"2K Games' emergence as a
publisher dedicated to producing high-quality , genre-defining games
ensures that Civilization IV and FIRAXIS titles will continue to push
the creative envelope and reach bigger audiences than ever before."
"In Civilization, we've created a world with endless possibilities
that has been embraced by game players all over the globe," said Sid
Meier, Director of Creative Development at FIRAXIS Games. The Company publishes
and develops products through its wholly owned labels Rockstar Games,
2K Games and Global Star Software; and distributes products in North
America through its Jack of All Games subsidiary.firaxis.

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Mr.

About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States. Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States. In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech , DigitalLife, eWEEK, CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.

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"It is a pleasure to be working
with a company like FIRAXIS that has developers who have proven with
every successive title that they are masters of this genre.
For more information please visit www.

Bushnell speak in such an important year," said
Scott McCarthy, President of Ziff Davis Media Game Group. The themes and
topics we'll be covering will be indispensable to industry leaders looking to
plan for the next five years as we enter the next generation of gaming . 1UP.

About Ziff Davis Media Inc.

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Sid Meier's Civilization IV will be released for PC in late 2005.S. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife.

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"With the
upcoming addition of Civilization IV, our core fans and newcomers
alike will enter a world of unparalleled scope and detail. Take-Two's common stock is publicly
traded on NASDAQ under the symbol TTWO. The annual study,
the most comprehensive of its kind in the industry , details gamers' purchasing
intent and habits for video and PC games, hardware, peripherals, and related
electronics and entertainment."
The Ziff Davis Media Electronic Gaming Summit, an exclusive conference and
retreat, brings together the gaming industry's top executives, market experts ,
and leading researchers each year and is open by invitation only.com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U.

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take2games.
All trademarks and copyrights contained herein are the property of
their respective holders. Such forward-looking
statements are based on the beliefs of our management as well as
assumptions made by and information currently available to them. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published.com
and 1UP.

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The
Company has no obligation to update such forward-looking statements.com, ExtremeTech.

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com
For info on FIRAXIS Games visit www. SAN FRANCISCO, Ziff Davis Media Game Group
announced today that Nolan Bushnell , founder of Atari and creator of the first
digital videogame, will be the keynote speaker at the 9th Annual Ziff Davis
Media Electronic Gaming Summit.

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The Company maintains sales and marketing offices in Cincinnati, New
York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan , Sydney,
Breda (Netherlands) and Auckland. The statements contained herein
which are not historical facts are considered forward-looking
statements under federal securities laws. Moore. The Company exports the power of its brands
internationally, with publications in 40 countries and 20 languages .

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Nolan Bushnell, dubbed "the
legendary outlaw creator of Pong" and the "inseminator of Silicon Valley ,"
will bring his long perspective on business and the gaming industry to the
Summit.

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(NASDAQ:TTWO ), today announced that it has purchased
certain rights to the multi-million unit selling Civilization
franchise, and has signed a long-term, multi-title publishing
agreement with FIRAXIS Games(R) , developers of Sid Meier's Alpha
Centauri, SimGolf, Gettysburg, Civilization III, Pirates! and other
critically acclaimed simulation and strategy games. Take-Two also
manufactures and markets video game accessories in Europe, North
America and the Asia Pacific region through its Joytech subsidiary .com

Safe Harbor Statement under the Private Securities Reform Act of
1995: This press release contains forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934 , as amended. "Ziff Davis Media does a fantastic job balancing work and play
between the conference speakers and other social opportunities.

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The company's most recent hit titles include: Sid Meier 's Pirates!
(published by Atari), Sid Meier's SimGolf (published by Electronic
Arts); and the blockbuster hit series Sid Meier's Civilization III
(published by Atari). These important factors are
described in the Company's Annual Report on Form 10-K for the fiscal
year ended October 31, 2004 in the section entitled "Risk Factors".
Other speakers include top executives from Sony and Nintendo, as well as
Neil Young, Vice President and General Manager of Electronic Arts Los Angeles
where the Lord of the Rings games were produced, and Peter Moore, Corporate
Vice President of Worldwide Marketing and Publishing at Microsoft. Ziff
Davis leverages its content on the Internet with a network of highly -targeted
technology and gaming sites including PCMag. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.

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com
Xbox is a registered trademark of the Microsoft Corporation in the
United States and/or other countries.
For press inquiries contact Kelley Gilmore (kgilmore@firaxis.
"We're honored to have Mr. The
Electronic Gaming Summit gives us a great opportunity to look at where we've
been, where we are now, and, most importantly, where we're headed over the
next five years. It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems. PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers. The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews,
cheats, Top 10 lists, downloads, news and stories.

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Business Editors/Video Game Writers

NEW YORK----Take-Two Interactive
Software, Inc.

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Kicking off this
new partnership will be the highly anticipated Sid Meier's
Civilization IV for PC, which will be published by Take-Two's
publishing label 2K Games in late 2005, with future expansions and
additional PC and console games to follow.com

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software,
Inc.

About FIRAXIS Games

Home of legendary designer Sid Meier, FIRAXIS Games was founded in
1996 by veteran gaming executive Jeff Briggs.
Actual results may vary significantly from these forward-looking
statements based on a variety of factors .

Atari Founder Nolan Bushnell to Keynote at Ziff Davis Media Electronic Gaming Summit 2005

The Company is an information services
provider of technology media including publications, websites, conferences ,
events, eSeminars, eNewsletters, custom publishing, list rentals, research and
market intelligence .com, eWEEK.

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Computer Gaming World is the longest
running and most respected publication for core PC gamers. PlayStation
Magazine and Computer Gaming World.

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FIRAXIS is located in Hunt Valley, Maryland .
This year marks the 30th anniversary of the home release of Pong, a major
milestone for the home video gaming industry."
To give attendees insight into the current state of the gaming market ,
Scott McDaniel, Vice President of Sales at Ziff Davis Media Game Group, will
present the Company 's 2005 Digital Gaming in America study.S.S.
PlayStation Magazine.ziffdavis.com.

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One of the world 's
premier independent game development studios, FIRAXIS has created some
of the most successful and award-winning computer games on the market. The Electronic Gaming Summit, which will be
held August 8-10, 2005 is the gaming industry's premiere annual event and
brings together the industry 's top executives in an exclusive conference and
retreat in Sonoma, California.

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firaxis. Bushnell will talk about where the gaming market is headed, from
the growing ubiquity of cell phones and handhelds to the rise of episodic
games and non-entertainment gaming applications. Official U.

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Take-Two Interactive Software Inc. Announces Acquisition of Civilization Franchise and Long-Term Partnership with FIRAXIS Games; Sid Meier's Civilization Make

Civilization IV will also set a new standard for
user-modification , allowing gamers to create their own add-ons using
the standard Python and XML scripting languages . is an integrated global developer, marketer, distributor and
publisher of interactive entertainment software games and accessories
for the PC, PlayStation(R) game console, PlayStation(R)2 computer
entertainment system, PSP(TM) handheld entertainment system, Xbox(R),
Nintendo GameCube(TM) and Game Boy(R) Advance.

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"
"We are extremely pleased to be partnering with 2K Games on a new
journey into the evolving world of Civilization," said Jeff Briggs,
Founder, President and CEO of FIRAXIS Games."
The fourth game in the PC strategy series that has sold over five
million copies, Sid Meier's Civilization IV is a bold step forward for
the franchise, with spectacular new 3D graphics and all-new single and
multiplayer content. "2005 is an
historic anniversary for home videogames , and we're also seeing the launch of
next-generation consoles on every major home and handheld platform .
"The Electronic Gaming Summit is one of my favorite events of the year,"
said Mr.

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"The Civilization name brings with it an expectation of quality
from millions of fans around the world ," said Susan Lewis, Vice
President of Publishing for 2K Games.com or write
kgilmore@firaxis.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets .com.

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FIRAXIS has a rich legacy of great games
including: Sid Meier's Gettysburg! and Sid Meier's Alpha Centauri!
FIRAXIS will release the eagerly anticipated Sid Meier's Pirates! for
Xbox in Spring 2005. Additional information is
available at http://www.

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For more corporate and product information please visit our
website at www.

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---

- - kjjkjk

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