"Nikon is proud to partner with the World Champions of baseball, the
Boston Red Sox," said Anna Marie Bakker, general manager of Communications for
Nikon Inc, based in Melville, NY.
Nikon will also host a professional photographer's luncheon at Fenway Park on
June 1, 2005.

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"We are thrilled that Nikon has joined our family of corporate partners,"
said Sam Kennedy, Senior Vice President of Sales + Marketing for the Boston
Red Sox.

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"Explosive growth in
digital camera sales will fuel the market for photographic prints,"
says Palmer., If you thought the 2004 Boston
Red Sox run to the title was memorable , 2005 at Fenway Park should capture
more memories than ever before."
Nikon has become the title sponsor of FanFoto -- a unique service that
allows eight FanFoto photographers outfitted in brightly colored Nikon-branded
uniforms to take pictures of fans in the stadium and concourses.

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"After a season of amazing memories, Nikon
is excited to serve as the team's official camera, as thousands of new
memories will be captured this season with Nikon cameras throughout Fenway
Park.

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Lyra Research Projects Worldwide Digital Camera Shipments Will Exceed 100 Million Units in 2008

please visit http: //www.

About Nikon
Nikon, At the Heart of the Image(TM).nikonusa.

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In 2004 Europe surpassed the United States in unit shipments

Coinciding with this year's Photo Marketing Association (PMA) show
in Orlando, FL, Lyra Research's Digital Photography Advisory Service
has issued its worldwide digital camera forecast.

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The 3-megapixel category remained the most popular digital camera
segment in 2004, but shipments are increasing in the 4-, 5-, and
6-megapixel segments .

Nikon Named 'The Official Camera of the Boston Red Sox'

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com, which
links all levels of photographers to the web's most comprehensive photo
learning and sharing communities.

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"More than 18 billion prints were produced from digital
camera images in 2004, two-thirds of which were produced in the home.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the
leading provider of market, product, and technology information and
analysis focused on the imaging industry .

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com.

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The DPS provides the advice and insight necessary to tap
into the possibilities of today's digital imaging market. World Leader in Photography to Partner With World Champions to Create Photo
Friendly Fenway

MELVILLE, N. A New England
icon for more than 104 years, the hallowed grounds of Fenway Park present a
number of amazing photo opportunities, and Nikon will make sure that the charm
and nostalgia from the Green Monster to Pesky's Pole are captured for
generations to come with FanFoto. At the heart of every Nikon camera is Nikon's Exclusive Feature
System, making it easy for anyone to take amazing digital pictures.

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As part of Nikon's ongoing commitment to serve the professional
photographers who provide a tremendous service to the baseball community and
sports fans everywhere, Nikon will also create The Nikon Darkroom at a
location in Fenway Park.

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In 2004, for the first time ever, Europe became the largest market
in terms of unit shipments, taking the top spot from the United
States, which is now second in terms of shipments . Photographed fans will receive a Nikon
ticket with the game date, URL and gallery number for online reference. For
more information, dial (800) NIKON-US or visit http://www.

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"
Lyra Research's Digital Photography Advisory Service (DPS) is an
online competitive research tool for marketing and product managers in
the digital camera, photo-quality printer, and online photo-service
industries. In addition to radio sponsorship on the Red Sox radio
network WEEI 850 AM, and signage throughout historic Fenway Park and the
photographers' wells, Nikon digital photography will make a tremendous impact
at the country's oldest professional baseball stadium. For more information
about Nikon Inc.

This category is for online stores that sells cameras, darkroom supplies, and other photographic products .

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Working
photographers can utilize the Nikon Darkroom to store the equipment they're
not using , download photos, or even as a location to work or rest on game day. is the world leader in
digital imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment.

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Digital still camera
shipments surpassed 63 million units worldwide in 2004, up more than
35 percent compared with 2003. Worldwide digital still camera
shipments will surpass 100 million units in 2008. Nikon today announced that it has been named
"The Official Camera of the Boston Red Sox," as part of a multi-faceted
sponsoring partnership."
Catch all the action at Fenway Park this season.
distributes the Nikon Total Imaging System of consumer and professional
digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon
Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics.

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Lyra's portfolio of services includes leading industry newsletters,
special market reports, advisory services, conferences, and custom
consulting. The
Red Sox are expanding the service to be offered at pre-game parties, luxury
suites and VIP events. The event will offer professional shooters an opportunity to
try the latest Nikon offerings, and even have their own equipment cleaned and
repaired.

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"In addition to tremendous exposure inside Fenway Park with a new
centerfield sign and signage on the photo well railings, we have partnered
with Nikon to provide better services and work space for the professional
photographers that come to Fenway Park. We look forward to a long and mutually
beneficial relationship with Nikon. Nikon Inc.

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Nikon Inc.

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Many new camera buyers do
not go to the store looking just for a digital camera--they are
looking for a total photographic solution," says Robert Palmer,
director of Lyra's Digital Photography Advisory Service. Camera and
printer bundles proved very popular last year, and Lyra expects these
solutions to gain further momentum in 2005. Lyra Research provides
targeted information on printers and copiers, digital photography , and
imaging supplies to more than 2,000 clients in more than 40 countries.

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Y. The Nikon Darkroom will serve as a 'locker room' for
all the professional photographers shooting at home games.

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Business Editors

NEWTONVILLE, Mass.

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Japan is the
third-largest market.
"The desire to produce prints from digital cameras is now a key
factor in the consumer purchase decision. Through
the Nikon Spirit Initiative(TM), the company, plays an active role in
supporting aspiring and advanced photographers through a variety of
philanthropic organizations , educational programs, events and workshops.

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Most point-and-shoot cameras now shipping are 4-
and 5-megapixel models, and Lyra expects that, by 2005, 5+-megapixel
cameras will account for more worldwide shipments than any other
segment.nikonusa.

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