How Does it Work?
The ATR Pump is inflated manually by pressing the ball located on the
outer ankle area of the shoe.com.2900

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Yao Ming + Allen Iverson to Debut the ATR Pump During Sunday's Game

CANTON, Mass .R. NBAE's Emmy Award-winning production and
programming division produces several weekly television shows, including NBA
Inside Stuff, NBA Matchup, NBA Action, WNBA Action and NBA Jam.com and packages NBA and WNBA
games along with highlight and lifestyle shows for distribution to 214
countries around the world.

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8 billion.
"The NBA All-Star weekend is more than a celebration of basketball , it's
a chance for fans to determine a winner by voting for their favourites", said
Alex Czajkowski , Marketing Director, Sportsbook.
"The six-episode series, premiering Friday, June 10 (9:00pm-10:00pm ET/PT)
features got milk? Rookie of the Year Emeka Okafor (Charlotte Bobcats), and
got milk? NBA All-Rookie Team members Dwight Howard (Orlando Magic), Andre
Iguodala (Philadelphia76ers), and Jameer Nelson (Orlando Magic).

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Yao Ming earned the honor of starting in this year's 2005 NBA All-Star
Game by collecting the highest number of fan votes in All-Star balloting
history with 2,558,278 .com is the largest sportsbook and casino on the planet,
offering numerous products including sports betting, horse racing, poker,
casino and virtual games.B), owns and operates the following
television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS , a package of 12 digital
services, all of which are trademarks of MTV Networks.

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After a sneak -peek premiere during the opening week of the Finals on
Friday, June 10, "NBA Rookies" will assume its regular timeslot on Monday
nights at 11:00pm ET/PT beginning Monday, June 13.
The series also features rarely seen footage of NBA legends in various
innocent rookie-welcoming hi-jinks including Shaquille O'Neal break-dancing
upon arrival in Orlando and a then-rookie Scottie Pippen horsing around with
veteran Charles Oakley in Chicago. It creates
exclusive content for NBA TV, NBA.

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P-U-
M -P is similar to the playground game of H-O-R-S-E, where one player will
attempt a trick shot and if it is made, another player will have to match it. Subsequently, the pressure can be released to
loosen the fit as the valve is held down.com
sportsbook@mediaprofile.

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" ATR Pump
billboards can currently be see around Denver and will be popping up in
additional NBA cities after the 2005 NBA All-Star Game. "We are pleased to be
partnering with Spike TV to bring to life for our fans , all the unique
experiences NBA rookies encounter.

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"Sportsbook.com is also posting odds on the three
point shootout East vs.
"NBA Rookies" will chronicle the roller-coaster journey that each of the
featured subjects endures -- from the nervous anticipation of the NBA Draft to
the arduous practices in training camp, to the early season struggles to the
highly anticipated NBA All-Star events, to the late-season playoff push and
beyond.

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11 - Sportsbook.com
1. Smith (New Orleans Hornets), and
Devin Harris (Dallas Mavericks). This marks the second initiative between Spike TV and NBAE. MTV Networks, a division of Viacom
International Inc.

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The first player to spell out the word "Pump" loses and the last man standing
wins. Sales
for 2004 totaled approximately $3 .

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From South Beach to the Big Apple to Hollywood, many of today's top NBA
stars will be inflating their Reebok shoes before tip-off for the remainder of
the 2005 NBA season.

Yao Ming 15-1 odds for MVP at 2005 NBA All-Star Game

MTV Networks also has
licensing agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.

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The ATR Pump also features a
herringbone, high abrasion outsole for traction and durability, a sculpted EVA
midsole for lightweight comfort and ankle strap closure for support.com

About Sportsbook.

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Contact:
Reebok Public Relations
KeJuan Wilkins (781) 401-4715

Alan Taylor Communications
Kevin Hennessy (212) 714-1280

For more information on odds and props please visit http://www.505.
Scott Fishman serves as Executive in Charge of Production for Spike TV.

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To kick-off the NBA All-Star Game weekend, Denver Nuggets forward Kenyon
Martin will bring together a few of his celebrity friends from the NBA and NFL
to dazzle and amaze some local Denver kids with an astonishing display of
basketball skills. The mid-cut performance basketball shoe, featuring the
Pump technology for custom fit, will be seen on the feet of Reebok ATR
athletes including Steve Francis (Orlando Magic), Baron Davis (New Orleans
Hornets), Shaun Livingston (Los Angeles Clippers) and Jerome Williams (New
York Knicks)."

2005 NBA All-Star MVP Award Odds
------------------------------------------------- ----
Player Odds Player Odds
--------------------- --------------------------------
LeBron James 8-1 Gilbert Arenas 15-1
-----------------------------------------------------
Shaq O'Neal 8-1 Amare Stoudemire 15-1
-----------------------------------------------------
Allen Iverson 8-1 Grant Hill 17-1
-------------------------------------------- ---------
Tim Duncan 10-1 Manu Ginobili 18-1
---------------- -------------------------------------
Kevin Garnett 10-1 Dirk Nowitzki 18-1
-----------------------------------------------------
Vince Carter 12-1 Jermaine O'Neal 18-1
-----------------------------------------------------
Dwyane Wade 12-1 Antawn Jamison 20-1
-------------------------------- ---------------------
Tracy McGrady 12-1 Kobe Bryant 20-1
---- -------------------------------------------------
Steve Nash 12-1 Paul Pierce 25-1
-----------------------------------------------------
Shawn Marion 15-1 Ben Wallace 25-1
--------------------------------------------------- --
Ray Allen 15-1 Rashard Lewis 25-1
----------------------- ------------------------------
Yao Ming 15-1 Zydrunas Ilgauskas 40-1
-----------------------------------------------------

In addition to the MVP, sportsbook . (NYSE: VIA, VIA.

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This weekend at the 2005 NBA All-
Star Game, Reebok will unveil the ATR Pump (Above the Rim) performance
basketball shoe, a futuristic modern-day twist of the original Pump shoe Dee
Brown wore to win the Slam-Dunk Contest back in 1991.
Reebok will unveil the ATR Pump during a weekend of activities in Denver.
Eastern Conference All-Star starter, Allen Iverson (Philadelphia 76ers), and
Western Conference All-Star starter Yao Ming (Houston Rockets), will showcase
the future of athletic footwear in front of a worldwide audience, when they
lace up the very first ATR Pump shoes before tip-off of the 2005 NBA All-Star
Game on TNT at 8 p., headquartered in Canton, MA, is a leading
worldwide designer, marketer and distributor of sports, fitness and casual
footwear , apparel and equipment under the Reebok, Rockport, CCM, KOHO, JOFA
and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand.com is posting 15-1 odds that
Yao Ming will earn the NBA All-Star Game's coveted MVP, an honour he would
share with legends like Shaq O'Neil, Magic Johnson, Isiah Thomas and of course
Michael Jordan.

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The ATR Pump has a unique sense of humor in the
ads when describing the relationship between the shoe and a consumer's foot
saying "I'll hold you so close your girl is gonna get jealous. It is the flagship brand for Sportingbet PLC, the
world's largest publicly traded online betting, gambling and gaming company.New Documentary Series Chronicling the Highs and Lows of NBA Rookies Premieres
Friday, June 10

Emeka Okafor , Andre Iguodala, Dwight Howard and Jameer Nelson Among Those
Featured

NEW YORK, Spike TV and NBA Entertainment (NBAE)
have teamed up to produce a new, original series delving into the
behind-the-scenes world of various NBA first-year neophytes in "NBA Rookies ."

Spike TV, the first network for men, is available in 87 million homes and
is a division of MTV Networks.

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"We're thrilled to team up with the NBA for a distinct series that we feel
will resonate with our hoops-loving, guy audience," remarked Kevin Kay,
Executive Vice President, Programming and Production, Spike TV.com and WNBA.

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West conference overall winner and over/under.

Spike TV and NBA Entertainment Team Up to Present 'NBA Rookies'

"This season featured an extraordinary class of rookies who have had a
positive impact on their respective teams," said Charles Rosenzweig, Vice
President, Entertainment + Player Marketing, NBAE.

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m. The "I Pump" ads promoting the return of the ATR Pump
shoes will feature the sneaker talking in first person with such phrases as
"I'll fit you like old school Kiki Vandeweghe shorts," a reference to the
Denver Nuggets general manager and the snug fit of NBA shorts during
Vandeweghe's playing days.
The ATR Pump is currently available in stores in white/royal/red,
black/black and white/Reebok navy colorways for a suggested retail price of
$100.com helps
extend that fan participation by offering odds and props on the game and all
the weekend activities.com
Sportsbook.

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NBA players and
consumers all over the country will once again "pump up" their Reebok footwear
before hitting the hardwood, blacktop or playground . The shoe can be inflated until it reaches the
athlete's perfect custom fit.

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ET/ 6 p.866."
NBAE's omnipresent cameras will show candid moments including Jameer
Nelson finding out he's been traded to Orlando from a group of fans at Madison
Square Garden; a sneak peek into Philadelphia 76ers 's draft-day war room led
by General Manager Billy King; and Emeka Okafor struggling in a pre-Olympic
practice with the NBA elite.
Larry Weitzman of NBAE serves as Supervising Producer, and Dion Cocoros serves
as Producer.

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Reebok International Ltd. DENVER, Feb. In
2004, they teamed up to produce "Spike TV's 52 Greatest Moments in NBA
History.

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, In 1989, Reebok
introduced the original performance shoe with the Pump technology and within
four years sold more than 20 million pairs.

m. Martin, along with Brown and NFL stars Roy Williams
(Dallas Cowboys) and Kevin Jones (Detroit Lions), will play the first ever
game of P-U-M-P on Thursday, February 17th at the Denver Athletic Club.

For more information, please contact:
Court Elliott
Sportsbook.

Launched in 1982, NBA Entertainment is one of the largest suppliers of
sports television and Internet programming in the world and manages the NBA's,
WNBA's, and NBDL's television, film, Internet, publishing , photos, consumer
products, marketing partnerships, media properties and event relationships
domestically and internationally.

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Reebok Pumps Up the 2005 NBA All-Star Game

MT.
In conjunction with the launch of the ATR Pump, Reebok will initiate an
aggressive marketing campaign including online, out -of-home billboards, radio,
print ads in key publications and television spots that will run throughout
NBA All-Star Weekend.sportsbook. Other NBA
rookies prominently featured include J.