newscom. Tourist Trophy Mode offers a career
mode for players to polish their skills in the license school missions, and
then test those skills by competing in various challenges and race events,
earning new bikes and accessories along the way.

For more information on Tourist Trophy, please visit
http://www.esrb.

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Knowing what
Mother Nature has in store could just give him the edge to win again.
The grand prize-winner, selected by Erik Buell , America's
premier sport bike designer, will receive a 2006 Firebolt XB12R
motorcycle and have his or her design made into a real helmet. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console , the
PlayStation 2 computer entertainment system and the PSP entertainment system
for the North American market.

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(Logo: http://www. In both races, players have the opportunity to select
their bike, track and difficulty level.com).com. A panel of judges from SCEA and Buell
will select the top ten designs, which will then be posted on
http://www. PSP is a new portable entertainment
system that allows users to enjoy 3D games, with high-quality full-motion
video, and high-fidelity stereo audio. serves as headquarters for all North American
operations and is a wholly owned subsidiary of Sony Computer Entertainment
Inc.

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Edwards, known for performing backflips off the door of his car following
his victories, finished third overall in both the Nextel Cup and Busch series
races last year.

For more information, please contact Matt Boyter , 770-226-2191

"Racing motorcycles in Tourist Trophy offers an
entirely different and exciting gameplay experience. "I can even customize my
personal riding style and my gear down to the very last detail.com .

About Sony Computer Entertainment America
Sony Computer Entertainment America Inc.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc.

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Promotional Activities for Tourist Trophy
-- Retail Sweepstakes with Ducati and Best Buy: Sony Computer
Entertainment America has partnered with Best Buy and Ducati to run
a consumer sweepstakes in conjunction with the launch of Tourist
Trophy.

Visit us on the Web at http://www.

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ducatiusa. Participants can download a
special Tourist Trophy/ Buell helmet image from the site and
create their own design.com to be voted on by the general public.org.

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Players can further
personalize the racing experience by customizing everything from their gear to
the degree of their riding turns to the motorcycle exhaust system. To enter, visit
http://www.us.

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com Tourist Trophy Buell Helmet Design Contest --
Sony Computer Entertainment America will host an online helmet
design contest for consumers between March 31, 2006 and May 3,
2006 on http://www. Readers can enter to win a Buell
Firebolt XB12R in the "Show Us Your Worst Trophy Contest" by
submitting photos to FHM online.

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Developers of the Best Selling Racing Videogame Franchise Continue to Define
Racing Genre With New Motorcycle Franchise

FOSTER CITY, Calif. The sweepstakes will award the grand prize-
winner a Ducati 999R, which is featured in Tourist Trophy, in
addition to other great prizes.

The first place winner, decided by a public online vote, will
also win a real Buell helmet featuring his/her personal design. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R)Portable) system.

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Award Winning Gran Turismo(TM) Team Delivers True-to-Life Motorcycle Racing Simulation for PlayStation(R)2 With Tourist Trophy

playstation.playstation .touristtrophy-thegame.com.

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bestbuy.
-- Tourist Trophy featured at Buell Events -- Beginning in April,
Sony Computer Entertainment America will provide three
PlayStation 2 kiosks to tour with the Buell Mobile Marketing
Vehicle and attend leading motorcycle events across the country
through 2006. For more information about the ESRB visit
http://www.

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One has to account for a
host of different variables on a motorcycle, such as riding style,
capabilities of individual bikes and how a rider's movement greatly effects
the motorcycle, creating a unique and new racing experience.

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The sweepstakes will be promoted in Best Buy stores, on
BestBuy.us.

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Upon taking a photograph,
players have the opportunity to save it to a Memory Card (8MB) (for
PlayStation(R)2) or a USB storage device and share it with friends.
-- FHM/Buell/Tourist Trophy Promotion -- FHM Magazine, Buell and
Tourist Trophy will join together to sponsor a contest in the
magazine's May issue. The PlayStation 2 computer entertainment
system is set to revolutionize the home entertainment market, offering the
most compelling interactive content and the capability to be used as a network
terminal in the coming broadband era.
Lead by famed Gran Turismo creator - Kazunori Yamauchi , Polyphony Digital
is an internal development company for Sony Computer Entertainment Inc that
develops software for the PlayStation family of products.

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Developed by Polyphony Digital Inc.com/touristtrophy .

-- Cross-Promotions with Buell(R):
-- PlayStation.

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com Promotion For Tourist Trophy -- In an effort to
celebrate the launch of Tourist Trophy and its presence in the
game, Buell will give away a copy of Tourist Trophy every day
between April 4, 2006 and April 13, 2006 on Buell.

About Polyphony Digital, Inc. Since its inception
in the late nineties, Polyphony Digital has been on the cutting-edge of game
development , consistently delivering revolutionary technology and best selling
games including the award-winning Gran Turismo racing franchise and newly
released Tourist Trophy franchise.

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NASCAR Racer Carl Edwards to Appear on The Weather Channel

"
Tourist Trophy offers two modes of play, Arcade Mode and Tourist Trophy
Mode.

The independent Entertainment Software Rating Board (ESRB) has rated
Tourist Trophy "E" for Everyone.

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announced today the launch of Tourist Trophy The Real Riding
Simulator (TM), available exclusively for the PlayStation(R)2 computer
entertainment system. Further refining Polyphony's renowned
true-to-life graphics and precise game physics, Tourist Trophy captures the
delicate balance between rider and machine like never before.

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m., makers of Gran
Turismo(TM), the best-selling worldwide videogame racing franchise, Tourist
Trophy takes that foundation to the next level by offering a new motorcycle
simulation for the racing genre.
-- Buell.com.

The
site will also feature video footage from Tourist Trophy.

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Marketing Campaign For Tourist Trophy
Marketing efforts for Tourist Trophy include a multi-million dollar
marketing campaign across TV, radio, print and online, that will run
nationally throughout Summer 2006.playstation.

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NASCAR visits Atlanta this weekend for the races Saturday and Sunday with
Edwards looking to repeat his victories in both races last year. Based in Foster City, Calif. Sony Computer
Entertainment America Inc.

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Featuring
head-to-head racing action and various game modes to challenge players,
Tourist Trophy offers 35 real-life and fantasy courses and more than 100
licensed motorcycles from manufacturers, including BMW Motorrad, Buell,
Ducati, Honda, Kawasaki and more.com, in Ducati dealerships and on Ducati's website
(http://www.

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Last Years Winner To Discuss Weather And Racing In Advance Of Golden
Corral 500

ATLANTA, Carl Edwards, one of the rising young
stars of the NASCAR circuit, visits The Weather Channel Friday morning to
discuss weather and how it affects cars and the track with Heather Tesch and
Marshall Seese during "Your Weather Today" between 7:30 and 9:00 a., Sony Computer Entertainment
America Inc. In Arcade Mode, players have access to a quick race for single-player
or two-player battle . In addition, Tourist Trophy will receive
full public relations and promotional support outlined below, as well as
dedicated point-of-purchase displays and merchandising support.

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ET.

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com/cgi-bin /prnh/20000510/SFW104-a )
"Using what we have learned to create the most authentic racing simulation
for the Gran Turismo series, our development team is excited about continuing
to refine and expand our work to deliver the most realistic motorcycle racing
experience ever for the PlayStation 2," said Kazunori Yamauchi, celebrated
creator of the Gran Turismo franchise and Sony Computer Entertainment America
Inc. Corporate Executive.
"Tourist Trophy is truly a realistic riding simulation, " said Doug Polen,
two-time World Superbike Champion and Ducati racer."
Furthermore, in Tourist Trophy Mode, players have access to Photo Mode,
which allows them to take snapshots of their favorite bike and race gear by
freezing frames of an actual race from a replay.

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---

- - kjjkjk

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