NBA CARES will come full circle in the offseason with a packed summer
schedule of sanctioned charity games, Basketball without Borders on all four
continents and the United Nations International Youth Day.
Reverb , with offices in San Jose and Twain Harte California, is well known for
introducing new brands within the entertainment and high-tech industries.

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"All corporations have a social responsibility to contribute to the
health, welfare and advancement of the communities in which they operate, but
professional sports leagues carry a special obligation," said Stern. NBA / Jr. WNBA Program
The Jr.

ABOUT REVERB COMMUNICATIONS
Reverb Communications is a leading boutique agency with a unique and
powerful blend of expertise in marketing, sales, and public relations.
NBA All-Star 2005 in Denver will feature a week of activities that will
showcase the greatest athletes in the world playing basketball at the highest
level on an international stage, and will display the league's deep commitment
to its community.

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- The NBA, Players and Teams Commit To Raise $100 Million,
Volunteer 1 Million Hours and Build 100 Youth Sites -

NEW YORK, The NBA, its players and teams
unveiled a new initiative called NBA CARES, Commissioner David Stern announced
today.
"NBA CARES will not only improve the lives of individual children , but
will also serve entire communities," said Charles J. Community outreach efforts will be lead
by current and former NBA players attending the camp.

San Jose Skyrockets Choose Reverb Communications to Create Excitement for New ABA Professional Team

"Reverb has a successful track record of developing effective marketing
communications plans that deliver results," said James Y. "With their ties to the San Jose
community and their marketing and PR skills, we look forward to Reverb
partnering with us to generate excitement about the ABA throughout the San
Jose sports fan community . The league is known for its unique blend of entertainment and
basketball not found in any other sports league.

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League Launches 'NBA CARES' Global Outreach Initiative Supporting Education Youth and Family Development and Health-Related Causes

This far-reaching community outreach initiative builds on the NBA's long
tradition of addressing important social issues with an emphasis on programs
that support education, youth and family development, and health-related
causes. Fund for UNICEF ."
"This new program, which will meet a critical need in our communities,
continues the long standing policy of the league and its players giving back,"
said Kurt Aschermann, SVP, Chief Marketing + Development Officer of the Boys +
Girls Clubs of America.
-- Jr. Hasegawa, executive
vice president of the San Jose Skyrockets.abalive.com. Additional information about Reverb can be found on the company's
website http://www.S.

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Through NBA CARES, the league, players and teams will raise and
contribute $100 million for charity, donate more than 1 million hours of
hands-on volunteer service to communities worldwide, and build more than 100
places where kids can learn and play over the next five years. "The
remarkable celebrity that NBA players hold empowers them to effect change."
"For years, the NBA, our players and our teams have together and
independently reached out to communities to touch the lives of people in need.
The NBA will work with a myriad of internationally -recognized youth-
serving organizations, including: UNICEF; Reading Is Fundamental; Boys and
Girls Clubs of America; Charities Aid Foundation; American/International Red
Cross; Feed the Children; Global Business Coalition on HIV/AIDS; KABOOM!;
Habitat for Humanity; Make-A-Wish; and Prevent Child Abuse America. Lyons, president of the
U. "They should be congratulated on a bold vision and we
look forward to being a partner with them on NBA CARES.reverbinc.
Also as part of the All-Star Game pre-game ceremonies, Canadian-born R+B
singer Tamia will perform the Canadian national anthem prior to Sunday's game.

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Through the various initiatives of NBA CARES we will extend our efforts to
support important health, education and community development causes in an
affirmation of our players' dedication to their communities.
The NBA will celebrate NBA CARES in November and December, with teams and
players hosting coat drives, turkey giveaways and serving food at soup
kitchens.S. This new project is a visionary combination of celebrity,
volunteerism and leadership.

SAN JOSE, Calif ."

ABOUT THE SAN JOSE SKYROCKETS
The American Basketball Association, known for fan -friendly entertainment,
is the fastest growing sports league in history.

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"For years, the NBA and its players have been outspoken
and steadfast supporters of UNICEF's mandate to serve the world's poorest
children. "Joining with the San Jose Skyrockets at the inception
of their launch into the ABA league is a wonderful opportunity for us to bring
something new and different to the city 's roster of entertainment, and create
a positive effect on the community as a whole. For more information
on the ABA, visit http://www.
"The USO is proud of its long-standing relationship with the NBA to show
America's support for the men and women who are serving around the world," Ned
Powell , President and CEO of the USO.

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During NBA All-Star, NBA CARES will feature a weeklong caravan of
community events including the entire NBA Family and one of the first of 100
youth sites for children to learn and play will be unveiled in Houston.
Additional sites will be created during the NBA Finals when the Eastern and
Western Conference Champions build and dedicate new youth sites in their
respective cities.
-- Basketball without Borders
The focus of the community outreach efforts for Basketball without
Borders will be education, grassroots basketball development, product
donation and HIV/AIDS awareness. Formed in 1967, the ABA is
recognized for introducing basketball legends like Julius "Dr J" Erving and
Rick Barry, and Moses Malone. The league has redefined "fun on the court"
with innovative rules such as the 11th man and 3D rule.

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"
The year-round effort begins this month as the NBA and its teams prepare
to tip off the new season by holding interactive fan events and community
outreach activities in all 30 NBA cities.
-- HIV/AIDS Global Advocacy
The NBA and its players will continue to support HIV/AIDS advocacy in a
variety of ways, including player Public Service Announcements,
leadership in the Global Business Coalition on HIV/AIDS, grassroots
events around the world, and through charitable donations to foundations
such as the Magic Johnson Foundation for AIDS Research. With the support of national partners such as
RIF, Scholastic and Dell, Read to Achieve has already created more than
100 Reading and Learning Centers and more than 150 Reading Corners and
donated more than 750,000 books and magazines throughout North America
in an effort to provide young people with greater access to reading
materials and technology.
"We are committed to working with clients who have truly unique products
and services," said Doug Kennedy, vice president of business development ,
Reverb Communications. and coalition armed forces in June 2003.

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C. WNBA aims to develop a life-long passion for the game of
basketball by providing a support structure that not only encourages
participation, but also makes the game fun and rewarding to the over
2 million players , coaches, officials and parents involved in the
program globally."
Reverb has entertainment marketing and public relations experience working
with concert venue Ironstone Vineyards, game publisher and peripheral maker
RedOctane, and silicon chipmaker AGEIA Technologies.
The new San Jose Skyrockets follow the ABA charter of providing affordable
family fun. After merging with
the NBA 25 years ago, the ABA is back with a vengeance with a total of 64
teams expected to play the 2005-2006 season nationwide. Reverb
integrates these disciplines to provide corporate communication messages and
programs that drive consumer demand and result in increased sales for its
clients .

'The Admiral' David Robinson to Introduce The U.S. Air Force Academy Choir in U.S. National Anthem Honoring U.S. Armed Forces Before 2005 NBA All-Star Game

-- NBA and Robinson to Host More Than 300 Members of The Military and
Their Families For NBA All-Star 2005 Events --

DENVER, to the Persian Gulf region
bringing NBA players Troy Hudson, Ervin Johnson , Mark Madsen, Shawn Marion and
Cherokee Parks along with NBA Hall of Famers Spencer Haywood and Bob Lanier to
pay tribute to the U.

league players

"

Through NBA CARES, the league will continue to support ongoing outreach
initiatives, including, but not limited to:

-- National Book Festival
Each year the NBA partners with the White House, First Lady Laura Bush
and the Library of Congress to participate in the National Book Festival
in Washington, D.
-- Trick-or -Treat for UNICEF Program
The NBA and WNBA and its teams began partnering on this initiative in
2001 to help raise money for children around the world during Halloween.
-- MLK Holiday Celebration and Black History Month Events
The NBA will be partnering with Southwest Airlines to bring the National
Civil Rights Museum exhibit to four local NBA team markets during the
season. NBA/Jr.
-- Read to Achieve
The NBA and its family of players touch the lives of more than
50 million children a year through Read to Achieve, a campaign to help
kids develop a life-long love for reading and encourage adults to read
regularly with children., The San Jose Skyrockets(TM), and
new member team of the American Basketball Association , today announce they've
chosen to hire Reverb Communications as its agency of record for the launch of
the professional basketball team, making its Silicon Valley debut this Fall.com. The week will culminate with the 2005 NBA All-Star Game
which features the top players from the Eastern and Western conferences going
head to head.

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- - kjjkjk

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