Homelessness in the DC region continues to be a serious problem. In fact,
more than 14,000 individuals are homeless in the area, and nearly half of
those are families. "With the support of people and organizations throughout our
region, Freddie Mac's Hoops for the Homeless will help more families become
self -sufficient and move off the streets and back into homes. Also, thousands of the company's approximately 5,200 employees
have given their time and charitable contributions over the years by
participating in volunteer activities throughout the community such as Hoops
for the Homeless.
* Games -- Suite of games including a weekly mobile AVP Fantasy League,
volleyball trivia games, and other mobile games to be announced.S.

About New Motion, Inc.com.
Founded by a group of MIT alumni, including John Botti, Jose Villeta,
Alan Lasky and Will Botti, Black Ops grew over the years and shipped
such PlayStation(R) hits as "Tomorrow Never Dies," and "The World is
Not Enough," selling over 5 million units combined.

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The more than $800,000 raised during this tournament will benefit seven
outstanding non-profits that work daily to help homeless families in need:
Coalition for the Homeless, Transitional Housing Corporation, Montgomery
County Coalition for the Homeless , Silver Spring Interfaith Housing Coalition,
Shelter House, New Hope Housing, and the National Alliance to End
Homelessness.
As part of the deal, MobileSidewalk(TM) will be the primary provider of an
official mobile fan club for AVP and its Tour, with a sophisticated mix of
mobile entertainment products, news, interactive features, on-site promotions
and television tie-ins, including:
* Live TV Promotions and Fan Interaction -- Using mobile phones, fans
will be able to interact live with each AVP broadcast by voting on
such topics as their favorite players , "You Make the Call" and
favorite player highlights by.
* On-Site Including booths , flyers, and interacting with
fans during AVP tournaments.
* Tour + Player Stats -- A library of data on game, player and tour
stats, updated live and accessible via both SMS and WAP.

Ubisoft Crosses over with AND 1 Streetball

Business Editors/High-Tech Writers /Video Game Writers

SAN FRANCISCO----

Staying True to the AND 1 Mix Tape(R) Tour , Ubisoft
Takes Sports Video Games to New Heights

Today Ubisoft, one of the world 's largest video game publishers,
announced AND 1(R) Streetball for the PlayStation(R)2 computer
entertainment system and the Xbox(R) video game and entertainment
system from Microsoft.

(C) 2006 Ubisoft Entertainment.

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AVP and New Motion Announce Marketing and Content Sponsorship Agreement

-- Heavy Rotation - Station Identification

Just like the AND 1 Mix Tapes, the music soundtrack features a
loaded library of unreleased songs. Ubisoft and the Ubisoft logo are
trademarks of Ubisoft Entertainment in the U. and/or other
countries. The Online icon
is a trademark of Sony Computer Entertainment America Inc.

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Homelessness also affects the youngest members of society. Over the years, Freddie Mac has made home possible for
one in six homebuyers and two million renters in America.com. MobileSidewalk includes sports,
entertainment, games, fan clubs and lifestyle content , thousands of ringtones
and wallpapers, and exclusive promotions and licenses. Online play requires
internet connection, Network Adaptor (for PlayStation 2) and Memory
Card (8MB)(for PlayStation 2) (each sold separately). To learn more, please visit www.

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New Motion and AVP are both consistently looking to
break new ground in leveraging the potential of the cell phone and other new
media technologies to reach and serve our fans. The eclectic mix of exclusive
hip-hop tracks represents various styles including West Coast, East
Coast, and the Dirty South Crunk! Each court has its own sound and
flavor.

-- Online Multiplayer

Put your skills to the test against other top players as you
showcase your own creative moves and strive to gain a reputation as
the best . In addition Black Ops
received the AAIS Award in 2000 for "Best Console Sports Game," for
Knockout Kings 2000.

ballers streetball

"The number of homeless families in our region simply is unacceptable.

Contact:
Kimberly Moran
Brener Zwikel + Associates, Inc.
"AND 1 Streetball will prove to be an impressive entry for Ubisoft
into the sports video game market," said Tony Kee, vice president of
marketing for Ubisoft North America. It is committed to delivering
high-quality, cutting-edge video game titles to consumers. Ubisoft
generated revenue of EUR 537 million for the 2004-2005 fiscal year, an
increase of 8 percent over the previous fiscal year at constant
exchange rates.

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* Video Highlights -- Members of the mobile fan club will have access to
video clips of game highlights, interviews and news coverage of the
AVP Tour.avp. But to become a legend in true AND 1
Mix Tape Tour fashion, you must continue to work on your skills and
elevate your game every time you play.and1streetballgame.S. For more information, visit
www.

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Freddie Mac hosted
and underwrote all of the costs for this three-on-three, celebrity basketball
tournament held at the MCI Center and headlined by basketball legend Earvin
"Magic" Johnson. That is why we are here today and
more committed than ever to decreasing homelessness in our community,"
explained Ralph F."
"Freddie Mac's Hoops for the Homeless gives me a chance to mix my passion
for basketball with my concern for the well-being of children," said Earvin
"Magic" Johnson.
For more information on Hoops for the Homeless, or on the issue of
homelessness, visit http://www. Consumer groups are reached with
interest-specific campaigns via the Internet, print ads, radio and other
methodologies . Ubisoft has offices in 21 countries and sales in more
than 50 countries around the globe.

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, a wholly owned subsidiary of AVP, Inc.
* Ring Tones / Voice Blasts / True Tones -- Including voice messages
from players, sounds of the game, birthday greetings, ring backs, and
exclusive player content."
Scott Walker, CEO of New Motion, said, "AVP is a perfect match for
MobileSidewalk (TM)'s consumer-friendly services. women in professional beach volleyball.
Visit www. The company that first made its mark in the
apparel industry with a line of "in your face" trash talk tee shirts
now offers a complete product line for basketball players, including
performance shoes, shorts , tees, sleeveless tees, pants, team
uniforms, licensed collegiate gear and accessories. AND 1
footwear and apparel is sold in more than 130 territories around the
world and worn by the New Zealand, Slovenian , Puerto Rican and Turkish
national basketball teams in addition to more than 100 NBA endorsers
including two-time NBA All-Stars Stephon Marbury (New York Knicks),
Ben Wallace (Detroit Pistons) and star of the AND 1 Mix Tape(R),
Volume One, Rafer Alston (Toronto Raptors) as well as Jason "White
Chocolate " Williams (Memphis Grizzlies).com

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* Text + Message Alerts -- Updates on injury reports, breaking news,
tournament information and more.com

Not only will you do it, you will also feel it.

streetball mk

"This important event will help many children and families in
our nation 's capital and surrounding region beat homelessness, and I am proud
to play a part.

Freddie Mac is a stockholder-owned company established by Congress in 1970
to support homeownership and rental housing. The
AVP Tour is AVP's national touring series that features more than 150 of the
nation 's top male and female professional beach volleyball players. In 2004, AVP athletes successfully represented the United
States during the Olympics in Athens, Greece, winning gold and bronze medals,
the first medals won by U. A rich interactive
experience is assured with MobileSidewalk's state-of-the-art applications,
including SMS, WAP, Java, BREW and video. Developed by Black Ops, AND 1 Streetball is the
ultimate basketball experience that features all the jaw-dropping
moves of authentic streetball .com for exclusive insider
information.and1.

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Boyd, executive vice president, Community Relations,
Freddie Mac.
Many local companies and organizations helped elevate the issue of
homelessness by sponsoring the 2005 Freddie Mac's Hoops for the Homeless
event, including The MCI Center, The Washington Post, NBC4, Infinity
Broadcasting, WMATA, Bear Stearns, Credit Suisse First Boston, Lehman
Brothers, Wells Fargo, Ameriquest Mortgage, BlackRock, BNP Paribas, Citigroup,
E*TRADE Financial , Fannie Mae Foundation, FTN Financial, JPMorgan, Merrill
Lynch, Morgan Stanley, UBS, and Washington Mutual. Results are posted on air.

"We are extremely excited to have MobileSidewalk(TM) as part of our new
media marketing mix," said Leonard Armato, CEO and Tour Commissioner. Scale your teams anywhere between
one-on-one to five-on-five. All Rights Reserved.ubisoftgroup.

mk hoops

"
This three-on-three tournament was a daylong event featuring round robin
play with over 50 area teams . Freddie Mac fulfills its mission
by purchasing residential mortgages and mortgage-related securities , which it
finances primarily by issuing mortgage-related securities and debt instruments
in the capital markets.

We look forward to growing
together in the future. 121
kimberlym@bzapr .
The highly immersive Story mode puts you on the AND 1 Mix Tape
Tour -- the world's premier streetball event, where originality and
the ability to electrify the crowds will get your name mentioned
alongside the streetball legends.

-- A Basketball Game Revolution

Build your own character and create your own signature moves using
AND 1's revolutionary Create-a-Move editor, loaded with custom
showboating, scoring, and celebration moves.

-- Can You Handle It?

School the competition with I-Ball controls, an intuitive control
system that gives you fluid and precise command over every offensive
and defensive move.

vibrant proving

AVP operates the industry's
most prominent national touring series , the AVP Pro Beach Volleyball Tour,
which was organized in 1983."

About AND 1 Streetball

With unprecedented depth, freedom and control, AND 1 Streetball
features the entire roster of sensational AND 1 Mix Tape Tour players
such as AO, The Professor, Spyda and Pharmacist -- each with their
signature moves and look. AND 1(R) and
Mix Tape(R) are trademarks of AND 1."

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of
interactive entertainment products worldwide and has grown
considerably through its strong and diversified lineup of products and
partnerships.

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, the operator of MobileSidewalk(TM), an
innovative consumer Internet portal for cell phone content, are pleased to
announced a new, multi-year, multi-faceted sponsorship agreement .
AVP Pro Beach Volleyball Tour, Inc.com

Amy Cozamanis
Financial Relations Board
(310) 854-8314
acozamanis@financialrelationsboard.

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It's a situation we cannot allow to persist. AND 1 Streetball also gives you the power to
create your own player and your own moves -- so YOU can become the
next streetball phenomenon.

About AND 1:

Founded in 1993, AND 1 makes basketball footwear and apparel for
players with serious game. Brand revenues
have grown from $1 million in 1993 to $175 million in 2003.

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hoopsforthehomeless. Visit:
http://www. The
agreement will make MobileSidewalk an official sponsor of the AVP Tour. For more
information , please visit http://www. Black Ops has
created such PlayStation 2 titles as "Knockout Kings" and "Street
Hoops," which sold nearly one million units.

ballers heard

freddiemac. Run a full-court game, or do a half -court
battle -- the choice is yours. Microsoft,
Xbox, Xbox Live, the Live logo and the Xbox logos are either
registered trademarks or trademarks of Microsoft Corporation in the
United States and /or in other countries and are used under license
from Microsoft.com

About Black Ops:

Black Ops Entertainment was founded in 1994 to create cutting-edge
sports and action/adventure videogames for the Sony Playstation. Black Ops has completed over 18 titles, and is
currently working on "AND 1 Streetball" with Ubisoft, employing much
of the same key team that was instrumental in creating the
million-unit franchise, "Street Hoops.

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org.- Agreement Makes MobileSidewalk(TM) the Official Mobile Marketing Partner and
Content Provider for the Tour -

LOS ANGELES , AVP Pro Beach Volleyball
Tour, Inc. (OTC Bulletin Board: AVPI),
a lifestyle sports entertainment company focused on professional beach
volleyball, and New Motion, Inc. New
Motion is one of the fastest growing mobile entertainment and marketing
companies in the US.

-- Run It How You Want It

Play the game you want to play.

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In addition to Earvin "Magic" Johnson, other
celebrities who participated in this year's Hoops for the Homeless tournament
included DC Mayor Anthony Williams , Congressman Chris Van Hollen, former
Washington Redskins' Charles Mann, Brian Mitchell and Ken Harvey , and former
Apprentice contestant Kwame Jackson.
* Live Fan Voting -- In addition to on -air fan voting, fans will be able
to vote on-site at each of the AVP tournament events during
competitions. "Working very closely with the
AND 1 Mix Tape Tour players, we captured the essence of authentic
street basketball and will bring a completely new and innovative
approach to the basketball game genre.

Key Features Include:

-- Experience Real Streetball

Step into the shoes of the AND 1 players to execute mesmerizing
moves like Hot Sauce's killer crossover, Helicopter's rim-bending
dunks, and The Professor's no-look passes.

chism invites

Nearly one-third of the region's homeless are children.
As the largest corporate funder in metropolitan Washington , DC, Freddie
Mac has invested nearly $250 million over the past 14 years to strengthen
families and communities, primarily through the efforts of the Freddie Mac
Foundation. Our content is feature -rich,
diverse, and customized for AVP fans, and MobileSidewalk(TM)'s platform is
extremely user friendly.com., one of the fastest growing mobile entertainment and marketing companies
in the United States.

and1 trash

The event helped raise awareness and funds for six local
homeless service organizations and one national organization advocating for
the homeless population across the nation. As AVP's exclusive mobile marketing partner and
content provider, we look forward to being part of the rapid growth of this
exciting and competitive sport."

About the AVP Pro Beach Volleyball Tour, Inc . Featuring more than 150 of the top American men
and women competitors in the sport, AVP staged 14 events throughout the United
States in 2005. Ordering and downloading content is easy and fast , and billing
is handled through the cell phone carrier.
(818) 344-6195 ext.

-- Become the Next AND 1 Phenom

Story mode allows you to experience the trials and exhilarations
of getting signed to the AND 1 Mix Tape Team, as seen on ESPN.
Dominate the open run, survive the hazing , and bring it home in the
final game, as seen on ESPN. "PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.

crossover hoops

Earvin 'Magic' Johnson, Former Washington Redskins Charles Mann and
Brian Mitchell, and DC Mayor Anthony Williams Among Those Who
Helped Slam Dunk Homelessness in Region

WASHINGTON, APRIL 16 -- Freddie Mac's Hoops for the
Homeless produced great basketball on Saturday, but more importantly, it also
raised over $800,000 to help alleviate homelessness, particularly among
children and families living in the Washington, DC region. Each team raised at least $1,000 and was
assigned a celebrity coach.
* Ticket + Product Sales -- Text alerts about tournament locations, air
times , and where and how to buy tickets to AVP events.
* Wallpapers -- Featuring players, logos, and game shots. "New
Motion's innovative mobile entertainment platform fits perfectly with the
energy and excitement of AVP events and caters to our forward thinking and
progressive fan base. is a leading lifestyle sports
entertainment company focused on the production, marketing and distribution of
professional beach volleyball events worldwide. + MobileSidewalk(TM)
MobileSidewalk(TM) is a direct-to-consumer company, dedicated to realizing
the full potential of cell phones as an entertainment, educational ,
promotional, marketing and branding medium. For more information, please visit
http://www.

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Launched in June 2005,
MobileSidewalk is owned and operated by Irvine, California-based New Motion ,
Inc.newmotioninc.

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Freddie Mac's Hoops for the Homeless Raises Over $800 000 to Fight Family Homelessness in DC Area

While homelessness
continues to rise in the District, the majority of homeless families in the
region reside in the suburbs.

hoopla heard

---

- - kjjkjk

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