"Our current and
former players understand how important it is that we talk more, and do more,
about prostate cancer. Representative Steve King (IA-05) proposed an amendment to ban
funding of erectile dysfunction drugs as part of the Department of Labor,
Health, and Human Services and Education Appropriations Act of 2006.

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One in six men will get prostate cancer in their lifetime, making
it the most common cancer in America behind skin cancer.

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ED Drug Amendment Passage Puts Lives at Risk

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About the National Prostate Cancer Coalition
The National Prostate Cancer Coalition sets the standard for rapidly
reducing the burden of prostate cancer on American men and their families
through awareness, outreach and advocacy.

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"This is the time for prostate cancer to emerge from behind the curtain,
much as AIDS and breast cancer have over the past decade ," said Leslie
Michelson, chief executive officer of the Prostate Cancer Foundation. We need to talk
about this little-talked-about disease, and this partnership with the NBA will
help educate American men.

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"
The "Act.

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The clear call-to-action invites all men, especially within
the target age (45+), to step up and do their part to help find a cure through
medical research funding.
"We are extremely excited to be working with one of the most recognizable
and best non-profit organizations in the country," said Victor Imbimbo,
executive group director for TBWA\Chiat\Day New York's health and wellness
division."

About Prostate Cancer Foundation
The Prostate Cancer Foundation is the world's largest philanthropic source
of support for prostate cancer research.

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Founded in 1993 , the PCF has raised
more than $230 million and provided funding for prostate cancer research to
more than 1,200 researchers at 100 institutions worldwide.

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prostatecancerfoundation.

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PCF has a simple,
yet urgent goal: to find better treatments and a cure for recurrent prostate
cancer. TBWA has 237 offices in
75 countries, and approximately 8,300 employees worldwide.

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TBWA\Chiat\Day and TEQUILA\ New York created the advertising and branding for
the campaign and were selected after a closed and confidential review
coordinated by search consultancy Bob Wolf Partners/TPG. Like A Man" campaign is designed to quickly communicate the
specific disease target and challenge men to help solve this growing male
health problem.

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"We are
losing more than 30,000 men each year while more than 230,000 are being
diagnosed. Like a Man" campaign will be supported with extensive print ,
outdoor, public relations and on-line executions.
"If a patient is faced with the risk of impotence due to treatment from
prostate cancer, and erectile dysfunction drugs are not covered, he may decide
for less than optimal cancer treatment or choose nothing at all," said Atkins.

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org.

The
amendment passed the House today, 285-121.
A University of Chicago study shows that when comparing treatment options,
68 percent of men were willing to trade off a 10 percent or greater advantage
in five-year survival rates to maintain sexual potency.

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TBWA Worldwide (http://www."
U.

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com), Advertising Age magazine's
2004 Global Agency Network of the Year, is one of the world 's fastest growing
top-ten agencies.

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"Act.

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We hope this campaign will send an important message to
men everywhere.

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"
The "Act.
"Our market research showed that women are comfortable joining other women
to address a common cause, while men are more insular and focus on how an
individual can help solve a problem," said Debbie Bohnett, chief operating
officer, Prostate Cancer Foundation .tbwa.S.
"Representative King's snap judgment of the situation may cause more pain
and suffering due to disease and cost the government more money through
lengthy and expensive treatments of late -stage disease," said Atkins.

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Like A Man," comes as PCF embarks upon its 12th year of operation to
find better treatments and a cure for recurrent prostate cancer. For more information, please visit
http: //www.

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"Understanding this disease at its core is essential in developing
a strategy and creative direction that will not only build awareness, but help
to focus on what matters most in this fight about prostate cancer --
prevention.
"Erectile dysfunction drugs are not 'lifestyle' drugs to prostate cancer
patients," said National Prostate Cancer Coalition CEO Richard N.

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"
"We are thrilled to partner with the Prostate Cancer Foundation and to
raise awareness and funds for on-going research," said Kathleen Behrens,
senior vice president of community relations for the NBA . Patients Need Drugs to Battle Side-Effects of Life-Saving Treatments

WASHINGTON, Lumping thousands of victims of
crippling diseases in with those who abuse the system, Congress passed a ban
of Medicare and Medicaid reimbursements for erectile dysfunction drugs today.
"Men already have a great reluctance when it comes to paying attention to
their health -- significantly downsizing access to the opportunity to fight
side-effects of life-saving treatments gives them another excuse .

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The Prostate Cancer Foundation World's Largest Prostate Cancer Philanthropy Partners With National Basketball Association On New Awareness Campaign

Campaign Created by TBWA\Chiat\Day and TEQUILA\ New York

NEW YORK, The Prostate Cancer Foundation (PCF),
the world's largest philanthropic source of support for prostate cancer
research, today announced that it has launched a nationwide awareness campaign
with the National Basketball Association (NBA).S. Agency of the Year , is part of TBWA
Worldwide. Many prostate cancer
patients grapple with impotence -- a University of Washington study revealed
earlier this year that 89 percent of men could not achieve an erection six
months after prostate cancer surgery.

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About TBWA\Chiat\Day
TBWA\Chiat\Day, Adweek's U.D.

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Like A Man is a way of capturing
the attention of men to create an army, one person at a time, to fight this
deadly disease. TBWA creates disruptive ideas for global clients, including
Absolut, adidas, Apple, Beiersdorf, Haagen-Dazs, Henkel, Masterfoods,
McDonald's, Michelin, Nissan and Sony PlayStation. Atkins, M.

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The new campaign, entitled
"Act.