S.

pgatour. Through its partnership with the PGA TOUR, Lilly ICOS offers consumers
information about ED and Cialis on-site in the Cialis tent.S.

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-- New Vignettes, The Golf Channel Partnership
and Enhanced Web Site Unveiled --

MIAMI, Cialis(R) (tadalafil) , the
erectile dysfunction drug marketed by Lilly ICOS (NYSE: LLY and Nasdaq: ICOS),
debuted an updated multi-faceted golf program today at the Ford Championship
at Doral to inspire golf aficionados to relax and enjoy the game more.com provides tips on how to relax and enjoy one's golf game
more , while also letting visitors view vignettes.

Cialis Golf Program
Cialis is an official partner of both the PGA TOUR and Champions Tour
through 2007 and title sponsor of the Cialis Western Open through 2006.com . Headquartered in
Indianapolis, Ind. The three-year extension will take them
through the 2008 event. In addition, the company owns and operates events
around the country including two LPGA tournaments and the Meineke Car Care
Bowl in Charlotte.

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More than 3.cialis. The
PGA TOUR's Web site address is http://www."
One of the favorite stops of the players on the LPGA Tour, the Longs Drugs
Challenge boasts a prestigious list of winners including defending champion
Christina Kim, two-time champion and LPGA Hall of Famer Juli Inkster, winner
in 1999 and 2000 , top U.

Raycom Sports is an innovative sports marketing, event management,
television production and management consulting firm.

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" The Golf Channel will feature some of the
swings on Monday nights throughout the season during its themed lineup of
programs designed for game improvements known as "Your Game Night., Lilly provides answers -- through medicines and
information -- for some of the world's most urgent medical needs. As part of the new three-year agreement, Raycom and
Longs Drugs will raise the purse to $1.

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* Web site: The Cialis-sponsored interactive Web site at
http://www.
Individual results may vary.
ICOS Corporation, a biotechnology company headquartered in Bothell,
Washington, is dedicated to bringing innovative therapeutics to patients .pgatour.
The Blackhawk Country Club, a 36-hole facility, is located in foothills of
the East Bay Area in the community of Blackhawk.

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Cialis is available by prescription only and is not for everyone. Men should not
drink alcohol in excess with Cialis.lilly.
P-LLY

About the PGA TOUR
The PGA TOUR is a tax-exempt membership organization of professional
golfers.

(Photo: http://www.com/cgi-bin/prnh/20040122/LILLYICOSLOGO )

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"
Cialis will also be conducting some new activities in cooperation with The
Golf Channel. For full patient
information , visit http://www. This is an
incredibly worthy cause that teaches children life values.

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]

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Visitors can get specific
advice on the mental aspects of the game from leading experts in golf and
sports psychology. Men
taking nitrates, often used for chest pain, or certain alpha-blockers for
prostate problems or high blood pressure, should not take Cialis.

Cialis(R) is a registered trademark of Lilly ICOS LLC. During their tenure, Longs has doubled the purse from
$500,000 to currently $1 million."
"We are excited about our continued relationship with Longs Drug Stores
and their longstanding tradition of supporting women's golf through the LPGA,"
said Raycom Sports Vice President and Tournament Director Brian Flajole. Through
its 473 stores located in California, Hawaii, Washington , Nevada, Colorado and
Oregon, Longs Drug Stores serves the health and well-being needs of consumers
through customer-oriented pharmacy services and convenient product offerings
that include over -the-counter medications, photo and cosmetics.

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At select tournaments, including the Ford Championship at
Doral, golfers can enjoy a complimentary swing analysis by PGA of America
teaching professionals at the Cialis fan tent titled "The Golf Channel Swing
Experience Presented by Cialis.
Lilly , a leading innovation-driven corporation is developing a growing
portfolio of first-in-class and best-in-class pharmaceutical products by
applying the latest research from its own worldwide laboratories and from
collaborations with eminent scientific organizations. Per Raycom
Sports policy, financial terms of the extension were not disclosed. "The members of Blackhawk are excited about bringing the
best lady professional golfers in the world to our community," said Larry
Marx, general manager of Blackhawk.S.

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The first vignette will air during the Ford Championship at Doral, and
additional vignettes will continue to roll out throughout the season.5 million patients worldwide have been treated with Cialis since
its first introduction in February 2003. and around the world . Results and the timing and outcome of events may differ materially from
those expressed or implied by the forward-looking statements in this press
release.

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Ed Palank who have designed tips focusing on the
mental, emotional, and physical approach to the game.com/cgi-bin/prnh/20040311/PGATOURLOGO
http://www.
"We are forever grateful to the LPGA fans of Sacramento for making the
Longs Drugs Challenge such a great event," said Longs Drug Stores Chairman,
President and Chief Executive Officer Warren Bryant."
Longs Drugs has donated $15,000 to The First Tee of Sacramento .

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Headquartered
in Walnut Creek, California, Longs also provides pharmacy benefit management
(PBM ) services through its RxAmerica subsidiary. In a unique partnership
with Jefferson-Pilot Sports, Raycom is the longstanding rights holder of ACC
men's basketball telecasts.

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The
most common side effects with Cialis were headache, upset stomach, delayed
backache or muscle ache.

Except for historical information contained herein, this press release
contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. More specifically, there can be no assurance that Cialis will
achieve commercial success or that competing products will not pre-empt market
opportunities that might exist for the product.1 million starting in 2006. "We look forward to working with Longs
Drugs and Raycom Sports in continuing the tradition of hosting this
first-class event. player Cristie Kerr, winner in 2002, Korean
sensation Se Ri Pak, champion in 2001, and the world's best female golfer
Annika Sorenstam, winner in 1998.

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PGA TOUR Partner Cialis(R) (tadalafil) Debuts 2005 Consumer Golf Plans at The Ford Championship at Doral

Cialis does not protect a man or his
partner from sexually transmitted diseases, including HIV. Other trademarks
are the property of their respective owners.

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The
absorption of Cialis is not reduced by food, including high-fat foods. "We want to reciprocate
the support and hospitality Sacramento has extended to us over the years by
offering our financial support to The First Tee of Sacramento. This private country club has
over 1,600 members and boasts one of the top clubhouse facilities in all of
Northern California.

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"By offering golf fans the chance to look into the life of
PGA TOUR players away from the course with the vignettes, we hope to reinforce
the message that relaxation is key to enjoying and succeeding in golf.
After participating in "The Golf Channel Swing Experience Presented by
Cialis," each golfer will receive a personalized video golf lesson (or Web
lesson) that outlines the individual swings, lesson notes and drills based on
the swing analysis captured on video in the tent. Cialis
is currently available in approximately 100 countries, including Australia,
Brazil, Mexico, Canada, the United States and countries throughout Europe. In addition to providing
competitive opportunities for its membership, TOUR events also generate
significant sums of money for charity.

Longs Drugs Challenge Announces Multi-Year Sponsorship Extension With Longs Drug Stores

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Cialis studies were not designed to assess
multiple intercourse attempts after a single dose.
ICOS is working to develop treatments for serious unmet medical conditions
such as chronic obstructive pulmonary disease, benign prostatic hyperplasia,
cancer and inflammatory diseases. Raycom has
owned and operated the event since November of 1997.

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"We want to help golfers remember that relaxation is a fundamental aspect
of the game and encourage them to take the lessons they learn on the green and
apply them to their lives off the course," explained Matt Beebe , Cialis U. Cialis can be taken without regard to food.com . Its primary purpose is to provide competitive earnings opportunities
for past, current and future members of the PGA TOUR, Champions Tour and
Nationwide Tour; to protect the integrity of the game; and to help grow the
reach of the game in the U.newscom . Today, Longs Drug Stores Corporation is one of the most
recognized retail drug store chains on the West Coast and in Hawaii.
Raycom Sports' parent company Raycom Media, located in Montgomery, Ala.

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Brand Team Leader.cialis. Targeting the "other" side
of the game, golf fans can gain insight from sports psychologist Dr.
ICOS is marketing its product, Cialis (tadalafil), through Lilly ICOS LLC.

Founders Joseph and Thomas Long opened their first Longs Drugs in Oakland,
California in 1938.

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"

* Cialis Tent: At select tournaments, including Ford Championship at
Doral , golfers can help improve their golf games both on and off the course.com , to get more information about Cialis. Such
combinations could cause a sudden, unsafe drop in blood pressure.com .

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Although rare, men who experience an erection for
more than four hours should seek immediate medical attention .

About Lilly ICOS LLC
Lilly ICOS LLC, a joint venture between ICOS Corporation (Nasdaq: ICOS)
and Eli Lilly and Company (NYSE: LLY), developed tadalafil for the treatment
of erectile dysfunction. TOUR events have raised more than $900
million for charity since 1938, the first year such records were kept. Investors are cautioned that matters subject to forward-looking
statements involve risks and uncertainties, including economic, competitive,
governmental, technological, legal and other factors discussed in the two
companies' respective filings with the Securities and Exchange Commission,
which may affect the business and prospects of the two companies and Lilly
ICOS., Longs Drug Stores has agreed
to a multi-year sponsorship extension, keeping as the title sponsor of the
LPGA Longs Drugs Challenge, it was announced today by Raycom Sports, owner and
operator of the event. Longs Drugs has been the title sponsor since the
tournament's second year in 1997.

An
initiative of the World Golf Foundation, First Tee strives to impact the lives
of young people by providing learning facilities and educational programs that
promote character-development and life-enhancing values through the game of
golf.

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Now in the second season of its PGA TOUR partnership , Cialis has created a
range of national and local initiatives designed to enhance the golf
experience both on and off the course.

About Cialis
Cialis, approved by the FDA in November 2003 for the treatment of erectile
dysfunction, is the only oral ED treatment shown to improve erectile function
up to 36 hours in most men.
Men should discuss their health status with their doctors to ensure Cialis
is right for them and that they are healthy enough for sexual activity. Additional
information about Lilly is available at http://www.

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Improving on last year's "Memorable
Moments " broadcast vignettes, 12 new Cialis-sponsored vignettes featuring
prominent PGA TOUR players will provide glimpses into their lives "outside the
office" and reinforce the importance of relaxation in preparing for rounds. Rick
Jensen and cardiologist Dr.cialis.newscom.
The 2005 Longs Drugs Challenge is scheduled for October 3 through October
9 at The Ridge Golf Club.
Moving the Longs Drugs Challenge to Blackhawk in 2006 will bring the
tournament closer to Longs Drug Stores Corporation headquarters in Walnut
Creek. Raycom will pursue a new sponsor and try to secure an event for the
Sacramento-area, while continuing to run the Longs Drugs Challenge. "We
are hopeful that with all the success the tournament has had in the Sacramento
area, that we will be able to find another title sponsor to also continue the
LPGA in this area.

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"
Additional national and local components of Cialis' PGA TOUR partnership
include:

* Branded Scoreboards: Cialis branded scoreboards will appear at 60 PGA
TOUR and Champions TOUR tournaments throughout the season . Additional components include on-line survey questions, a
listing of tournaments with a Cialis on-site presence, and description of "The
Golf Channel Swing Experience Presented by Cialis.
According to Lilly ICOS, the sponsorship represents a timely and unique
opportunity to educate men in the United States about a significant health
issue -- erectile dysfunction (ED) -- and the role of Cialis as the only oral
ED treatment shown to improve erectile function for up to 36 hours in most
men.

Consumers may
pick up brochures on ED or Cialis, and access the Cialis Web site,
http://www. Beginning
that year, Raycom will relocate the event from The Ridge Golf Club in Auburn,
California to the Blackhawk Country Club in the East Bay Area. The First Tee Life Skills Experience was formulated with the help of
academic, coaching and golf experts to proactively teach life lessons as part
of the basic instruction program.

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Nearly 110 events will be contested on the three Tours in 2005, for
approximately $320 million in prize money. Such forward-looking statements are
based on current expectations, estimates and projections about the industry,
management beliefs and certain assumptions made by the management of ICOS and
Lilly. Tournament Will Move to the Bay Area in 2006

SACRAMENTO, Calif.,
owns and operates 35 television stations covering over ten percent of the
United States, including Puerto Rico.

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