PSP is a trademark
and PlayStation is a registered trademark of Sony Computer
Entertainment Inc.

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C. The EA SPORTS home page is www.96 billion and had 27 titles
that sold more than one million copies. and/or other countries.

WHEN: 12:30 - 1:30 p.m.

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The NBA and individual NBA member team identifications used are
trademarks , copyrighted designs, and other forms of intellectual
properties of NBA Properties, Inc.
Microsoft and Xbox are either trademarks or registered trademarks of
Microsoft Corporation. Media can get a first glimpse at
the campaign with behind-the-scenes access to the shooting of three new
television spots that will introduce the "Return of the Dawgs" ad campaign.

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Wade has emerged quickly as one of the most explosive players in
the NBA in just his second season, a year that saw him become just the
10th player since 1979 to finish in the NBA's top 10 in both scoring
(24.
Developed in Vancouver, B.
EA SPORTS is the leading interactive sports software brand in the
world. Its top -selling titles and franchises include Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball , MVP
Baseball(TM), NCAA(R) Football, NASCAR Thunder(TM), and Tiger Woods
PGA TOUR(R).com.

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, Tuesday , April 12, 2005

Additionally, for a few minutes following the shoot, both
coaches will be available for media interviews.

WHERE: Husky Stadium
Seattle, Washington

Please enter through the tunnel.

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Wade, who was selected
to the NBA All-Star Game in February, became one of just seven NBA
players in history to average at least 25 points, eight assists and
six rebounds while shooting 50 percent from the floor in a playoff
series as he helped lead the HEAT to a recent four-game sweep of the
New Jersey Nets in the first round of the 2005 NBA Playoffs.

WHO: University of Washington Head Football Coach Tyrone Willingham,
University of Washington Head Basketball Coach Lorenzo Romar,
University of Washington Athletic Director Todd Turner and
members of Seattle advertising agency Dave Syferd + Partners

WHAT: Will film a new series of television ads that aim to build
excitement and anticipation for the 2005 University of
Washington football season.

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The game also will be
available for the first time on the PSP(TM) handheld entertainment
system.

Media Invited to Film Shoot of New UW Football Ads

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Players can feel the emotion and
intensity of the complete basketball experience with an up-tempo,
fast-break, and physical brand of basketball that yields improved play
in the transition game and real-life collisions in the paint.

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Business Editors/Sports Editors/Entertainment Editors

REDWOOD CITY, Calif. and the respective NBA member teams
and may not be used, in whole or in part, without the prior written
consent of NBA Properties, Inc. NCAA, March Madness, NFL, NASCAR ,
NASCAR Thunder, NHL, Tiger Woods, PGA TOUR and FIFA are trademarks of
their respective owners and used with permission.

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More information about EA's products and full text
of press releases can be found on the Internet at http://info. in the U. All other trademarks are the property of their
respective owners.

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com

About Electronic Arts

Electronic Arts (EA), headquartered in Redwood City, California,
is the world's leading interactive entertainment software company. Electronic Arts markets its products under
three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM).

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A unanimous NBA All-Rookie
First-Team selection a year ago, Wade was a member of the U.
In fiscal 2004, EA posted revenues of $2.

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Dwyane Wade Takes His Game to the Cover of EA's NBA LIVE 06; Miami HEAT All-Star to Endorse Best-Selling EA SPORTS Basketball Franchise

"
NBA LIVE 06 builds upon the depth and authenticity that the NBA
LIVE franchise has delivered for more than a decade and that made last
year the best-selling version in the history of the series.
Founded in 1982, the company develops , publishes, and distributes
interactive software worldwide for videogame systems, personal
computers and the Internet.

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S., by EA Canada, the studio which is
also home to the popular NBA STREET and NCAA(R) March Madness(R)
franchises, NBA LIVE 06 will be available on the PlayStation(R) 2
computer entertainment system, Xbox(R) video game system from
Microsoft, Nintendo GameCube(TM), and PC.

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With
advancements in gameplay and enhanced player graphics, the sport of
basketball is elevated to a whole new level in NBA LIVE 06 with the
superstars of the game looking and playing more like their real-life
counterparts than ever before.8) per game.easports.com

Electronic Arts, EA, John Madden Football, MVP Baseball, EA
SPORTS, EA SPORTS BIG, and EA GAMES are trademarks or registered
trademarks of Electronic Arts Inc.

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National Senior Men's Basketball Team last summer before returning to
have an All-Star season for the HEAT this year. EA's homepage and online game
site is www.

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Wade was
recently selected as one of People Magazine's 50 Most Beautiful People
in an issue that hit newsstands at the end of April.

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"When you look back
at some of the great players who have had this opportunity, it's
exciting to be a part of the EA SPORTS family and contribute to a game
I 've been playing for more than 10 years.

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Wade is in his second
season with the Miami HEAT, where he set single-season franchise
records for points per game (24.

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"This is quite an honor to be named cover athlete of NBA LIVE in
just my second year as a professional," Wade said.1) and assists (6 . Nintendo GameCube is a trademark of Nintendo.

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----Electronic
Arts (Nasdaq:ERTS) announced today that NBA All-Star Dwyane Wade will
serve as cover athlete and spokesman for NBA LIVE 06, scheduled for
release this fall under the EA SPORTS(TM) brand.1) and total points scored (1,854) in
helping to lead the HEAT to the top seed in the Eastern Conference
Playoffs.S. Humorous Television Spots Will Feature Coaches Willingham and Romar,
Roll-Out 'Return of the Dawgs' Campaign

SEATTLE, While football season is still more than
four months away, the University of Washington is hard at work building a new
marketing campaign designed to re-energize Husky fans and to promote ticket
sales for the upcoming 2005 football season.

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OTHER: This event is contingent upon good weather and may be cancelled
due to rain.