Shopzilla, which has more than 12,000 wedding products in one
location, can help couples navigate the overwhelming wedding product
choices on the market and save money too, " says Helen Malani, chief
shopping expert, Shopzilla. The Web helps even those odds, making
sure you get your money's worth," said Denise and Alan Fields,
consumer advocates and authors of "Bridal Bargains + The Bridal
Passport. 22% of men.

-- Shopzilla

More Tips:

-- Order 10 - 25 additional invitations than what you think you'll
need in case you forget someone .

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Today, engaged couples search for wedding ceremonies in
different places like zoos and gardens, black-and-white
photo-journalism style pictures, couples showers, longer, more exotic
honeymoons and platinum rings, to name a few.even if that just
means using sites to check prices on small items to make sure local
stores aren't gouging them.

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shopzilla.

-- The traditional "rule of thumb " is that there should be one usher
for every 50 guests. Try to avoid overly "oaked" Chardonnays .

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Wedding rings

2. With an index of over
30 million products from more than 50,000 stores, Shopzilla uses
ShopRank, a proprietary patent-pending algorithm, to help shoppers
instantly find virtually anything on sale from anyone, anywhere on the
Web at the best price.

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Top Expenses -- Expected and Unexpected

The top highest-expenditure items reported were:

1. Shopzilla , Inc.

GIFT IDEAS

-- A great gift for engagement parties or bridal showers is putting
together the couple's first wine "cellar" by filling a wine rack with
different bottles of wine designated for special occasions.

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Wedding flowers


Men and women have different perceptions about wedding costs.
However, among the 13% of men and 11% of women who had spent more
than expected , 36% reported that having more attendees than originally
intended escalated costs.

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Why the Regrets?

New trends and the desire to have saved money are often the causes
for regrets. 2005 . A light, fruit-forward
white wine such as Mirassou Central Coast Chardonnay is ideal.
-- When couples are looking for a good cost-cutting technique for the
beverage tab, cut the champagne toast and have guests toast with the wine
that's been served to them. Attach notes such
as, "Enjoy on your one-month anniversary.

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They just inflate the prices higher for
those guests," said one survey respondent in a study of 677 married or
once married respondents conducted by BizRate Research for Shopzilla
(www.
According to Shopzilla, which has more than 30 million products
and 50,000 stores, everyone seems to have some wedding regrets. also operates the
BizRate consumer feedback network and powers shopping search for many
of the Web's largest consumer sites including AOL, Lycos , Time
Warner's RoadRunner, and many others.

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Couples feel like they say the word
'wedding' and prices double.:

Shopzilla, formerly BizRate.

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"Couples who are planning a wedding need not worry about looking
back and saying, 'could-a, should-a, would-a' like the 16% of men and
8% of the women we surveyed about life's expenditures who wished they
had spent less on the wedding to save for a home, car or education. Catering/alcohol

3. Try and plan your wedding
in other months to avoid the high demand. 50% reported taking
1-6 months to plan their weddings."
-- Wine can also serve as a great gift from the bride and groom.

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Gown and shoes

4.

Nuptial Fast Facts

Today's Bride Worries About:

-- Exceeding budget - 66%
-- Forgetting a crucial detail - 50%
-- Party not being fun - 40%
-- Guests not showing up - 25%

-- Hallmark

Most Searched for Wedding Items on Shopzilla:

-- Wedding dresses
-- Wedding shoes
-- Wedding rings

-- May 2005

Tips:

-- June is the most popular month to have a wedding. The average is 5. MODESTO, Calif. A glass of wine goes a lot further than a sip of
champagne.

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-- Wine tasting bars at wedding receptions are popular now, and some
couples even hire a wine expert to help the guests. This adds an element of
elegance, and can serve as an icebreaker at the beginning of the reception.

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-- butlerweb.com

About Shopzilla, Inc .

Celebrity Wedding Planner Provides Wine Tips for the Reception

, Celebrity wedding planner Mindy
Weiss is well-known for creating ceremonies for ABC's "The Bachelorette"
Trista Rehn, Jessica Simpson and Nick Lachey, Brooke Shields, Adam Sandler and
others.

FIRST IMPRESSION

-- The first thing guests look for at the reception is a beverage, which
truly becomes the first impression of what's to follow.

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A
third (33%) of men and 42% of women reported that if they could do it
over again, they would approach their ceremony and reception
differently.04 months . Just tie a beautiful bow around the neck and attach a
personalized card.

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, was based on a point-of -sale survey with a sample of 677
married, divorced or widowed persons (257 male, 420 female) from May
5, 2005 to May 9.

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Men
most often reported that their rings cost less than expected (18%).

Below are her tips to make weddings memorable.

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Almost 30% of men and 23% of women indicated they would
have a smaller, more intimate gathering. Facility rental

6..com

When
asking attendants to be a part of the wedding, give them a bottle of wine with
a note that reads, "A toast to our bridesmaids - thank you for being a part of
our wedding day.

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Tips from Couples Who Have Tied the Knot; Survey of Once Married Couples Reveals How They Would Do It All over Again but Differently

Honeymoons

5. Today's brides and grooms are
Internet-savvy and know how to get a good deal.

-- More planning time means more time to budget. It's more expensive to reorder
additional invitations later. Choosing one with an
attractive label, such as Mirassou Winery's sunburst , can eliminate the need
for gift bags.

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Business Editors/Lifestyle Editors

LOS ANGELES ----"Never tell the hotel
that you're on your honeymoon. Interestingly, nearly the
same proportion (27% of men and 24% of women) reported they would hold
a larger reception. Every week
Shopzilla prepares millions of shoppers to make smarter, more
confident purchases and send them directly to the checkout page of
thousands of online merchants.

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Photographs

7.."

Spending Patterns: Over vs.

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COST-CUTTING TIPS

-- A Chardonnay offered during the cocktail reception will please most
everyone.

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Preparation Pays Off Online

Women use the Internet more on wedding-related expenses with 29%
of them researching honeymoon plans on the Internet vs. Weiss arranges for the
servers to line up at the entrance with beautiful flower-adorned trays filled
with glasses of wine, water and a signature cocktail.

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Women most often reported that their dress and shoes cost less than
expected (28% of women reporting, but only 11% of men agreed). Shopzilla also features powerful comparison
tools and BizRate consumer reviews of stores and products, the Web's
largest and most trusted consumer feedback network. For more
information, visit www.

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com), the most powerful comparison shopping search site
on the Web. Under Budget

On budgeting for the big day, 85 % spent less than $10,000 for
their ceremony or reception. The most frequently mentioned
wedding -related item bought online is:

-- Honeymoon travel (17%)

-- Invitations and thank you notes (13%)

About The Study:

The study, conducted by BizRate Research, a division of Shopzilla
Inc. This is
followed by May, August and September.com, is the most powerful and
easiest -to-use shopping search site on the Web.shopzilla."
-- Wine served during the reception will also make an enjoyable wedding
favor that helps continue the memories.

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"The Web is a key weapon for couples to keep soaring wedding costs
from swallowing their budgets. While 69% spent what they expected to
pay, amazingly, 17% of men and 21% of women said their wedding or
reception was under budget and 36% of them said that not having a
preference for branded items brought costs down.

Most researched items are as follows:

27% of women and 15% of men researched wedding invitations and
thank you notes

24% of women and 13% of men researched the facility rental

23 % of women researched their wedding gown and shoes

21% of women researched wedding party gifts

In contrast to the relatively high proportion of consumers
researching wedding-related items online, a smaller percentage
actually make a purchase. Founded in 1996, the Los
Angeles-based company is profitable and privately held. When choosing wine for gifts, take the
packaging into consideration as well as the taste.

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---

- - kjjkjk

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