~ Agreement Makes McDonald's Official Quick Service
Restaurant of the
AVP Nissan Series Through 2006 ~
LOS ANGELES
, AVP Pro Beach Volleyball
Tour, Inc. women in professional beach volleyball..
Interviews:
Individuals from the Afghan-American community and
Afghanistan Relief Organization
humanitarian relief
workers with recent project experience in Afghanistan
will be available for interviews.
increasingly fimba
m. to 7 p.played tournaments
"By combining the
strength of the McDonald's brand
with the NBA's growing appeal to kids
and young adults around the world, we have a unique opportunity
to
jointly connect with a potential global fan base in relevant and
meaningful ways. to 7 p.older governing
AVP operates the industry's most
prominent national touring series, the AVP Pro Beach Volleyball
Tour,
currently sponsored by Nissan and referred to as the AVP Nissan Series, which
was organized
in 1983.McDonald's and NBA Team up to Bring NBA Basketball and Promote Activity to Kids and Young Adults
around The World; Partnership to Tap into the Lifestyle Releva
Sites may include, but not limited
to maxibasketball teams, associations, governing bodies, and tournaments.
popular tournaments
is a leading lifestyle sports
entertainment company focused on the production, marketing and distribution of
professional beach
volleyball events.
AT THE COMPANY:
Andrew Reif Courtney
Leddy
Chief Operating Officer Director of Public Relations
and Chief Financial
Officer (646) 283-2121
(310) 426-8000 cleddy@avp.
Last October
, McDonald's partnered with the NBA in staging the
first-ever NBA China Games, in which the Houston
Rockets and the
Sacramento Kings played preseason games in Shanghai and Beijing.Maxibasketball is
the increasingly popular sport of basketball play among adults 30 years old and older.
popular among
This is
a
partnership that clearly demonstrates our active lifestyle strategy," said
John Lewicki, Senior Director
/McDonald's Sports Alliances. Featuring more than 150 of the top American men and
women competitors
in the sport, AVP will stage 14 events throughout the United
States in 2005. For more information
,
please visit http://www.REMINDER/Afghanistan Relief Organization Co-Sponsors Basketball Tournament:
Afghan-American Athletes Compete to Raise Humanitarian Funds
years older
As part of their contract, McDonald
's is scheduled
to sponsor another popular music concert at this year's tournament. The involvement
of
McDonald's in high-energy NBA events underscores the McDonald's
balanced, active lifestyles
initiative.m. Learn more about
ARO at www.popular addresses
com.
to 7 p.federation governing
The agreement also includes
stadium and outer-court signage,
broadcast enhancements, commercial units during national broadcasts
and center
court promotions at each of the 14 AVP Nissan Series events in 2005.com
areif@avp
. "The
NBA's fast-paced and high energy game gives McDonald's a sound
platform to highlight the
importance of balanced and active
lifestyles.
m.com.
ARO holds to a secular (non-religious
) and non-political mission,
focusing strictly on humanitarian work.buenos tournaments
"The AVP and all the athletes
who participate with the property really
personify a lifestyle activity that connects well with our
customers. The global events schedule
is the most ambitious the two partners have ever conducted
jointly
around the world. With 30 teams in the
United States and Canada, NBA games and related
programming are
broadcast to 214 countries in 43 languages via 157 telecasters; they
are one of
the largest suppliers of sports television and Internet
programming in the world.
About
the Afghanistan Relief Organization:
The Afghanistan Relief Organization (ARO) is a 501c3 humanitarian
organization, registered both in the United States and in Afghanistan.com
tournaments increasingly
The AVP Nissan
Series is AVP's national touring series that features
more than 150 of the nation's top male and
female professional beach
volleyball players.
McDonald's will tap into the NBA's lifestyle relevance
to global
teens and young adults by participating in NBA events that feature
competitive basketball
tournaments, interactive basketball activities,
live musical performances and other NBA-themed attractions
.tournaments old
(OTC: AVPN), a lifestyle
sports entertainment company focused on professional beach volleyball,
and
McDonald's Corporation today announced a two-year renewal agreement that will
make the restaurant
chain an official sponsor of the AVP Nissan Series through
2006.
COSTA MESA, Calif.----
Male and Female Afghan-American Athletes Compete in
Two-Day Multi-State Basketball
Tournament May 28 and 29
at Estancia High School in Costa Mesa
The Afghanistan
Relief Organization (ARO) is co-sponsoring, with
New Era Finance Inc., Costa Mesa CA 92627, 9 a.,
Saturday, May 28, and Sunday, May 29.female fimba
"
As part of the contract, McDonald's becomes the presenting
sponsor of the
Chicago Open, held September 1st through 4th and broadcasted live on NBC
Sports
. All tournaments will be televised live (or same day) on
either Fox Sports Net or NBC Sports. NBA
fans in China and Taiwan will be able to collect four
NBA-themed cups in a special NBA Combo Meal
that will be promoted by
NBA superstar Yao Ming, the only McDonald's global endorser.tournaments old
"Part of
McDonald's leadership marketing is to be relevant to
young adults globally and this partnership with
the NBA, along with
our global alliances with the Olympics and FIFA World Cup Soccer,
provides
a natural partnership to achieve this goal," said Dean
Barrett, McDonald's Senior Vice President
, Global Marketing."
Following is a sample of events that McDonald's and the NBA will
conduct:
Basketball Without Borders - McDonald's will support
Basketball without Borders
events in Asia (Beijing,
China); Latin America (Buenos Aires, Argentina); and
Europe (Treviso, Italy). NBA.
More info: Learn more about this event at www. and Afghanistan
.years 30
AVP Pro Beach Volleyball Tour, Inc. In
2004, AVP athletes successfully represented the United
States during the
Olympics in Athens, Greece, winning gold and bronze medals, the first medals
won
by U.avp.
An NBA partner since 1990, McDonald's will also connect with young
NBA fans through
special promotions in their more than 600 restaurants
in China.adults played
.
(estimated times
dependent on tournament play)
Location: Estancia High School, 2323 Placentia Ave.female 30
McDonalds
began sponsoring the Series in 2002. "The restaurant has a very loyal brand following and everyone
involved is very enthusiastic which means we will achieve great things
together."
"McDonald
's has been a valuable partner of the NBA across three
decades and we are looking forward to engaging
with them in one of the
most extensive global partnerships that we have ever conducted," said
NBA
Executive Vice President Heidi Ueberroth.com, with more than half of all visits
to the site coming
from fans outside the United States, has nine
language-specific international destinations for fans
around the
world.,
Sunday, 9 a. Founded in 1987, ARO has
provided basic relief
, food and hygiene/medical supplies, and
thousands of pounds of school supplies throughout Afghanistan
with
volunteer relief teams from the U.buenos basketball
The events
will be conducted in key regions, including
Hong Kong, France, Spain,
Mexico, Brazil, Taiwan and the Philippines., a two-day basketball tournament
at Estancia
High School in Costa Mesa to raise awareness and funds for
humanitarian relief work
in Afghanistan while providing an opportunity
for Afghan-American athletes from across the United
States to compete.
Event: The Afghan Holiday Classic will be held at Estancia High
School, 2323 Placentia Ave.afgbasketball.popular fimba
The
games were an extension of the league's
long-standing relationship
with basketball in China dating back to 1979.
France - NBA Challenge
- 5-on-5 outdoor tournaments for
players of all skill levels in seven cities across France
which also includes music and dance performances starting
in August.m
.increasingly bodies
McDonald's will also participate in events in Asia, Latin America
and Europe through a partnership
with Basketball without Borders, the
international basketball and community relations outreach program
for
young people that promotes healthy living, friendship and education. Approximately 70% of McDonald
's
restaurants worldwide are owned and operated by independent, local
businessmen and women.years aires
About NBA
Since its founding in 1946, the NBA has truly become a global
phenomenon that
transcends national boundaries. The NBA is a recognized leader in global sports marketing with
13
offices around the world. From June to November 2004, the NBA
conducted 36 events with 30 partners
on six continents.m.
older basketball
About AVP Pro Beach Volleyball Tour, Inc. The league
opened the
2004-05 season with 81 international players from 35
different countries and territories.m., Costa
Mesa
CA 92627
Fee: No admission fee to the public; donation opportunities
for ARO at event.female years
"McDonald's and the AVP Nissan Series have a great relationship
and we're
excited to extend it through 2006," said Leonard Armato, Chief Executive
Officer of
AVP.
Philanthropy Writers/Calendar Editors/Sports Editors
REMINDER.old play
AVP Signs Two-Year Sponsorship
Renewal With McDonald's Corporation
Last
year, the company sponsored a free Smashmouth concert
at the Hermosa Open in
Hermosa Beach, California.S.
Mexico - NBA 3x3 League - 3-on-3 tournament
taking place
in four cities (Mexico City, Monterrey, Chihuaha, and
Querepearo
) in Mexico
Brazil, Taiwan and Philippines - NBA Madness - basketball
theme-park
featuring interactive competitions, musical
stage, and celebrity appearances starting
in June.
About McDonald's
McDonald's is the leading global foodservice retailer with more
than 30,000 local restaurants serving nearly 50 million people in more
than 119 countries each
day.among buenos
, a wholly owned subsidiary of AVP, Inc. Professional beach volleyball is one of
the most exciting
and fastest growing sports in the United States today.
All above mentioned trademarks are
the property of their respective
owners.com
AT FINANCIAL RELATIONS BOARD:
Amy
Cozamanis
General Information and Investor Inquiries
(310) 854-8314
acozamanis@financialrelationsboard
.com
Business Editors/Sports Editors
NEW YORK----As the 2005 NBA
Playoffs
begin, McDonald's Corporation(R) and the NBA are teaming up
to bring NBA basketball to hundreds of
thousands of fans with NBA
events and promotions on four continents.
Date: May 28 and
29, 2005; Saturday, 9 a.S.afghanrelief.adults organizing
A community sponsored library.
-> Show WiseVault's Web Sites Listing For This Topic
Loading...
(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)