MLBAM has signed landmark, multi-year licensing agreements with ESPN, CBS
SportsLine and Yahoo! Sports for the online operation, distribution, marketing
and promotion of PC-based Internet fantasy baseball games. Relatively unknown in the United States, Australian Rules Football
traces its roots to Rugby and early Gaelic football, and is defined by the
fast and free movement of the game's ball, which is slightly larger than the
traditional American football.

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com
Australian Rules Football IPO or about ASM in general, please visit
http://www.

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With millions of baseball fans out
there who have never played fantasy, MLBAM's primary goal is to increase the
number of fans who make fantasy an integral part of the way they enjoy and
follow the sport.

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From then on ASM traders will be able to buy and sell sports
derivatives tied to the performance of Australian Football League (AFL) teams,
including the Adelaide Crows, Sydney Swans, and West Coast Eagles.

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For additional information about the upcoming AllSportsMarket.

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MLB.com Announces 2006 Fantasy Opening Day February 16;

MLBAM's licensed fantasy partners will have the ability to create fantasy
baseball games utilizing Major League Baseball trademarks, including club
names and logos, as well as the names, numbers, likenesses, playing records,
and biographical data of current MLB players.

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ASM is a rapidly-
expanding market, and has forged a number of league partnerships with major
international sports teams.

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Latest Offering by World's First Global Sports Financial Exchange Allows
'Aussie Rules' Fans to Buy, Sell Derivatives Tied to Team Performance

MIAMI, AllSportsMarket.

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com and its licensed partners, will
unveil their new, exciting and expanded fantasy offerings for 2006, and fans
around the globe will have the opportunity to begin assembling their fantasy
teams for the upcoming season.

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Australian Rules Football, known alternatively as "Aussie rules" and
"footy," is a high-energy, physical game played between two teams of 18
players.

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To further enhance some of these
licensed partners' fantasy offerings, MLBAM also will provide player video
highlights and game highlights for use in fantasy-related online shows to be
produced by the companies.

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We are
confident that these new partnerships will result in a new array of exciting
and challenging fantasy baseball games that will promote and expand the game
around the globe ."
ASM is the world's first sports stock market, allowing global users to
trade self-sustaining performance-based sports derivatives on a worldwide
marketplace.

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"
"We are very pleased to have been able to sign fantasy licensing or
marketing agreements with nearly every company that responded to our
invitation to discuss the 2006 fantasy season," Kliavkoff concluded. Traders buy and sell sports derivatives and benefit from
dividends paid based on the performance of their holdings.

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"Our goal, in
concert with our carefully selected partners, is to grow baseball fantasy,
enhancing the experience of current fantasy players and encouraging the
participation of new players," Kliavkoff continued.com (ASM), the world's
first global sports financial exchange, announced today its initial public
offering (IPO) for Australian Rules Football on Sunday, February 26, at
4:00 PM EST. The Australian Rules Football season begins
with an exhibition game on March 1st, during the Australian summer season.com is dedicated to increasing the exposure and
popularity of a variety of sports across the globe through its international
derivative-based sports financial exchange," said Chris Rabalais , CEO of
AllSportsMarket.

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This is the second year MLBAM has held a Fantasy Opening Day as part of a
program of significantly raising the visibility and expanding the fantasy
baseball industry over the next few years.
"AllSportsMarket.com .

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"Our new licensed partners
are companies with large numbers of existing fantasy players, highly
trafficked web properties, and baseball sites that will offer games of the
highest quality with the guarantee of outstanding service levels.com family , and expects the sport to excite and captivate
current enthusiasts as well as those who have yet to be introduced to the
game.

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"In ESPN, CBS SportsLine and Yahoo! Sports, we have found partners who,
like us, are not satisfied with the status quo in fantasy offerings," said
George Kliavkoff , executive vice president business for MLBAM.

AllSportsMarket.com Sets the Stage for IPO of Australian Rules Football

com.

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"ASM is happy to welcome Aussie Rules fans into the
AllSportsMarket.

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Fantasy Licensing Agreements With Yahoo! Sports, ESPN and CBS SportsLine

NEW YORK, MLB Advanced Media, LP (MLBAM), the
interactive media and Internet company of Major League Baseball, announced
today that Opening Day for the 2006 Fantasy Baseball Season will be next
Thursday, February 16 , the voluntary reporting day for pitchers and catchers
to Spring Training.

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The company also
has reached agreement with several specialized fantasy game operators.