breaking herald

(Logo: http://www.newscom. "By pushing the boundaries
of what is possible in this highly popular sport, Cricinfo is setting new
benchmarks for the rest of the mobile content industry and Mobile 365 is
helping the company deliver around the world.com

About Mobile 365
Delivering two billion messages per month, Mobile 365 leads the world in
the global delivery and settlement of mobile messaging and data services,
including SMS, MMS , and WAP. With reach to more than 500 mobile operators
around the world, Mobile 365 is at the forefront of mobile interoperability
messaging and the distribution of premium content and value-added services . The reply will provide
information about the weather in Palo Alto, CA.

breaking reuters

Deal Enables Cricinfo to Reach Cricket Fans All Over the World, Wirelessly

CHANTILLY, Va. Cricinfo has been providing a range of content to mobile operators in
India, Sri Lanka, Pakistan, Bangladesh, UK and Australia.
"Cricinfo is excited by Mobile 365's global footprint and best practices
in integration and billing across the many different kinds of operator
interfaces," said Ramesh Kumar , COO, Cricinfo India.

About Cricinfo
Cricinfo is the world's leading cricket website , ranked number one in all
of its major markets.

About 4INFO
4INFO, Inc.4INFO.

matches cricketing

com /cgi-bin/prnh/20040920/DCM016LOGO )
Cricinfo, the largest cricket Website in the world and Mobile 365, the
global leader in mobile messaging and data services, today formed a strategic
alliance to offer premium short message services (SMS) to mobile subscribers
in India. We see ourselves ideally placed to exploit
this opportunity -- since we understand customer engagement on digital media -
- and together with the global fulfillment expertise provided by Mobile 365,
we see Cricinfo mobile growing stronger over the next few months.com, for Mobile 365.

stats webcast

, Ardent cricket fans in India can
now stay up-to-date with developments in the cricket world from news updates,
live scores, statistics , and player profiles, and gain exposure to a wide
array of entertaining mobile content -- all via SMS.5 million users every month. Users Can Now Easily Create Daily and Event-Based Alerts for Sports Scores,
Stock Quotes, and Weather

PALO ALTO, Calif.

cricketing columns

rediff wisden

, and the UK in coming months.
Cricinfo now reaches more than 8.

A confirmation text will be sent after an alert has been set by phone. 4INFO's comprehensive suite of mobile services (Text Message
Search to 44636, Mobile Web at http://wap.4INFO.

scoreboards cricnet

"The ability to set an alert from a cell phone is the latest innovation
that further establishes 4INFO as intuitive and easy-to -use," said Ted Burns,
4INFO's director of product management, "Since we are delivering information
and content to a user while they are on the go, it also makes sense to give
them the functionality to manage those features from their mobile phone.S.

reuters stats

Cricket is a passion found in most of the Commonwealth, and Cricinfo is
the only online property providing relevant updates and exciting content via
the Web and mobile, reaching more than 17 million cricket fans across the
globe. The site was founded in 1993, and its continuing success
is built on the combination of live ball-by-ball coverage of all Test and one-
day international matches, news and features written by some of the world's
best cricket writers, and in-depth statistics on every one of the 3,000
international and 45,000 first class cricketers to have played the game. The
text will describe the type of alert that was set and the various ways to
manage or discontinue its scheduled delivery.

rediff webcast

Major brand customers include Volvo, Sony
Pictures, MSN, Citibank, Siemens, Ogilvy, Yahoo!, and Dunkin' Donuts. For more
information, visit: http://www. This functionality eliminates the
need to repeatedly type out and request information for certain services, such
as sports scores, stock quotes, or weather queries .

cricket breaking

C. The reply will provide
information about Apple's stock for that trading day."
4INFO provides several other alerts such as fantasy player statistics,
daily horoscopes, personal reminders, and package tracking. All of 4INFO's
text alerts can be managed from the web site at http: //www.

herald wisden

"We aspire to be an 'on
demand cricket information and entertainment' service on the mobile platform
for cricket fans across the globe. In
order to modify an alert set through a cell phone , a user must register and
confirm their phone at the 4INFO web site.

matches thorough

, Mobile 365 has offices in Beijing ,
Guangzhou, Hamburg, Hong Kong, Johannesburg, Kuala Lumpur, London, Madrid,
Mexico City, Milan , New Delhi, Paris, San Francisco, Shanghai, Singapore,
Sydney, and Taipei.

CONTACT: Sara Parker of SheaHedges Group, +1-703-287-7820,
sparker@sheahedges.

4INFO Launches 'Reply 1' Feature to Set Text Alerts From a Cell Phone

The reply will provide
information about Duke 's last and/or next game. Set a text
alert for Apple by following the "Reply 1 to set daily alert"
command, which will send a text at the end of each trading day.

cricketer columns

"
Having rolled out its services on the white label shortcode 6365 in India,
Cricinfo is currently working with Mobile 365 to set up its own dedicated
shortcode, as well as to develop exciting mobile applications and games
delivered via GPRS.
* Weather: Text "w 94303" to 4INFO (44636).net , and Text Alerts )
provides access to business listings, sports scores, fantasy sports stats,
weather, flight information , movie times, horoscopes, hotspot locations, news,
stock quotes, hotel reservations, package tracking , and mobile downloads.

matches wisden

And Cricinfo now reaches beyond the Internet -- so that you can
get Cricinfo content on your mobile phone or on some of the world's leading
Internet portals. Major operator customers include Verizon Wireless,
Vodafone, Cingular Wireless, T-Mobile, Telcel, Telefonica, O2, China Mobile ,
China Unicom, Hutchison, and Airtel., 4INFO, Inc.

rediff breaking

"
Tapping Mobile 365's unparalleled global distribution footprint --
including direct premium connections to more than 120 mobile operators
worldwide -- Cricinfo Mobile will first be launched in India and then rolled
out to markets such as the Middle East, the U. The
services are available free of charge to users on all major U.

matches stats

Cricinfo and Mobile 365 Partner to Engage Cricket Fans in India Via SMS

Set a text alert
for "duke" by following the "Reply 1 to set game end alert" command,
which will send a text at the end of each game.

headline thorough

http://www.net) enhances the utility of mobile phones by
providing users the means to search, discover and receive relevant information
and content.

sportinglife webcast

S. The site's
global reach, authority and brand recognition is unrivalled in the online
cricket world. Set a daily weather
text alert by following the "Reply 1 to set daily alert" command.

cricketing televised

com.net .
4INFO is headquartered in Palo Alto, Calif.

cricinfo columns

When a user sends in a sports, stock, or weather query, their reply will
ask if they'd like to set a text alert.
* Stocks: Text "aapl" to 4INFO (44636). (http://www.

rediff breaking

Headquartered outside of Washington, D., the leading
mobile search service , announced today the ability to quickly and easily set
up text alerts directly from a cell phone . Instead, users can "Reply
1" to immediately set automated text alerts. carriers.

blogs commentary

The service was launched today. For example:

* Sports: Text "duke" to 4INFO (44636).

thorough cricketing

"Mobile 365 is the only messaging and applications company who can deliver
and monetize content to literally any handset anywhere in the world," said
Matthew Talbot, managing director, Mobile 365 Asia.cricinfo .mobile365.

headline wisden

4INFO.

Original cricket news and commentary providing worldwide coverage of the sport.

herald scoreboards

---

- - kjjkjk

Loading...

(Note: These pages use the Atlas Content Safeguard System (ACSS) and require that Javascript is enabled for viewing.)