, THQ Inc.

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Harrah's primary sponsorship begins with the February 27th Nextel Cup race
at California Speedway and will include several races held at tracks in
proximity to Harrah's casinos across the country, including Las Vegas Motor
Speedway (Harrah 's Las Vegas and the Rio All-Suite Hotel + Casino), Atlanta
Motor Speedway (Harrah's Cherokee Casino ), Phoenix International Raceway
(Harrah's Phoenix Ak-Chin Casino), Dover International Speedway (Harrah's
Atlantic City and Showboat Atlantic City) and Kansas Speedway (Harrah's North
Kansas City).
Headquartered in Phoenix, Arizona, Rainbow's fifteen-year videogame history
includes the top-selling Splashdown, award-winning ATV Offroad Fury series and
critically acclaimed Motocross Madness PC series which received Best Sports
Computer Game of 2000 award by the Academy of Interactive Arts and Sciences.

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Gordon made personal appearances and hosted Fan Fest events for Harrah's
last year.
Serving as an owner and driver in the Cup series is a dream, and I'm
determined to bring the Harrah's name to Victory Lane. (Nasdaq: THQI) is a leading worldwide developer and publisher of
interactive entertainment software. and its subsidiaries (collectively
referred to as "THQ"), including but not limited to expectations and
projections related to the release of MX vs.

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(NYSE: HET), announced today that it has reached agreement
in principle to sponsor Robby Gordon Motorsports throughout the 2005 NASCAR
Nextel Cup season.
The sponsorship includes a multi-faceted marking program and exposes
several Harrah's-owned brands to the more than 75 million NASCAR fans in the
United States.

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"Robby Gordon is a winner and has been a great ambassador for Harrah's,"
said Gary Loveman, Harrah's chairman, president and chief executive officer.harrahs. The highly anticipated
game from renowned racing developer Rainbow Studios combines their expertise
of ATV and motocross racing, redefining the off-road genre through a
collection of new vehicles, event types and online racing options. "We've used our extensive knowledge of
off-road racing development to pull out all the stops, creating individual
driving models for all nine vehicles and allowing up to six people to compete
against one another online. ATV Unleashed:

"Perhaps the most complete off-road game ever made, MX Vs ATV Unleashed
may just be the title that puts an end to all of this 'which vehicle is best'
nonsense to an end.

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Fans can taste the dirt and smell the fumes at a suggested retail
price of $39.newscom. The company develops its products for all
popular game systems, personal computers and wireless devices.

About the THQ World Supercross GP
THQ World Supercross GP is a 17 round global series produced and promoted
by Clear Channel Entertainment and Dorna Off Road S. Such forward-looking statements are subject
to risks and uncertainties that could cause actual results to differ
materially from those expressed or implied by such forward looking statements,
including, but not limited to economic, competitive and technological factors
affecting the operations, markets, products, and pricing of THQ. Readers should carefully
review the risk factors and the information that could materially affect THQ's
financial results, described in other documents that THQ files from time to
time with the Securities and Exchange Commission, including its and Quarterly
Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period
ended March 31, 2004, and particularly the discussion of risk factors that may
affect results of operations set forth therein.

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About THQ
THQ Inc. More information about THQ and its
products may be found at http://www.

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In 2004-2005, the
17 event THQ World Supercross GP will be comprised of two Canadian events,
Toronto and Vancouver, and 15 of the 16 events that are conducted in major
markets throughout the United States as part of the AMA Supercross Series.

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In 2005, Gordon continued to build on his relationship as a driver with
unlimited boundaries by becoming the first American in the history of the
Dakar Rally (a 16-day, 5,700-mile race from Barcelona, Spain to Dakar ,
Senegal) to win a daily stage. Rainbow Studios Pushes Racing Boundaries With New Vehicles and Challenges

CALABASAS HILLS, Calif.
(Nasdaq: THQI) today announced that MX vs. It's extremely well
done and offers the best MX and ATV racing combination in town."
-- IGN 9.

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Subject to a definitive agreement, the arrangement calls
for Harrah's to be the primary sponsor for 14 Cup races and an associate
sponsor for 13 races.

Various subsidiaries of Harrah's Entertainment, Inc.com/cgi-bin/prnh/20041118/LATH093LOGO)
"Our goal with MX vs.

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Gordon completed his inaugural Dakar Rally with
two stage victories and an overall 12th place finish in a field of more than
460 cars, bikes and trucks.
Since its unveiling , press have been raving about MX vs."
-- ATV Rider

About Rainbow Studios
Named Game Informer's "Developer of the Year for 2001," Rainbow Studios is
one of THQ's premier content creators for console systems and PCs.

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He also helped raise awareness for Harrah's participation in the
Meals on Wheels Association of America "March For Meals " campaign. In 2003, he became third driver in history to lead laps in both the
Indianapolis 500 and the Brickyard 400 at Indianapolis Motor Speedway.
"I can't remember a time when I've been so excited to go racing," said
Gordon."
MX vs."
-- PSM 9 out of 10

"MX vs."
-- Dirt Wheels Magazine

"The game is a fusion of the best of Fury 2 and MX Unleashed with another
year of honing the 'Reality' thrown in on top.

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THQ,
THQ Wireless, Rainbow Studios and their respective logos are trademarks and/or
registered trademarks of THQ Inc.

Rob Cassel
THQ/Media Relations
818/ 871-8514

Julie MacMedan
THQ/Investor Relations
818/ 871-5090

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Harrah's Entertainment to Sponsor Robby Gordon's Inaugural Year as NASCAR Nextel Cup Owner and Driver

Components of the Harrah's sponsorship include at-track customer
promotions, VIP entertainment and pre-race pit tours, Fan Fest event at
casinos , personal appearances and Harrah's-branded Robby Gordon Motorsports
merchandise.

The
release of MX vs. The game will be playable online for up to six players allowing
them to compete with the top professional ATV and Motocross riders in career
mode. ATV Unleashed on the PlayStation
2 and Xbox platforms, and are based upon management's beliefs and certain
assumptions made by management.

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In addition to the Harrah's logo, Gordon's car hood will
feature the World Series of Poker logo for select races."
Gordon's past NASCAR highlights include victories at the Emerson Radio 250
Busch race in 2004 and three Cup victories in 2003 at Daytona International
Speedway (Gatorade 125), Watkins Glen International Raceway and Infineon
Raceway. "I'm grateful to Harrah 's for helping to make this season a reality. ATV Unleashed is a truly fantastic title. is
independently produced by the International Speedway Corporation, and is not a
part of the THQ World Supercross GP.

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Ford later introduced the teenager to Jack Roush and the IMSA GTO
series (four consecutive class wins in the famed Rolex 24 at Daytona), and he
would eventually drive for a series of legendary owners in Indy cars, NASCAR,
off-road trucks and sports cars.

Off-Road Mayhem Begins as MX vs. ATV Unleashed Ships for PlayStation(R) 2 and Xbox(R)

The other AMA Supercross Series event held in Daytona Beach, Fla.

This press release may contain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. Unless
otherwise required by law, THQ disclaims any obligation to update its view on
any such risks or uncertainties or to revise or publicly release the results
of any revision to these forward-looking statements.

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own or manage 28
casinos in the United States, primarily under the Harrah's and Horseshoe brand
names.thqwireless .

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LAS VEGAS, NASCAR owner/driver Robby
Gordon will hit the track this year sporting a lucky No . 7 and a casino logo
on his car.com.
The February 2004 release of MX Unleashed marked the introduction of the
"Unleashed" brand. Headquartered
in Los Angeles County, California, THQ sells product through its global
network of offices located in the United States, United Kingdom, France,
Germany , Spain, Korea and Australia.

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newscom. Founded 67 years ago, Harrah's Entertainment is focused on building
loyalty and value with its valued customers through a unique combination of
great service, excellent products, unsurpassed distribution, operational
excellence and technology leadership.
(Logo: http://www. ATV Unleashed was to expand beyond motocross and
create the most comprehensive off-road racing experience ever," said Scott
Novis, president, Rainbow Studios. ATV Unleashed brings Rainbow Studio's critically celebrated ATV
know-how to the top-selling "Unleashed" franchise, allowing gamers to compete
with ATVs, dirt bikes and an array of new vehicle types including monster
trucks, sand -rails and 4x4 golf karts. These
forward-looking statements are based on current expectations, estimates and
projections about the business of THQ Inc.

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(Logo: http://www.

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ATV Unleashed has shipped for the
PlayStation(R) 2 computer entertainment system and will be released for the
Xbox(R) video game system from Microsoft March 24.95.3 out of 10

"Outside of actually riding your quad , it is one of the most fun ways to
get a sense of how much enjoyment an off-road vehicle can provide .com.

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Players will explore massive
free-world environments containing hill climbs, machine challenges and short
track races.L. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as
of the date of this press release.

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He was discovered in the deserts of Baja, Mexico by Ford Racing executives at
a time when he was running off five consecutive series championships (1986-
1990).

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"We're thrilled to take our relationship to a new level and back Robby during
this historic season as he becomes the only team owner and driver racing in
the NASCAR Nextel Cup.
Additional information about Harrah's Entertainment is available at
http://www . ATV Unleashed builds on the success of critically acclaimed
MX Unleashed, which has shipped more than one million units since its 2004
launch.

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com/cgi-bin/prnh/20021220/LAF055LOGO )
Harrah 's Operating Company, a wholly owned subsidiary of Harrah's
Entertainment, Inc."
Gordon has driven virtually every type of racing vehicle on four wheels.