television programming will fail to maintain a sufficient audience;
the risk that competitors with greater financial resources or
marketplace presence might develop television programming that would
directly compete with WPT's television programming; the risk that WPT
may not be able to protect its entertainment concepts, current and
future brands and other intellectual property rights; risks associated
with future expansion into new or complementary businesses; the
termination or impairment of WPT's relationships with key licensing
and strategic partners; and WPT's dependence on its senior management
team.

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is a majority owned subsidiary of Lakes
Entertainment , Inc.

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.

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Business Editors/Casino/Gambling Writers/World Poker Tour
Enterprises (WPTE) announced today that it has signed six new license
agreements for the WORLD POKER TOUR(TM) (WPT) as part of a
comprehensive brand licensing program.worldpokertour. WPT
Enterprises, Inc.

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Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by WPT
Enterprises, Inc.

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