Turbine's catalogue includes some of the most famous online
entertainment brands, including Asheron 's Call(R), Dungeons +
Dragons(R) Online and The Lord of the Rings Online(TM):
Middle-Earth(TM ) Online.

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"Lulu is the Internet's version of Philadelphia, circa 1776," said Bob
Young, CEO , Lulu Enterprises. The only place on the web where
you can publish, sell and buy any and all things digital-books, music, comics,
photographs, movies and, well, you get the idea. Your vision is entirely YOURS. New Game in Sierra Entertainment's Mega-Selling Spyro Franchise
to Introduce Magic, Martial Arts and RPG Elements

LOS ANGELES, Vivendi Universal Games (VU Games)
will bring Sierra Entertainment's Spyro(TM) Shadow Legacy(TM), the newest
installment of the 17 million -unit-selling Spyro franchise, to the Nintendo
DS(TM) this Fall.

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"
Lulu announced its role-playing and adventure gaming catalogue at Wizard
World Philadelphia, one of the largest gaming and comics conventions in the
US.

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Each
user can interact with thousands of others while enjoying the
interactive entertainment content that Shanda provides. Interaction
enriches your life.lulu.lulu.
"Spyro Shadow Legacy will take the Spyro heritage to the next level with
more advanced and interactive features , as well as a greater emphasis on the
story, richly developed characters and the introduction of Spyro's magical
abilities," said Edward Zobrist, Senior Vice President, Global Marketing of
Vivendi Universal Games.

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com is the industry leader in PDF sales for the adventure games
industry, and now , through Lulu, offers print products as well.lulu.

Vivendi Universal Games Announces Spyro(TM) Shadow Legacy(TM) for Nintendo DS(TM)

The company consistently
delivers world-class multi-platform video games and has earned a reputation as
an ideal partner, especially for high profile product launches based on
popular brands and franchises like Harry Potter(R) and The Lord of the
Rings (R).

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Shanda
offers a portfolio of diversified entertainment content including some
of the most popular massively multi-player and casual online games in
China, along with online chess and board games, network PC games and a
variety of cartoons and literature works. All
other trademarks are the property of their respective owners.com ),
the world's fastest-growing provider of print -on-demand books, is THE PLACE
for role-playing gamers to get the latest in adventure games from independent
publishers and industry leaders like RPGNow. Ever.

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turbine.lulu.com/browse/index.
Spyro Shadow Legacy for Nintendo DS(TM) leverages all of the technical
innovations of the Nintendo DS, including dual screen, touch screen, wireless
capabilities and 3D graphics.com) is a global developer, publisher
and distributor of multi-platform interactive entertainment.

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In
2004, Shanda had approximately 2.com. This RPG element will
allow players to use their experience to build Spyro's new magical powers and
martial arts combat abilities as the game progresses.

About Amaze
Amaze Entertainment(R) is one of the world's largest independent
interactive game development companies in the world.

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3 billion by
2009.

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Founded in 1996 the Amaze Entertainment now employs almost 200 talented
interactive game creators and continues to deliver games that maximize the
capabilities of PCs and all video game devices, from Nintendo's DS(TM) and
Sony's PSP(TM) to the powerful and complex advanced console systems.

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This means
classic titles and the newest releases can be delivered directly to the gaming
customer as either electronic format downloads or professionally printed and
bound books -- Hundreds of products not found in your local game store,
available now for your hard drive or your bookshelf.
By fighting and defeating creatures in the game, players will earn experience
points that improve Spyro's strength and abilities. VU Games also maintains strategic relationships with industry
leading content partners, including NBC Universal and Twentieth Century Fox.

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"
China represents one of the world's largest and fastest-growing
markets for online games , with International Data Corporation, a
market research company, estimating a market valued at $1 . "Through this close cooperation with Turbine, we can bring to
our users premium online game offerings from North America that are
better adapted for Chinese users' taste and requirements. "Just as Philadelphia was a beacon of freedom
and independence during the Revolutionary War, Lulu is leading its own
revolution against the tyranny of a fickle publishing industry by giving our
users the tools to self-publish and print-on-demand just about anything that
can be stored on a hard drive. Developed by Amaze Entertainment (R), the action/adventure
game will -- for the first time -- introduce magical powers, role playing game
(RPG) elements, and martial arts fighting to the beloved Spyro gameplay.

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"This
agreement signals Turbine's commitment to a long-term presence in
China. For more information about Shanda , please visit
http://www. Its development studios and publishing labels include Blizzard
Entertainment (R), Radical Entertainment, Sierra(R) Entertainment and Massive
Entertainment(TM).

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With studios on both coasts of the United States, the
company is the largest privately-held online games company in North
America.com/comics .com
to publish and sell any kind of digital content, and no one here is going to
ask you to change anything.

About Vivendi Universal Games (VU Games)
Vivendi Universal Games (http://www.

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ABOUT LULU
Founded in 2002, Lulu is the world 's fastest-growing provider of print-on-
demand books for digital do-it-yourselfers. VU Games' library of over 700 titles features owned
intellectual properties including Warcraft(R), StarCraft(R), Diablo (R) and
World of Warcraft(R) from Blizzard Entertainment; Crash Bandicoot(R), Spyro
The Dragon (TM), Empire Earth(R), Leisure Suit Larry(TM), Ground Control(R) and
Tribes(R).

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Business Editors /High-Tech Editors

WESTWOOD, Mass.----Turbine, Inc., a
leading publisher of online subscription entertainment, announced
today that it has entered into a strategic partnership with Shanda
Interactive Entertainment Limited (Nasdaq: SNDA), the largest operator
of online games in China. Under the agreement , Shanda and Turbine will
cooperate extensively in developing and localizing Turbine's massively
multiplayer online role playing games for the Chinese market.snda. "Leveraging all of the technology made available by
the Nintendo DS and Amaze Entertainment's gameplay innovations, Spyro Shadow
Legacy will give players an entirely fresh and fun experience with one of
their all-time favorite video game characters .

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For more information on Turbine and its
services, please visit www. Players
can utilize the Nintendo DS(TM) wireless capabilities to trade collectible
creatures with other players nearby.
Spyro Shadow Legacy is expected to be available at retail stores in fall
2005 for a suggested retail price of $29. The
company is extremely skilled at producing titles that help build existing
brands and franchises. This quality is highly regarded by clients who turn to
Amaze Entertainment for assistance in expanding their prized mass-market
properties.

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"

About Turbine, Inc. in the United States and other jurisdictions.

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Shanda helped pioneer this market and today occupies the leading
position as measured by both revenue and total game playing users.0 million peak concurrent users
playing its online games.com

About Shanda Interactive Entertainment Limited

Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a
leading interactive entertainment media company in China. Get Your Game On And Join Lulu For a Blog or Two At WWPhilly!

WIZARD WORLD , PHILADELPHIA, Lulu ( http://www.
RPGNow.

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php?fCLID=600 to browse. So you can use http://www .vugames. The company is a
leader in the subscription-based massively multi-player online (MMO) games
category, and also holds leading positions in the PC, console and handheld
games markets.

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"As the largest online games operator in China, we know our end
users the best," said Tianqiao Chen , chief executive officer of
Shanda.

Turbine, Inc. is a premier producer, publisher and operator of
online subscription entertainment and is headquartered in Westwood,
Massachusetts.

At Wizard World Philly Lulu.com Touts 'Local Game Store' With Thousands Of RPG and Adventure Gaming Products Always In Stock ... No Further Away Than A Mouse

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Turbine Shanda Form Strategic Relationship; Leading North American Online Studio and China's Largest Online Games Operator Set to Cooperate in China's Online

99.

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"Shanda has become a gateway into the Chinese online gaming
market," said Jeffrey Anderson, president and CEO, Turbine, Inc.com

TURBINE and ASHERON'S CALL are registered trademarks or trademarks
of Turbine, Inc."
Spyro Shadow Legacy introduces role playing elements to the Dragon Realms,
offering Spyro fans an "RPG light" experience with all new gameplay features.

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Shanda 's interactive
entertainment platform attracts a large and loyal user base, an
increasing amount of which access Shanda's content from home. Check out
http://www. They'll be blogging right from the show floor, so you can check out the
action at http://www.

Companies that don't publish role-playing games, just sell them.

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With touch screen controls, players can draw
symbols to cast spells or use the second screen as an overhead map.

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---

- - kjjkjk

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