com/reports/c18904

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.(4)

-- Books/Music/Videos are the most popular online purchases, with 55% of
online shoppers buying these items on the Web.(1)

-- Men are more likely to procrastinate, with 51% finishing their
shopping the final week compared to 41% of women.(3)

For additional information about holiday shopping, and more than 300 links
to catalog and online retailers, visit The DMA's consumer Web site,
http://www .

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newscom. It
explores consumer attitudes, lifestyles and purchasing behavior.
This updated report will provide information vital to developing effective
and "actionable" marketing strategies . Other popular items
purchased on the Web: Apparel (48%), Travel Services/Airline Tickets
(47%), Gifts (44%), Electronics/Computers (43%), Tickets/Sports +
Entertainment (33%), Toys + Games (31%), Home Decor or Furniture
(21%), Sporting Goods (19%), Flowers (16%), Pet Supplies (10%), Food
(7%), and Gardening Supplies (6%).

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(Logo: http:/ /www. "The DMA 2005 Multichannel Marketing
Report"
(4) Opinion Research Corporation survey for the Direct Marketing
Association, October 6-8, 2005

consumer shopping

com
Fax: +353 1 4100 980

(1)

Why do they shop from home or office?

-- Sixty -three percent of shoppers cite convenience as the reason they
shop via catalogs, the Internet , mail, or phone.

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NEW YORK, According to the Direct Marketing
Association (DMA), Americans plan to spend $299 billion on holiday gifts this
year.

who shopping

(1)

-- Seventy-two percent of women shop from the home or office, compared
to 66% of men. Other popular gifts include Food ($195),
Electronics/Computers ($187), General Gifts ($172), Toys + Games
($149 ), Home Decor or Furniture ($124), Books/Music/Videos ($101),
Sporting Goods ($63), Tickets for Sports/Entertainment ($60), Pet
Supplies ($47), Flowers ($35), and Gardening Supplies ($30).(3)

-- The Web will generate nearly $284 billion in sales of all products
and services in 2005, up from $243 billion in 2004.(2)

What do they buy?

-- Nearly two-thirds of catalog shoppers - 65% - buy apparel from
catalogs. Other reasons for
shopping from home or office include variety (36 percent), to save
money (34 percent), and customer service (20 percent).

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(1) With the holiday shopping season underway, Americans are flocking to
catalogs, the Web, and stores to find items on their holiday gift lists.

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Information gives you the competitive edge in the kids' market.

Fun Facts for Holiday Shopping From the Direct Marketing Association

Who is buying?

-- More than two-thirds of Americans - 70% - shop from home, buying from
catalogs, over the Internet, over the phone, or through the mail.

(1)

How much will they spend?

-- American adults plan to spend a total of $299 billion on holiday
gifts in 2005 - an average of $1,373 per person.(1)

-- Men plan to spend $1,515 on gifts, while women plan to spend
$1,240.

Retailers who sell board games.

board new

(4)

When do they shop?

-- Twenty percent of shoppers plan to buy all of their holiday gifts
before Thanksgiving.org.

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Research and Markets: What's Hot and What's Not When it Comes to Kids' Choices These Days

Other popular catalog purchases include Gifts (40%),
Books/Music/Videos (37%), Home Decor or Furniture (26%), Toys + Games
(24%), Electronics (23%), Sporting Goods (21%), Gardening Supplies
(14%), Food (12%), Flowers (12%), and Pet Supplies (11%). "US Direct Marketing Today: Economic
Impact 2005"
(3) Direct Marketing Association.

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Some of the
areas covered include: kids' hobbies, TV viewing patterns, toys, games ,
computer usage, snack and food preferences, favorite restaurants, music,
fashion, and much more .researchandmarkets. DMA
provides the following statistics about how much people are spending, what
they are buying, and how they will do their shopping this season.

decorative board

researchandmarkets.com/cgi-bin/prnh /20040820/RESEARCH )
Want to know what 300 kids, ages 6- 11 had to say about food, clothing,
toys and more? KidTrends Report 2004, based on primary research provides
information that's vital to developing actionable marketing strategies.(1)

-- Americans plan to spend an average of $211 on Apparel gifts this
holiday season.

board singles

com/reports/c18904 ) has announced the addition
of KidTrends 2004 Report to their offering.(1)

-- Ninety-seven percent of Americans plan to shop for holiday gifts in
2005.(1)

-- An additional 31% of shoppers will finish their gift buying two weeks
before the holiday.shopthenet.

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(2)

-- The average catalog shopper spent $142 per order in 2004, and
purchased an average of four items per order.

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DUBLIN, Ireland, Research and Markets
(http://www. Some of
the areas covered include: media trends, shopping patterns, software, toys,
entertainment and club membership. Forty-six percent wait until the final week to
complete their shopping, with 23% finishing the day before the
holiday.

(1) Opinion Research Corporation survey for the Direct Marketing
Association, September 15-17, 2005
(2) Direct Marketing Association.

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You will
learn what's hot and what's not in your product category and how to market
products that meet the needs of children (and their parents). You will learn:

-What's Hot + What's Not in your product category
-How to market products that meet needs of children / teen-agers
-Advertise through promotions / premiums

For more information visit
http://www.(1)

- - Consumers and businesses will spend $133 billion on catalog purchases
in 2005, an increase from $126 billion last year.