Advanstar Communications Inc.

About NewsWire One

NewsWire One, a privately held company headquartered in the Chicagoland
area, is an Internet-based news distribution service delivering corporate
news releases directly to journalists at all major news outlets.

About Mercedes-Benz USA
Mercedes-Benz USA , headquartered in Montvale, New Jersey, is responsible
for the sales, marketing and service of all Mercedes-Benz and Maybach products
in the United States.

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" To access this new online newsroom, go to
www. It includes
several thousand individual media contacts covering powersports, motor
sports and automotive beats for outlets including radio, television,
newspaper, consumer and trade magazines , news syndicates and Internet news
providers. Following Kid
Rock's two nights of rock'n'roll celebrations, Super Bowl XL will be played
on Sunday, February 5th at Detroit's Ford Field.

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Each interactive news
release, called a oneKIT, includes unlimited text and is prominently
branded with a corporate logo. Through a multi-media approach, Advanstar reaches 2. (www. Founded in
2001 , NewsWire One serves numerous Fortune 500 clients around the country. The Mercedes-Benz press conference is scheduled for
10.
Tickets went on sale this past Saturday for two Rock concerts at Joe Louis
Arena on Friday, February 3rd and Saturday, February 4th.

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PRESS RELEASE Advanstar Communications to Add New Electronic Newsroom and Electronic News Releases to the Cycle World International Motorcycle Shows(R) Present

announces the
addition of a new, electronic newsroom and use of electronic news releases
for the Cycle World International Motorcycle Shows presented by Toyota
Trucks. In addition to the
online newsroom, the Cycle World International Motorcycle Shows
presented by Toyota Trucks will utilize NewsWire One's interactive news
releases to distribute electronic press kits directly to the media."

In addition to hosting the newsroom, NewsWire One will be distributing its
full -featured news releases throughout the season. Market-leading brands and a commitment to delivering innovative ,
quality products and services enables Advanstar to "Connect Our Customers
With Theirs.

PRESS RELEASE Kid Rock Is Supersized in Detroit: Super Bowl Weekend Shows Are Instant Sell-Outs

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Distribution

The Cycle World International Motorcycle Shows presented by Toyota
Trucks media distribution list was developed by NewsWire One.com) is a leading worldwide
media company providing integrated marketing solutions for the fashion,
life sciences and powersports industries.J.mbusa.

media equestrian

MONTVALE , N., Mercedes-Benz will hold the world
debut of its all-new R-Class luxury vehicle during press activities preceding
the New York Auto Show. In 2004, MBUSA achieved an all-time sales record of
221,610 new vehicles, setting the highest sales volume ever in its history and
achieving 11 consecutive years of sales growth.

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motorcycleshows.

Chicago-based NewsWire One has provided real-time online newsroom services
for the Chicago Auto Show and the California International Auto Show, as
well as other corporate and association clients.com under
media." Advanstar has roughly 1,000 employees and currently operates
from multiple offices in North America and Europe. The company's ongoing
mission is to make it easier for journalists to write and produce stories
from the materials they receive .

All-New Mercedes-Benz R-Class Will Make Its Global Debut at New York Auto Show

20 a.

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5 million
original equipment and aftermarket manufacturers, distributors, service &
repair professionals , retailers, and consumers. EST on March 23rd.

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Journalists will also be able to use the newsroom to register for
press credentials and contact show officials directly.com. News and information distributed via the
oneKIT has been seen on all major television networks and countless
local TV stations, newspapers , magazines, radio stations, Web sites and all
the major news syndicates. Innovative design and useful
technology now make possible an automotive decathlete -- a Mercedes-Benz
sports tourer that can excel at an unprecedented range of owner needs. More information on MBUSA and
its products can be found on the Internet at http://www.com .

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Each oneKIT news release is presented in a
user-friendly format, and contains no attachments.

Members of the Media

If you are a member of the media , and wish to receive information from
NewsWire One about the Cycle World International Motorcycle Shows
presented by Toyota Trucks, you can sign up at www.mbusa.

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"It is
an exciting show series that should generate a lot of local and national
press.

Fueled by Advanstar

The Advanstar Vehicle Group is a leading provider of integrated media
solutions to the automotive aftermarket, off-road and powersports
industries, offering a dominant portfolio of 7 magazines including new
titles American Big Twin Dealer, Off-Road Business and DIRTsports; 15
targeted supplements and buyers guides; 17 consumer events including
leading brands Off Road Expo, the largest off-road consumer show in the
country and the International Motorcycle Shows, the largest consumer
motorcycle event series in the world; 12 races including the newly launched
Arenacross Championship Series, 3 trade shows including Dealer Expo, voted
a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 Web sites, and 41
training manuals for vehicle industry professionals, trade buyers, and
enthusiasts. Advanstar drives insightful
news analysis, research and trends, entertainment, new product information
and buying opportunities to customers at their office, home, and race track
-- keeping them passionate , competitive, and connected.advanstar.
Their exclusive system can develop a full-featured electronic news release
and distribute it into newsrooms around the world. Detailed information on the new R -Class and a
wide selection of photography will be available concurrently for accredited
news media professionals on the MBUSA News Media Website at
http://media.

Kid Rock and his Twisted Brown Trucker Band
are set to make the upcoming Super Bowl weekend even more spectacular , as
the Detroit rocker has sold out a pair of hometown shows in record time.

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Advanstar Communications , Inc. This electronic newsroom, developed and hosted by NewsWire One,
will enable journalists to easily access news releases, show information,
high-resolution graphics and background information for the entire show
series.newswireone. When the Friday
show sold out in a Kid Rock personal -best time of just six minutes, the
second show was added and sold out nine minutes later.

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"We are excited to have
the Cycle World International Motorcycle Shows presented by Toyota
Trucks as our client," said Gary Glenn, President of NewsWire One. The oneKIT provides direct links to
media contacts , downloadable high-resolution photos and graphics, sidebar
pages for easy organization of information , Web links and broadcast-quality
audio and video.

About Advanstar Communications Inc. Advanstar serves business
professionals and consumers in these industries with its portfolio of 81
events , 57 publications and directories, 114 electronic publications and
Web sites, as well as educational and direct marketing products and
services.com .
An entirely new type of Mercedes-Benz, the new R-Class combines the
distinct advantages of several disparate vehicles -- the versatility of an
all-weather sport utility vehicle, the performance of a fine sports sedan and
the stylish comfort of a luxury wagon.

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"This new, online newsroom and electronic news releases provide a perfect
solution to keep the media up-to-date with all the shows' events and
materials," said Show Director Jeff D'Entremont. "It's going to be much
easier for the press to access press information, download high-resolution
graphics and access show facts.m.

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