The lines made a splash at
the Sundance Film Festival where attendees like David Schwimmer and
Keira Knightley checked them out at the Entertainment Weekly party. "With 125 years experience in the
industry , we pride ourselves in creating products that are functional
and trend-right giving consumers footwear options that allow them to
express their personal sense of style. TULSA, Okla. Born in Tulsa on
May 13, 1928, Shoulders retired to his Henryetta ranch in 1970, where he
operated a successful stock contracting business as well as a rodeo production
company and rodeo riding school. "This level of championship competition only happens in two
other places outside the Wrangler National Finals Rodeo, so Oklahoma rodeo
fans are in for a real treat. In January, Cingular reached a similar two-year agreement with world
champion tie-down roper Monty Lewis, who competes on the Wrangler ProRodeo
circuit.

Equestrian items should be sent to Shopping/Sports/Equestrian for review.

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Don't think these new boots are a Texas exclusive though, these
kicked up new styles are as likely to be seen strolling down Rodeo
Drive or 5th Avenue as down main street.
"The introduction of Caliente and Punchy is the answer to a
noticeable void in the western boot market," said Randy Watson,
president , Justin Boot Company. National television coverage of the Pace Chute-out will
be on CBS. It has an estimated 100 million
viewers annually tuning in to watch televised PBR events on NBC Sports and the
Outdoor Life Network (OLN).cingular.

headgear western2

(Logo: http://www. Contestants reach a Pace tour finale by finishing in the top 12
of the Winter Tour standings after the final rodeo of the series. We look forward to our partnership with these two talented
competitors. Lewis also competes in Cingular-branded gear and makes special
appearances for the company.

saddles chaps

Shoulders is a member of the Pro Rodeo Hall
of Fame in Colorado Springs and the National Cowboy + Western Heritage Museum
Rodeo Hall of Fame in Oklahoma City. Tour sponsors include Wrangler and Montana Silversmiths ,
the leading buckle and jewelry manufacturer in the western industry and
Official Silversmiths of the PRCA.
McBride and Crimber compete regularly in the elite, Built Ford Tough
Series (BFTS) of the PBR.
Crimber also competes in the Professional Rodeo Cowboys Association, where he
claimed the 2004 National Finals Rodeo Bull Riding Championship. The 29-city, $10 million tour includes events in
Anaheim, Atlanta, Dallas, Miami and Phoenix.

western2 saddles

The Jim Shoulders Great Western Weekend will also feature a three-day
western trade fair with vendors offering a unique collection of merchandise
for the western lifestyle including apparel, home furnishings, jewelry, art,
boots, hats, saddles and tack. As part of the agreements, which
run through the 2006 season, McBride and Crimber will begin competing in PBR
events outfitted in Cingular-branded apparel, while also serving as
spokespersons for the company and making special appearances.
"This is an excellent opportunity for Cingular to be involved in one of
the most popular spectator sports in country," said David Garver, executive
director of high growth segments and sponsorships at Cingular Wireless."
During the 2005 season , Crimber and McBride have made appearances at over
20 BFTS competitions each. Details
of the company are available at http://www.

bullriding ropemakers

Both the Caliente and Punchy collections are on shelves now and
additional styles will hit throughout the year.

'The Jim Shoulders Great Western Weekend' Rides Into Tulsa May 12 -14; Prestigious Events to Deliver Rodeo's Finest and National TV Exposure

com .com.

stirrups bullriding

. with an Xtreme Bulls 2006 Ride Hard Tour event featuring the nation's top
bull riders, including Matt Austin who captured the 2005 world champion bull
riding title with record earnings of $320,766. (NYSE: SBCBLS ), has the
largest digital voice and data network in the nation -- the ALLOVER(SM)
network -- and the largest mobile-to-mobile community of any national wireless
carrier. Get Cingular
Wireless press releases e-mailed to you automatically.

rodeo riggings

Justin Boot Company Launches Caliente and Punchy Collections; Western Footwear Leader Introduces Sexy Lines Appealing to New Consumer Markets

ATLANTA, Cingular Wireless is kicking up some dust
on the professional bull riding circuit.

bronc saddles

Each bag included a coupon redeemable
for a pair of Justin Boots from one of the new collections on display. "This new event will bring today's best cowboys back again to my
hometown while honoring the traditions and legends of the past.
Event tickets will go on sale Monday, Feb.

corriente roughstock

m.

stirrups saddles

The Punchy line, with sexy new styles for women
and men, appeals to range riders and urban cowboys alike by offering a
little more flavor and color than the average cowboy boot.com/cgi-bin/prnh/20060123/DAM026LOGO )
The announcement for The Jim Shoulders Great Western Weekend was made
today at a City Hall press conference attended by Shoulders with Tulsa Mayor
Bill LaFortune, Tulsa Convention + Visitors Bureau senior vice president
Suzann Stewart, Professional Rodeo Cowboys Association Commissioner Troy
Ellerman, Winnercomm president Jim Wilburn and Steve Rempelos, executive vice
president of Pro Rodeo Tour LLC. Professional rodeo's top athletes will compete in seven
different events including bareback riding, saddle bronc riding, bull riding,
steer wrestling, tie-down roping, team roping and barrel racing.

western2 corriente

"We will be hosting a prestigious national event that delivers a
significant economic impact and tremendous national TV exposure for the city
and the state."
Event organizers anticipate nearly 8,000 out-of-town visitors for The Jim
Shoulders Great Western Weekend and three national television telecasts that
will showcase the city and provide a total economic impact to the city of
approximately $3.
"I started rodeoing when I was 14, right here in East Tulsa," said
Shoulders.

saddles stirrups

.com

newscom.m.com and at
participating Homeland stores.greatwesternweekend. The nation's largest wireless
carrier announced endorsement deals with Professional Bull Riders (PBR)
standouts Justin McBride and Paulo Crimber.S.com.

bareback corriente

Justin Brands, Inc.
"Bull riding is America's original extreme sport," said Wilburn. Widely recognized as one of the most consistent
competitors on the tour, McBride , a third-generation bull rider, is currently
ranked No.

bronc saddles

you know women can never
have too many shoes. As
one of the hottest parties in town, celebs showed up in droves to snag
one of the luxe gift bags and sneak a peek at some of the hottest
products debuting this spring. This line of trendy boots with cushy
rubber soles is accented by floral or rhinestone designs, bright
colors and textured leathers.
"The Jim Shoulders Great Western Weekend will provide an exciting package
of compelling rodeo action featuring the best athletes in all of ProRodeo,"
said Ellerman.
"Winnercomm loves the entire sport of rodeo and we think Xtreme Bulls has the
potential to be a great franchise.m.

The web site for The Jim Shoulders Great Western Weekend is
http://www.mediaroom.

western2 bullriding

with a
repeat airing on ESPN2 on May 28.
The championship finals of the Pace Chute-out will be on Sunday, May 14
beginning at 3 p. wireless carrier to offer Rollover(R), the
wireless plan that lets customers keep their unused monthly minutes.

cowgirl rattler

Business Editors/Apparel/Textile Writers

FORTH WORTH , Texas----This spring
the Justin Boot Company(R) introduces Caliente and Punchy--two lines
blending traditional silhouettes with retro bright colors that are
certain to make a sizzle. The top four
from the semi-finals then advance to the final round, where scores and times
determine the winners .tulsaconvention.

No Bull: Cingular Wireless Announces Deals With PBR Standouts Justin McBride and Paulo Crimber

Crimber, who hails from Sao Paulo, Brazil and has earned the nickname the
"Brazilian Bombshell", is currently ranked No.

dain rattler

"
The Caliente collection - hot indeed - gets its inspiration from
the contemporary junior market. Additional sponsors are expected to be
announced shortly ."
The Pace Chute-out begins on Saturday, May 13 at 8 p.
"Justin McBride and Paulo Crimber are two of the emerging stars in
professional bull riding and are great examples of athletes raising the bar in
their sport.

rodeo ropes

calf rodeo

, Tulsa will host one of professional
rodeo's most prestigious events -- the championship finals of the Wrangler
ProRodeo Winter Tour known as the Pace Picante ProRodeo Chute-out -- as well
as an Xtreme Bulls 2006 Ride Hard Tour stop and a western trade fair during a
three-day festival honoring Oklahoma rodeo legend and native Tulsan Jim
Shoulders at the Tulsa Convention Center on May 12-14, 2006.

clg bronc

The Punchy collection struts along in a
time-honored, dress -Western silhouette with brilliantly-colored uppers
and is available in exotic leathers and traditional cowhide.

For more information visit www.
"We have attracted a major league event with big benefits for Tulsa," said
LaFortune."
The Pace Chute-out is the championship event for the Wrangler ProRodeo
Winter Tour. We want Tulsa to play a part in building
that franchise with a nationally televised championship rodeo event that pays
tribute to one of our great native sons and a true hero of the sport, the
legendary Jim Shoulders.

Media Contacts:
Kim Macleod Lynda Haschke
Community Affairs Manager Director of PR
City of Tulsa Winnercomm
918-596-7803 or 527-0164 918-496-1900 or 972-740-3529
lhaschke@winnercomm. 12 in the BFTS standings. Cingular , a joint venture between SBC
Communications Inc.

clg western2

5 million for the 2006 event. I'm proud it
bears my name and glad to see it held right here where it all began for me. The Tulsa Xtreme Bulls 2006
Ride Hard Tour event will be televised on ESPN on May 21 at 2 p.m.

This category includes items and services that are specific to the sport of Rodeo.

lariat bronc

, a recognized leader in Western footwear, is a
Berkshire -Hathaway corporation (NYSE: BRKa) and its divisions include
Justin Boot Company, Tony Lama Company , Nocona Boot Company, Chippewa
Shoe Company and Justin Original Workboots. He was a five-time World Champion All-Around Cowboy, seven-time
World Champion Bull Rider and four-time World Champion Bareback Bronc Rider,
winning all 16 world titles in a 10-year span, from 1949-59. at the Convention
Center Arena.com

Cingular is the only U.

riggings rattler

This
collection also boasts the exclusive J-Flex Comfort System, so the
boots feel broken in before consumers leave the store; the Caliente
collection 's light-weight, soft soles give them a required break-in
period of--zero. All 12
contestants in each event participate in the opening round; the top eight
advance to a semi-final round where times and scores are erased.
Tulsa-based Winnercomm, America's largest independent sports production
company, recently acquired the licensing rights to the PRCA's Xtreme Bulls
Tour through 2008.

1 in the BFTS standings with season earnings of over $250,000.

ABOUT CINGULAR WIRELESS
Cingular Wireless is the largest wireless carrier in the United States,
serving 51.

corriente western2

Designed with the female consumer in mind,
the Caliente collection appeals to a young woman's "need" for footwear
that is both fashionable and comfortable .justinboots.
Shoulders' record of 16 world championships in multiple events may never
be surpassed."
The Jim Shoulders Great Western Weekend will open on Friday, May 12 at 8
p. 13 and can be purchased at the
Tulsa Performing Arts Center Ticket Office , by phone at 918-596-7111 or 1-800-
364-7111, on the internet at http://www.
These deals mark the second and third such partnerships for Cingular this
year.6 million customers. Sign up at
http: //cingular.

heelers lariat

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- - kjjkjk

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