Nike's Lance Armstrong, LaDainian Tomlinson, Brandi Chastain and Freddy Adu
Share Thoughts on Revolutionary Nike FREE Shoes
BEAVERTON, Ore. Both a 30-second
and a 60-second spot
have been created., which designs, markets and
distributes athletic footwear
, apparel and accessories; Bauer NIKE Hockey
Inc., a leading designer and distributor of hockey equipment;
Cole Haan(R),
which designs, markets, and distributes fine dress and casual shoes and
accessories;
Hurley International LLC, which designs, markets and distributes
action sports and youth lifestyle
footwear, apparel and accessories and Exeter
Brands Group LLC, which designs and markets athletic
footwear and apparel for
the value retail channel.com .
ironman runners
(Photos: http://www.com/cgi-bin/prnh
/20050524/CGTU026-e )
Nike learned from legendary coach Vin Lananna and the Stanford Track Team
that barefoot training was being used more commonly to strengthen and reawaken
athletes' feet
."
Football star Tom Brady, tennis champions Serena Williams and Maria
Sharapova, running greats
Paula Radcliff, Ana Guevara, Sean Crawford, Dathan
Ritzenhein, Alan Webb and Adam Goucher, are among
the many athletes using Nike
FREE as part of their training.kick danskin
com/cgi-bin/prnh/20050524/CGTU026-b
http://www.sark sbr
The new line includes four new shoes for running and cross training:
The
Nike Free Women's Runner 5. based in Beaverton, Oregon is the world's leading designer,
marketer
and distributor of authentic athletic footwear, apparel, equipment
and accessories for a wide variety
of sports and fitness activities.com . Each day, around the world, consumers
make 150 million decisions
to purchase Unilever products.multisport athlon
com/cgi-bin/prnh/20050524/CGTU026-c
http://www.
For more information visit
http://www.multisports athlete
It closes with the tagline, "Run Barefoot"
and directs
athletes to nikefree.
The Nike FREE 5.framesets triathletes
TEAm LIPTON is the only elite-level team of women
road cyclists and
triathletes in the US, one of the youngest squads in the women's professional
cycling
peloton and the World Cup triathlon circuit.
"TEAm LIPTON's impressive roster of top-notch athletes
who are also highly
accomplished professionals is a natural fit for our brand," says Bauke
Rouwers
, Unilever Vice President/General Manager, LIPTON Tea North America.unilever.sark triathlon
Latest Nike Marketing Campaign
Recommends Running Barefoot?
It was through this insight that Nike's Sport Research Lab
initiated
the design for the company's first shoe with Nike FREE technology.0, Nike Free Freedom
Mid 5.0 and
Nike Free Trainer 5.athlon kool
0.
About Unilever
Unilever (NYSE: UL, UN), one of the world's
largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition
, hygiene and personal care.runners multisport
, Today Nike (NYSE: NKE)
recommends that athletes start training like
they're barefoot.
"The Nike FREE shoe has helped me in training and strengthening my feet,
enabling
me to be more balanced and being able to cut more quickly," says San
Diego Chargers Running Back
LaDainian Tomlinson.nytro kool
newscom.
The new lightweight and flexible design of Nike FREE combines nature
with
technology to simulate the act of running barefoot on grass helping to
strengthen muscles
, prevent injury and improve overall athletic performance
for a multitude of sports.
Nike FREE
running comes to life in the new Nike advertising spot, "Run
Barefoot".trizilla nytro
"I've been spending
a lot of time in the gym this year and wearing the
Nike FREE shoe.
"For me, I've followed
the program that came with the shoes, the walking
and then gradual running and then everyday training
. "I'm wearing the shoe to do virtually all my training and exercises. The new commercial, featuring
Webb, Ritzenhein and Goucher
recreates the famous beach-running scene from the 1981 movie "Chariots
of
Fire", as a group of men run barefoot on the beach wearing uniform white
shorts and shirts
. LIPTON will also make a contribution to the
National Park Foundation for each race that each TEAm
LIPTON member places in
one of the top four positions. The road cycling calendar comprises of USA
Cycling National Road, Pro
Cycling Tour and Women's Prestige Cycling Tour races.nytro biathlon
"This shoe
is unbelievable. Wholly
owned Nike subsidiaries include Converse Inc. In addition to the
sponsorship
, LIPTON will collaborate with the team during the summer to rally
enthusiasm for the sport in 12
markets and TEAm LIPTON will encourage people
to engage in recreational sports like cycling, swimming
and hiking in their
national and local parks, as a great way to enjoy the outdoors while
increasing
physical activity. The triathletes' slate
includes World Cup Olympic distance events as well as
the ultra-endurance
Ironman competitions, including the World Championships in Hawaii.kool triathlon
newscom.triathlete trizilla
It
's been incredible to see how much harder
the work outs are when wearing Nike FREE," explains 6-time
Tour de France
Champion Lance Armstrong as he prepares for his final Tour.
"TEAm LIPTON inspires
enthusiasm for the simple, easy steps that anyone can
take to reach their fitness and nutrition goals
, and really show consumers
what tea can do. In addition, regular tea
drinking may help maintain
cardiovascular health when included as part of a
healthy lifestyle.
"It's a great day for
elite cyclists and triathletes -- we couldn't be
more thrilled and honored to have LIPTON as our
title sponsor," said Julie
Upton, TEAm LIPTON manager. For more
information on all the health
and vitality benefits of drinking tea, go to
http://www.biathlon multisports
com/cgi-bin/prnh/20050524/CGTU026-a
http://www. I've focused on core training, a lot of balance work and
flexibility and one
-legged stuff.0, Nike Free Men's Runner 5.Lipton(R) Gears Up With America's Only Women's Pro Cycling
and Triathlon Team
"
The National Academy of Sciences has concluded that foods and beverages
containing antioxidants decrease the damaging effects of free radicals to the
body. Hot or cold
, black or green, LIPTON is the leader in tea
offering a range of great tasting, healthy products
for today's health
conscious consumer."
TEAm LIPTON consists of 15 athletes, many of whom
will be contenders for
the 2008 Olympic Games in Beijing.
In the United States these brands
include recognized names such as: Axe,
"all," Ben + Jerry's, Bertolli, Breyers, Caress, Country Crock
, Degree, Dove
personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr,
Popsicle
, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline.athlon multisports
TEAm LIPTON's 2005 World-Class
Circuit Showcases the Power of Tea
LAS VEGAS, LIPTON Tea strengthened its commitment
to
health and vitality today announcing its title sponsorship of the 2005 TEAm
LIPTON Pro Cycling and
Triathlon team for a race schedule spanning more than
150 events in 28 states this March through
October.kalifornia triathlete
The company has a
portfolio of brands that make people feel good, look good and get more
out of
life.necessities runners
newscom.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs more than 15,000 people in
74 office and manufacturing
sites in 24 states and Puerto Rico -- generating
approximately $10 billion in sales in 2004.
swimmers nytro
It feels like you are not wearing anything on
your feet, but it gives you a lot of support
," said rising soccer star Freddy
Adu. The Nike FREE line will continue to
develop into other
areas of sport during the next six months, including Trail,
Walking and Kids. LIPTON teas naturally
contain flavonoid antioxidants from the tea leaf,
which help protect your body from free radicals
. "With LIPTON on board, our team will have more
opportunities to pursue their passion and inspire
others to achieve their
health and vitality goals. The key team members on the 2005 roster
include:
-- Kristen LaSasso, a climbing specialist who finished 13th in the 2004
Olympic
trials
-- Anna Milowski, a top cyclocross and all-around rider formerly of the
Canadian
Equipe Rona squad
-- Katherine Lambden, a top performer in stage races and climbing
-- Zoe Owers, one of the youngest, best all-around riders in the US
-- Elisa Gagnon, a Canadian
national team member
-- Rebeccah Wassner, 2004 Pro Rookie Triathlete of the Year
--
Margaret Schotte, 2004 World Duathlete Champion and Duathlete of the
Year
-- Kiki
Rutkowski, MD, top 2004 Hawaii Ironman finisher
Other supporting sponsors of the team
include PowerBar, Aquafina, Giant
Bicycles, Fizik saddles, Vitalicious, CamelBak, Rider sandals,
Upton
Performance Systems coaching, Hincapie Sportswear and Weleda.athlon triathletes
com/cgi-bin/prnh/20050524/CGTU026
-d
http://www.com. The spot will launch on FOX's "American Idol", Tuesday, May
24
.0 was awarded the 2005 Outside Magazine Gear of the Year
award for the Road Running Shoe category
.
NIKE, Inc.
TEAm LIPTON kicks off its 2005 schedule at the PoolGel Redlands Classic
in
Redlands, CA and will cover world-class events such as the Wachovia Classic
(Philadelphia,
PA), NYC Ford Triathlon (New York, NY), Manhattan Beach Grand
Prix (Manhattan Beach, CA) and the
Downers Grove Criterium (Downers Grove,
IL).
All of the preceding brand names are registered trademarks
of Unilever.
trizilla multisport
Online stores which cater to triathlon, multi-sport athletes.
triathlon sark
Shot along California's
Pismo Beach, the runners begin
passing items from a cityscape along the beach -- a parking meter
, a mailbox,
a taxi, a fire escape, a stoplight -- before the lead runner appears at a city
street
corner wearing Nike FREE.trizilla athlete
newscom.newscom. Nike FREE has allowed me
to see that I can raise my game
to the next level, " said US Women's National
Team Soccer icon Brandi Chastain. In addition, just
in time for the Tour de France, Nike is
introducing a Lance-inspired Nike FREE shoe with signature
yellow band, are
part of the 10//2 Collection, which gives $1 to the Lance Armstrong Foundation
for
every article sold.Lipton.multisports trizilla
In one of the
company's largest spring marketing campaigns, Nike will
present the
revolutionary new Nike FREE shoe and educate athletes on the benefits of
barefoot
training.multisports multisport
A community sponsored library.
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