Programs that emphasize a balanced
approach to athletic training will help a child gain success on and off the
field while staying injury-free.

For more information, please go to http://www.

New NCAA(R) Sanctioned Hospitality Available for the 2006 NCAA Men's Final Four(R) Basketball Championship

The Tournament Club offers four separate packages at varying levels
including the President's Club, Executive Club, Ambassador Level and the Final
Four Experience. "Participation in the ACC will require us
to be much more aggressive in pursuing corporate opportunities.

emphasize reforms

According to
recent media reports, youth sports represents a $4 billion market that is
rapidly expanding.
The idea behind the cutting-edge CHAOS Training (TM) system is to match the
chaotic nature of sport and mimic its continually changing environment . CATZ plans 15 more franchises in the next year, and over 100
by the year 2007, catering to an ever -growing need to keep children and
athletes safe from injury both on and off the playing field.207 .
Unencumbered by a network of holding company interests to consider,
rEvolution, the mid-sized , independently owned agency, joins forces with
clients in creating and implementing business-building ideas.

Media Contacts:
Ramonna Tooley, GroundFloor Media
rtooley@groundfloormedia . The chance to secure radio rights for
football, basketball, and hockey also is a key element of this relationship --
and is a strategic building block to construct a tier-one business plan for
the school's athletics program. Through these
activities, the Athletics Department provides an educational experience that
promotes the development of the whole person intellectually, physically ,
socially, and spiritually.

emphasize uh

For more than a decade, CATZ has created proven
and customized training programs which improve speed, strength, conditioning
and overall athletic performance. More information about rEvolution and the experiences created
and executed is available at http://www.com
(303) 332-3896

Gail Dent, NCAA
gdent@ncaa. "It is a
privilege for us to be selected to lead the school's athletic marketing
efforts at such an important and exciting time.

betterment reforms

Jim Liston, a former strength and conditioning coach of the Los Angeles
Galaxy soccer team, recognized the need for young athletes to gain overall
conditioning more than a decade ago.

cortland establishing

96 million to 6. By adapting the Competitive Athlete
Training Zone (CATZ) program he created for professionals to train athletes of
all ages and abilities, Jim is able to improve their athletic performance and
reduce injury risk. In order to develop this high level of athleticism, an
individual must learn to develop strength, power, coordination, flexibility,
balance and agility. CATZ trains youth athletes to enhance their speed, agility,
strength, power, and quickness by using sport-specific programming, while also
focusing on reducing the risk of ACL injuries.

Organizations both for student athletes and for professionals working in college and university sports.

athlete enrolment

The increased professionalism of youth athletics has led to an
alarming spike in overuse injuries.

sanctioned athletes

CATZ currently has four locations in the
Greater Boston area, with additional facilities in Rhode Island and
California. This new program also affords the NCAA a measure of
greater control over the secondary market for these tickets in a way that
returns benefits to our programs rather than to those who have no connection
to the NCAA's mission."
To learn more about this unique new program, visit
http://www.com. For more information please visit
http://www.

establishing enrolment

At CATZ, children are encouraged, in a team atmosphere, to lead a
group as well as follow others.
"We prepare athletes to be great, not just in the physical sense, but from
the inside out," explains Todd Ducharme, an EVP at CATZ. CATZ facilities are approximately 5,000 square
feet and are owned and operated by franchisees that are committed to the CATZ
way of training. To purchase The Tournament Club ticket and
hospitality packages, call 888.

About rEvolution
A full-service sports marketing and media agency, rEvolution utilizes the
platform of major sporting events, leagues, teams and athletes to promote its
clients' consumer and business-to-business brands.org
(317) 917-6119

"And I know FSG will go a long way in
making that presence known.

nicknames corrupt

Today, more than 10,000 young athletes have been trained
in CATZ facilities on both US coasts.
The NCAA Division I Men's Basketball Championship, the second -most-watched
sporting event in the United States behind the Super Bowl, is one of the most
sought -after event tickets in the sporting industry.
The proceeds will be utilized to enhance the NCAA's 88 national championships
and elevate the NCAA's Corporate Champion/Corporate Partner Program. Visit http://www.

betterment lettermen

com
508-647-1598

com/hospitality. Each year, more than 49,000 student -athletes compete in NCAA
Championships in Division I, II and III sports.
Fenway Sports Group , a broad-based sports marketing company and subsidiary
of New England Sports Ventures (owners of the Boston Red Sox and New England
Sports Network), will begin aggressively pursuing sponsorship , marketing and
media opportunities for Boston College Athletics as it prepares for its
official July 1, 2005 entrance into the Atlantic Coast Conference, the
country's premier college athletic league. "Beginning day one, our goal will be to introduce
prospective new corporate partners and advertisers to the rich history of BC
Athletics and the competitive strength of the ACC.

aspiring athlete

catzsports .
"We are committed as an organization to enrich NCAA basketball through the
fan experience ," said Greg Shaheen, vice president of Division I men's
basketball and championship strategies, National Collegiate Athletic
Association. rEvolution is Chicago-
based with a global reputation.

About NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities for
more than 360,000 student-athletes at more than 1,000 member colleges and
universities.
"BC will boost our East coast presence within the League and make it a
truly Atlantic Coast Conference from New England to Florida," said John
Swofford, Commissioner of the ACC.

lettermen athletes

His or her
achievement rests in the hands of the CATZ coaches, who are highly trained to
react and adapt to the specific needs of the athlete. Census Bureau , 44. The Atlantic Coast Conference was founded on
May 8, 1953, at the Sedgefield Inn near Greensboro , N.

establishing athlete

After they have trained at CATZ for a number of hours, coaches
work with students to become involved in their communities in a charitable
way.S.com
(303) 868-6288

Regan Petersen , GroundFloor Media
rpetersen@groundfloormedia."
The partnership is the first of its kind for Fenway Sports Group, which
was launched just a year ago."
Mike Dee, president of Fenway Sports Group, said that Boston College's
great success has created pent-up demand and tremendous potential. Boston College
accepted an invitation to join the league, as its 12th member, on October 17,
2003."

ABOUT FENWAY SPORTS GROUP (FSG):
FSG, a subsidiary of New England Sports Ventures, which owns the Boston
Red Sox and the New England Sports Network (NESN), is a broad-based sports
marketing company focused on a wide range of representation, sponsorships,
marketing and broadcasting opportunities. The University's dedication to excellence is an integral part of the
Athletics Department's goals and objectives and a primary consideration in our
service to students and the Boston College community.

varsity aggressive

About CATZ
CATZ -- Competitive Athlete Training Zone -- is recognized as the premier
provider of sports performance training to developing athletes. Hosted at the Indiana Convention Center
adjacent to the RCA Dome, the Tournament Club program is designed to provide
organizations with the opportunity to obtain comprehensive packages which
include hospitality , tickets and hotel accommodations, thereby eliminating
reliance on third-party ticket brokers. The NCAA will continue to offer special hospitality
access to its Corporate Champions and Partners as part of the exclusive NCAA
marketing program. In doing so, the NCAA and CBS will continue to enhance
unique in-venue access and opportunities for our Corporate Champions and
Partners.revolutionworld .
The partnership will focus on acquiring new marketing agreements, driving
merchandise sales , building corporate sponsorships and new regional media
partners, while expanding the fan base of Boston College Athletics. For more information please visit
http://bceagles.

betterment emphasize

The American College of Sports Medicine
reports 50% of overuse injuries sustained by youth athletes can be prevented
by developing fundamental fitness skills. "An athlete who
trains in a community and then reaches out to others is a player who is more
likely to acquire skills that transcend sports, into all aspects of their
lives.com.

endowed emphasize

"It is not a gym packed
full of equipment that a child needs to train, but it is the supportive and
encouraging nature of the coach coupled with a training program designed
specifically for young athletes that drives each child to succeed," explains
Liston. Headquartered in Needham,
Massachusetts, CATZ is able to deliver the program across the country through
franchise -based opportunities.

For More Information Contact:
Josef Blumenfeld
jblumenfeld@tradewindstrategies .ncaasports.org for more
details about the Association, its goals and members, and corporate
partnerships that help support programs for student-athletes.Partnership Will Showcase Boston College Athletics as a National Powerhouse in
the ACC and Boost Marketing Efforts

BOSTON , Boston College today announced it has
selected Fenway Sports Group (FSG) to develop a year-round collegiate sports
marketing and multi-media partnership program aimed at showcasing the strength
and competitiveness of BC Athletics and its upcoming membership into the
Atlantic Coast Conference (ACC). We selected
FSG because we feel they are uniquely qualified to help us achieve our goals
and reach new heights.
"Our new partnership with Boston College is a significant step forward for
FSG's development as we approach our first birthday," said John W."
Starting with the 2005-06 academic year, BC will share the playing field
with eleven other schools including: Clemson , Duke, Florida State, Georgia
Tech, Maryland, Miami, North Carolina, NC State, University of Virginia ,
Virginia Tech, and Wake Forest.com/

ABOUT BOSTON COLLEGE ATHLETICS DEPARTMENT:
Consistent with the University as a whole, the Athletics Department is
committed to the quest for excellence; to the personal formation of our
undergraduate, graduate, + professional students; and to the pursuit of a just
society.

athletes aggressive

rEvolution Partners With the NCAA to Provide Unique Setting for Limited
Patrons During the 2006 National Championship

CHICAGO, rEvolution , a Chicago-based sports
marketing and media agency, today announced a strategic partnership with the
National Collegiate Athletic Association (NCAA) to offer unique hospitality to
the semi-final and final games of the 2006 NCAA Division I Men's Basketball
Championship in Indianapolis. "The Tournament Club has been designed to offer a new ticket
package for fans that captures the spirit and prestige of college sports' most
respected competition.

endowed lettermen

, CATZ -- Competitive Athlete
Training Zone -- is creating a national franchise chain that will service the
nation's 44 million youth sports participants, many of whom are receiving
inadequate and, at times, dangerous sports performance training . An
athlete is required to react instantly, adjust to verbal and visual cues and
respond immediately . rEvolution's marketing division offers such
services as creative strategy, sponsorship negotiation , branding, event
marketing, promotion, research and hospitality. rEvolution's media selling,
buying and planning division, called the rEvolution Sports Network, provides
custom-designed, on-air strategies for advertisers interested in reaching
national and regional audiences through college football and basketball, World
Cup Soccer, as well as other major sports programming vehicles.
"As BC takes its athletics program to the next level, it is a great
opportunity to introduce the ACC to the Boston and New England business
communities," said Dee. The University's
pursuit of a just society is fostered through the Athletics Department's
commitment to the highest standards of integrity, ethics , and honesty.

endowed tertiary

In addition to CHAOS training, CATZ is based on a philosophy that puts the
athlete and his family support system at the very core. This program marks the
first time in the event's history the NCAA will offer The Tournament Club, a
unique and convenient hospitality venue adjacent to the RCA Dome.ncaa.
Under the leadership of Athletics Director Gene DeFilippo, Boston College
is preparing its student-athletes to compete at the highest level. Henry,
Principal Owner for FSG's parent New England Sports Ventures.C.

aspiring aggressive

The 2002 US Census Bureau shows 44. Participation in high school sports has
increased from 3. CATZ believes that its unique system of ground-based ,
functional exercises, in a small group training environment, will deliver all
these elements to any aspiring athlete. CATZ was founded on the
principles of fundamental athleticism, centered around its pioneered CHAOS
Training TM system, leading youth athletes on a positive path that sports
provides."
"The NCAA recognizes that protecting the integrity of and access to one of
its most important assets, the Men's Final Four, is crucial to the growth of
its student-athlete programs ," said John Rowady, president of rEvolution. Three
long-standing industry experts, who possess more than 50 years of collective
global sports experience and relationships, lead rEvolution's skilled team of
professionals.
The NCAA is proud to have the following elite companies as official
Corporate Champions and Corporate Partners: Cingular, Coca-Cola, Pontiac; and
DiGiorno, Enterprise Rent-a-Car, The Hartford, Lowe's and State Farm.fenwaysportsgroup.

emphasize establishing

Competitive Athlete Training Zone (CATZ) to Create a National Franchise Chain -- Serving $4 Billion Market

Poor training leads to alarming spike in preventable injuries; Nation's 44
million youth sports participants represents virtually untapped market

NEEDHAM, Mass.3 million children between the ages of
8 and 18 participate in youth sports. "We
are proud to partner with the NCAA to offer NCAA basketball fans the
opportunity to enjoy the championship games with an unforgettable experience. In keeping with our
tradition as a Catholic and Jesuit university, rooted in a belief that seeks
God in all things , especially human activity, the Boston College Athletics
Department offers a broad-based program of intercollegiate athletics, as well
as intramural, recreation, and club sport opportunities.collegesports .com/

reforms cortland

The
Tournament Club will allow selected groups the opportunity to experience the
NCAA Men's Final Four at a level similar to sanctioned PGA and Super Bowl
hospitality programs . The Tournament Club hospitality packages include limited
tickets to both the national semi-final games on April 1st and the national
championship game on April 3rd, hotel accommodations during the tournament
weekend and admittance to a custom event experience at The Tournament Club.
The NCAA should be commended for providing additional services to its patrons
to advance NCAA programs.

Boston College Athletics Teams Up with Fenway Sports Group

Through its offerings, the Athletics Department
plays an integral part in the personal formation and development of students,
preparing them for citizenship, service, and leadership.

fara nicknames

"
Ducharme, along with Michael Sapers and Lars Hem, have been the force
behind CATZ's expansion over the past year.3 million American kids between the ages 8-18
participate in youth sports. This partnership will
present an opportunity to capitalize on league sponsorships, which also will
be a primary focus of initial efforts. The
Athletics Department promotes the principles of sportsmanship, fair play, and
fiscal responsibility in compliance with University, Conference, and NCAA
policies.

enrolment athlete

49 million, a 64 percent increase over the
past 30 years. Nicknames and negative feedback are
prohibited.

tertiary athlete

According to
the 2002 U.4007.
"As we prepare to enter the ACC, we recognize that this is a tremendous
opportunity to expand our business and marketing activities around our
athletic programs," DeFilippo said.