com sites attract two of the most highly coveted
audiences
for marketers and Kanoodle is proud to be able to offer them
exclusively to our advertisers," said
Lance Podell, Chief Executive Officer of
Kanoodle.com.com will become part of a new entity called
Cox Auto Trader which will be headed by Cox veteran Sanford Schwartz.
goods focus
and
Landmark Communications
, Inc. This
truly has been a unique company," said Schwartz, president of Cox Auto Trader.cycling focus
Kanoodle
's content targeted sponsored links product for publishers
seamlessly integrates Kanoodle's advertiser
products, ContextTarget(tm),
LocalTarget(tm) and BehaviorTarget(tm), to achieve a high return for
partners.
Kanoodle gives advertisers the control and transparency necessary to
unlock the
value of sponsored links by allowing advertisers to use separate
creative and to bid, buy and measure
each product uniquely.com, the InfoSpace search properties and Kanoodle.
Cox also will become the
owner of Trader's offices for these publications and
will be responsible for managing the distribution
system for Trader's paid
publications.com is the
Internet's leading auto classifieds marketplace
and consumer information
website, aggregating in a single location more than 2. (newspapers, local
and national direct mail advertising and customized newsletters); Cox
Television (television and
television sales rep firms); Cox Radio, Inc. (vehicle auctions, repair and certification services and
web-
based technology products).listings main
Under terms of the multi-year deal, Kanoodle will
provide sponsored
links on both the content pages and search results pages of
each site.5 million per week. We also
understand the unique qualities of the
print and online sides of the Auto Trader businesses and will
continue to
operate them as separate companies so that we can best serve the individual
needs
of our customers. Lehman Brothers Inc.com, the world's largest and most visited online source of vehicle
listings for dealers and consumers.focus racing
"The NASCAR., a Time Warner company, presents some of
the best and
most popular sporting events worldwide and is a leader in televised sports
programming
.
AutoTrader.classified boarding
COM and PGA. "We look
forward to providing our audiences with access to
Kanoodle's sponsored links
as a valuable resource to complement their experience on our sites. In
addition to sharing production
capabilities, Cox and Landmark will work together on distribution
, with Cox
helping Landmark distribute its paid publications and Landmark helping Cox
distribute
its free publications. For car sellers, these two
entities will continue to pursue the opportunities
for offering more
integrated marketing and advertising, inventory management, inspections, and
live
and electronic selling venues."
Cox and Landmark are working diligently to complete the transaction
as
soon as possible.
Cox Enterprises, Inc.sporting focus
"
"Kanoodle's unique approach to ensuring
relevancy and its experience
working with some of the largest and highest-quality sites on the Internet
makes them uniquely qualified to be our sponsored links partner," said Drew
Reifenberger, executive
vice president of Turner Sports Interactive.
For more information on Kanoodle, please visit
http://www. "We're excited about the prospect of aggressively growing Cox
Auto Trader and are extremely
confident that Sandy is just the person to lead
our charge.karting sites
com. Kanoodle's products --
ContextTarget
(tm) for context-targeted sponsored links, BehaviorTarget(tm) for
behavioral-targeted sponsored links
and KeywordTarget(tm) for search-targeted
sponsored links, -- are distributed on networks of high
quality search and
content providers, including MarketWatch. With events airing on three networks
-- TBS, TNT and Turner
South - Turner Sports' line-up includes the NBA, NASCAR and NASCAR.
Cox To Control Automobile-related Publications and Websites,
Paid Distribution Systems and
Further Interest in AutoTrader.com increasing Cox's ownership to 87. AutoTrader.
"All of us
at Cox are proud and honored to welcome and to begin work with
the more than 4,000 Trader employees
whose tremendous dedication and
exceptional performance have fueled the extraordinary growth of Trader
.
classified auto
Leading Sports Programmer Chooses Kanoodle as Exclusive Provider of Content
Targeted and Keyword Targeted Sponsored Links
NEW YORK, Kanoodle, a leading provider
of
sponsored links for content and search results pages, today announces that
Turner Sports Interactive
, a division of Turner Sports, Inc.
The agreement calls for Cox to assume control of Trader Publishing
's
automobile-related publications, which include 341 automobile and light truck
titles including
the nationally known Auto Trader, Auto Mart and Truck Trader
with a combined total circulation of
3. In addition, Cox
will control the publication's companion websites including AutoMart.com and
AutoExtra. (cable television distribution, telephone, high-speed Internet access and
other advanced
broadband services); Cox Newspapers, Inc.
(NYSE: CXR) broadcast radio stations and interactive Web
sites); and Manheim
Auctions, Inc.auto shopping
com, CNET's
Search.
About NASCAR
The National
Association for Stock Car Auto Racing (NASCAR) has a broad
reach with 1,800 racing events in 36 states
at more than 110 tracks.Cox Enterprises and Landmark Communications Announce Division of Partnership
Assets in Trader Publishing Company
"The addition of these publications solidifies our position
in the retail
automotive sector and helps us leverage and build on our overall automotive
strategy
," said Jimmy Hayes, president and chief operating officer of Cox
Enterprises.coxenterprises.racing focus
com,
USATODAY.
About Turner Sports Interactive
Turner Sports Interactive acquired all of
NASCAR's interactive rights in
October 2000 and became the exclusive producer of NASCAR.com
ATLANTA, Cox Enterprises, Inc.karting motorsports
Advertisers buying Kanoodle's ContextTarget(tm) and
BehaviorTarget
(tm) listings may now appear on the editorial and story pages of
NASCAR."
Kanoodle is the only
sponsored links provider to offer advertisers
separate solutions for targeting their campaigns to
content pages or to search
pages.COM in January 2001.COM
was awarded an Emmy(R) by the National
Television Academy for its PitCommand
application. They acquired the PGA's interactive rights in
June 2002 and immediately assumed exclusive production of PGA.com.COM, Major
League Baseball,
Atlanta Thrashers hockey, Atlanta Hawks basketball, college
football, professional golf and PGA.karting sporting
2
million unique visitors per month. Landmark will be responsible for
managing the distribution system
for Trader's free publications. Kennedy, chairman and chief executive
officer of Cox Enterprises
."
There are also significant synergies between the retail activities of Cox
Auto Trader and
the wholesale business of Manheim, which operates the largest
wholesale marketplace for used cars
in the world. Major operating subsidiaries include Cox Communications,
Inc.sites sporting
Kanoodle's keyword
targeted sponsored links product KeywordTarget(tm) uses
simple, keyword searches to allow advertisers
to connect with customers.com.9%.
Landmark will assume control of Trader's non-automotive publications
and
websites including Cycle Trader, Boat Trader, RV Trader, Trader's real estate
and employment
classifieds publications including For Rent Magazine, Harmon
Homes, Employment Guide and their companion
websites, Dealer Specialties and
Trader's automotive web services group.
"With the addition
of the Trader publications to our existing
AutoTrader."
Cox's ownership stake in Trader Publishing
, which will be called Auto
Trader Publishing, and AutoTrader. (http://www. Cox Enterprises also owns
a controlling stake in
AutoTrader.sporting main
COM and PGA.
The addition of these properties is a significant
extension to the
Kanoodle network, creating new marketing opportunities for Kanoodle's
advertisers
.
About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage
text-based, cost-per-click sponsored links to reach their customers on the
Web's search engines
and content destinations.com and Manheim businesses, we have powerful synergy in the
automotive sector
," said James C.com and Manheim.offer main
Turner Sports Interactive Selects Kanoodle to Provide Sponsored Links
on NASCAR.COM and PGA.com
NASCAR. Along with NASCAR. served as Cox Enterprises' exclusive
financial
advisor on this transaction.motorsports sporting
Turner Sports, Inc. Among
major professional sports, NASCAR
ranks number one in corporate involvement
and per-event attendance, and is the second highest-rated
regular-season sport
on television.offer focus
com, while advertisers buying Kanoodle's KeywordTarget(tm)
listings
may appear on the search results pages of these sites. "This partnership with Turner Sports Interactive
is another example
of Kanoodle's commitment to providing advertisers with quality, highly-
relevant
sponsored links on the Web's foremost content and search
destinations. Landmark also will transfer
to Cox its 26% interest in
AutoTrader.
A new company, equally owned by Cox and Landmark, will
be formed to
operate Trader's printing plants. Likewise, for car buyers, these two
partners will
expand on what is already the largest single source of cars for
sale in the United States, searchable
by make, model, year, and many other
attributes.karting sporting
COM, Turner Sports Interactive is the
exclusive
producer of PGA.com.com which together garner 4.classified racing
, a Time Warner
company, has selected Kanoodle as
the exclusive provider of sponsored links on
NASCAR.COM and PGA.kanoodle.com, MSNBC. Kanoodle was
founded in 1999 and has offices in Buffalo, NY and New York City. today announced they have agreed
to a division
of assets of their 50/50 partnership in Trader Publishing Company, the
nation's
leading producer of specialty title classified advertising
publications.8 million vehicle
listings
from 40,000 dealers and 250,000 private owners.com)
Cox Enterprises is one of the nation's leading
media companies and
providers of automotive services, with 2004 revenues of $11.6 billion and
77
,000 employees.Includes sites whose main focus is to offer classified listings of sporting goods or products
.
sports goods
COM is one of the fastest growing sports sites on the Web, consistently
ranking among the top three
sport sites on the Internet. In 2003, NASCAR.com.com
provides the largest selection of vehicles
and attracts more than 11 million
qualified buyers each month. "Together these businesses will develop
new and
valuable services for our automotive customers, including potential
collaborations with
other Cox businesses like newspapers, television, radio
and cable.
"As these talented people join
the Cox family of businesses we all will work
closely to achieve the synergies and partnerships among
Cox Auto Trader,
AutoTrader.
offer karting
A community sponsored library.
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