The record date for the
dividend entitlement was set at 2 May, 2005. The released funds will be used for share
repurchases. Health Savings Could Exceed $3 Billion

NORTHBROOK, Ill.

"We found that 2004 was an active year for state tobacco-related
legislation.lungusa.

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90 SEK

Election of Kersti Strandqvist and Sven Hindrikes to the Board

Mandate to repurchase up to 10 percent of all shares in the
Company prolonged

12 Million shares repurchased by the Company are authorized to
be withdrawn

Approval of reduction of the share's nominal value to 1. Along with this
reduction , 532 MSEK will be transferred from restricted equity to
unrestricted equity."
Led by the ACCP , CRTT includes the American Cancer Society, American Heart
Association Greater Midwest Affiliate , American Lung Association of Illinois,
American Lung Association of Metropolitan Chicago, Campaign for Tobacco-Free
Kids, Chicago Asthma Consortium, Healthy Schools Campaign, Illinois Academy of
Family Physicians, Illinois Chapter of the American Academy of Pediatrics,
Illinois Coalition Against Tobacco , Kane County Regional Office of Education,
Legislative Education Network of Dupage, and People for Community Recovery. "Using just $.

-- Program Cuts.

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Swedish Match Shareholders Approve Dividend Hike to 1.90 SEK

20 SEK

Approval of reduction of the parent company's legal reserves
by 114 MSEK

At the Annual General Meeting of Swedish Match on April 27th, it
was resolved in accordance with the proposal of the Board of Directors
to pay a dividend per share of 1. The newly formed Coalition to Reduce
Tobacco's Toll (CRTT) is calling for a tax increase of $1. Rhode Island
now has the highest tax at $2. Lung disease death
rates continue to increase while other leading causes of death have
declined. The American Lung Association funds vital research on the causes
of and treatments for lung disease.

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The shares shall be acquired on
the Stockholmsborsen at a price within the price interval registered
at any given time (market price).
"Cigarette use has an extremely broad and permeating impact on society.1
billion. Rhode Island passed a law , effective March 1, 2005, prohibiting
smoking in most public places and workplaces, including restaurants and
most bars.

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40 SEK to 1.

PRESS RELEASE American Lung Association Report Shows That States Surpass Federal Government in Protecting Children From Tobacco

Commenting on these two trends, Kirkwood said, "Higher cigarette prices
will mean fewer cigarettes bought and smoked by youth and adults.

The national average rose to 84
cents per pack as of January 1, 2005, up 12 cents from the previous year. Only four states
(Arkansas, Delaware, Maine and Mississippi) funded their tobacco control
programs at or above the minimum level recommended by the Centers for
Disease Control and Prevention in FY2005.

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20 SEK as
well as a reduction of legal reserves by 114 MSEK. In its
annual update of State Legislated Actions on Tobacco Issues
(http://slati. Massachusetts passed a law prohibiting
smoking in almost all public places and workplaces, including restaurants
and bars.

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Furthermore , the shareholders approved an authorization for a
reduction in the Company's share capital by 28 . In 2004, 11 states increased their cigarette excise taxes.org.

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Shareholders have re-elected Bernt Magnusson (Chairman), Jan
Blomberg, Tuve Johannesson, Arne Jurbrant, Meg Tiveus and Karsten
Slotte and elected Kersti Strandqvist and Sven Hindrikes as new
members to the Board of Directors.com

"Tobacco use is still the number one public health crises in Illinois,
costing the state more than $3.25 of the tax increase would generate $114
million, which represents 65 percent of the spending recommendation by the
Centers for Disease Control and Prevention.org), or SLATI (published since 1988), the Lung
Association analyzes state laws enacted in 2004 on smokefree air , youth
access, tobacco taxes and public health spending, among other issues. "A May 2004 study showed an 11
percent reduction in smoking rates among adults in New York City during
2003 after the cigarette tax was increased in 2002 from 8 cents to $1.lungusa.org.lungusa.

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"Unfortunately, most states are not adequately funding tobacco control and
prevention programs, and recent cigarette tax increases have failed to
dedicate any of the revenue to these programs, which would increase the
impact of increased cigarette taxes," he said. Although a previous trend toward drastic cuts to tobacco
prevention programs largely stopped in 2004, very few states moved to
restore funding for these vital public health programs. With the generous support of the
public, the American Lung Association is "Improving life, one breath at a
time.

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Key findings of the American Lung Association State Legislated Actions on
Tobacco Issues 2004:

-- Taxes.

SLATI is available online by visiting http: //slati.

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8 MSEK through
withdrawal of 12,000,000 shares in the Company.
Comprehensive smokefree air laws protect workers and patrons from the
harmful effects of secondhand smoke. Both higher taxes and stronger indoor
air laws help current tobacco users quit and discourage children from
starting to smoke. In 2004, Idaho, Massachusetts and Rhode Island joined six
other states -- California, Connecticut , Delaware, Florida, Maine and New
York -- in taking action to protect most workers and citizens from the
harmful effects of secondhand smoke. Non-media should contact
Thomas Carr at 202/785-3355 .

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The dividend is expected
to be distributed on 6 May, 2005, through VPC. The Group's global operations generated sales of 12,973MSEK
for the twelve month period ending March 31, 2005.swedishmatch. The CDC estimates that Illinois needs to
allocate $65-179 million annually for tobacco control, but the state's fiscal
year budget was only $11 million.8 billion in direct health-care costs and $1.

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"By making it more difficult for smokers to
afford cigarettes and supporting their efforts to stop smoking , we will,
ultimately, see long-term health and economic improvements within our
communities. Kirkwood , President and CEO of the American Lung Association.

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90 SEK.

Swedish Match is a unique company with its range of market-leading
brands in the product areas of snuff and chewing tobacco, cigars and
pipe tobacco - tobacco's niche products - as well as matches and
lighters.
Smokers may suffer from and eventually succumb to the health effects of their
habit, but our communities will continue to suffer from the long-term economic
ramifications smoking has on our nation's health-care system," said ACCP
Illinois Member and lung transplant surgeon, Wickii Vigneswaran, MD, FCCP,
Loyola University Medical Center.50
per pack.

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The meeting also resolved to allow the Company to issue up to
907,408 call options to a combined value of 9.

www."
For more information about CRTT, please contact the American College of
Chest Physicians at (847) 498-8306.lungusa. Encouraging progress was made as cigarette taxes were
increased in 11 states and 3 more states adopted comprehensive laws to
protect people from secondhand smoke in worksites and public places," said
John L.

SLATI complements a report released in January 2005, the American Lung
Association State of Tobacco Control 2004, which grades state tobacco laws.

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Business Editors/Retail Writers/Manufacturing Writers

STOCKHOLM, Sweden----Swedish Match
(STO:SWMA):

Major items approved by today 's Annual General Meeting include:

Dividend will increase from 1.

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Shareholders approved an authorization to decide, prior to the
next Annual General Meeting, to acquire a maximum of as many shares as
may be acquired without the Company's holding at any time exceeding 10
percent of all shares in the Company.5 percent, adult rates by 2 percent, and total cigarette consumption rates
are reduced by 4 percent.
For more information on that report, go to: http://www.

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70 SEK/share to 1. The total value of the stock
options allocated shall not exceed a limit of 25.

New Illinois Coalition Supports Cigarette Tax Increase

, The American College of Chest
Physicians (ACCP), an international medical society with over 650 members in
Illinois, along with more than a dozen Illinois-based public health,
education, and environmental groups, today announced their support of a
statewide increase on cigarette tax.

For 100 years, the American Lung Association has been the lead organization
working to prevent lung disease and promote lung health.

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8 MSEK, which
corresponds to the value of options allocated in accordance with the
Company's options program for 2004.
In addition , shareholders approved all other proposals made by the
Board of Directors as outlined in the published notice of the Annual
General Meeting for Swedish Match AB.00 per pack on
cigarettes, which would generate an estimated $456 million in new revenue.

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The shares in the
Company to be withdrawn have been repurchased by the Company in
accordance with previous shareholder authorization.
The meeting further adopted a stock option program for senior
officials in the Company for 2005.

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46 per pack.

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2 MSEK. Swedish Match
shares are listed on Stockholmsborsen (SWMA). Media may obtain a copy of the report by
contacting Josephine Ceselski at 202/785-3355.

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Coalition members also are urging lawmakers to allocate 25 percent of the new
tax increase revenue for tobacco prevention and cessation programs, with the
remaining 75 percent allocated for school construction and transportation in
Illinois .
"A cigarette tax increase would have a tremendous impact on the health of
Illinois residents , particularly women, children, and minorities, groups that
have, historically, been hardest hit by the effects of tobacco use," said Matt
Myers, President, Campaign for Tobacco-Free Kids.

-- Smokefree Air. Idaho passed a law prohibiting smoking in most workplaces and
all restaurants, but excluded stand-alone bars and allowed workplaces with
five or fewer employees to have designated smoking rooms.org and is
updated on a regular basis.

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According to the US Centers for Disease Control and Prevention (CDC), only
a fully-funded, comprehensive approach to tobacco control will effectively
reduce tobacco use across all groups, including men, women, children, ethnic
minorities , and uninsured smokers.
Most of the significant progress being made in
this country to combat tobacco use is occurring at the state level,
according to a report released today by the American Lung Association
during the 2005 National Conference on Health or Tobacco in Chicago. Those
11 states are: Alabama, Alaska, Colorado, Hawaii, Michigan, Montana, New
Jersey, Oklahoma, Pennsylvania , Rhode Island and Virginia." For more information about the American Lung Association or to
support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or log on to
www.

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The shareholders
also approved a reduction of the parent company's share capital by a
reduction of the shares nominal value from 2."
According to the Campaign for Tobacco-Free Kids, it is estimated that for
every 10 percent cigarette price increase, youth smoking rates are reduced by
6. "The cigarette tax increase
proposed by the coalition would decrease the number of Illinois adult smokers
by 87,800, prevent nearly 150,000 Illinois children alive today from becoming
smokers, and would lead to overall health -care savings of more than $3.5
billion in Medicaid," said Diana Hackbarth, PhD, RN, Chair, Illinois Coalition
Against Tobacco.

Kirkwood also noted that local cigarette tax increases are contributing to
significant reductions in smoking rates.

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---

- - kjjkjk

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