The two elite
athletes attribute their success this year to a specialized
conditioning program that emphasizes speed and agility and the use of
a patented, clinically-trialed antioxidant energy beverage, FRS Plus. Marcus Elliott and use FRS Plus in their daily nutritional program
as well as before workouts and matches.D.----K2 Inc."
Meyers was a four-time All-American in women's basketball at UCLA,
and led the team to the 1978 AIAW Championship .

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"It helps me to ensure
sustained energy during back to back matches and significantly
improves my mental focus and recovery. Beach volleyball players are
particularly susceptible to free radical damage due to their strenuous
workouts and extreme sun exposure.
(NYSE:KTO), a leading consumer products company, announced today that
Ann Meyers has been elected to K2's board of directors effective
February 11th, 2005. "We have a deep
commitment to women's sports, as demonstrated by several of our
leading product lines, including Worth softball, deBeer lacrosse and
the K2 T-Nine(R) ski series designed exclusively for women.

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Thanks to proper nutrition and
training I am back to the top of my game, feeling stronger and
healthier than I did earlier in my career. It is
starting to get the attention of pro sports teams, including the Los
Angeles Lakers, whose players and coaches are trialing the product
this off-season.

Business Editors/Sports Editors

CARLSBAD , Calif.

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"FRS Plus played a critical role during my off-season conditioning
to help me get back into top shape," said Holdren, who has battled
back from a career threatening knee injury. She was a member of
the 1976 Olympic team, and in 1978 was the first player drafted in the
Women's Professional Basketball League, and was MVP of the league in
1979-80 with the New Jersey Gems.

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Prior to commencing a career
in broadcasting, Meyers had a distinguished record as a college and
professional athlete .

Safe Harbor Statement

This news release includes forward-looking statements.

demonstrating duathlons

"
FRS Plus is gaining widespread acceptance as the daily performance
supplement of choice for a wide variety of athletes including
endurance athletes, like runners and cyclists, as well as power
athletes like volleyball, basketball and baseball players.

About New Sun Nutrition

New Sun Nutrition is pioneering the development of flavonoid
health solutions to improve consumer health and provide a sustained
energy improvement critical to enhancing athletic performance. In 1979, Meyers became the only
woman to sign as a free agent to an NBA team, the Indiana Pacers.

This category contains sites for software vendors that either offer online ordering, or provide a price catalog with contact information (e.

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, a Harvard-trained physician and injury
prevention consultant for the National Football League, has been
training elite athletes using FRS Plus for the last year.
The New Sun Nutrition management and advisory team is comprised of
nutrition and beverage industry leaders, renowned Harvard scientists,
doctors and specialists in the fields of sports performance, disease
prevention, and drug development.

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Top AVP Volleyball Players Say FRS Plus Antioxidant Energy Drink Fuels Peak Performance

"
Dr. Their energy and productivity throughout their workouts are
consistently and dramatically increased. is a premier, branded consumer products company with a
portfolio of leading brands, including Rawlings(R), Worth(R),
Shakespeare(R), Pflueger(R), Brass Eagle(R), Stearns(R), K2(R),
Volkl(R ), Ride(R), Marmot(R), Ex Officio(R) and Marker(R).

multisport palmpilot

K2's
diversified mix of products is used primarily in team and individual
sports activities such as baseball, softball, fishing, paintball,
watersports activities, alpine skiing, snowboarding, in-line skating
and mountain biking. or its subsidiaries
in the United States or other countries.

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Elliott
says, "I can definitely see a difference when the athletes I work with
use FRS. Heckmann, Chairman and Chief Executive Officer. Ann's
background and insights will be extremely beneficial as we expand our
presence in women's sports.

About K2 Inc. The company cautions that the foregoing list of important
factors is not exclusive, any forward -looking statements included in
this news release are made as of the date of this news release, and
the company does not undertake to update any forward-looking
statement.

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Business Editors /Health/Fitness Writers

SANTA BARBARA, Calif. Another benefit of FRS is the mental aspect
which brings a focus to my thinking that I haven't felt in a long
time.

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K2 cautions
that these statements are qualified by important factors that could
cause actual results to differ materially from those in the
forward-looking statements, including but not limited to K2's ability
to successfully execute its acquisition plans and growth strategy,
integration of a number of acquired businesses, weather conditions,
consumer spending, continued success of manufacturing in China, global
economic conditions , product demand, financial market performance and
other risks described in the company's most recent annual report on
Form 10-K, subsequent quarterly reports on Form 10-Q and current
reports on Form 8-K, each as filed with the Securities and Exchange
Commission.

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FRS Plus neutralizes these free
radicals often associated with long term health problems and premature
aging."
Holdren's partner, 32 year -old Jeff Nygaard comments, "Not only
does FRS give me more energy for training but my recovery feels like
that of a 20 year old.

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----After a
spectacular performance Sunday winning the AVP Santa Barbara Open,
partners Dax Holdren and Jeff Nygaard have finished in the final four
of the first four tournaments of the 2005 AVP season. The
proprietary formulas synergistically combine nature's most potent
plant nutrients with other healthy ingredients to provide both
immediate and long-term health benefits.
The company's current product portfolio includes FRS(R) Plus
antioxidant health drink, a scientifically formulated supplement
beverage designed to fight fatigue, boost performance and neutralize
free radicals before they can cause cellular damage.

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No matter what the sport, athletes supplementing with
FRS are reporting greatly improved energy, endurance and recovery.frsplus.

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Marcus Elliott, M.

phone number).

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Holdren and Nygaard are trained by renowned conditioning specialist
Dr .
"Ann brings a highly unique perspective to K2 as both an athlete
and a professional spokeswoman for several major sports," said Richard
J.

g.

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Since 1983, Meyers has served as a broadcaster
for the major sports networks, covering a variety of events, including
men's and women's NCAA basketball, softball and volleyball games, and
the 1984, 2000 and 2004 Summer Olympics.

K2 Inc.

Rawlings(R), Worth(R), Shakespeare(R), Pflueger(R), Brass
Eagle(R), Stearns(R), K2(R ), Volkl(R), Ride(R), Marmot(R), Ex
Officio(R), Marker(R), Planet Earth(R), Adio(R), Hawk(R) skateboard
shoes, Tubbs(R), Atlas(R), JT(R), Worr Games(R) and Dana Designs(R)
are trademarks or registered trademarks of K2 Inc.

tq primasoft

She
is a member of the National Basketball Hall of Fame, the Women's
Sports Hall of Fame, and the first woman to be inducted into the UCLA
Hall of Fame.

cancoach ladder

The
company uses the latest scientific research to create innovative,
great tasting dietary supplements, beverages and ingredients. Among K2's other branded products are Planet
Earth(R) apparel, Adio(R) and Hawk (R) skateboard shoes, Tubbs(R) and
Atlas(R) snowshoes, JT(R) and Worr Games(R) paintball products and
Dana Design(R) backpacks.