About NBC Mobile
NBC Mobile, a part of NBC Universal Digital Media, is customized
television programming for mobile phones.

K2 Inc.

Merchandise related directly to the Olympic Games.

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"
Meyers was a four-time All-American in women's basketball at UCLA,
and led the team to the 1978 AIAW Championship. In 1979 , Meyers became the only
woman to sign as a free agent to an NBA team, the Indiana Pacers.
NBC initiated the survey Thursday, February 9th, when the Today Show
showed the various Olympic items on their program.

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MobiTV's
service is $9. Prior to commencing a career
in broadcasting, Meyers had a distinguished record as a college and
professional athlete. is a premier, branded consumer products company with a
portfolio of leading brands, including Rawlings(R), Worth(R),
Shakespeare (R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R),
Volkl(R), Ride(R), Marmot(R), Ex Officio(R) and Marker(R).
Today's online victory follows the acclaim the Roots beret won earlier
this week in Los Angeles from big names in the music business at the 48th
Annual Grammy Awards.

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NBC MOBILE Will Offer MOBITV'S Mobile Television Subscribers Highlights of the
2006 Winter Games Starting on Friday, February 10th

EMERYVILLE, Calif.com.

NOTE: MobiTV and the MobiTV logo are trademarks, service marks, and/or
registered trademarks of MobiTV, Inc.

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In August 2004, 203 million
viewers watched as the networks of NBC Universal-NBC, MSNBC, CNBC, USA, Bravo,
Telemundo , and NBC's HD affiliates-offered a record 1,210 hours of Olympic
coverage from Athens. See
images on http://www.

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"Mobile content is an important part of our strategy as we continually expand
the reach of our Olympic coverage.
through Cingular, Alltel and several regional carriers; in the United Kingdom
through 3 and Orange UK; and in Canada through Bell Canada, Rogers and TELUS
Mobility . This February, NBC Universal will present the 2006 Olympic Winter
Games from Torino, Italy (February 10-26, 2006). 13 - This morning, NBC's Today Show announced
live from Torino that the Roots Team USA beret was voted the trendiest,
must-have Olympic item at the 2006 Winter Games.

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mobitv.
(NYSE:KTO ), a leading consumer products company, announced today that
Ann Meyers has been elected to K2's board of directors effective
February 11th, 2005.
"Ann brings a highly unique perspective to K2 as both an athlete
and a professional spokeswoman for several major sports," said Richard
J.

Team USA beret voted hottest item at Torino Olympics

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) is the first global mobile
television and digital radio service provider for the more than 2 billion
mobile phone users worldwide.S.

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"
"NBC Mobile is dedicated to making NBC's signature programming available
to wireless customers and today's announcement is another example of our
commitment," said Salil Dalvi, VP, NBC Universal Digital Media, Wireless .

Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass
Eagle(R), Stearns(R), K2(R), Volkl (R), Ride(R), Marmot(R), Ex
Officio(R), Marker(R), Planet Earth(R), Adio(R), Hawk(R) skateboard
shoes , Tubbs(R), Atlas(R), JT(R), Worr Games(R) and Dana Designs(R)
are trademarks or registered trademarks of K2 Inc.

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For more information on the company,
its products or technology, please visit http://www .S. media rights to
the Olympic Games, television's most powerful property, through 2012, which
includes Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and London
in 2012. In February 2002, 187 million watched the Salt Lake
Olympic Games on NBC, MSNBC and CNBC. On average, NBC Mobile produces 20-25, 2-4 minute short-form
programs daily, including late night hits, breaking news, original newscasts ,
original features and in-depth stories produced especially for the cell phone. All other trademarks , service marks, and product names used herein
are the property of their respective owners.
Celebrity performers and presenters, including Grammy-winner Kelly
Clarkson, Mariah Carey, Elvis Costello, James Taylor, Herbie Hancock, John
Legend, Billie Joe Armstrong (of Green Day), Chris "Ludacris" Bridges,
Will.

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"
"We are excited to work with MobiTV to offer this NBC Mobile coverage to
subscribers throughout the U. The Emmy(R) Award winning service now reaches more than half a
million subscribers and offers many popular TV channels from content providers
such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile,
CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that
deliver cartoons, music videos and comedy. For additional information, log onto
NBCOlympics.com, the Internet's preeminent source for Olympic results , video,
photos, news and athlete profiles through the Torino Games. NBCOlympics.

Ann 's
background and insights will be extremely beneficial as we expand our
presence in women's sports .com (search under "Roots").

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99/month for more than 30 channels of news, sports, weather,
music and more.

About NBC Olympics
NBC, "America's Olympic Network," owns the exclusive U. in the United States and in other
countries.

K2 Inc. Announces Election of Ann Meyers to Its Board of Directors

or its subsidiaries
in the United States or other countries.

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The company cautions that the foregoing list of important
factors is not exclusive, any forward-looking statements included in
this news release are made as of the date of this news release, and
the company does not undertake to update any forward-looking
statement.

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Business Editors/Sports Editors

CARLSBAD, Calif. Competing against the Roots beret was the Nike bobsled T-shirt and the
"Heidi hat" ski hat . Roots Olympic apparel, hats and leather bags were
available in the Talent Gift Lounge at the Grammys where stars congregated
during the three days leading up to the Award Ceremony on Wednesday night .

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Safe Harbor Statement

This news release includes forward-looking statements. Roots wins gold medal in NBC's Today Show on-line poll by huge margin

NEW YORK, Feb. More than 2,000 people took part in the poll through the
NBC website.

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, MobiTV, Inc. Founded in 1999, MobiTV is a privately-held
company headquartered in Emeryville, CA. "We have a deep
commitment to women 's sports, as demonstrated by several of our
leading product lines, including Worth softball, deBeer lacrosse and
the K2 T-Nine(R) ski series designed exclusively for women.

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About MobiTV
MobiTV, Inc. Launched in 2004, NBC Mobile was the
first and continues to be the only mobile content provider to create video
news broadcasts produced especially for cell phones. Currently available on
several wireless carriers, customers with SmartVideo and MobiTV packages can
also access NBC Mobile content, as well as 24-hour streaming content from NBC,
MSNBC and CNBC. As she spoke
on camera, dozens of smiling spectators behind her were also wearing the
beret. Voting continued until midnight last night when the final results
were tabulated. John, Jennifer Love Hewitt, Mary J.

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NBC Mobile to Deliver Highlights of the XX Olympic Winter Games to MobiTV Mobile Users

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Since 1983, Meyers has served as a broadcaster
for the major sports networks, covering a variety of events, including
men's and women's NCAA basketball, softball and volleyball games, and
the 1984, 2000 and 2004 Summer Olympics. She was a member of
the 1976 Olympic team, and in 1978 was the first player drafted in the
Women's Professional Basketball League, and was MVP of the league in
1979-80 with the New Jersey Gems.

About K2 Inc. K2's
diversified mix of products is used primarily in team and individual
sports activities such as baseball, softball, fishing, paintball ,
watersports activities, alpine skiing, snowboarding, in-line skating
and mountain biking.wireimage .

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(formerly known as Idetic, Inc.mobitv. She
is a member of the National Basketball Hall of Fame, the Women's
Sports Hall of Fame, and the first woman to be inducted into the UCLA
Hall of Fame .

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"NBC Mobile is among the most innovative mobile
content brands and this partnership further expands our sports line-up as we
bring these historic games to MobiTV subscribers."

Availability
For information on availability, please go to http://www.com/. The MobiTV(R) service is available in the U.com
will be the only site in the United States featuring competition video of
complete runs and routines, real-time results and medal counts for every
event, an interactive television viewing guide to help visitors navigate the
418 hours of Olympic programming on the NBC Universal networks, and
comprehensive, multimedia-filled profiles on every American Olympian. Nike came in second place with 22% of the votes.am, Dr.

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The Olympic Winter Games highlights will be available through a dedicated
channel on the MobiTV service -- "NBC Mobile: NBC Olympics.," said Gary Zenkel , President NBC Olympics. "It
is fitting that MobiTV, a pioneer in wireless video, would offer Olympics
highlights to their customers. Heckmann, Chairman and Chief Executive Officer. K2 cautions
that these statements are qualified by important factors that could
cause actual results to differ materially from those in the
forward-looking statements, including but not limited to K2's ability
to successfully execute its acquisition plans and growth strategy,
integration of a number of acquired businesses , weather conditions,
consumer spending, continued success of manufacturing in China, global
economic conditions, product demand, financial market performance and
other risks described in the company 's most recent annual report on
Form 10-K, subsequent quarterly reports on Form 10-Q and current
reports on Form 8-K, each as filed with the Securities and Exchange
Commission.i.
At the 2002 Winter Olympics in Salt Lake City, the Roots Team USA Beret
was the must-have Olympic item, with Roots selling over a million of the
berets.

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, the global leader
in television and digital radio services for mobile devices, and NBC Olympics,
today announced they will offer daily highlights of the XX Olympic Winter
Games during the course of the games -- February 10th through February 26th. MobiTV also has a full line up of
geographically specific channels. Viewers were invited to
vote online for what they thought would be the next hot article in Olympic
apparel this year. Blige, stopped by the Roots
stand, many posing for photographers as they wore their new Roots beret.

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" The channel will
be updated daily with highlights of the most exciting and crucial
competitions.
"The Olympics are the World's most watched sporting event and having NBC
Mobile's Olympic highlights on MobiTV will make them even more accessible to
our viewers anywhere and anytime," said Paul Scanlan, Co-founder and Chief
Operating Officer MobiTV. Among K2's other branded products are Planet
Earth(R) apparel , Adio(R) and Hawk(R) skateboard shoes, Tubbs(R) and
Atlas(R) snowshoes, JT(R) and Worr Games(R) paintball products and
Dana Design(R) backpacks. Standing outside in downtown
Torino, host Katie Couric modeled the beret as she said that Roots won the
Today Show's online poll by a landslide, taking 58% of the votes.

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----K2 Inc.