Business Editors/Horse Racing Writers

TYNGSBORO, Mass.classical-dressage.

trail philosophies

Both groups listed the same top excuses for justifying a quick
ride: running errands, testing the engine and visiting friends .

Eighteen (18) percent of all riders call in sick to work at
least once a year to go riding.

Women prefer to ride with their significant other (58
percent), while men choose to ride with their friends (63
percent).

relaxed competitive

For example, both say "freedom" is the number one reason they
ride. The
Drive Group of Progressive Insurance Companies offers insurance
through more than 30,000 independent insurance agencies that market
their products and services through the Drive Insurance from
Progressive(SM) brand. Her work includes The Royal Horse of
Europe, Dressage , The Classical Rider, The Classical Seat, and others.

ideals strict

Business Editors

MAYFIELD VILLAGE , Ohio----

Both Dig Body Art But Harley Riders More Likely to Wear What They
Ride, Says America's Top Motorcycle Insurer

What can you tell about a person by the kind of motorcycle they
ride? Plenty, according to a recent countrywide online survey
conducted by The Progressive Group of Insurance Companies, the number
one seller of motorcycle insurance in the U . The survey finds Harley
riders are three times more likely than those who ride sport bikes to
own clothing or artwork that displays the brand of motorcycle they
ride (93 percent versus 30 percent , respectively).

Adding custom parts that enhance the look of their bikes was
the number one choice for Harley riders (73 percent), while
adding performance equipment was the top choice for those who
ride sport bikes (44 percent).
In 1986 Lady Loch was awarded the Cavalo d'Or from The Portuguese Stud
Book and she maintains an on-going relationship with the Spanish
Riding School.

gentle competitive

The survey also finds that Harley riders are more likely than
those who ride sport bikes to plan rides around where they'll eat (32
percent versus 23 percent). "Motorcycle insurance is a very specialized product,
and you never know what bit of information may lead to the next
insurance innovation.

competitive ctr

S.
"At Progressive, many of us involved in our motorcycle business
are riders, too, and this survey was a fun, tongue-in-cheek way of
getting to know more about our fellow bikers," says Rick Stern, a
rider for more than 15 years and one of Progressive's motorcycle
product managers. This riding style -- termed "classical" -- demands agility,
speed and calmness in the face of danger from the horse/rider
partnership and is the source of many of the Haute Ecole dressage
(advanced training) movements seen today in competitions such as the
Olympics.
Though both are recognized throughout the classical dressage world for
their exceptional abilities, we equally appreciate their personal
warmth and graciousness, honored qualities of my homeland Portugal.

Casa Lusitana, owned by Jorge Gabriel and located in Tyngsboro,
Massachusetts, is a Portuguese riding estate that imports, trains,
sells the purebred Portuguese horse, the Lusitano, and provides
classical dressage riding instruction to riders at all levels.

relaxed riding

attitude ctr

Harley riders are
also more likely to have body art such as tattoos and piercings (52
percent versus 40 percent).

Sixty-nine (69) percent of all riders daydream at work each
day about riding their bike.

It is a wonderful sport that is practiced throughout the equestrian world, and continually gaining more popularity among families and casual riders.

ideals endurance

And though sport bikes are commonly known as "crotch-rockets" or
"road -rippers," only six percent of those who ride them say they do so
for "speed" while fewer than one percent of Harley riders say the
same.

equestrians impacts

For example, everyone knows that Harley riders wear their passion
for biking on their sleeve.

riding philosophies

.
Additional survey results include:

An overwhelming majority of riders (88 percent) donate time or
money to charities. For more information, go to driveinsurance.
In Portugal's court, equestrian artistry and entertainment was
demonstrated by a horse and rider "dancing" with a wild bull in a
small, confined space.

adherence gentle

You Are What You Ride: Progressive Survey Finds Differences Between Harley and Sport Bike Riders Go Beyond Bike Type

"
The survey confirms that both rider groups have much in common,
too. Waving is the
preferred method of acknowledgement (37 percent), although Harley
riders are nearly twice as likely to acknowledge other riders by
pointing two fingers down (29 percent versus 16 percent).

gentle unlike

www.

gentle popularity

Today he teaches and trains at his farm
near Lisbon, Portugal, Quinta de Archino, where Lady Loch joins him
for specialized programs. Unlike other countries, Portugal's mounted
bullfighters have no tradition of drawing blood from their respected
adversary.
Says Casa Lusitana's Proprietor/Chief Rider Jorge Gabriel, "We are
privileged to host Lady Loch and Dom Braganca at our US quinta (farm).
Through our special guests, Casa Lusitana continues to bring yet
another taste of Portugal's elegant and enjoyable equestrian culture
to our students, clients and friends.

distances ctr

Two-thirds of Harley riders (67 percent)
and one-third of those who ride sport bikes (33 percent)
participate in at least one charity ride each year.

Rick Stern, motorcycle product manager, Progressive, is available
for interview .
Lady Loch, in addition to being a noted instructor and trainer, is
the world's recognized authority on the history of the Iberian Horse
and classical riding principles. (www.

Unlike the 'race-to-win ' attitude of Endurance Riding, CTR focuses primarily on the ability of the horse to travel specified distances while maintaining adherence to a strict framework of equine condition specifications and rigid time limits.

endurance minimizing

UK and Portugal Nobility to Teach Classical Equitation March 11-13 at Casa Lusitana -- Tyngsboro Massachusetts

equestrians specified

. The products and services of the
Progressive Direct Group of Insurance Companies are marketed directly
to consumers by phone at 1-800-PROGRESSIVE and online at
progressivedirect .

Although both sports are based upon riding distances, they are very different in their philosophies .

relaxed popularity

Progressive's survey also finds that ninety-five (95) percent of
all riders acknowledge their fellow bikers while riding."
At Casa Lusitana on Friday and Saturday, March 11 and 12, Lady
Loch and Dom Braganca will instruct riders individually and in groups
on techniques that bring horse and rider into relaxed and graceful
unison.

practiced adherence

Sport bike riders are three times more
likely to eat at fast-food restaurants (18 percent versus six
percent), while riders of Harleys are nearly four times more likely to
pick restaurants with the nicest looking waiters/waitresses (11
percent versus three percent).com through the Progressive Direct(SM) brand.
The Common Shares of the Progressive Corporation, the Mayfield
Village, Ohio-based holding company, are publicly traded at NYSE:PGR.
More information can be found at progressive.com

Competitive Trail Riding is often seen by most equestrians as the gentle, relaxed sister-sport to Endurance Riding.

practiced trail

The survey finds
interesting differences - and similarities - between Harley-Davidson
riders and those who ride sport bikes.

The Progressive Group of Insurance Companies, in business since
1937, ranks third in the nation for auto insurance based on premiums
written and provides drivers with competitive rates and 24/7 ,
in-person and online service.

Additional survey results and breakdowns available upon request .

ecosytem ideals

ideals ecosytem

com.
On Sunday, March 13 in a full day program sponsored by the Equine
Journal and Casa Lusitana , Lady Loch will lead a morning "un-mounted"
workshop and give a luncheon/afternoon lecture and slide presentation
on the Classical Seat, the subject of her numerous books, videos and
CDs.

gaining specified

Harley
riders are six times more likely to only acknowledge those riding the
same style bike (18 percent versus three percent).com.----Casa Lusitana

-- Lady Sylvia Loch, Acclaimed Author of the Royal Horse of
Europe, and Dom Francisco De Braganca, Whose Family Ruled
Portugal from 1640 to 1910 , Will Instruct and Lecture on
Europe's Royal Court Classical Horsemanship and Its Value to
Contemporary Riding

Lady Sylvia Loch and Dom Francisco de Braganca will teach together
for the first time in the United States, bringing their extraordinary
knowledge of the classical royal court riding arts to Casa Lusitana on
March 11-13, 2005. In earlier years Dom Braganca performed as a
"forcado ," an assistant to the Portuguese mounted bullfighter.

timely rulebook

Casa Lusitana is the only farm in North America
dedicated exclusively to the Portuguese equestrian arts, culture and
horse, continuing the centuries -old traditions of horsemanship laid
down by European royal riding masters.net
Dom Braganca, a member of the Portuguese royal family, trained
with the Master Nuno Oliveira. Casa
Lusitana's Portuguese Riding Academy members perform frequently in
exhibition, demonstrating the 17th and 18th Century courtly riding
arts.casalusitana.

impacts unlike

literally.