After the 7-9 p.) at 9 p.

championships governing

cstv.com and for the latest sports news,
scores and expert analysis, please visit cbs., headquarters of ESPN Regional
Television (ERT) which will handle the primary production
responsibilities for ESPNU.) at 11 p.

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espn.

Organized sports played among students within the bounds of a single institution.

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Beginning March 17th, NCAA March Madness on Demand, powered by
CSTV.

among institution

Fans will be able to watch the live CBS
Sports NCAA Tournament broadcasts from outside their area on their
computers, following the action as it is broadcast by CBS Sports
announcers such as Jim Nantz, Billy Packer and Bill Raftery."
"No event captures sports fans' attention during a three-week
period like the NCAA Tournament," said Sean McManus, President, CBS
Sports.C. We will supplement them by showcasing
regular-season and championship events from many emerging college
sports. There is a different connection that all of us have to our
college teams.

intramural within

com, marks an
expansion of CSTV's partnership with CBS Sports, the exclusive
broadcaster of the NCAA Men's Basketball Championship.com, and its network of more than 170 official athletic
sites for colleges such as Illinois, Duke, North Carolina,
Stanford and Notre Dame

CSTV will also produce the official NCAA men's basketball
tournament DVD, available within its CSTV.com store.----ESPNU , a new
college sports network, will launch on "03-04-05" -- Friday, with a two-hour live special edition ESPNU College GameDay from
Stillwater, Okla.

single ncaa

CBS SportsLine.

About CBS SportsLine .com is
a member of the Viacom family and a division of CBS Sports.com

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic
opportunities for more than 360,000 student-athletes at more than
1,000 member colleges and universities. followed by a first round men's basketball game from
the West Coast Conference Tournament (Santa Clara, Calif.

level within

"With the growth of internet technology, this exciting
collaboration gives even more fans the chance to follow their favorite
teams throughout the tournament.com; and the
first ever 24-hour college sports radio network, SIRIUS College Sports
Radio.com

CBS SportsLine.viacom. College GameDay
show, ESPNU will present its first live event telecasts -- a men 's
semifinal game from the Ohio Valley Conference Tournament (Nashville,
Tenn.

annual within

"With NCAA
March Madness on Demand and the CBS Sports game telecasts, fans will
be able to watch every out-of-market NCAA tournament game.

fitness sponsors

com, as
well as the Internet rights to the Division I Men's Basketball
Championship and 87 other championships.

sports played

In addition to its live video coverage of the tournament, CSTV.

ESPNU to Launch Friday March 4; College Sports Network To Feature Collection of Quality Event + Studio Programming

com/MediaZone/ESPNU_photos.

sports annual

, where he headed the company's successful foray into
the college market .sportsline.
The debut ESPNU show will feature College GameDay commentators
host Chris Fowler, analysts Jay Bilas, Digger Phelps, Dick Vitale and
ESPN.m.

building quality

Bevilacqua is a former senior executive
with Nike Inc. The 24-hour television network is the key component of
the multi-media ESPNU initiative that will deliver college sports
content across ESPN's family of services, such as ESPN.

Burke Magnus, ESPNU VP and GM, on some network programming
highlights:
"Football and men's and women 's basketball have been ESPN
hallmarks for 25 years, so clearly we plan to emphasize those
mass -appeal sports on ESPNU."

Editor's Note: For an ESPNU logo and photos, go to
http://media.

soccer bounds

NCAA March Madness on Demand, powered by CSTV. It is now ESPN Classic.

at 7 p. ET.m.

college within

"
Subscription packages are priced at $19.com, CBS SportsLine.com is at the leading edge of media companies
providing Internet sports content, Fantasy sports and e-commerce. We can add texture to the
network by bringing those stories to fans nationally.

recreational ncaa

com) has secured a
multi-year agreement with CBS SportsLine. Fans can log
on to CSTV.
NCAA March Madness on Demand, powered by CSTV. Bedol
and Greenberg co-founded Classic Sports Network, which they sold to
ESPN.m.

building level

CSTV and CBS SportsLine.com Agree on Multi-Year Deal for Exclusive Video Streaming Rights to the NCAA -R- Division I Men's Basketball Championship

CSTV was co-founded by President and CEO Brian Bedol, Chairman
Steve Greenberg and Executive Vice President Chris Bevilacqua. CBS SportsLine.
Action will include a variety of top Division I football and men's
and women's basketball mixed with baseball, softball, volleyball,
lacrosse, hockey, wrestling and more. Maybe it's because we look at college as some of the
best years of our lives .

level among

com, a leading Internet sports media organization
and a division of CBS Sports, has the rights to produce, host and
manage the official NCAA Championship Web site, NCAASports.
"Through our use of the latest interactive technology, NCAA March
Madness on Demand will connect more college sports fans to their
favorite teams," said Brian Bedol, president and CEO, CSTV.

About CSTV

CSTV is a multi-media company that consists of the first-ever
24-hour college sports television network , College Sports TV; the
leading college sports online network, CollegeSports.

Business Editors /Sports Editors/Entertainment Editors

BRISTOL, Conn.

sports ncaa

NCAA March
Madness on Demand will be a virtual control room where millions of
college basketball fans across the nation can gather, interact , and
experience live the biggest sporting spectacle on the calendar.m. The debut show, staged from the campus
site of the next day's Texas at Oklahoma State men's college
basketball game, will be simulcast on ESPN2."

Mike Hall, ESPNU signature anchor on what makes college sports
special:
"There is something different about the atmosphere in college
games.

championships institution

Sports Editors/Basketball Writers/TV/Cable Writers

NEW YORK----

NCAA March Madness(R) on Demand Brings CSTV, The Leader in College
Sports Media, Together With the Leader in Network Sports, CBS Sports

CSTV: College Sports Television (www. Webcasts of games
broadcast by CBS Sports in fans' local markets will be subject to
blackouts. More
information about Viacom and its businesses is available at
www.htm

intramural played

com, will provide the most personalized, interactive online
experience of any sporting event. In
addition to its flagship service, the company publishes the official
Web sites of the NFL, PGA TOUR and NCAA Sports. For more
information about CBS SportsLine. Each year, more than 49,000
student-athletes compete in NCAA Championships in Division I, II and
III sports. ESPNU will also offer
comprehensive studio programming, replays of ABC Sports, ESPN, ESPN2
and ESPN Regional Television games, plus specials and more.
ESPNU has secured distribution agreements with DIRECTV, Adelphia,
several smaller affiliates and is close to distribution agreements
with others .

played fitness

com and the NCAA for the
exclusive video streaming rights for out of market game coverage of
the NCAA Division I Men's Basketball Championship beginning with the
upcoming 2005 tournament.com, will offer live
and on-demand streaming video of up to the first 56 NCAA Tournament
games on an out -of-market basis, through the regional semi-finals, and
will also feature streaming video of interviews and pre-and post-game
press conferences, in addition to video highlights.com and NCAASports. The existing
CSTV-CBS Sports partnership has included CSTV's production and
telecast of the official nightly NCAA Men's Basketball Championship
highlight show, and CSTV's exclusive telecast of 11 NCAA
Championships, including five men's and women's lacrosse
championships, the women's hockey Frozen Four, field hockey, water
polo and Division III men's and women's basketball.com, ESPN The
Magazine , ESPN Mobile (wireless), ESPN Radio, ESPN Interactive,
ESPN360 (broadband), merchandising and more
Original Dream Job winner Mike Hall will serve as ESPNU's
signature anchor, hosting the majority of the network's studio
programming from Charlotte, N. There are plenty of remarkable stories about athletes in
sports that don't get a lot of exposure.

within intramural

Event programming will be
the cornerstone of ESPNU, highlighted by approximately 300 live events
(regular-season and championships) in the network's first year.

recreational ncaa

com, subscription
information.com

access to the latest news, information and expert analysis on
CSTV.

building governing

95. Fans purchasing
subscriptions by February 8 will receive a 50% discount.com for additional
NCAA March Madness on Demand, powered by CSTV.com
will provide:

live graphic game summaries through its exclusive GameTracker
Live

access to the Official NCAA tournament brackets and
scoreboards from NCAASports.com.com senior writer Andy Katz, in addition to Hall and ESPNU
basketball analyst Doug Gottlieb.

championships governing

recreational governing

Organized sports played among students within the bounds of a single institution.

soccer annual

among institution

intramural within

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level within

annual within

fitness sponsors

sports played

ESPNU to Launch Friday March 4; College Sports Network To Feature Collection of Quality Event + Studio Programming

sports annual

building quality

soccer bounds

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building level

CSTV and CBS SportsLine.com Agree on Multi-Year Deal for Exclusive Video Streaming Rights to the NCAA -R- Division I Men's Basketball Championship

level among

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championships institution

intramural played

played fitness

within intramural

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