"Sports games are extremely popular, especially with younger gamers," said
Sean Spector, co-founder and vice president of marketing and business
development, GameFly.SPEEDTV. "Our research tells us that NASCAR fans are 6 times as
likely to order Domino's because we are its Official Pizza. Domino 's Pizza is the title sponsor of the
upcoming Domino's Pizza 250 NASCAR Busch Series race on August 20 at Michigan
International Speedway (TNT 3 p.m.

enthusiast tow

"With the growing popularity of
video games , teaming with GameFly is a perfect way to introduce sports fans to
a great video game service and young gamers to the top youth sports magazine.
Fans of SPEED Channel will be able to download an ever-expanding
array of wallpapers, videos, ringtones, games and applications
directly on their phones. Each SPEED Channel-inspired product promises
to put fans into overdrive with content that 's as fast and furious as
the network itself.

About SPEED Channel

SPEED Channel is the nation's first and foremost cable network
dedicated to motor sports and the passion for everything automotive. For more
information, please visit www. Brandon, chairman and CEO of
Domino's Pizza ." More information on the Company, in English and Spanish, can be
found on the web at http://www .

mclachlan tow

GameFly(TM) and Sports Illustrated For Kids Sign Marketing Alliance

"
"GameFly is a leader in online video game rentals," said Dave Watt,
Publisher of Sports Illustrated For Kids., Domino 's Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery and the Official Pizza of NASCAR ,
today announced it will extend its partnership with the National Association
for Stock Car Auto Racing (NASCAR)." Through its
primarily franchised system, Domino's operates a network of 7,878 franchised
and Company-owned stores in the United States and more than 50 countries.
Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the
leading publication of the pizza industry and is the "Official Pizza of
NASCAR.

advise adventure

Beginning with the October 2005 issue, which hits newsstands today, and
continuing throughout the end of the year, Sports Illustrated For Kids
magazine will feature print advertising and promotions from GameFly, including
a 14-day free trial of GameFly's online video game rental service.

adventurers adventure

Postal Service via first class mail. Additional SPEED Channel products
will race out of the gates throughout the year and will reflect
ongoing trends and events in the auto and motorcycle racing worlds.

dreamteam killer

com

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For more information and a free trial, please visit
http://www."
By focusing its marketing and advertising efforts on promoting Race Day is
Domino's Pizza Day, Domino's has increased sales consistently across the
country on race days by promoting the Race Day 555 Deal.), and the primary sponsor of driver Michael
Waltrip 's No. Domino's is listed on the NYSE under the symbol "DPZ.

athletes championships

sikids. Current partners include MAXIM
Magazine , Activision Value, Cosmopolitain and CosmoGirl, Buzztime,
Snapple, Family Guy, Fox Filmed Entertainment , TV Guide, The NHL and
MTV Europe.
From racing to restoration, motorcycles to movies, SPEED Channel
delivers quality programming from the track to the garage."
The road ahead is promising.

enthusiast athletes

com ), the
leading online video game rental service, and Sports Illustrated For Kids, the
leading youth sports publication, today announced a marketing alliance in
which GameFly will be a video game rental partner for the national magazine. The deal will take millions of
racing fans along for the ride as it brings the network's high-octane
properties to mobile for the first time ever.

nile ramos

ramos adventurers

com.gamefly. "To add fuel to their fire, we'll be focusing on the people,
places and parts that make cars, bikes and racing such a distinct and
wild world.
An introductory suite of SPEED Channel products will be available
on North American carriers shortly.airborne-e.

advise participants

For more information , please visit www.
"We continue to be a proud sponsor of NASCAR, and feel our brand has been
enhanced by this partnership," says David A.6 billion in 2004, comprised of nearly
$3.

participants ramos

Leading Video Game Rental Service Reaches Out to Sports Fans Through
Partnership With Popular Youth Publication

LOS ANGELES, GameFly(TM) (http://www. For $21.95 a month, GameFly subscribers can rent two games at a time and
keep them for as long as they like.com

About Airborne Entertainment

Airborne Entertainment is a leading publisher of entertainment
content for mobile phones.

"Domino's is a brand category leader and we are always looking for ways to
reach our consumers , just as NASCAR is always looking for ways to reach its
fans," said Brandon. Taken together, Domino 's NASCAR
activation through its official status and its team and track relationships
allow for the best fan exposure.

About Domino's Pizza:
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery.

enthusiast infinite

com. 99 Domino's Pizza car. The
Domino's Pizza(R) brand , named a Megabrand by Advertising Age magazine, had
global retail sales of more than $4.

passion enthusiast

gamefly.

Business Editors

MONTREAL, Quebec, Canada and CHARLOTTE, N.com .

nile tow

com,
promote positive values , good sportsmanship and the fun of reading.C.

tow kailey

gamefly.
Additionally, a free one-year Sports Illustrated For Kids subscription will be
offered to all new GameFly subscribers when they sign up for the video game
rental service. Subscribers manage their GameQ(TM) online
and receive games directly from the U.

About Sports Illustrated For Kids
Sports Illustrated For Kids, the first sports magazine written for kids
ages 8 and up, connects with its readers through their passion for sports .
"SPEED viewers are a very loyal and passionate group and we are
constantly seeking new methods for them to interact with our brand and
SPEED Mobile is the next step in that evolution," said Kevin Annison,
SPEED Channel VP of Business Development and Operations.2 billion domestically and more than $1.

adventure racer

Now
available in more than 68 million homes in North America, SPEED
Channel is among the fastest growing sports cable networks in the
country. Airborne's distribution
network comprises all tier-one North-American mobile operators,
reaching nearly 100% of enabled mobile subscribers , as well as a
growing number of mobile subscribers in foreign markets.4 billion internationally.

listing of TV, video and film companies that feature adventure racing, together with publications covering the sport.

infinite sahara

The
magazine offers kids the access to athletes and sports information that they
want with in-depth reporting, action photography, first-person athlete
accounts and other features.

tnt ramos

About GameFly
GameFly is the leading online video game rental service.S. The magazine , books and web site, http://www."
"We strive to work with brands that inspire passion among their
fans, and there are few fans more passionate than those of motor
sports and SPEED Channel," said Airborne Entertainment President Andy
Nulman.

nile completing

NOTE: GameFly, Ready to Play and FastReturn are trademarks of GameFly,
Inc. The innovative mobile publisher today announced an
exclusive wireless partnership with SPEED Channel, North America's
leading authority on all things fast. The company creates, packages, and
distributes games, lifestyle applications, messaging services,
ringtones and graphics in conjunction with the world's most
recognizable media and consumer brands.

Domino's Pizza Extends Official Pizza of NASCAR Affiliation

ANN ARBOR, Mich.

rumohr passion

For more information on GameFly , visit http://www. has just satisfied
its need for speed.

ramos killer

, USA--(BUSINESS
WIRE)--Airborne Entertainment Inc. When NASCAR fans are
preparing to watch a race, ordering pizza from Domino's is becoming part of
their race day ritual.

championships dreamteam

"
GameFly is the leading online video game rental service, offering more
than 3,000 games for the six major video game consoles -- Xbox(TM),
PlayStation(R) 2, GameCube (TM), Game Boy(TM) Advance, Nintendo DS(TM) and
PSP(TM). With a choice of
more than 3,000 titles , GameFly delivers the widest selection and availability
of games for the PlayStation(R) 2, Xbox(TM ), GameCube(TM), Game Boy(TM)
Advance, Nintendo DS(TM) and PSP(TM) without the hassle of due dates or late
fees. All other trademarks are the property of their respective owners.

Gentlemen Start Your Cell Phones - SPEED Channel Goes Into High Gear with Airborne Entertainment In Wide-ranging Mobile Product Deal

"We are very
pleased to partner with Airborne Entertainment, the leader in
delivering creative and cutting edge content to the wireless world."
SPEED Channel will be joining Airborne 's impressive roster of
recognizable media and consumer brands. "As the number one choice for pizza among NASCAR fans, we
feel we have been rewarded for our connection to this exciting sport.

tow passion

"Sports Illustrated For Kids is one of the most admired
youth publications in the US; it was only natural for us to team up with such
a well-respected magazine.
GameFly is also a great source for high quality, used video games at
exceptional prices. Airborne takes its partners across all available
technologies to develop their optimum mobile entertainment portfolio,
developing content that 's right for them AND for the marketplace.dominos.