eMonitor consists of a search tool, which locates news coverage as
it becomes available from a variety of offline and online channels
including Web sites, blogs, fan forums, and chat rooms; an analysis tool,
which evaluates the coverage based on weighted equations and expert
analysis; and a reporting tool, which instantly updates information and
provides executives with "At a Glance" reports.

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The NACDA Daily Review is distributed by NACDA as an independent provider
of links to news articles on college sports that have appeared in
newspapers or on the Web."

Sports Media Challenge will be exhibiting at NACDA's 40th Anniversary
Convention at Booth #700 .

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The eMonitor technology is a proprietary search engine which proactively
monitors, analyzes and provides solutions for reputation management and
rumor control.com.

aimed administrators

sportstatz. Essentially, it is a brand intelligence management tool that
keeps a finger on the pulse of brands, issues, consumer opinions and
trends.

About Sports Media Challenge:

For the last 17 years Sports Media Challenge has built a track record of
training and consulting with athletes, coaches and other sports
professionals to maximize public exposure while minimizing its risks.

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SportStat is a Detroit-based
sports technology company founded by technology developer and CEO Johnny
Richardson and former Detroit Lions All-Pro receiver Herman Moore, SportStat
president and COO, who also served as honorary chairman of the event. NACDA also operates the Sports
Academy Directors' Cup program, which honors the
all-sports champion in each of the NCAA Divisions -- I, II and III -- and
the NAIA, for a total of four trophies.

Sites for articles, publications, video, and other news and media focusing on university athletics.

contests optional

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A.

About SportStat
SportStat, LLC is a sports technology company headquartered in Detroit,
Michigan that produces wireless, media-rich content applications and services .

PRESS RELEASE National Association of Collegiate Directors of Athletics Partners With Sports Media Challenge

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It is distributed to more than 8,000
administrators as an opt-in member benefit to members of NACDA or one of
NACDA's nine affiliate associations.

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DETROIT, SportStat's patented SCORE (Statistics
Created Online Real-time Everywhere) technology provided coaches and parents
of the world's top 180 teenage football players access to real-time play-by-
play video during the NFL Global Junior Championship held in metro Detroit at
the Pontiac Silverdome the week of Jan 22 - 29.

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NFL Global Junior Championship SCOREs with SportStat Wireless Technology

About NACDA:

The National Association of Collegiate Directors of Athletics (NACDA),
which is celebrating its 40th anniversary , is the professional and
educational association for more than 6,100 college athletics directors ,
associates, assistants and conference administrators at more than 1,600
institutions throughout the United States, Canada and Mexico. Through its
series of management seminars, clinics and workshops and publication of the
bi-monthly magazine Athletics Administration, NACDA offers educational
opportunities to its members.

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nacda.

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That can now be
transferred from the field to their phone or PDA thanks to SCORE.
For more information, please visit http://www.

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In addition, our work with
corporate America through its sister company, Communication Concepts with
companies like KPMG, Milliken & Company, ESPN and Coke allows us to bring
our sports clients professional business practices that are becoming
crucial for today's athletics organizations.

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"Using the eMonitor solution will allow NACDA to automate the process of
compiling news articles and coverage, drawing content from a variety of
channels including newsgroups and list servers," said Bob Vecchione, senior
associate executive director at NACDA.

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The All-Stars participating in the
event hailed from Canada, Germany, Japan, Mexico and the U.
In conjunction with the 40th
Anniversary Convention of the National Association of Collegiate Directors
of Athletics (NACDA), the association announced a partnership with Sports
Media Challenge, a leading sports media training and consulting firm.
NACDA will use technology from Sports Media Challenge to automate the news
compilation of the NACDA Daily Review electronic newsletter. More than 1,200 athletics administrators
annually attend the NACDA Convention.

hosts collegiate

"The nature of our event means that families from five different countries
and three continents take an avid interest in the action. "We're
pleased with the success of SCORE in the NFL Global Junior Championship and
are looking forward to the results the technology will yield in the upcoming
Southwestern Athletic Conference's basketball tournament," said Johnny
Richardson, developer of the SCORE technology .

hbcu administrators

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"The ability to watch the most exciting plays via a cell
phone was the perfect complement to the other forms of live streaming we were
able to provide from the Silverdome.
Kathleen Hessert, a certified professional speaker, trainer and consultant
helps sports clients identify their well-focused message, then communicate
it to be understood, believed and remembered.

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"
The NFL Global Junior Championship is an annual event played in the Super
Bowl host city and showcases 180 of the top teenage football players from
around the world during Super Bowl week.

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SportStat provides access to real-time play-by-play video via wireless
technology for NFL-sanctioned event as part of Super Bowl Week festivities.
SportStat's SCORE wireless technology application package provides coaches,
scouts, parents, schools, students, alumni and sports enthusiasts with the
ability to capture and access real-time play-by-play video and information
from games at the professional, college , high school or league level. For more information on NACDA, please visit
www.

collegiate contests

"We were delighted that fans of the NFL Global Junior Championship were
able to follow the games through SCORE technology ," said tournament organizer
Patrick Steenberge.

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"eMonitor will save us a great deal
of time and employee resources as well as streamline the process of
producing the newsletter, while ensuring that only the most relevant and
significant content is included.