PCA offers two ways for coaches to become certified. CHICAGO , Being a six-foot-eight, fifteen-year-old
basketball player would seem to have its advantages.com

This release was issued through eReleases(TM).

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Youth Sports Organization winners establish a long-term
organizational culture of positive coaching."

The coaches and organizations being honored are as follows:

"Double-Goal Coach(TM)" Award Winners:
Mike Doyle Pensauken , NJ Sled Hockey
Ken Gibson Oakland, CA Soccer
Heidi Hewitt Alanson, MI Volleyball
Mike Machado San Jose, CA Football
Rebecca Meyer Berkeley, CA Lacrosse
Albert Ritacco West Babylon, NY Football

"Honor the Game" Award Winners:
Boca Hoops, Inc. For more information,
visit http://www.

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org. PCA offers workshops nationwide for
coaches , parents and youth sports leaders to equip them to positively
impact today's young athletes. Jackson , head coach at
Murrah High School in Jackson, Miss.rmhc. "In
The Paint aims to give big athletes the confidence and skills to deal with
high expectations and take their game to the next level in all aspects of
their lives."

Contact:

Mike Robinson
In The Paint
773-920-3042 Ext.

hoops ernie

at the
Francis C. For more information, visit www. (EST). The coaches participating in the 2005 Games
will join an elite list of alumni who have left incredible marks on
the coaching profession, including Mike Jarvis ('81) and Bob Hurley
('88).
Tailored specifically to the emotional and physical needs of big athletes of
both genders, the discussions include: "Being Big and Confident ," where the
big player learns to have confidence in his or her body and its abilities;
"Big Player Attitudes," which deals with the attitudes big people have
in their everyday lives, examines how those attitudes are shaped by society
and discusses ways of handling them powerfully; and "Big Person in Life,"
where athletes discuss character qualities that will help them be big and
powerful with their dreams and goals.

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Sports Editors

STANFORD, Calif.
"The coaches and organizations being honored at the National Youth
Sports Awards are teaching our young athletes to honor the game and
respect each other," says Phil Jackson. But according to former
pro basketball player Mike Robinson, founder of In The Paint basketball camp
(http://www.com
http://www.

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All of the winners stand
out as models in their communities, helping youth athletes get the
most out of their sports experience. Keefer added, "It's a great chance to meet and
teach the best high school players in the country and share their
passion for basketball.

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PCA to Officially Launch Double -Goal Coach(TM) Certification
Program

Positive Coaching Alliance (PCA), the leader in research-based
training for youth sports coaches, parents and leaders, will honor
coaches and organizations that have made a difference in the lives of
youth athletes at the 4th Annual National Youth Sports Awards at
Stanford University on Friday, March 11, 2005 at 6:30 p. PCA will be honoring City of
Fontana Youth Sports with a special "Connector of the Year" Award for
connecting more than 5,000 parents and coaches to the principals of
positive coaching. ESPN will broadcast the Boys
Game live starting at 8 p. Under Keefer's guidance, the Wildcats of Lawrence
North have won 12 sectionals, four regional championships, two
semi-state championships and two state championships. RMHC makes an
immediate, positive impact on children's lives through its global
network of local Chapters in 48 countries and its three core programs:
the Ronald McDonald House (R), Ronald McDonald Family Room(TM) and
Ronald McDonald Care Mobile(TM).

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A
committee of three head college coaches from programs at Stanford
University, The University of California at Berkeley and Haverford
College selected the winners.m. Nearly $4 million has
been raised since the game was first played in 1977.mcdonalds.com

About Ronald McDonald House Charities

Ronald McDonald House Charities, a non-profit, 501 (c)(3)
corporation, creates, finds and supports programs that directly
improve the health and well being of children. For more information, visit
www.itphoops .

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Certified Double-Goal Coaches are paramount to transforming the
culture of youth sports. on March 30 (EST) and ESPN2 will air the
Girls Game on Thursday, March 31 at 5 p.com), the biggest players on the team often have the
biggest challenges.com.

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Arrillaga Alumni Center.
Coach winners exemplify the characteristics of a Double-Goal
Coach(TM) -- one who strives to win while using sports to teach life
lessons., will lead the Boys West squad., and Anna V.
But what really sets In The Paint apart from typical basketball camps are
the motivational seminars, led by Robinson's team of performance coaches.

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Kyle Peterson, ESPN
broadcaster, will serve as Master of Ceremonies. Every young athlete
deserves coaches and organizations such as the ones being honored on
Friday, March 11," says Jim Thompson, Founder and Executive Director
of Positive Coaching Alliance. The organization is headquartered at
Stanford University and has Area Coordinators in Los Angeles CA, New
York, NY, Sacramento CA , and Washington D.C.

News Editors/Sports Editors

INDIANAPOLIS----McDonald's
(NYSE:MCD ) has officially kicked off their countdown to tip off with
the announcement of the head coaches for the 28th annual McDonald's(R)
All American(TM) Boys High School Basketball Game, and the fourth
annual Girls Game, set to take place on Wednesday, March 30 at the
University of Notre Dame in South Bend , Ind.
That's why Robinson, now a motivational speaker and performance coach,
created In The Paint. 1
kmrobinson@itphoops.ereleases.

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About Positive Coaching Alliance:

Positive Coaching Alliance (PCA) was formed in 1998 to transform
youth sports so that all young athletes enjoy a positive,
character-building experience. The head coaches for the Girls
Game are Kelly Flynn , head basketball coach at South Sioux City High
School in South Sioux City, Neb. Most
notable were the 14 sectional, seven regional, four semi-states and
one state championship.
"I've had a lot of all star and international experience and the
McDonald's All American Basketball Game was the one game I really
wanted to be involved with because it's the top all-star game in the
country ," said Rhodes.

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"My hope is that others will
model the standards these people have set ."
The players are not the only ones who will join an exclusive club
of former McDonald's All Americans like Michael Jordan (retired) and
Magic Johnson (retired). Liability insurance and an In The Paint
t-shirt are included with registration fees. Robinson and his staff will develop customized and
highly specialized drills for each big player, allowing athletes to work on
low post defense, screening and offense; high post moves; passing out of the
post; rebounding and blocking out; and mid-range shooting.

defensive coaching

PCA conducts more than 1,700 training workshops every year, and the
new online workshop provides coaches with the opportunity to become
Double-Goal Coach(TM) Certified any time.rmhc. He knows what it's like to be the tall guy in the game -
and through his basketball camps, he's helping big athletes learn how to
make their size work for them on and off the court.
"As basketball has become more of a smaller person's game, big athletes
have taken a backseat on plays, in practices and in games," said Robinson.

defensive basketball

"These coaches and organizations never sacrifice the larger goal
of building character in the kids they coach.org

In The Paint: Basketball Camp Helps Big Athletes Perform at Higher Levels

"
The first In The Paint basketball camp, staffed by basketball players and
coaches with professional and college-level experience, will be held June 26-
29 at Chicago Agricultural School, with morning and afternoon options
available.

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positivecoach.m. For more
information about Ronald McDonald House Charities please visit
www. "I heard all the comments at school, and I was the guy who was
ignored on offense during the game, didn't get the ball as often as smaller
players, and was criticized the most.
In The Paint will offer young men and women the opportunity to enhance
their skills in the post.

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Positive Coaching Alliance and Phil Jackson Team with Gold Medal Olympians for the National Youth Sports Awards

m. Phil Jackson, former Head Coach of
the Los Angeles Lakers, is PCA's National Spokesperson, and Larry
Brown, Head Coach of the Detroit Pistons, is on the PCA National
Advisory Board. Boys
Game with tip-off at 5:30 p. In his 29 years of coaching , he has
won numerous awards including eight Northern Lakes Conference Coach of
the Year awards .

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m. Coach Keefer has
coached 60 players who have gone on to successful collegiate careers,
including former McDonald's All American Eric Montross ('90). Approximately 80 percent of McDonald's
restaurants worldwide are owned and operated by independent, local
businessmen and women. RMHC and its local Chapters have
awarded more than $400 million in grants and program services to
children's programs around the world.

understood drills

In addition to honoring coaches and organizations, Positive
Coaching Alliance will officially introduce the Double-Goal Coach(TM)
Certification Program with the goal to reach one million coaches in
the next 10 years. Every child deserves a Double-Goal Coach(TM),
a coach who believes that winning is a goal in youth sports but that
there is a second, more important goal of using sports to teach life
lessons. For nutritional information, please visit
www. Its programs are
grassroots-driven to enable the Charity to offer help where children
need it most - right in their own communities. A second In The Paint session is scheduled for Aug. 14-17 at
Chicago's Whitney Young High School.

kloppenburg understood

Both games will be played
at the Joyce Center and the Girls Game will precede the 8 p. Coach Rhodes has an overall record of 413-162,
with a tournament record of 68-22 . In 2003, Rhodes took on the challenge of producing a
state caliber basketball program at Logansport High School where he
currently coaches. and their Ronald McDonald Family
Room(TM) programs. We 've drawn on that life experience to
design a program that helps our big athletes be more confident , accountable
and aware of their big bodies and the powers they hold within.

basketball notebook

Coaches can
become certified by attending a live workshop sponsored by a
partnering youth sports organization, and as of March 1st, by
completing PCA's new online workshop, found at www. As the coach of Warsaw High School, Coach Rhodes
led his team to an astonishing 49 total championships and led a
13-year span of most games won and highest percentage in Indiana. Previous beneficiaries of McDonald's All American
Games include Sickle Cell Anemia Research, the United Negro College
Fund and many other local children's charities.org

McDonald's is the leading global foodservice retailer with more
than 30,000 restaurants serving nearly 47 million people in more than
120 countries each day.

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Award nominations were received from more than sixteen states.
Leading the Boys East squad will be Jack Keefer, varsity
basketball coach at Lawrence North High School, Indianapolis, while Al
Rhodes , head basketball coach of Logansport High School, Logansport,
Ind.
"I have empathy for these kids because I've been in their shoes," Robinson
explained.

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Two Central Indiana High School Basketball Coaches Selected to Lead McDonald's All American High School Basketball Games

A
portion of the proceeds from the 2005 Games will benefit RMHC Chapters
of South Bend and Fort Wayne, Ind.itphoops .

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Highlighting the evening will be Phil Jackson, nine-time NBA
Champion Coach and PCA's National Spokesperson, Bart Conner, Nadia
Comaneci and Kerri Strug, US Olympic Gold Medal Gymnasts, Jennifer
Azzi, US Olympic Gold Medalist in Basketball and Doug Wilson, San Jose
Sharks General Manager and former NHL All-Star. - Boca Raton, FL
Sterling House Community Center - Stratford, CT
Sugar Bowl Ski Team - Norden, CA

"Connector of the Year" Award Winner:
City of Fontana Youth Sports - Fontana, CA

Sponsors of the National Youth Sports Awards include KNBR Radio,
The San Jose Mercury News and UPN Bay Area/KPIX TV 5. Illustrating Phil Jackson's earlier comment, PCA
has created a way for all youth coaches to emulate the standards of
the winners.positivecoach. PCA has more than 90
certified trainers in 14 states.m.
A phenomenal coach and role model, Jack Keefer has been coaching
basketball at Lawrence North since 1975.org

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(EST). In his 33 years of coaching
varsity high school basketball, Keefer has an overall record of 530
wins and 225 losses.
As a seasoned veteran of coaching high school basketball, Al
Rhodes has made a name for himself as one of the most formidable
coaches in Indiana.
Although the Game is often referred to as the "best -known
gathering of high school senior all-stars," the real purpose is to
raise funds for Ronald McDonald House Charities(R) (RMHC(R)). Controlled
scrimmages will give athletes the opportunity to practice their new skills and
plays.

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- - kjjkjk

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