About Wurld Media, Inc.

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zionsbancorporation .

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wurldmedia.

Zions Bancorporation is one of the nation's premier financial services
companies , consisting of a collection of great banks in select high growth
markets.
Challenge winners will each receive $1,000 cash award to be split between
the students and their school. They will then represent Tennessee at the
Sanofi-Aventis Southeast Regional BioGENEius Challenge being held on March 4,
2006, at the Cool Springs Life Sciences Center in Franklin, Tennessee.
Sponsors for the Tennessee State BioGENEius Challenge include the
University of Tennessee, Pro2Serve Professional Project Services, Inc.

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Representatives will distribute information, educate students on
the service , and offer them entry into the Peer Impact beta, which is
currently in an "invite only" phase. For information regarding the Sanofi-Aventis International
BioGENEius Challenge, please visit
http: //www.

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Y.
Peer Impact college tour stops include colleges and universities in
Atlanta, Boston , Chicago, Houston, Los Angeles, New York City, Philadelphia,
San Francisco, San Jose and Washington D. Simmons,
chairman and chief executive officer of Zions Bancorporation (Nasdaq: ZION),
will make a presentation at the Citigroup Financial Services Conference in New
York City on Wednesday , February 1 at 9:15 a.m.
Both events are open to the public.

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Tennessee Biotechnology Association 's BioGENEius Challenge Attracts Tennessee's Brightest High School Students

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peerimpact.
Wurld Media is the parent company of several unique and innovative
technology products, including BuyersPort Networks, LX Systems, Grow Hope and
Peer Impact.
Regional winners will go on to compete for a $7,500 scholarship in an
international competition.

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The four-week tour will
introduce Peer Impact , the company's peer-to-peer download service that offers
members cash back for sharing legal content , to students at 20 campuses across
the country."
In addition to offering exclusive entry into the Peer Impact beta test,
students will get the chance to enter to win a trip for two to any concert in
the continental United States.com.

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Simmons' presentation live via on-demand webcast., UT-
Battelle , Eastman Chemical Company, Oak Ridge Associated Universities and Atom
Sciences, Inc.

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, Wurld Media today
announced their nationwide Peer Impact college tour, which promotes the use of
the legal peer-to-peer program among students. A link to the webcast
will be available on the Zions Bancorporation Web site at
http://www.

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"Illegal file sharing is an important issue on college campuses,
especially in light of recent events, and we hope to offer students an
appealing, legal alternative with Peer Impact," Gregory Kerber, chairman and
CEO of Wurld Media, said. Founded in 1999,
Wurld Media is a privately held company based in Saratoga Springs, New York.

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Reinhold Mann, Associate Laboratory
Director for Biological and Environmental Sciences at Oak Ridge National
Laboratory, and Dr. Admission is free. The event is organized by the Tennessee Biotechnology
Association.

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David Millhorn , Vice President for Research at the
University of Tennessee, Knoxville, will select the top two students or
student teams to represent Tennessee in the regional event.

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C.com. The company is a national leader in Small
Business Administration lending and public finance advisory services.

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Buzz Teams to Promote Legal Peer-to-Peer Sharing on College Campuses

SARATOGA SPRINGS, N.
The Peer Impact college tour initiative took shape following Peer Impact's
successful participation at several university-hosted events this year, which
were organized by the schools to educate students about legal alternatives to
file-sharing and about copyright infringement.
For more information on Peer Impact, visit http://www. Wurld Media has quickly become a leader in e-commerce with its
technologies being implemented by such diverse organizations as the Elizabeth
Glaser Pediatric AIDS Foundation and the United States Army.

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For more information about Wurld Media or its products and services, please
visit http://www.zionsbancorporation.

For more information about the Tennessee BioGENEius Challenge or the
Sanofi-Aventis Southeast Regional BioGENEius Challenge, contact Terry Copeland
at (865) 483-1113.

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Cash back is a powerful incentive, and we
look forward to making students aware of this option.com . Zions operates its banking businesses under local management teams
and community identities through over 450 offices and 500 ATMs in 10 Western
states: Arizona, California , Colorado, Idaho, Nevada, New Mexico, Oregon,
Texas, Utah and Washington. The state competition will begin at
9:30 a.html

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, The Tennessee Biotechnology
Association has invited Tennessee 's brightest high school students to compete
in the Tennessee State BioGENEius Challenge on February 18, 2006, at Pollard
Technology and Conference Center in Oak Ridge, Tennessee.

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"Peer Impact offers the opportunity to earn money
for sharing legal content, while avoiding the harmful repercussions of
criminal copyright infringement, and we anticipate that students will be
impressed with the unique service.

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Wurld Media plans to open the Peer Impact
beta to the public in June. ET.
Investor information and links to subsidiary banks can be accessed at
http://www.

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Wurld Media Announces Nationwide Peer Impact College Tour

com.

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SALT LAKE CITY, Harris H.
Media representatives, analysts and the public are invited to listen to
Mr. In
addition, Zions is included in the S+P 500 and NASDAQ Financial 100 indices. NASHVILLE, Tenn.m.

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A panel of top
scientists and educators, including Dr.biotechinstitute.org/programs/biogeneius_challenge.