----When it comes
to accessorizing a woman's wardrobe
, it's all about the handbag.
Upscale handbag buyers
On average, the amount spent for a
handbag ranges from about $40
to $65.
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On average, women report owning six handbags.
Upscale
handbag buyers or those willing to spend $150 or more for a
handbag, represent about one in ten of
those women who purchased a
handbag in the past year. "Women are
purchasing them to make a statement
. Today more than 1,300 manufacturers and retailers rely on
NPD to help them better understand their
customers, product
categories, distribution channels and competition in order to help
guide their
business and positively impact sales and revenues.ollie suitcases
Sites which sell luggage and related products on-line
Please take the time to look around and review the guidelines below.
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Last year, women bought
an average of three handbags, for
themselves or someone else.baggage worldtraveler
As women age, they tend to use one
primary handbag and see
it as functional rather than fashionable.
Women under age 35 are more
likely than those ages 35 and
above to agree that a woman's handbag tells a lot about her
style.
Information from The NPD Group is available for the following major
vertical
sectors: apparel, appliances, automotive, beauty, cellular,
consumer electronics, food and beverage
, foodservice, footwear, home
improvement, housewares, imaging, information technology, music,
software
, travel, toys and video games. NPD
Fashionworld provides the most accurate market intelligence available
,
including what is selling, where, to whom and why.detachable rickards
they carry them for days not
just one day a
week like apparel.ollie detachable
Most of the women surveyed use only one handbag during a typical
week. Although
teens, who own fewer handbags than older women, say
they are more likely to change their bag during
the week.. Dooney + Bourke leather
goods are built to weather the years with exceptional durability
and enduring
style.
tolerated figg
They look at handbags as an
investment to their wardrobe," continued Cohen
. This report provides manufacturers and retailers a snapshot of
the accessories market, including
consumers' purchase dynamics and
usage of various accessory items over the past year. Information
is
delivered online in a secure, Web-based environment via interactive
delivery tools that make
information accessible and actionable to a
wide range of users - from executives to sales and marketing
to
research.deletion 001
Four in ten women age 55 and over tell NPD they own seven
or more handbags, driving
their average handbag ownership to seven
bags, the highest of all age segments.
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Ownership
is highly
correlated with age, with younger women owning fewer and older women
owning more. "Don
't be
surprised when you hear how many women need to make room in their
closet not only for their
footwear fetish collection, but their
handbag collection as well," said Cohen.
Since 1967
, The NPD Group has provided reliable and comprehensive
sales and marketing information for a wide
range of industries.ollie rynn
About The NPD Group, Inc.com/cgi-bin/prnh/20050921/NYW189 )
The campaign
set to launch in October issues of In Style, Vogue, Lucky,
Elle, W, Vanity Fair, and Teen Vogue,
is sure to be a success given the
previous celebrity based ad campaigns by Dooney + Bourke, featuring
Mischa
Barton and Lindsay Lohan. Multiple or inappropriate submissions will not be tolerated.
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Business Editors
PORT WASHINGTON, N. Each woman
surveyed reported purchasing one or more
accessory items for
themselves or someone else in the past 12 months.tolerated detachable
Over six in ten women
agree that price overshadows brand name
when shopping for handbags.
"Handbags have become
a signature item," said Cohen.
About the Report
Women's Fashion Accessories: It's All
in the Bag is a brand-new
report just released from NPD Fashionworld, a division of The NPD
Group
. The survey was
administered to a nationally representative sample of about 4,000
females age
13+ selected from the NPD Online Panel.newscom.tolerated glenroyal
Y..
NPD collected information for Women's Fashion
Accessories: It's
All in the Bag between December 10 and 17, 2004.
Lauren Bush, model and Princeton
student, will be the face for the main
collection and actress Michelle Trachtenberg will promote
the teen collection.bretts leathergoods
"Collecting handbags has become even more important for women
today, especially
with the new burst of color in fashion," said
Marshal Cohen, chief industry analyst, The NPD Group
.
(Photo: http://www.uprights suitcases
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Set in Their Ways
Three in four women have a favorite handbag
that they use most of
the time. NPD
provides critical knowledge on what is selling, where, to
whom and why
to help our clients make more successful, fact-based business
decisions. Today more
than 100 market-leading companies in the industry
rely on NPD Fashionworld for the knowledge they
need to drive better,
fact-based decision making.
The editors of the Open Directory reserve
the right not to list your site, and to delete it after its addition.
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Women report spending $42, on
average, for their most recent
handbag and $54, on average, for the bag they carry most often.
For thirty years, Dooney + Bourke has built their reputation as a leader
in the accessories market
with their unerring commitment to superior
materials, expert craftsmanship, and classic styling.
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According to "Women's Fashion Accessories: It's All in the Bag", the
latest report from The NPD
Group, a leading sales and marketing
information company, 44 percent of women age thirteen and over
reported buying a handbag/purse for themselves, or for someone else as
a gift.
Top Styles of Handbags Used Most Often
(Ranked in Order)
-
---------------------------------------------------------------------
Rank Style of Handbag
Rank Style of Handbag
----------------------------------------------------------
------------
1 Shoulder Bag 5 Messenger Bag
----------------
------------------------------------------------------
2 Carry by Hand 6
Tote Bag
----------------------------------------------------------------------
3 Backpack 7 Min-Bag/Wristlet
--------------------------------
--------------------------------------
4 Sling 8 Clutch
----------------------------------------------------------------------
Source: Women's Fashion
Accessories: It's All in the Bag
In terms of key styles, the shoulder bag reigns supreme followed
by the handbag or purse. NORWALK, Conn.
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The style of handbag used the least by women
was the clutch bag.irv backpacks
"The older a woman gets, the more stuff she will accumulate in her
handbag
. Special emphasis
is placed on the leading accessory item, women's handbags. This will speed the
acceptance of your site and reduce the chances of its deletion.
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All American Style for Dooney + Bourke
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NPD Reports It's All in the Bag: Handbags Are the Most Popular Accessory Women Buy
, In celebration
of 30 years of
American Style, Dooney + Bourke, the Connecticut based leather goods company,
is
rolling out new ad campaigns for Fall featuring two true American beauties. Peter Dooney, president
and designer, has created
several new trend-setting collections, including handbags made of logo
pattern
denim with brightly colored leather trim, and bags made of vintage inspired
leather with
antiqued brass buckles and chains.backpacks tolerated
Many women today are not going to take the time out to switch
their
pocketbooks on a daily or even a weekly basis just so they can
match their outfits," said Cohen.
About NPD Fashionworld(R)
NPD Fashionworld, the fashion-tracking division of The NPD Group
,
provides sales and marketing information for manufacturers, retailers
and related services in
the apparel and footwear industries.travelware 001
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