The foundation is an independent licensee of the Blue Cross and Blue Shield
Association .

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Zazzle Provides Consumers More Product Choices With Expanded Content From Walt Disney Harvey Entertainment + Others

Many of the images available only on Zazzle, have never before been seen
by the general public or been available for customization purposes. Three awards for excellent communications go to
Blue Cross Blue Shield of Michigan Foundation

DETROIT , The Blue Cross Blue Shield of Michigan
Foundation will receive three silver medals from the 2005 Wilmer Shields Rich
Awards Program.

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, Zazzle (http://www. For more information, please visit
http: //www. They recognize outstanding communications
efforts that increase public awareness of foundations and corporate giving
programs.bcbsm.

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zazzle. Zazzle combines on-demand manufacturing, a
robust online community, the largest online collection of customizable digital
images and unmatched personalization tools to empower consumers to create
their products.

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The BCBSM Foundation is the philanthropic affiliate of Blue Cross Blue Shield
of Michigan and is a 501(c)(3) nonprofit, incorporated separately from BCBSM.

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com/foundation Web site, which provides basic
information about the BCBSM Foundation, funding criteria, grants available,
guidelines for submitting letters of interest, lists of published research
findings, and links to other resources

"Good communication is fundamental for the success of any organization
whose mission is to serve the community," said Ira Strumwasser, executive
director and CEO of the Blue Cross Blue Shield of Michigan Foundation.

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In addition, individuals can choose to become contributors by
sharing their unique creations in Zazzle's public galleries.

This category lists sites for retailers that offer sports-oriented trophies, awards or medals for purchase .

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Michigan Blues Foundation Strikes Silver

The national awards are given by the Council on Foundations
and the Communications Network. This national recognition for the
quality of our communication efforts here in Michigan is a bonus that inspires
us to continue setting higher goals and striving to meet them.

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The awards will be presented April 11 at the 56th Annual Conference
of the Council on Foundations in San Diego.
The BCBSM Foundation has won 21 Wilmer Shields Rich Awards since 1995: six
gold, eight silver, six bronze and one runner-up.

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By providing access to such a large content
collection, Zazzle can always provide consumers with fresh and fun ideas for
creating one-of-kind products. This year's three silver
awards are for:

* Applying the Research Edge (2003 Annual Report)
* Three grant program brochures that described available funding for
research on adult depression, domestic abuse and hospital patient safety
* The http://www. "Each
year , we set higher standards for ourselves to meet the changing needs of
Michigan's health research and service organizations and to deliver our
information to them in improved formats. None of the foundation 's grant-making resources comes from BCBSM
customer premium payments.bcbsm.

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For anyone who wishes to create, wear, display, sell or
celebrate their interests, Zazzle provides a compelling interactive
marketplace to a worldwide audience.

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"With custom tees a huge success and customized stamps launching to great
fanfare, we are now excited to expand our partnership with Zazzle to offer
thousands of options for personalized prints," said Patrick Haley, Manager of
New Business Development for Disney Consumer Products.

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zazzle. For additional information, please visit the BCBSM
Foundation Web site at http://www.

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Zazzle's
special collections include over 3,500 authentic images from The Walt Disney
Company, as well as exceptional images from The Library of Congress, the
California State Library, the Boston Public Library, the Linda Hall Library
and The Hoover Institution. BCBSM Foundation grant programs are conducted in
Michigan by Michigan-based researchers and nonprofit organizations to address
issues of quality and costs of care, access to care, and community health.

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The foundation was funded through an endowment
from Michigan physicians in 1983 and from proceeds of an earlier prescription
drug lawsuit settlement.

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Zazzle combines
a just-in-time manufacturing process, easy to use design tools, and the
world's largest collection of online customizable digital images to empower
users to create on-demand products to their own exact specifications. Users
can create products for themselves, to send as gifts, to share with others
with similar interests, as well as to sell through Zazzle's online
user-created marketplace.
In addition to these special collections from well-known brands, Zazzle's
marketplace includes thousands of digital images from artists and creative
consumers worldwide that have made their creations available to the public
through Zazzle galleries."
The Blue Cross Blue Shield of Michigan Foundation is dedicated to
improving the health of Michigan residents through the support of research and
innovative health programs.

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PALO ALTO, Calif. Contributors also earn royalties every time their creations are
purchased by others.com.com/foundation .

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com), the
Internet's leading customized products marketplace, has expanded its
relationship with several of its special collections content partners, to
provide consumers with more product choices. Similarly, consumers now have greater
flexibility in personally customizing stamps for real postage, using content
from Harvey Entertainment's comics such as Casper the Friendly Ghost and
Richie Rich, 3Muses' Zodiac Girlz, and a wide selection of content available
from the California State Library and content from The Library of Congress.
At Zazzle, individuals , groups and businesses can share their interests by
creating, buying, and selling high quality, uniquely customized products
including t-shirts, posters, cards, stamps, and other apparel.

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One-of-a-kind characters are also available on
Zazzle from collections such as Harvey Entertainment, Twentieth Century Fox's
Family Guy(TM), Robots(TM), Neopets, The Pemberton + Oakes Collection, Zodiac
Girlz , Build-A-Bear Workshop and MGM's Pink Panther.

How to Zazzle
Want to celebrate a child 's birthday, a family reunion, commemorate a
significant event, or just share your original creations with a wider
audience? Zazzle allows consumers to easily share their creations with the
world for a variety of purposes including:

-- Commemorating events such as birthdays, graduations and family
reunions
-- Generating exposure and enthusiasm for charities and causes
-- Uniting teams, schools and businesses for various events
-- Building communities for special interests such as maps, sci-fi,
photography, politics and more
-- Creating galleries and selling products to generate exposure and earn
royalties

Whether it's creating one shirt or a thousand holiday cards, finding a
special collector-quality map or sharing a fun family reunion photo, Zazzle
provides creative consumers with a compelling and dynamic online experience.

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Consumers can now make high
quality, custom prints using a wide variety of their favorite characters
available from The Walt Disney Company.

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About Zazzle
Zazzle is the leading customized products marketplace for consumer
enthusiasts to share and celebrate their interests by creating apparel,
posters, cards, stamps and more. Within these
galleries, anyone can browse, comment and connect with others who share their
interests.