com/cgi-bin/prnh/20040820/RESEARCH )
This report offers a broad yet detailed overview of the shape of the
veterinary health products market over the next several years., VICH) affect you?
- How will closer regulation of hormones and antibiotics in feed impact
the livestock markets?
- How are changes in meat consumption influencing the market for
livestock health products?
- What new companion animal vaccines are coming to market?

This report seeks to:

- Identify viable technology drivers through a comprehensive look at
various compounds for animal health, including companion animals and
veterinary medicine, as well as commercially important livestock animals. economy . This adoption event, one of the largest
in the country, is a family festival setting including entertainment,
celebrity guests, and media coverage. Pet
Ecology Brands is proud to be a sponsor of this event.us/irpass.
According to U.

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(Logo: http://www.
Veterinary Centers of America, Inc.
products. H. It is completely safe for cats and our environment, and does not
contain any sodium bentonite, as used in competing brands. The design helps
to protect the landfills, and yet does everything that clay litters do.

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Demand for animal health chemicals in the US is forecast to advance four
percent per year to more than $8 billion in 2006, supported by the continuing
emergence and threat of animal disease, changes in animal production
practices , new product introductions and ongoing food safety concerns.
Elanco Animal Health
Fort Dodge Animal Health (Wyeth)
Heska Animal Health
IDEXX Laboratories
Intervet International
Merial Animal Health
Monsanto
Novartis Animal Health
Pfizer Animal Health
Roche Animal Nutrition and Health
Rhone-Poulenc SA CVC Aventis Animal Nutrition
IMG Global, Inc
Schering-Plough Animal Health
Synbiotics Corp.
Pet Ecology Brands , Inc.

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The report surveys the market dynamics and technological trends to answer
several basic, but essential, questions about this market:

- How will changes in the regulatory environment (e.
- Focus on global industry development through an in-depth analysis of the
major world markets for animal health, including forecasts for growth. However, companion animals will continue to see the
fastest growth, driven by strong growth in product developments, general aging
in the pet population and increased spending per animal. households
owning at least one pet, including companion and other animals.

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Research and Markets: Demand for Animal Health Chemicals in the US Forecast to Grow to More Than $8 Billion in 2006

Parasiticides, the
second largest class of animal health chemicals, will see the fastest gains as
a result of product developments for the companion animal market, such as
those aimed at treating more than one pest in a single product , and the
increasing availability of parasite control products for pet owners through
retail outlets and the Internet.
Livestock and poultry will continue to account for the majority of animal
health chemical demand. (OTC: PECB) --
www.com -- today announced the overwhelming positive response
from its attendance at recent pet shows, which along with its recently
announced $3 million media campaign , has become the core of its 2006
consumer awareness sales and marketing campaign.

The consumer response in Indianapolis from the thousands that attended the
IPQ Family Pet Expo on February 18 -19 was also extremely favorable.

Deborah Evans, Pet Ecology's Director of Marketing, stated, "Because of the
success in bringing the Pet Ecology story and products directly to the
attention of the consuming public through our grass roots campaign, the
Company is expanding its efforts throughout the year, and has just
confirmed participation in the following events around the country:


1. Becker "Christmas Show" held in Rosemont,
(Chicago) Illinois during October.

"We will continue to create brand awareness of our products by aggressively
pursuing the consumer directly, while we continue to build our national and
international distribution network..

A 20lb package configuration, which was released to the market during the
week of January 9, 2006, and is designed specifically for professional
breeders & kennels, will also be available for consumers in early Spring
2006." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements, other than the statements of historical facts, may be
deemed to contain forward-looking statements with respect to events, the
occurrence of which involves risk and uncertainties, including , without
limitation, demand and competition for the company's products and services,
the availability to the company of adequate financing to support its
anticipated activities, the ability of the company to generate cash flow
from operations and the ability of the company to manage its operations.

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Company Profiles

Alpharma Inc. This annual fundraiser draws animal lovers from
all over the Dallas area.

Other products anticipated being launched by Pet Ecology Brands in 2006
include the first fat free cat treat, a vitamin enhanced dog treat, a low
sodium and low fat microwavable gourmet cat dinner, and two product line
extensions for the Scientific cat litter line to help indicate feline
pregnancy and diabetes.

Online stores specializing in supplies for multiple kinds of pets.

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- Discover feasible market opportunities via an identification of high-
growth applications in different animal health areas, with a focus on the
biggest and expanding markets., Japan and Europe, including Germany, the
U.

PRESS RELEASE Pet Ecology Continues Consumer Awareness Campaign With Extremely Positive Responses

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The total market for health care products of all
kinds is an important part of the pharmaceutical market, and is described in
detail. Van Haeringen Laboratorium b. While demonstrating the
patented Scientific Professional Cat Litter with Sickness Indicator, and
K-9 Fat Free Dog Treats during these pet shows, numerous orders were
generated for local retailers carrying the Pet Ecology Brand, Inc.

2. Becker to
participate in its Atlantic City "Spring Show" April 7th through April
9th and the annual H. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly..

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S. Feed additives sales are
also detailed in the report.

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researchandmarkets.

3.S.

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Many in attendance , watching the demonstrations, had seen the
nationally advertised Pet Ecology Products in "Cat Fancy " or other print
media, which resulted in first time purchases of Scientific Professional
Cat Litter and K-9 Fat Free Treats at this consumer oriented show. The Company is also a sponsor of Pet Fest, held in McKinney, Texas on
March 25, 2006 to support the Dallas SPCA.

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researchandmarkets.g.petecology . Pets on Parade. Other activities include Radio
Disney, dog agility exhibitions, animal education and much more.

4. has also committed to H. It has the ability to help indicate certain diseases commonly
occurring in cats.

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The pet
product industry serves a large and growing market. This
show drew coverage from local media and television including well-known
programs such as Animal Planet, Lifetime TV and TV Land. Join by clicking the link below:

http://www. They are also cholesterol free and sodium free.

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com/reports/c14800) has announced the addition
of Veterinary Health Markets to their offering.v.
GeneCheck
Gene-Trak
Heska
Igen International , Inc. H.

Pet Ecology Brands, Inc.S.

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newscom.
Veterinarians will remain the primary end user of animal health chemicals
due to the prescription-only nature of many products and their expertise in
diagnosis and treatment.
Animal health product sales in the United States are summarized in this
report. The litter is
ultra-lightweight and convenient to use (3lbs works like 21lbs of clay/sand
based products); it is 100% flushable and safe for sewer and septic tank
systems. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat.

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Pet Ecology Brands will be a sponsor of "The Furr Ball" which is an
event, in Dallas , Texas to support the Dallas SPCA and will be held at
the Galleria in May.asp?BzID=1346&to=ea &Nav=1&S=0&L=1

About Pet Ecology Brands Inc. News & World Report, "the number one health problem for
dogs is obesity.

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Nutritional chemicals, the largest class of animal health products , will
see above average growth due to interest in improving food animal quality, in
aiding disease prevention and improving waste management.
The pet industry is a major segment of the U.S.
The ownership of pets is widespread, with over 58% of U. The market for pet and
equine products and supplies, including services, is evaluated in this report.
Antech Diagnostics
BASF Agricultural Products and Nutrition
Bayer Animal Health
Boehringer Ingelheim Corp. Pet Ecology Brands Inc. As our additional products rollout in
the next few months, this combined strategy should yield not only
increasing sales but increasing the branding for our company," stated Ms.

Pet Ecology's K-9 Fat Free Dog Treats are the first fat free treats on
the market that meet the standards of the U.

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, and other countries of the big five. It focuses primarily on the animal
health segment, and, separately, on a description of the medicinals and
supplies marketed by major companies in this segment the veterinary health
market. The report discusses the market size, growth rates , and market
components for medical each of the major categories of veterinary supplies.
Based on information gained from data collected from interviews with
senior managers, as well as other primary sources, Veterinary Health Markets
analyzes incidence and demographics to help define market potential, and
scrutinizes other forces and dynamics to predict the shape of this market for
years to come.com
Fax: +353 1 4100 980

Pet Ecology Brands, Inc.
Evans. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues.

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Virbac SA
Petco
PetsMart
Adiagene
Antech Diagnostics
Avian Biotech
BioBest
BioVet
Cypress Diagnostics
DayMoon Industries
Dupont Qualicon
Dr.b2i. However , this litter not only warns of possible
illness, but may also help indicate how far along the illness may be by the
color the litter changes to, thereby providing the pet owner significant
additional benefits and an early warning system concerning the cat's
health.

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Examining both
the livestock and companion animal markets, this report describes advances and
changes in:
- The regulatory environment
- Biological products
- Pharmaceutical products
- Animal health diagnostic products
- Emerging biotechnology products.

This report concentrates on the supplies, supplements and consumables used
in this area the veterinary health market segment including important
worldwide markets such as the U. Households will see the
strongest growth , as pet owners move towards do-it-yourself animal care.
Laboklin
Medigenomix GMBH
Optigen
PE AgGen/ Celera AgGen
Synbiotics
Prokaryon
Microbix
Dow AgroSciences LLC
Abbott Laboratories
Adisseo SAS
Akzo Nobel NV
Aventis SA
Colgate-Palmolive Company
Colorado Veterinary Products
Degussa AG
King Pharmaceuticals Incorporated
MVP Laboratories Incorporated
Nestle SA
Novus International Incorporated
Philipp Brothers Chemicals Incorporated
Procter + Gamble Company
Veterinary Products
Texas Vet Lab Incorporated
Kyowa Hakko
Nippon Zenyaku
Vetoquinol

For more information visit
http://www. will be a sponsor of this
event put on by Polk County (Lakeland, Florida) SPCA to be held in
April. The H.

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DUBLIN, Ireland, Research and Markets
(http://www. This event is expected to draw hundreds of people and their
pets, which will participate in a parade around the Lake to raise
funds for the Polk County SPCA. Best Friends Animal Society in Los Angeles "Summer Super Adoption" to
be held at Manchester Park, (just north of Los Angeles airport), is
scheduled for June 4, 2006. H.
and more.

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S. This
report describes the worldwide market for animal health products, which
consists health care products for domestic companion animals, livestock and
co-marketed consumables. The Companion Animal Health segment includes
diagnostic and monitoring instruments and supplies as well as single use
diagnostic tests, vaccines and pharmaceuticals, primarily for canine and
feline use.
United States sales of pet supplies , consisting of items such as dog and cat
toys, collars and leashes, cages and habitats, books, vitamins and
supplements, shampoos, flea and tick control, and aquatic supplies, were
quantitated.com/reports /c14800

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets .

5.

Stay up-to-date with current events by joining Pet Ecology's E-Mail Alert
List .

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However, veterinarians will face increasing
competition from over-the-counter outlets such as pet supply stores and the
Internet, which enable pet owners, farmers and animal managers at other sites
to purchase animal health chemicals at a lower price. The technique used is similar to that found in Merck's
Veterinarian Manual.

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K. Recent growth in
all segments of the pet industry has provided an opportunity for both existing
players and new entrants. Sales for products used in livestock and poultry are totalled, while
companion animal health product sales are compared.

The Rhode Island Pet Show, which was held on March 11-12,2006, drew
thousands of pet enthusiasts, as well as veterinarians and professional
breeders. Becker trade shows draw
thousands of attendees throughout the pet industry.

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- - kjjkjk

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